Creative Details

Quality Score: 10/10

The advertisement promotes Zipcar as a cost-effective alternative to car ownership, highlighting savings and convenience.

Creative Information

CID:334e8d0a-aa39-41ce-80fa-1a185fa9ad59
CRID:90_12675848
Domain:zipcar.com
Seat:StkAdpt
Size:970x250
Bid:$3.94
Timestamp:2/2/2026, 2:57:01 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess2/2/2026, 2:57:21 AM3.71s
    adomain_analysissuccess2/2/2026, 2:57:05 AM3.14s
    adomain_capturesuccess2/2/2026, 2:57:02 AM0.17s
    ad_rendersuccess2/2/2026, 2:57:17 AM15.81s
    brand_mappingsuccess2/2/2026, 2:57:01 AM0.13s

    Analysis Results

    Ad Format: banner

    Brands: Zipcar

    Size:970x250
    Data Transferred:276.81 KB
    Render Time:6.91 Seconds
    Creative Inferred IAB Categories:
    • Automotive (IAB2)
    • Personal Finance (IAB13)
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • Transportation (1041)
    • Automotive Services (1560)
    Domain Inferred IAB Categories:
    • Automotive (IAB2)
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Transportation (1041)
    • Vehicles (1551)
    • Automotive Services (1560)
    • Ride-sharing Services (1565)
    • Vehicle Rental (1567)
    Total Ad Size:276.81 KB
    Requests Made:
    URLSize (KB)
    https://cdn.stackadapt.com/creatives/22860/eydQEfap5JmcxTNgWYZqGgDIM%23800x600.jpeg230.21
    https://cdn.stackadapt.com/creatives/22860/M1kI8OFrVpm_rkQ_1b84rwDIM300x300.png28.21
    https://cdn.doubleverify.com/dvtp_src.js?ctx=34962712&cmp=DV1436327&sid=stackadapt&plc=stackadapt-dispJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&ppid=347&auevent=1-4153-176990849619166996703599-1_d7e50d92-c071-4eaf-96af-2236e6edc03d&auadv=22860&aucmp=3075459&aucrtv=12675848&auplc=_n7l1os8XhC&auxch=159&pltfrm=9071&aufilter2=IQMBFV&aubndl=sa_blank&turl=https%3A%2F%2Fwww.espn.com%2Fnba%2Fboxscore%2F_%2Flang%2Fen%2Fregion%2Fus%2Fmodifier%2Fwebview%2Fplatform%2Fios%2Ffeatures%2Fbutton-service%2CfanProfileFetch%2CfantasyModule%2CshowFollowButton%2CwatchOptions%2CshowMarketplace%2FbettingContentEnabled%2Ftrue%2FbettingLinksEnabled%2Ffalse%2Fappversion%2F8.9.1%2FplayabilitySource%2FplaybackId%2Fappearance%2Fdark%2FgameId%2F401810553%3Fappearance%3Ddark%26consent_mode%3Dcpra&c1=970&c2=250&gdpr=0&gdpr_consent=8.84
    https://s3.amazonaws.com/stackadapt_public/js/saimp.js6.32
    https://creative.stackadapt.com/icons/adchoices/adchoices.png1.71
    https://s3.amazonaws.com/stackadapt_public/js/saurl.js1.29
    https://tags.srv.stackadapt.com/sa.css0.11
    https://srv.stackadapt.com/cookie?campid=3075459&is_ctv=0&nativeid=12675848&domain=espn.com%3A%3A159&auctionid=1-4153-176990849619166996703599-1&impindex=0&m=NjguMTIzLjEyOS4xNzI&isipgen=0&conv=10.04
    https://east.srv.stackadapt.com/track_user_page?aid=1-4153-176990849619166996703599-1&iid=d7e50d92-c071-4eaf-96af-2236e6edc03d&br_domain=espn.com&br_ip=68.123.129.172&window_location_href=about%3Asrcdoc&top_location_href=https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F&is_iframe=true&network=kargo&br_page_url=https://www.espn.com/nba/boxscore/_/lang/en/region/us/modifier/webview/platform/ios/features/button-service,fanProfileFetch,fantasyModule,showFollowButton,watchOptions,showMarketplace/bettingContentEnabled/true/bettingLinksEnabled/false/appversion/8.9.1/playabilitySource/playbackId/appearance/dark/gameId/401810553?appearance=dark&consent_mode=cpra0.04
