Creative Details

Quality Score: 7/10

The advertisement promotes heating service repair plans offered by DTE, starting at a price of $14.95.

Creative Information

CID:b812f31c-3a9b-4cd0-ae92-a793529d1652
CRID:25_gpiswdn8
Domain:dteenergy.com
Seat:TTD
Size:320x50
Bid:$0.57
Timestamp:2/2/2026, 2:48:22 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess2/2/2026, 2:48:59 AM4.64s
    adomain_analysissuccess2/2/2026, 2:48:59 AM2.99s
    adomain_capturesuccess2/2/2026, 2:48:56 AM0.21s
    ad_rendersuccess2/2/2026, 2:48:55 AM31.10s
    brand_mappingsuccess2/2/2026, 2:48:23 AM0.14s

    Analysis Results

    Ad Format: banner

    Brands: DTE Energy

    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:52.08 KB
    Render Time:6.70 Seconds
    Creative Inferred IAB Categories:
    • Home & Garden (IAB10)
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • Energy Services (1031)
    • Home and Garden Services (1396)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    Landing Page:
    https://dtehpp.com/nmm/
    Domain:dtehpp.com
    Brand:
    DTE Home Protection Plus
    Total Ad Size:71.17 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/1j2h4lq/m44x6q2/a92oi1tj_320x50.jpg?cb=65953530.18
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=dv2cc16_arshgi6_gpiswdn8&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.11
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=a4c01f38-9cd6-4463-a09f-e4637462cdbc&crid=gpiswdn8&wp=0.569812&aid=16e2bbcf-4c54-4945-97ea-949f5a47dbde&wpc=USD&sfe=1bb62878&puid=b25ccf6e-3f1a-41b8-9e89-6d5a3018488e&bdc=137&tdid=&pid=1j2h4lq&ag=arshgi6&adv=m44x6q2&sig=1gNnIu-FhdknUBswACGrz0UAXDBZL80mcNy733SyXJ8I.&bp=0.569812020924978&cf=10064903&fq=0&td_s=www.rottentomatoes.com&rcats=hhr,y29,7sp&mste=&mfld=3&mssi=&mfsi=&uhow=164&agsa=&rgz=48878&svbttd=1&dt=Mobile&osf=iOS&os=iOS262&br=WebView&rlangs=en&mlang=&svpid=9075&did=&rcxt=MobileOptimizedWeb&lat=&lon=&tmpc=&daid=&vp=0&osi=&osv=&nond=0&mk=Apple&mdl=iPhone&car=32&npt=2&cc=2~KLUv_WMdqREMbAL1DgBjkD1REdRuEW5IRXgRlRMUldODy7VF5dZE5diiclxuL6OXEIOXi8_ccSgMR22O2kCxNaASpYU1V6ITBZBaCjp0mrT4wcjK67uiRtAbsQQ_AAmSgSaYfbBjQxkBdfTl8wMHOuZpWP__WLZ3u6d_ndzfWvY9z7oPsf1hKClOET5FboCZupFp0RZcmx3zvIytownHJk9tLU0_1fRRI5TEihWDG46hoMmtO8e1FAj8xnE6QQdl9MsqiY_jNB7Ds173ti7HY77GogMlSxoO7bPVJaI1F14NCGXBIrSXSWWVqlfxwMDZrbyhIt3XxwvBk4SNAHzvb1qv_5zOd61B_IUJ7OFTEsq4MBzEOfh67tTFth-diUq6RG_oKQ-7hNHNCJle3rImwF2VtUyidzcTCRlZkDp7IXKIB9a7kp4T4D-tbjXC4QWmDEnNnDONnH_vBfPjm0R9hVKPrEMDfQLfC_PEfZ61YHhV_v8XzMbJdZwjcaMqgW90sVnaZh-91chvMNuhkGVmSzSDTdSD_xkwlVPI55zvZnXNNvmnvtdVupkj2i1BjOCiLzDCrBq35uRfSiABIfgRtGkQrOo3bmPuvBeybC4UmnqyQ6ZKkQ3dgwgRwTv44WAi1bjitTb878T6sSZK&dur=1~KLUv_SMFoCgk8UUDAGQEChwKB3VrYnZ6ZTEQxREiDgiMkM248TczMDQiJQjQ_Rh0dGRfdW5pdmVyc2FsSCUItP0UAggBEMURIAIoBTgAQAFNCW76Pwv807RxT8XyUc_o-CvEQNRE1C31Qj0diW1RUk49Zn8g&durs=kFgvqA&crrelr=&vc=12&said=7d23c3fc-ff5c-44d6-ad8b-b621ffa04c14&ict=CellularNetwork4G&auct=1&us_privacy=1YNN&im=1&mc=26581fd3-0e94-47ff-86ff-7747c58be0de&ev=hhgtmQp15hrSkkfLXufRTrOnbWi14kSRAGi7n1jKs1Q.&rsv=0.000228273849601026&abr=cc550599-c7e0-44b3-b2ea-9986a9d2d25e&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=dv2cc16_arshgi6_gpiswdn8&w=320&h=50&c=f9710.04

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