Creative Details

Quality Score: 6/10

The advertisement promotes IQOS, emphasizing its innovative heat technology and its commitment to transforming Japan while encouraging collaboration with people. It also includes a warning about age restrictions for purchase.

Creative Information

CID:56e7012b-520d-4fb6-8e65-e7cfba4a4481
CRID:25_ofx71iu4
Domain:pmi.com
Seat:TTD
Size:970x250
Bid:$0.88
Timestamp:12/22/2025, 5:04:24 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/22/2025, 5:05:09 PM7.11s
    adomain_analysissuccess12/22/2025, 5:05:07 PM3.82s
    adomain_capturesuccess12/22/2025, 5:05:03 PM0.19s
    ad_rendersuccess12/22/2025, 5:05:02 PM37.02s
    brand_mappingsuccess12/22/2025, 5:04:24 PM0.11s

    Analysis Results

    Ad Format: banner

    Brands: Philip Morris

    Sensitive:Tobacco and Vaping
    Quality:Adomain not match landing page domain
    Size:970x250
    Data Transferred:845.01 KB
    Render Time:7.82 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Tobacco (1544)
    • Vaping (1548)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Tobacco (1544)
    • Vaping (1548)
    Landing Page:
    https://jp.iqos.com/passion/story01?utm_source=see...
    Domain:jp.iqos.com
    Brand:
    IQOS
    Total Ad Size:864.14 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js528.06
    https://cdn.doubleverify.com/dvbs_src_internal140.js63.65
    https://video.seenthis.se/v2/player/113/player.js52.66
    https://video.seenthis.se/v2/creatives/JhTLhBYruO/assets/fjKyitSpC.png38.72
    https://video.seenthis.se/delivery/stream/RAE1HqZFwX_T3vW68neoa/input_0.m4s?range=0-31502&tid=12hmaprzj234jy37xz31bjtd91r42hmaprzj53j8z78eh615vlngmj735rgniab81ij3rod4925vf0raja20p7527rb3b7a0fe8c2hggbksgd2d2dvsbte2ddjijgufqpoe2o46g16b3ij2uh27gmngrry4s7&tech=dash-ms30.76
    https://video.seenthis.se/v2/ads/5B6NdKdIVl/poster.jpeg30.35
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=fz135tm_kmvo6v7_ofx71iu4&c=tradedesk01cont1&js=pmw0&w=970&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://video.seenthis.se/v2/builds/5B6NdKdIVl/index.html20.94
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://video.seenthis.se/public/tag-loader/11/loader.js15.56

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1