    https://east.srv.stackadapt.com/cv?aid=1-4153-176990849619166996703599-1&iidx=0&cv=%27AQAKIPCpPKtK_8osUrNrNuWEKk5iHjmfZebFEAnXTaLo8Y0fEMABGAQg_qSAzAYwAToEL_ut_EIEFz8czVAB%27&iv=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.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <html><head><meta charset='utf-8'/><script>function adjust() {var elements = document.getElementsByClassName('with-adjustment');for (var i = 0; i < elements.length; i++) {var e = elements[i];var cutOffBy;do {cutOffBy = e.scrollHeight - e.clientHeight;if (cutOffBy <= 0) {break;}if (cutOffBy > 0) {e.style.fontSize = (parseFloat(e.style.fontSize) - 0.25) + 'px';}} while (cutOffBy > 0 && parseFloat(e.style.fontSize) >= 8);}}if (document.fonts && document.fonts.ready) {document.fonts.ready.then(function(){if (document.readyState === 'complete') { adjust(); } else { document.onreadystatechange = function() { if (document.readyState === 'complete') adjust(); } }});} else {if (window.addEventListener) {window.addEventListener('load', adjust, false);} else if (window.attachEvent) {window.attachEvent('onload', adjust);}}</script></head><body style="margin: 0px; background-color: white;" ><div id='sa-content-div-pSdBShew0A' style="height: 248px; width: 968px; position: relative; border: 1px solid #bbbabc;"><div style="position:absolute; top:0; right:0; background:white; opacity:0.7; width:17px; height:15px; text-align:center; z-index: 16777270"><img id='sa-adchoices' src="https://creative.stackadapt.com/icons/adchoices/adchoices.png" width="12" height="12"></div><script>try{var sa_adchoices = document.getElementById('sa-adchoices');if (sa_adchoices){sa_adchoices.onclick = function(){window.open('https://www.stackadapt.com/privacy-policy','_blank');}}}catch(err){console.log(err);}</script><a target="_blank" href="https://clk.srv.stackadapt.com/clk?aid=1-4153-176990849619166996703599-1&cid=3075459&adid=12675848&sid=d7e50d92-c071-4eaf-96af-2236e6edc03d&uid=4oWLSmr97Wiw1cdkX5vuVQ&did=espn.com%3A%3A159&adurl=https%3A%2F%2Feast.srv.stackadapt.com&t=1769908496&brandname=Zipcar&adheading=Save+%241000%2Fmonth+vs.+owning+a+car&iidx=0&nid=159&bip=NjguMTIzLjEyOS4xNzI&conv=true&curl=aHR0cHM6Ly93d3cuemlwY2FyLmNvbS9wcmljaW5nP3V0bV9zb3VyY2U9c3RhY2thZGFwdCZ1dG1fbWVkaXVtPW5hdGl2ZSZ1dG1fY2FtcGFpZ249e3tyZW1hcmtldGluZ319&r=" style="color:black; text-decoration:none; display: flex;"><div style="text-align:center;"><div style="height: 248px; width:330px; margin: 0; background-image: url('https://cdn.stackadapt.com/creatives/22860/eydQEfap5JmcxTNgWYZqGgDIM%23800x600.jpeg'); background-repeat: no-repeat; background-position: center; background-size: 100%;"></div></div><div><div id="banner-headline" class="with-adjustment" style="font-weight:700;margin:20px 30px 20px 20px;overflow:hidden;-webkit-box-orient:vertical;font-family:'BentonSans','helvetica','PublicoBannerExtrabold','600',sans-serif;font-size:16.00px;max-height:80px;display:-webkit-box;">Save $1000/month vs. owning a car</div><div id="banner-body" class="with-adjustment" style="margin:20px 20px 20px 20px;color:rgba(0, 0, 0, 0.7);font-family:'BentonSans','helvetica','PublicoBannerExtrabold','600',sans-serif;font-size:15.00px;max-height:100px;overflow:hidden;display:-webkit-box;-webkit-box-orient:vertical;">Zipcar covers gas, plus your first month of membership. Join instantly and drive in minutes.