Creative Details

Quality Score: 8/10

The advertisement promotes HP's Carbon Neutral Managed Print Services (MPS) aimed at helping businesses achieve sustainability goals.

Creative Information

CID:	7b47a74f-5ea2-46d4-9e6a-6396f09bacb6
CRID:	25_xfnw9iqw
Domain:	hp.com
Seat:	TTD
Size:	728x90
Bid:	$6.57
Timestamp:	12/22/2025, 5:32:54 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/22/2025, 5:33:10 PM	6.15s
adomain_analysis	success	12/22/2025, 5:32:59 PM	3.91s
adomain_capture	success	12/22/2025, 5:32:55 PM	0.18s
ad_render	success	12/22/2025, 5:33:04 PM	9.14s
brand_mapping	success	12/22/2025, 5:32:54 PM	0.13s

Analysis Results

Ad Format: banner

Brands: Hewlett-Packard

Size:

728x90

Data Transferred:

977.37 KB

Render Time:

8.00 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Society (IAB14)
Technology & Computing (IAB19)

Creative Inferred IAB Ad Products:

Business Services (1012)
Information Technology Services (1017)
Green/Eco Services (1370)

Domain Inferred IAB Categories:

Technology & Computing (IAB19)
Shopping (IAB22)

Domain Inferred IAB Ad Products:

Office Equipment and Supplies (1020)
Consumer Electronics (1097)
Computers (1106)
Laptops (1107)
Electronics Accessories (1110)
Printers/Copiers/Scanners/Fax (1116)

Total Ad Size:

996.79 KB

Requests Made:

URL	Size (KB)
https://fw.adsafeprotected.com/rjss/st/2648614/90662906/skeleton.js?ias_dspID=9&ias_campId=ksg4bg8&ias_pubId=8482&ias_chanId=kargo&ias_placementId=yrdk5zi&bidurl=www.merriam-webster.com%252fthesaurus%252ftreasure&ias_dealId=&ias_xappb=www.merriam-webster.com&adsafe_par&ias_impId=v4~~30c72859-9af3-4abe-875e-e6accde5f403	328.98
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914	227.08
https://static.adsafeprotected.com/sca.17.6.4.js	91.43
https://www.googletagservices.com/dcm/impl_v106.js	68.78
https://pagead2.googlesyndication.com/bg/-BCz92gnzr7TJlwnw387ld5Vrjbr2ztdmh7RvPyvDmk.js	58.50
https://ep1.adtrafficquality.google/bg/ppjhCdp1LMNpc7maSzUD5dObPmw5eK7rW7lX9QBIJgA.js	53.58
https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js	42.74
https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=ksg4bg8_yrdk5zi_xfnw9iqw&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=	21.18
https://tpc.googlesyndication.com/sodar/sodar2.js	19.52
https://choices.trustarc.com/get?name=pmw2.js	19.05

