Creative Details

Quality Score: 10/10

The advertisement promotes HealthEquity's educational resources regarding Health Savings Accounts (HSAs) aimed at maximizing savings and ensuring long-term financial security.

Creative Information

CID:	035e8ccf-c666-4325-8c0c-cef1910b1668
CRID:	29_629170123
Domain:	healthequity.com
Seat:	Xandr
Size:	728x90
Bid:	$1.01
Timestamp:	1/4/2026, 2:41:35 AM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	1/4/2026, 2:41:50 AM	4.93s
adomain_analysis	success	1/4/2026, 2:41:39 AM	2.86s
adomain_capture	success	1/4/2026, 2:41:36 AM	0.20s
ad_render	success	1/4/2026, 2:41:45 AM	8.58s
brand_mapping	success	1/4/2026, 2:41:35 AM	0.13s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

728x90

Data Transferred:

415.85 KB

Render Time:

7.46 Seconds

Creative Inferred IAB Categories:

Education (IAB5)
Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Finance and Insurance (1335)
Financial Investment and Management Applications (1352)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

416.59 KB

Requests Made:

URL	Size (KB)
https://adsdkprod.azureedge.net/viewability/versions/v5.8.24/banner.js	152.92
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637790/ConsiderationDirectionOneA728x90/NeueHaasDisplayMediu.ttf	99.56
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637790/ConsiderationDirectionOneA728x90/NeueHaasDisplayRoman.ttf	98.05
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637790/ConsiderationDirectionOneA728x90/image.png	18.33
https://nym2-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.sfgate.com%2F&e=wqT_3QKVF_DXlQsAAAMA1gAFAQip45nJBhCFx_-ExfX4-1oY79ya8KjyzpJ_KjYJp6PwMj1U8j8RQZp3nSsh8D8ZAAAAIIXrG0AhbFbHO9G_8D8pY5y_CYUI8z8xAAAAYLgeAUAw7uvMDzjtP0D4P0gCUMu_gawCWJnJiwFgAGjf-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_GEZSRVESATAFEBxSRU1fVVNFUgUQABAJICBDT0RFEgQ1MTcFSAwIQ1BHCRM0BjI1OTY3MfICCwoHQ1AJFBwA8gIRCgVJTwFrIAgxMTMwOTk1NgEUCAdJTwkiFTY4HAoPQ1VTVE9NX01PREVMATI4CTE1NTA1MjA4OfICGgoWMh8AIExFQUZfTkFNRQFkCCgKGjYdAAhBU1QBR2hJRklFRBIKMTc0NzA4NjkyMvICFQoIU1BMSVQFYB398OUQCgppZGVudGlmaWVyEgJpcIADAIgDAZADAJgDFKADAaoDAkgAwAPYBMgDANgDtQbgAwDoAwD4AwOABACSBAkvb3BlbnJ0YjKYBACiBA03Ni4yMDMuMTcuMjI2qATAvwGyBA4IABAAGAAgADAAOABCALgEAMAEAMgEANIEDjgxODQjTllNMjo2OTA02gQCCAHgBADwBMu_gawCiAUBmAUAoAX___________8BqgUkYzUxZjc2ZGQtMTc1MC00YmFhLWI4ZTItMzM0NjFlZWRlOTYywAUAyQUAAAAAAADwP9IFCQkAAAkOcNgFAeAFAfAFjMUs-gUECAAQAJAGAJgGALgGAMEGCSMo8D_QBvIp2gYWChAJERkBiBAAGADgBgHyBgIIAIAHAYgHAKAHAboHAkAByAfrjgbSBw8JES0BKxAgANoHBgFk9FUDGADgBwDqBwIIAPAHl8n6EIoIqAYKowYAAAGaviv8KFr346xQn-OF_yCcOhul_cK-YthbGdKyd8VEOX9Bnd2Hne_lNOgUpvz3g4IxSvurias99y6QhTPx_GzBrdkD_fK_QMs43WfGOGqxl_pkyD3-aV2eGTinxXYEULaz-iDgcdJ3_U5mV-6UuM_A7O3hZGpqp0SXDuOoZIdUGICKyMMwWF2x3EzO8eMep6Z7B5wNH14EfQu2VeRMYJSawJZos27yZHwAFL6CLpn5ucatfhBtvsDeHdGAmwQH1d1pcQcp-835GmzqWYk0eWlWcfZQYpBl_xD8aHjhKeWxIK-ToBVO2zA94TfYIYUCG7V82oR9aHsGKG5pN_1bALPuYlXiOEchmaDKXUUBzRG-HDcS6hoYckva-yJUMP7sBMWWpg8QnGRGW7Wtf3ojW0Z1pzA1vip62VfcflC78DDMaOLJotqgg0J7jG1Nkul9d1FcsWyO_7hyP7xec8K2-9Cccvrk-zLoJJtGhuFr9fp2I-3XYHu4_D2qGAr9RTC9wt0-2jdvW9u-PUY3t3_Yx-Naw8D-9I05yOmkUDKU_w9vyY6G2sHYPsHVJ3PSEYf5OLmgvCO44Q5MSqIWQ2w6-Nj9KcLC-jDCQkPSQDBSkTYkMsb1250jQhLGQz6mGjW18y1Fd3DYlW3952eonb6UWSYAA1suf9_pBuE96cGVaFUfdLkKuy1dsFQAf4_D520dKos7r5JT6LRmm_lfQ0Whmw-_vjqM3VN5C1CosWEOt-HfrrQeWtINAPFFNGgU0MyWZTHd2gMWOsJbhg2XfgnamJzhwGmRkydPV0jEt0KQNCYethFYbqMAyxfI0ppQddEBaoN4J1K5rjk2xebFaS68sDiTpEHB6aXthc_kb6SMF-3pmFUNlSDIKBkbxEz5cAzL9sSrfyM17CqgqA2Q7vm8uaFHBsCQtwJnzHUzC-fMJrJ-gCb6VCgnKpFiEgRyciLLP-QLCf30ivH4LA2CA665IMRjQT0rFFdbrb1lUQyrlnsjvWvYdm6LWl1ICYRMmm-1-0isJuRbkJ4mkEhPltPpzvNc-GY2xkl05xnXBYjmGIRKnxABlQgAAIA_mAgBoggXChVEQkFCTEF-QlZRcUHBkFhXQS5RQcAInKcD0ggOCIGChIiQoMCAAWF-MNoIBAgAIADgCADoCAA.&s=18aa7e6e44a853682373c90787549db4344606e5&pp=1.008098	17.51
https://acdn.adnxs.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637790/ConsiderationDirectionOneA728x90/index.js	3.93
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637790/ConsiderationDirectionOneA728x90/styles.css	3.32
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637790/ConsiderationDirectionOneA728x90/logoWhite.png	2.22

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Raw Ad Markup

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