<img src="https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=b0bee1fe-a7b4-408b-9005-018c1ebc9386&crid=mda1pawt&wp=8.25&aid=c38e5260-8526-4206-9e6c-7fff597347b0&wpc=USD&sfe=1bb62a81&puid=6a2a198e-185d-6516-9d5d-659bcbf5a3f6&bdc=131&tdid=3ee76fd1-4adb-4cf1-a8cb-0ce02d687c3a&pid=jzm6ltx&ag=ranat0u&adv=86zlkhp&sig=1TooDj77gQhdyzNuJ73VGko-63-E_oOAX9r6-JPOjRqU.&bp=13.4290745097538&cf=9799016&fq=0&td_s=www.forbes.com&rcats=47u,y29,26o,5rf&mste=www.forbes.com&mfld=2&mssi=&mfsi=&uhow=164&agsa=&rgz=14221&svbttd=1&dt=Mobile&osf=Android&os=Android100&br=Chrome&rlangs=en&mlang=&svpid=8839&did=KRG-u4ld-50965&rcxt=MobileOptimizedWeb&lat=42.968500&lon=-78.749200&tmpc=-11.810000000000002&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Android&mdl=Generic%20Android%20Mobile&testid=iavc1%20&cc=2~KLUv_WMdqREMnANVFQDjlle4CGq4CC-icoJwOT24XFtUbk1Uju2W4_IAawoFnDNWVS-jKywpPS24WFW9hG4vG4OXyw2LnQVPJAtuZ5oRKzC7R0YzWn_bAoWKfLrq3op8kjqS40gODljVPo0aAUK0yU2mE3iWrokZ73GLBvxSxQALE17EomDboZK40-pw_-qsknGZZzBWjAz43IVpl3sWyJUeq8dqsRkExlkU5gKZBkOW2MDEf6n2152q-1F_r_5XZ1SnS36A5w8x_CFbbVL1FzN_43av2__fvn1f12F71-00PvP5Pcu4FqJBaK6yLaDMiNRiCKQukuKkEcOFyRqbAUSm_BqYpOYLrm2vLpU_1w0eHJtU2XRy695JX89QQWGE02y14taNugGheVVJbkdyeTvrdZ_3NR7rWHQ68UizZnVprOOJocirgRkfPYRXuIrXQgeYCzNuCW68JmQwwUJFzCBQ_y9rdbjgJktrddpPbl38HT4DABDkQucVFbLHqZDkipruaYGUqWP0NXHxWCv85WcZW67gPBzDQ2mvL8ZeWvcTuR-sejuj1009lyN5FvOhFYajDgSuOSzXIWjP7Ubm9XLJtLpOgy5BFpTugiRQr6hYXiw9U_q435r0OeZpiC0MG9QN2ojzOCAuVLmAXf-Qkv1WI03_kdVGWoNDadFDfgkd3nObS84rwQK1YKA-x3g6WqFC8DyTCnAIT0TtM3Oq-f-mnDeISAugpFiOrjAEuDXXwztjtbgFPC7zEcF2sGwBdSYVOa2GBPS9Wr3sS-b4vp1oaZ2vcKaEXGpWcFvm-scnnH-PaixuLHe2DPkVm4o2QBSzb1spd7LrumpQJwHKBsP9Z-JJdltFNPZEfQyitAwBHC8qs7eh99TozT5hTm-uCcSe5m0pbCHO5h31KHPdIlJB6gQ9ZGJb&dur=1~KLUv_WMFoCgkfgAtAwDDBBAVwOEDkPhEcIEVlhI4YIWAVR5dbPfLjtJO250lxL9ruPmnkNfqYd1dt9VTKRZ5AZF3AW6VRxfbXrqvJNfONCxaCvwEDj-dCK3dh0MSuWIg1KDhRs_HVRGSSdPuibrwEQOeQQ..&durs=aEpRmn&crrelr=&fpa=614&pcm=3&vc=12&said=82379ce0-6833-4a0f-b84b-b60aaddf89bd&ict=WiFi&auct=1&im=1&mc=8ff663bb-9da6-47ff-86ff-0cc11ebde9ce&idl=XY3007GFGkLsNsNpzFwbixTAmFWUv0ZjzWslue8-xAKhIySoU&ev=ID9czkf_Srjuh4hjS29WovKHt2eRgvVGEUnpWgGvUF8.&rsv=0.00000508931033510777&abr=bb075e85-5f46-4e79-8c40-a0b53880f7cb&tail=1" width="1" height="1" style="display: none;"/><img src="https://idxgm.rtactivate.com/tagid/159681/?category1=mzfhisb&category2=mda1pawt" width="1" height="1" style="display: none;"/><div class="celtra-ad-v3"> <!