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Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey.\n\n[\n\nLearn More\n\n](#contact)\n\nOur real-time AI-powered platform delivers exceptional performance across all media.\n------------------------------------------------------------------------------------\n\nConnect with customers anywhere in their journey and deliver impactful messaging through our all-in-one platform. \n\nReach unique audiences. Access total video. Unlock exceptional outcomes.\n------------------------------------------------------------------------\n\nCadent Platform brings predictive intelligence to every stage of advertising so you know before you go. We break down the silos between digital and TV to deliver measurable business outcomes at scale.\n\n[\n\n](#assemble)[\n\n](#predict)[\n\n](#orchestrate)\n\n **Predict**\n\n### Understand the impact before you launch.\n\nPredict and model campaign outcomes in real-time and dynamically adapt strategies to maximize performance. Our custom ML models optimize every impression across any channel, maximizing your investment. \n\n87B+\n\nImpressions assigned predictive score daily \n\n18,000\n\nCustom ML models\n\n30+\n\nMeasurement partners\n\n[\n\n](#assemble)[\n\n](#predict)[\n\n](#orchestrate)\n\n Assemble\n\n### Maximize reach across all available impressions.\n\nWith both ID-based and ID-less solutions, customize your audience by combining real-world attributes and behaviors. Plus, onboard your first-party data in minutes and match it with 125M households.\n\n125M\n\nHouseholds across the US\n\n1.8B\n\nDevices\n\n50+\n\nData partners\n\n[\n\n](#assemble)[\n\n](#predict)[\n\n](#orchestrate)\n\n Orchestrate\n\n### Unite media and messaging to maximize reach and impact.\n\nSeamlessly buy and orchestrate campaigns across all channels and devices. Buy programmatically, through private marketplaces, or upfront, through our premium inventory marketplace.\n\n150+\n\nDirect publisher connections \n\n100%\n\nMFA-free inventory\n\nPrivacy, performance, flexibility and scale in one omnichannel platform.\n------------------------------------------------------------------------\n\nCadent’s AI-powered predictive advertising platform is designed for brands, agencies and publishers to seamlessly navigate the evolving media landscape. The platform integrates market-leading technologies to connect audience, activation, measurement and publishers, driving campaign efficiencies and stronger performance in privacy-safe manner. \n\n[\n\nLearn More\n\n](#contact)\n\n![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/6807a038014e82f1bf189d3b_Cadent%20UI_04222025.webp)\n\nFeatured Resources\n------------------\n\n[\n\nView All\n\n](https://blog.cadent.com/cadent-blog)\n\n[\n\nPress Release\n\n##### Cadent Closes Upfront with Double-Digit Growth, Powered by Predictive AI Across TV and Digital\n\n![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67eeac51fde9a2bd9084350b_InnovationPattern.webp)\n\n26% growth in Upfront commitments demonstrates demand for unified digital and TV advertising that deliver precision and scale\n\nRead More\n\n\n\n\n\n\n\n](https://blog.cadent.com/cadent-blog/cadent-closes-upfront-double-digit-growth-powered-by-predictive-ai-across-tv-and-digital)[\n\nPress Release\n\n##### Cadent Appoints Jeremy Haft as Executive Vice President of Sales & Growth Markets\n\n![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67eeac517d020ce881e0f228_MeasurementPattern.png)\n\nTrusted industry sales leader joins Cadent to accelerate CTV and digital expansion as part of an omnichannel growth initiative.\n\nRead More\n\n\n\n\n\n\n\n](https://blog.cadent.com/cadent-blog/cadent-appoints-jeremy-haft-as-executive-vice-president-of-sales-growth-markets)[\n\nPress Release\n\n##### **Cadent Advertising Pharma Trends Report**\n\n![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67eeac51721a998ecadef9ee_DataPattern.webp)\n\nNew research reveals why omnichannel advertising is critical for pharma success. Get insights from 4,000+ consumers, across diverse communities, on what drives engagement, purchase intent, and brand loyalty in healthcare.