Creative Details

Quality Score: 8/10

The advertisement promotes the Beautyrest BLACK mattress, highlighting its features and benefits for better sleep.

Creative Information

CID:ce592782-9704-4274-b8d9-0751f3602512
CRID:74_704078422
Domain:mattressfirm.com
Seat:DV360
Size:640x360
Bid:$0.64
Timestamp:2/2/2026, 3:21:44 AM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess2/2/2026, 3:22:28 AM3.82s
    adomain_analysissuccess2/2/2026, 3:22:28 AM2.99s
    adomain_capturesuccess2/2/2026, 3:22:25 AM0.15s
    ad_rendersuccess2/2/2026, 3:22:24 AM38.54s
    brand_mappingsuccess2/2/2026, 3:21:45 AM0.10s
    video_analysissuccess2/2/2026, 3:22:27 AM3.30s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: Mattress Firm

    Size:300x150
    Data Transferred:643.55 KB
    Render Time:15.24 Seconds
    Video Duration:15.2 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Shopping (IAB22)
    Domain Inferred IAB Categories:
    • Home & Garden (IAB10)
    • Shopping (IAB22)
    Domain Inferred IAB Ad Products:
    • Consumer Packaged Goods (1123)
    • Furniture (1268)
    • Home and Garden Products (1277)
    • Retail (1494)
    Landing Page:
    Total Ad Size:1690.36 KB
    Requests Made:
    URLSize (KB)
    https://s-static.innovid.com/media/encoded/01_26/1185918/19_source_222756_1406080.mp4951.08
    https://imasdk.googleapis.com/js/sdkloader/ima3.js455.13
    https://pagead2.googlesyndication.com/bg/1jdLqKirjO5ApB38ua4kze5fmQzxlCNpagyc1I9RRlg.js54.01
    https://pagead2.googlesyndication.com/omsdk/releases/live/omweb-v1.js44.67
    https://s0.2mdn.net/instream/video/client.js43.65
    https://tpc.googlesyndication.com/sodar/HdsydzJK.js41.06
    https://bid.g.doubleclick.net/dbm/vast?dbm_c=AKAmf-CFSGJh1D6N0FMLPHT-iNIrUKrWoLxl45DvTRL38wBfnyMNzso_S61E-LuOnlD_lOBdDuguy8KT_qfoQHYf5vF6pP8DEw&cry=1&dbm_d=AKAmf-BYgA0yHQRhQ0MAZCrskCfYb6Jq8OICHSJlBaUCYOAVip4NB9yswqFgAW5kUKgCuTf6j28C0P-OSQ2ZepKJeQ2-5aWat8RXmC_t__os43QOi9Z7xVjpkgrYjY9aenRezfu-7oq1p2OCz1fk616axaPlpP3UknQ1WIfebmjOBXmE9ohILXUtpKe2CGjxqVyM_ODaG_