-- passthroughParameters[impressionId] = raw {IMP_ID} --> <!-- externalCreativeId = raw mda1pawt --> <!-- externalPlacementId = raw ranat0u --> <!-- externalSessionId = raw b0bee1fe-a7b4-408b-9005-018c1ebc9386 --> <!-- externalSiteId = raw www.forbes.com --> <!-- externalSupplierId = raw jzm6ltx --> <!-- externalSupplierName = raw kargo --> <!-- externalCampaignId = raw mzfhisb --> <!-- externalCreativeSize = raw 320x50 --> <!-- gpsLat = raw 42.9685 --> <!-- gpsLng = raw -78.7492 --> <!-- externalLineItemId = raw ranat0u --> <!-- externalAudienceIds = raw --> <!-- passthroughParameters[creativeId] = raw 90917 --> <!-- passthroughParameters[creativeIdAlpha] = raw DM-CREA-90917 --> <img src="data:image/png,celtra" style="display: none" onerror=" (function(img) { var params = {'accountId':'13be8f66','clickUrl':'https://tk.kargo.com/t/click.puvimk5olv25?rand={cachebuster}&uuid={IMP_ID}&aslot={AD_SLOT}&deal_id={DEAL_ID}&line_item_id={LINE_ITEM_ID}&creative_source=dm&creative_id=90917&id_alpha=DM-CREA-90917&url=https://insight.adsrvr.org/track/clk?imp=b0bee1fe-a7b4-408b-9005-018c1ebc9386&ag=ranat0u&sfe=1bb62a81&sig=Kg3Sx1igGrLp65H3Shsii8a3dqan6TMrWyvzZusOUpA.&crid=mda1pawt&cf=9799016&fq=0&t=1&td_s=www.forbes.com&rcats=47u,y29,26o,5rf&mste=www.forbes.com&mfld=2&mssi=&mfsi=&sv=kargo&uhow=164&agsa=&wp=8.25&rgz=14221&dt=Mobile&osf=Android&os=Android100&br=Chrome&svpid=8839&rlangs=en&mlang=&did=KRG-u4ld-50965&rcxt=MobileOptimizedWeb&tmpc=-11.810000000000002&vrtd=&osi=&osv=&daid=&dnr=0&vpb=&crrelr=&npt=&cc=2~KLUv_WMdqREMnANVFQDjlle4CGq4CC-icoJwOT24XFtUbk1Uju2W4_IAawoFnDNWVS-jKywpPS24WFW9hG4vG4OXyw2LnQVPJAtuZ5oRKzC7R0YzWn_bAoWKfLrq3op8kjqS40gODljVPo0aAUK0yU2mE3iWrokZ73GLBvxSxQALE17EomDboZK40-pw_-qsknGZZzBWjAz43IVpl3sWyJUeq8dqsRkExlkU5gKZBkOW2MDEf6n2152q-1F_r_5XZ1SnS36A5w8x_CFbbVL1FzN_43av2__fvn1f12F71-00PvP5Pcu4FqJBaK6yLaDMiNRiCKQukuKkEcOFyRqbAUSm_BqYpOYLrm2vLpU_1w0eHJtU2XRy695JX89QQWGE02y14taNugGheVVJbkdyeTvrdZ_3NR7rWHQ68UizZnVprOOJocirgRkfPYRXuIrXQgeYCzNuCW68JmQwwUJFzCBQ_y9rdbjgJktrddpPbl38HT4DABDkQucVFbLHqZDkipruaYGUqWP0NXHxWCv85WcZW67gPBzDQ2mvL8ZeWvcTuR-sejuj1009lyN5FvOhFYajDgSuOSzXIWjP7Ubm9XLJtLpOgy5BFpTugiRQr6hYXiw9U_q435r0OeZpiC0MG9QN2ojzOCAuVLmAXf-Qkv1WI03_kdVGWoNDadFDfgkd3nObS84rwQK1YKA-x3g6WqFC8DyTCnAIT0TtM3Oq-f-mnDeISAugpFiOrjAEuDXXwztjtbgFPC7zEcF2sGwBdSYVOa2GBPS9Wr3sS-b4vp1oaZ2vcKaEXGpWcFvm-scnnH-PaixuLHe2DPkVm4o2QBSzb1spd7LrumpQJwHKBsP9Z-JJdltFNPZEfQyitAwBHC8qs7eh99TozT5hTm-uCcSe5m0pbCHO5h31KHPdIlJB6gQ9ZGJb&dur=1~KLUv_WMFoCgkfgAtAwDDBBAVwOEDkPhEcIEVlhI4YIWAVR5dbPfLjtJO250lxL9ruPmnkNfqYd1dt9VTKRZ5AZF3AW6VRxfbXrqvJNfONCxaCvwEDj-dCK3dh0MSuWIg1KDhRs_HVRGSSdPuibrwEQOeQQ..