</div><div id="banner-sponsored"  style="overflow:hidden;display:flex;font-family:sans-serif;margin:20px 20px 20px 20px;max-height:80px;font-size:13px;padding-top:40px;color:rgba(0, 0, 0, 1);line-height:20px;">Sponsored By&nbsp;<b>Zipcar</b><div style="background-image: url('https://cdn.stackadapt.com/creatives/22860/M1kI8OFrVpm_rkQ_1b84rwDIM300x300.png'); width:50px; height:50px;  background-repeat: no-repeat; background-position: center; background-size: 100%; margin-top: -12px; margin-left: 40px;"></div></div></div></a><div><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=34962712&cmp=DV1436327&sid=stackadapt&plc=stackadapt-dispJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&ppid=347&auevent=1-4153-176990849619166996703599-1_d7e50d92-c071-4eaf-96af-2236e6edc03d&auadv=22860&aucmp=3075459&aucrtv=12675848&auplc=_n7l1os8XhC&auxch=159&pltfrm=9071&aufilter2=IQMBFV&aubndl=sa_blank&turl=https%3A%2F%2Fwww.espn.com%2Fnba%2Fboxscore%2F_%2Flang%2Fen%2Fregion%2Fus%2Fmodifier%2Fwebview%2Fplatform%2Fios%2Ffeatures%2Fbutton-service%2CfanProfileFetch%2CfantasyModule%2CshowFollowButton%2CwatchOptions%2CshowMarketplace%2FbettingContentEnabled%2Ftrue%2FbettingLinksEnabled%2Ffalse%2Fappversion%2F8.9.1%2FplayabilitySource%2FplaybackId%2Fappearance%2Fdark%2FgameId%2F401810553%3Fappearance%3Ddark%26consent_mode%3Dcpra&c1=970&c2=250&gdpr=0&gdpr_consent=" type="text/javascript"></script></div><div></div><div><img src="https://srv.stackadapt.com/cookie?campid=3075459&is_ctv=0&nativeid=12675848&domain=espn.com%3A%3A159&auctionid=1-4153-176990849619166996703599-1&impindex=0&m=NjguMTIzLjEyOS4xNzI&isipgen=0&conv=1" width="1" height="1"><img src="https://us-east-win.srv.stackadapt.com/win?aid=1-4153-176990849619166996703599-1&sid=d7e50d92-c071-4eaf-96af-2236e6edc03d&wp=3.94&rid=3af989d9-81f3-42aa-831f-d06d147a1098&network=159&t=1769908496&said=1-4153-176990849619166996703599-1&sanid=159" width="1" height="1"></div></div><script src="https://s3.amazonaws.com/stackadapt_public/js/saimp.js" purl="https://east.srv.stackadapt.com" aid="1-4153-176990849619166996703599-1" iidx="0"></script><script src="https://s3.amazonaws.com/stackadapt_public/js/saurl.js" id="sa-url-script" purl="https://east.srv.stackadapt.com" aid="1-4153-176990849619166996703599-1" iid="d7e50d92-c071-4eaf-96af-2236e6edc03d" br_domain="espn.com" br_ip="68.123.129.172" network="kargo" br_page_url="https://www.espn.com/nba/boxscore/_/lang/en/region/us/modifier/webview/platform/ios/features/button-service,fanProfileFetch,fantasyModule,showFollowButton,watchOptions,showMarketplace/bettingContentEnabled/true/bettingLinksEnabled/false/appversion/8.9.1/playabilitySource/playbackId/appearance/dark/gameId/401810553?appearance=dark&consent_mode=cpra"></script></body></html>

    Creatives

    Creative Screenshot 1