o9h1ztfyajbL0lKbdnC1ieqOIt2dQakdhZCUpyj7nYlhglk31LbRtMp4EXVYQNZeuK8P-jlBBpCc8xyAStp7h4hzck-UyGqd02nc7QCWnlpw9IKdbx6vaG-O5q-lUgLwzPMNhURaJXw3mTui6GsJGF0DbON0iDbFQNOleFzNQF5HALMMG65rStgAalTUlieAKraZA3GjXgd7y55gd19CjWSlEpd9FrSNsb0GQORS9c6812gCPXED4QEKF7IehEEX-Kq_Lt1Qy6OPG8LB4Fe_Cypu6rfW44rU0AsrSzinYRaRawgU8hv8OfkpfAxdJT7J48CHYpIhxbuQ2i_i3mFquCPk5qyH2ZmVEFmU_JeXAOb7u_KDw0B_8YN8ecUFb3yp7gjZ9XxH8rHR5XHen2Srmk6bsj6n9tpTUTTPDbyeIs-m-6ynp4AO-unCxjjg2WtWmroqdhcfz3uk8atxlA7Rk2gXXLAQEz7UwIVwB-L91qiE1zfT1KEgF1akUpTSyL_N8HqPswXK3tRMqBpOxLAQLCejSdUHTi1w7Ir-lFKS3lk_wN8ZRUvg_iL2xNa01m8Z4p2d344HphQDcnxHuqNVZkPzF86uc0wyeUPWT05Xev1jilElRmA7QisQn9fnE2VkzFFJ_DjfgZys4D9N1Aq3HJ6hutH_A_OUu0FKXpUsja9Jk2Q_r87XWoyE6EDy4jXLiwThMVhcxEchE6xVfYk-L5mRT5wmvR7Ku9OFby0kxPi2FE6_LErLrTBKTAYPCP00oiDXnet4SA3-SrrD8lOw8urUA9xZMYo_TwRyERNFFMuuOjdJGcaBAPGk_iSJUDpr6pY2ztj5KvaTVrkNW0BZHjOUls1rB_zAXlTLuT3fu6OMscgRa2PooSJhIFkIcKieMLQP5ZNqMsGtC9JbSXW6MxCcYhfudwJdJ3X_Yhj5BK5wR6v4MVY2YKj-h61hhSEb3itjR5TCtqU_Z6LEGUVANSlhO39eDJ7k-LHnkbhglxNtdju6nokkVnbCfJBaKYfvyeH1xDZ4G4cWYmLQGUZ9klLDYl55BYoi-S0gJs2trSLPyKAKV4rWMkKKH8BRZkykQTofI_pWPBC-C0NbcwJSgIaYvo6TBqoKk_0JpopWPymJ7VRQgFIXcC1r4kar0U_mgrrmo5lSiaqz19ybYSvkQK4QLGJE9AWeQoNEa5kmNEAPQk-0MgCE3etT2_-16PUZqbkRZVuLPRNmgY_2FhKKt9Eke9fiV7bdjcnFGst668FBs4nR2B5BCUFX7QsvRFK3zIf3FdWr7FviMdv58WPA96g-kZNy26TRdyZv5H28hehnmjRj5SpZdJowR17ZVntR9KEvAx8ySiuzKhSjrb1G0CzvVZ5GFjos_Qqem3yY84zQ8NFjujUbqU1q87K6Ao0iQ3oOzVvxHViLOL2aYhWgX3LylBH3CYtOUfgxbEdwQg1WPge_kChv8FtlpiWNsd8MaDRaJWJkown43WM_I8Dn1qdXEdy8UqLroX0NEWC3b4eDVD80utRr7c3yG8MfC6KUX-9yDM3QV_jsTH-jn3CqODMShdt_Y6j2BB3Lhyasnv73VSsOCtYE79AR_VAJxL3CEKUqmXkYP9QocP_ekx7Edk5teBqCHgJ9MDluxGsdYMYjFgXPrYXANbjxDx4MDFdZuLgjHzdugukOUaELYSb3h-vbPqtUOAPDcfO5PhvFMlni3Qh9SftU7zlpE8ojHotI4J4i184Qbl-9LW659wc8qOOVzOxWaPhohzanN2GKV-k9AdgI3MDCBbLsc-F17Up9eHV8UAHa8zkXWgHAo44RixH1E2HC7hrY3JrMu2vGPRlIBsFv_1t-nTWshqLjeI8lnqIsOX9-WreG3voczzNnzmG0JRDaB-QUGeGsNo8bBrtNFSLTSuivpS1k8yPj1x5GliWNhyyr520AsULmuMpDjWQ_mRJtffCa2w7LI4yMjdM9p_L_puvWDiwUFxSDEtmgT16W78ZS3WJqPNgy-Cq6uDqgSbtGbFiIBHjF7TrsHNlqvbn2wCSgRChX6ok4rUFWz7KOIvmqAN-f42bIU6yWQ1P3yfKORmUnvT8Xyp68ILjE1SaY68cWKV_xpNoWQitB8kouJtyo7bcy5AlVlx0XKX0t0gwzAYoPtLx4HGWWdb5iBgPRK1KXvIUEUuLOuCBOMs7MycSKfk8gX4HOKjl8tBw9GqJeDdWCaoMc4xefXKlxisYwuqMD31cplEOrD5R5-Tm_u0ZIu37Wy0xTJuHjzopFisFvv_S-p2-JM7H4eMT_Puy55iub3i9zKbsLkxiJ3B70S99VEeIe3XA46j3pH5RSkdAilbxHuEtoKZs9zj3kTb62ZeIU_mPD6ccnT6u7ntRFF3GNE3Mqw8nMkyxuNXxCrfi4GVwpFoeEKavG5DlegVqQXxmA8wb5gAlWlkfHFzfuWbgAkhJZJJpJo3PFEdHox3EuezUAlD5BWg9a5bYLMdSGwihVbhVDClyILRumVMZkDdsDauw546h2erlC_8WZlHGiNa2fXU0DDfLjCrsVeyR4G4ZgSA_bY36hcZt15jnCaaIQ6metUxqRMus4VgQuCUEXDYCDGVzYFOeYCMv4kE_yrw-A2mDKuSiQd0hyFK2qiHyI9EJHDQAZNNbMReAJ7v3p50vX2mxfGiRetNYWJF8p9ubwBwyO0fAtbRG_Xoi-ptxK1uR9_oWPko_Rz1Aar2CA30jFqboeNS0DBMAuKehSWkydn4xGybRgc0b9BEA9cvjbYtUkrIoBdlIlZvkJw3davR3CxdkOur9clLOlNyc7yc_tRjjMYpcozDPchEy3Qrssk3sFGuT132k4roNNAh4k_-UYhRHFa7FLs4kuQfLZu1AFQPjeVaEHCdNeaj_LDA_hTOUsdINK5Lp014uxzj_ZzMOeC-7sF956NiQBUNv_yX-8Xtvn9Xbx8U7BOhmPWqlQaeE-Os87JTaiNdJ5Sf0niYqymEEznFCOJ96ONa88XTFZEqXbXcGxSpJr2wnB6dmESKyU5rCrGTqD6xk-0WZ2UPtlsA0-xAaIQtt7jvAqa-UDti9wTkiY6sQKJjZfw5-FI5PdmjWLgqm3wQsk53j63FGlHY6ftMdDK6Uo2oyFe592uVo0SWT5LyQACdjrnZJZvqfVDqDUF6MMqBkUTDExYnHJf8d1f0DEOYRfKNaq9-fSczWeclrsmYHJOZ7WDVlgzL3do45mKwFs9TiQs1H1wb8nJJE9qN7UZ_2UzCZaCAU7vQz8Rl16D7neM9aFDQHEtDKm3Uorfh5rj-tgvV-Xtszxfbe5sOCQhb0XD8ikFM0vsE6HMd9DJeJJkrxjxbeGPyWiqAT9N7sS05b-DSiOi97-gEEL-PdDThiG--bHl2NjSs1MhmuXndJ9fk1UugfIzTvyF7AhHHqMBLze1lNdlEz901S2ENKGBu9xeylzF93ymYfJ3Oqk9lnV3_Kd_KjyNbNgs-osYHuuZ9NzbmVEGKiwNEtaMTuPyoVGAM6zSqft5plndBcjm9PDS0MAEKi09wWLkYFSHDvbelQlsp-rbtZMi53ICH6plxk9hbLCcyB7jM2HLhJpQ--oxBgXsG4OEbLxjLWPcVvNFU7zkvhRYj6iy28O9BBo4z96pticsukcyCftWDKTavobvQzg-IrvABLUnNIfId1RSdi01tr2LNcBj58MCd2lOyi5RFJFOypysS8ox2LjFCy_-x2bWUrdaNIaOsMwuqn21K7W8Vy2bH9aYQJI1nYyNxtrWqlBGic-1Ja8M50d3T0qrvGcaPJJkL2kSF4kU31md7RyP2r0GCOv8HQxE4M02DVovTVIJbPKfuvzNfPSilfa3mvnFtoKwMHYPcGQcUFsJSQkdvmvO1fFwWvVy6yZunHpr5RNxntUf-zKKTppMXCHxl_j1oY0qHDZADH8gqFHZBbjtv-GCpAuMR3lprZLuiEShEPrSyZMPg47H3vittakUmMia2THrUXEDiSW4ozdOxaCPQNvLQwg_7CjGfPhUvmxoijN2MKSYQXS_bR6ySaZoxpC_6KEc-8tNkK2zBGQTEtRSp-8YmR2BaslyVA6eFLmbO8QdugUTKmVWua_zsYJWZVlgsFU2qqmcctkS20K8dxM5gzc-QGn13LTz6Ux44CpE3tyxwKU95idAttMfuiND3IsXH3qQPKeF9KYbME86FSgtO1EQxx5ztD2odDbVTFZhIV8agXmte3Pf2sGt8b1qB9XlZ7c9rnUYsaF-mxW1Cwvx-Y-eI5RaH4UdkQqaCIGiYeFlxZdLYDQt-XPGRZb0eRSAw2XymCGQ5zTZKzOd1_i44j07vccR-L-yytT9kgWvdprOxKNkG9LMLs4kqbNtvS8GDqrXuqJPqn1_2dAuzebepLaGWGO5aPK2T5RqItjgTknlz9c207OrwSu8aymHD5ocrYryZ9YFBOC7aQlOZ1VwftHoNteF7cnqvByugLwFr1dPwzyvDiWLh6blh_ptJdba_kNoLagvLvc5F3diZ1bXPtCmyj4GmrdqfS2DZRgSpS36tMI2uBLgxaNZPdibkUn1Fd1WMV9htovkp8dwYVUkjLLc2FFY17ehsRMzpUy8qJxzgRgqczzrS6Va7TT5muA_32Tql480kdmoNgnIMjZiQ6rEaAA9qRZGMq8EvFDg&cid=CAQSjQEA56J1eSdD9LIH14YHaVzynyTRavdT8C9QQvh79OmxjW740kEJxuv_opJL0FpUtE8sBwbFyIE2xegrpqGpLLy_1jUY8kEn1HIcMiOUMntxtXAS1mu9iSlFTc8GcFybGbMUsyuqk_FMM8iesHFk7lubn1V2tyOn0Duury0mLi9bTUPFP4zIpY_pEY-H88wYAQ40.74
    https://imasdk.googleapis.com/js/sdkloader/vpaid_adapter.js39.00
    https://dvrtr.innovid.com/v3/vast?_media=1&ctx=12133955&cmp=222756&sid=4847&plc=4989573&advid=4009&adsrv=118&psf=0&_vast=https%3A%2F%2Frtr.innovid.com%2Fr1.687666b221b6c6.52412719%3Bcb%3D%7Bs1%7D%3Fivc_adstxt_domain%3D%7Bs2%7D%26ivc_adstxt_publisher%3D%7Bs3%7D%26ivc_appid%3D%7Bs4%7D%26ivc_campaignid%3D%7Bs5%7D%26ivc_creativeid%3D%7Bs6%7D%26ivc_orderid%3D%7Bs7%7D%26ivc_dealid%3D%7Bs8%7D%26ivc_publisherid%3D%7Bs9%7D%26ivc_site%3D%7Bs10%7D%26ivc_dsp%3Ddv360%26ivc_dbmtoken%3D%7Bs11%7D%26ivc_partnerimpid%3D%7Bs12%7D%26gdpr%3D%24%7BGDPR%7D%26gdpr_consent%3D%7Bs13%7D&_s1=1769908875221223&_s2=kargo.com&_s3=1550&_s4=&_s5=22813942074&_s6=704078422&_s7=1022100725&_s8=&_s9=91&_s10=24351158688&_s11=AOjeLNEAAABpCmEKDAgAFQAAAAAdAAAAABIMCAAVAAAAAB0AAAAAIhQIusLE_lSoApm3-qIEsAL1ibDnA0Bb0gIqGAAiEwjnsauukLeSAxVHcwgEHUggKBkoATABOMPanNCvFUACSAFYgIQoENbE3c8CQRLbVafaK1aWfAa3hOJI_A&_s12=CM7Et5XtuZIDFVcBaAgdMz03hA&_s13=&_api=2&_ssm=0&_tsm=2026-02-02T03%3A21%3A47.728Z&gdpr=0&gdpr_consent=&_abm=-1&_pum=https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F20.29
    https://s0.2mdn.net/dot.gif?nis=40.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1Creative Screenshot 2