&durs=aEpRmn&bdc=131&idl=XY3007GFGkLsNsNpzFwbixTAmFWUv0ZjzWslue8-xAKhIySoU&mk=Android&mdl=Generic%20Android%20Mobile&testid=iavc1%20&fpa=614&pcm=3&ict=WiFi&said=82379ce0-6833-4a0f-b84b-b60aaddf89bd&auct=1&tail=1&r=','expandDirection':'undefined','preferredClickThroughWindow':'new','clickEvent':'advertiser','iosAdvId':'','androidAdvId':'','tradedesk_zipCode':'14221','tradedesk_category':'doubleverify-vd2iab-50','tradedesk_deviceType':'Mobile','tradedesk_adFormat':'320x50','tradedesk_advertiser':'86zlkhp','externalAdServer':'TradeDesk','tagVersion':'html-standard-9'}; [].slice.apply(img.parentNode.childNodes).forEach(function(n) { var decfs = { urldecode: decodeURIComponent, htmldecode: function(v) { var d = document.createElement('div'); d.innerHTML = v; return d.textContent; }, eval: function(v) { return eval(v); }, raw: function(v) { return v; } }; var m; if (n.nodeType == 8 && (m = n.textContent.match(/^\s+([\w%.]+)(\[.+\])?\s+=\s+(\w+)\s+(.*)$/i))) { try { params[m[1]+(m[2] || '')] = decfs[m[3]](m[4].replace(/^\s+|\s+$/g, '')); } catch (e) {} } }); var req = document.createElement('script'); req.id = params.scriptId = 'celtra-script-' + (window.celtraScriptIndex = (window.celtraScriptIndex||0)+1); params.clientTimestamp = new Date/1000; params.clientTimeZoneOffsetInMinutes = new Date().getTimezoneOffset(); params.hostPageLoadId=window.celtraHostPageLoadId=window.celtraHostPageLoadId||(Math.random()+'').slice(2); var qs = ''; for (var k in params) { qs += '&' + encodeURIComponent(k) + '=' + encodeURIComponent(params[k]); } var src = 'https://cdn.celtra.com/ads/8d86cd90/web.js?' + qs; if (src.length >= 8192) { src = 'https://ads.celtra.com/8d86cd90/web.js?' + qs; } req.src = src; img.parentNode.insertBefore(req, img.nextSibling); })(this); "/> </div> <img width="1" height="1" alt="" style="position: absolute; left: -9999px;" src="https://tk.kargo.com/t/impression.puvimk5olv24?rand={cachebuster}&uuid={IMP_ID}&aslot={AD_SLOT}&deal_id={DEAL_ID}&line_item_id={LINE_ITEM_ID}&creative_source=dm&creative_id=90917&id_alpha=DM-CREA-90917&url=" /> <img width="1" height="1" alt="" style="position: absolute; left: -9999px;" src="https://ad.doubleclick.net/ddm/trackimp/N1277702.3848558MATTERKIND/B34595502.433221318;dc_trk_aid=630778181;dc_trk_cid=248454798;ord=701500;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=0;gdpr_consent=;ltd=;dc_tdv=1?" /> <script src="https://cdn.doubleverify.com/dvbm.js#ctx=18845511&cmp=34595502&sid=6200436&plc=433221318&advid=10131895&adsrv=179&mon=1&blk=0"></script> <!