\n\nRead More\n\n\n\n\n\n\n\n](https://blog.cadent.com/cadent-blog/2025-pharma-advertising-trends)[\n\nPress Release\n\n##### Cadent Accelerates Predictive Advertising Capabilities by Unifying AI and ML Infrastructures on Google Cloud\n\n![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67eeac517bec4cdde356c157_PerformancePattern.webp)\n\nCadent announced the expansion of its market leading predictive advertising capabilities by unifying its advanced artificial intelligence (AI) and machine learning (ML) infrastructure on Google Cloud.\n\nRead More\n\n\n\n\n\n\n\n](https://blog.cadent.com/cadent-blog/accelerates-predictive-advertising-capabilities-by-unifying-ai-and-ml-infrastructures-on-google-cloud?utm_campaign=14053240-2025%20Press%20Releases&utm_source=Cadent)\n\nSpark ideas. Ignite growth.\n---------------------------\n\nSign up for our monthly newsletter, _Spark Notes_, for actionable insights, fresh tactics, and powerful strategies delivered straight to your inbox.\n\n[\n\nSubscribe\n\n](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/redirect?encryptedPayload=AVxigLK%2B4iGnZB%2BuK9eCLlYF6KrMrMjqALbJ5VXHkXIiKZgV5CAWE4ODv%2B7Sq6HfDe96J4To8gJ3%2BgjTR6dV1VeHjNpmcRklBa5jnODRb4FfyYhTbeDbk41fBB3ZsXkFYhz4m3puW25dleZs6Is%2Bp7BA%2BalSiyB2JDi9uMzhXHG6fQb4InjbuX%2BwYbYMYb064U07Tu6y5A%3D%3D&webInteractiveContentId=196256013357&portalId=19924166&__hstc=250589017.26c253c053ddcfd18ebb06228af12cf4.1763407928952.1763407928952.1763407928952.1&__hssc=250589017.1.1763407928952&__hsfp=1615362440)\n\nIndustry Accolades\n------------------\n\nAward-winning innovation in technology, products and solutions\n\n[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/688906be6f877b0e06722e72_Frost%20%26%20Sullivan%20Demand-Side%20Platforms%202025%20Cadent.png)\n\nFrost Radar™ 2025: \nDSP Leader\n\n\n\n\n\n](https://info.cadent.com/2025-frost-radar?utm_campaign=17055627-2025%20Frost%20%26%20Sullivan%20DSP%20Radar&utm_source=Website&utm_medium=industry%20accolade%20badge)[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/688906bd6f877b0e06722e64_Cadent%20%20Badge.png)\n\nSPARK Matrix™ 2025: \nAdTech Platform\n\n\n\n\n\n](https://info.cadent.com/2025-spark-matrix?utm_campaign=17646968-2025%20SPARK%20Matrix&utm_source=Website&utm_medium=industry%20accolade%20badge)[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67f52b64b9a79b65ce3b0e16_image3.webp)\n\nMarTech Breakthrough Award: Best Cookieless Marketing Solution\n\n\n\n\n\n](https://info.cadent.com/adtheorent-named-best-cookieless-marketing-solution-martech)[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67f52b64773bb413dd9711bf_image2.webp)\n\nDigiday Media Awards: Best AdTech Platform\n\n\n\n\n\n](https://info.cadent.com/adtheorent-named-best-adtech-platform-in-2024-digiday-media-award)[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67f52c9140785b1ff3255025_image%204.webp)\n\nMMA SMARTIES Global: \nBest Real Time Marketing Campaign: Silver\n\n\n\n\n\n](https://www.mmaglobal.com/smarties-2024/finalists/winners/region:1)[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67f52c924023b37804850579_image%205.webp)\n\nMMA SMARTIES Global: \nBest Programmatic Campaign: Bronze \n\n\n\n\n\n\n](https://www.mmaglobal.com/smarties-2024/finalists/winners/region:1)[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67f52c9140785b1ff3255025_image%204.webp)\n\nMMA SMARTIES North America: Best Cross Digital Media Campaign: Silver \n\n\n\n\n\n\n](https://www.mmaglobal.com/smarties-2024/finalists/winners/region:2)[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67f52c924023b37804850579_image%205.webp)\n\nMMA SMARTIES North America: Best Real Time Marketing Campaign: Bronze\n\n\n\n\n\n](https://www.mmaglobal.com/smarties-2024/finalists/winners/region:2)[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67f52b67b202e6476b1ed4a1_image4.webp)\n\nMMA SMARTIES North America: Enabling Technology Company of the Year\n\n\n\n\n\n](https://www.mmaglobal.com/smarties-2024/finalists/winners/region:2)[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67f52b645002544e58bad8e1_image6.webp)\n\nAdExchanger’s Top 50 Programmatic Power Players\n\n\n\n\n\n](https://www.adexchanger.com/go/2024-power-players/)[![](https://cdn.prod.website-files.com/67daded61aa33984834c0335/67e2d9efad3542394bde8eb8_Spark%20Matrix%20Leader%202024.webp)\n\nSPARK Matrix, AdTech Platforms: DSP Leader\n\n\n\n\n\n](https://info.cadent.com/2024-spark-matrix)\n\nSwipe\n\nInterested in learning more?\n----------------------------\n\nSee what the Cadent Platform can do for you! 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