Advertiser Domain

Ad Preview

Raw Ad Markup

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    data-dcm-placement='N5823.284566THETRADEDESK/B34468305.432951668'
    data-dcm-rendering-mode='iframe'
    data-dcm-https-only
    data-dcm-api-frameworks='[APIFRAMEWORKS]'
    data-dcm-omid-partner='[OMIDPARTNER]'
    data-dcm-gdpr-applies='gdpr=0'
    data-dcm-gdpr-consent='gdpr_consent='
    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'
    data-dcm-gpp='gpp='
    data-dcm-gpp-sid='gpp_sid='
    data-dcm-ltd='false'
    data-dcm-resettable-device-id=''
    data-dcm-app-id=''
    data-dcm-param-dsp_id_0_='9'
    data-dcm-param-dsp_campaignid_0_='ksg4bg8'
    data-dcm-param-dsp_publisherid_0_='8482'
    data-dcm-param-dsp_chanid_0_='kargo'
    data-dcm-param-dsp_placementid_0_='yrdk5zi'
    data-dcm-param-dsp_bidurl_0_='www.merriam-webster.com%2fthesaurus%2ftreasure'
    data-dcm-param-dsp_dealid_0_=''
    data-dcm-param-dsp_xappb_0_='www.merriam-webster.com'
    data-dcm-param-dsp_impid_0_='v4~~30c72859-9af3-4abe-875e-e6accde5f403' data-dcm-click-tracker='https://insight.adsrvr.org/track/clk?imp=30c72859-9af3-4abe-875e-e6accde5f403&ag=yrdk5zi&sfe=1b5df5f2&sig=avOlhKT0K_NJgfHFOQV6eD4Nev6rb7vxFmMvqIfSAtM.&crid=xfnw9iqw&cf=9701199&fq=0&t=1&td_s=www.merriam-webster.com&rcats=7gr,hhr,hmy,26o,zm4,3oc,2ic&mste=merriam-webster.com&mfld=2&mssi=&mfsi=&sv=kargo&uhow=67&agsa=&wp=6.565184&rgz=94550&dt=PC&osf=OSX&os=OSX1015&br=Chrome&svpid=8482&rlangs=en,os&mlang=&did=&rcxt=Other&tmpc=8.640000000000043&vrtd=&osi=&osv=&daid=&dnr=0&vpb=&crrelr=&npt=&cc=2~KLUv_WMdqREM9wLVDwCkEHNiMXNieWkguCYqJDQ2Yy1kNTU2YzI4MWEzWSjHMPOavkoRh17mrM3l9ANCB3lyZGs1emlIktuwDFDPjtBudzlpcXdg6PH2F2Q4OC0xYzcwN0NnMDN5eXJ1wALckWtzZzRiZzjQAsqK7tdCQJlwXsBHId7QksTkqdaAwJ6Nro_k7V8Qif21jQEkNmU5YQcZjqPQHe-Z4ypwClFNSjFWa0VBZFJFSlRsd1VQS09YendlQ3lRWmRiR1JoU05HU2xuT2EwRwIgZZsJPQwZRRGsyIt6ClgkPiuzgrEBvp8BoBC-n6iyL5AhvhfuXOzHqxTGxWb8WiLKtAG4EQgHuBIAwBIAyBIA0BIC4BIARfyABQ13EU-rELhN9RNXtIk-uRai5-dJKGt3uT3hiDwBaFYw2OI8hwSxpv0NTK_Bmoe1NT1aMXRNxDUp-wUVphTjzASoCZf-5GlQKyfvIAzhb1RAUsbAftnYzjN3O0vQFhcqrNa6lFqhPOesHHVsB0Zcmzk-ku0QxQQzywjny-a5XLHxs9uMWq8JcRmiKFKNTgnrxCQKps9btBfT-Ro1rVq0RsvfxXsEkaturKA88BDwDw9PB2LlLrFhWCeYhlQrCvM_UUmfWYlu-oUTwgPjHUYHMyePXI8KgDWWx2r4t7uWVTM72m5oaMqJdULN7A..&dur=1~KLUv_WMFoCgkbAGdBQCjBx0XgN2ghE8EF5DBsgkYm-UZPMUy6E1NBJgkhucA2KsreS5SSEtLTlpytmzxidJJ1wZT8XEtSaecqSmey-XIJZfwUo5OlShTRx5zjfS6cdJWYEBKOVV26JSUlo8p-ZidoIkqCj7CoOFRgGsCxkaE_zXqRZlmJRT8puFiKK8Krnq__EeM2FD6qDxz87IHX8C5GN1xqqSi-XsQK7gXoDRnyQsXbVnMZBLFGkvk1Ur7wAFvOA..&durs=olnfRI&bdc=137&idl=XY3007QMJ1VkEAdREJTlwUPKOXzweCyQZdbGRhSNGSlnOa0Gg&mk=Apple&testid=%20TTDContextualTest%20iavc1%20&fpa=547&pcm=3&ict=WiFi&said=17a3d267-42fa-467d-b835-95e232709aa3&auct=1&us_privacy=1YNY&tail=1&r='>
  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script>
</ins><span id="te-clearads-js-tradedesk01cont1"><script type="text/javascript" src="https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=ksg4bg8_yrdk5zi_xfnw9iqw&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams="></script></span>