-- "krg_ad_info":{ "creativeId": 90917, "format": "Runway", "creativeOrigin": "dm", "idAlpha": "DM-CREA-90917", "vendor": { "code": "celtra", "id": "8d86cd90" }, "execution": "animated", "asdata": { "sitid": "%esid!", "advid": "%eadv!", "camid": "%ebuy!", "linid": "%eaid!", "creid": "%ecid!", "aduid": "%epid!", "size": { "w": "%%WIDTH%%", "h": "%%HEIGHT%%" } }, "settings": { "branding": "kargo", "tracking": { "click_return": "https://tk.kargo.com/t/click-return.puvimk5olv26?rand={cachebuster}&uuid={IMP_ID}&aslot={AD_SLOT}&deal_id={DEAL_ID}&line_item_id={LINE_ITEM_ID}&creative_source=dm&creative_id=90917&id_alpha=DM-CREA-90917" }, "disable_hover_hiding": false } } --><script src="https://api.b2c.com/api/init-7659lfip26rm47ds0e3y.js?DOMAIN=www.forbes.com&TARGETING_GROUP_ID=ranat0u&DSP_URL=www.forbes.com%2fsites%2fmarksparrow%2f2026%2f01%2f30%2fdenmarks-bang--olufsen-new-beo-grace-earbuds-build-on-a-century-of-sound-technology%2f&PUBLISHER_ID=8839&DEAL_ID=KRG-u4ld-50965&USER=3ee76fd1-4adb-4cf1-a8cb-0ce02d687c3a&PARTNER=jzm6ltx&ADVERTISER=86zlkhp&CAMPAIGN=mzfhisb&CREATIVE=mda1pawt&ADFORMAT=320x50&SUPPLY=kargo&BIDREQUEST=b0bee1fe-a7b4-408b-9005-018c1ebc9386&ZIPCODE=14221&TRUSTEID=0&COUNTRY=United States&CITY=Buffalo&METRO=514®ION=New York&UNIXTIME=1769908865&DEVICETYPE=Mobile&DEVICEID=&LATITUDE=42.9685&LONGITUDE=-78.7492" data-cfasync="false" async></script><script type="text/javascript" src="https://cdn.doubleverify.com/dvbm.js#ctx=35531508&cmp=DV1485648&sid=TTD&advid=818053&ppid=354&aufilter2=IM&c1=jzm6ltx&auadv=86zlkhp&aucmp=mzfhisb&c2=ranat0u&aucrtv=mda1pawt&c3=kargo&pltfrm=8839&turl=www.forbes.com%2fsites%2fmarksparrow%2f2026%2f01%2f30%2fdenmarks-bang--olufsen-new-beo-grace-earbuds-build-on-a-century-of-sound-technology%2f&auevent=b0bee1fe-a7b4-408b-9005-018c1ebc9386&c5=www.forbes.com&audeal=KRG-u4ld-50965&c6=g2kagp2&c4=doubleverify-vd2iab-50&audvc=Mobile&c7=doubleverify-vd2iab-50&autt=1&adsrv=163&plc=dispim&dvtagver=6.1.src&mon=1&blk=0&c15=1&rtsurl=https%3A%2F%2Fenduser.adsrvr.org%2Fenduser%2Fdv%2F%3Frtb%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..%26pie%3D"></script>
