Creative Details

Quality Score: 6/10

The advertisement promotes tobacco harm reduction as a positive approach for a healthier future, associated with the Reynolds brand.

Creative Information

CID:8ef1831b-0541-4e13-96ef-9452815880e2
CRID:25_fpeww8r3
Domain:reynoldsamerican.com
Seat:TTD
Size:320x50
Bid:$0.97
Timestamp:12/22/2025, 4:59:33 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/22/2025, 5:00:05 PM6.59s
    adomain_analysissuccess12/22/2025, 5:00:07 PM3.91s
    adomain_capturesuccess12/22/2025, 5:00:03 PM1.39s
    ad_rendersuccess12/22/2025, 4:59:58 PM24.05s
    brand_mappingsuccess12/22/2025, 4:59:34 PM0.12s

    Analysis Results

    Ad Format: banner

    Brands: Reynolds American

    Size:320x50
    Data Transferred:286.29 KB
    Render Time:6.92 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Tobacco (1544)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Careers (IAB4)
    Domain Inferred IAB Ad Products:
    • Tobacco (1544)
    • Vaping (1548)
    Landing Page:
    https://www.reynoldsamerican.com/reducing-harm/?ut...
    Domain:www.reynoldsamerican.com
    Brand:
    Reynolds American
    Total Ad Size:305.38 KB
    Requests Made:
    URLSize (KB)
    https://s0.2mdn.net/ads/studio/cached_libs/createjs_2019.11.15_min.js236.38
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=5y6pfs7_txb0tqk_fpeww8r3&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.11
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://html5.adsrvr.org/qwrcm0l/9zumxxt/5xmdyrko/index.js9.36
    https://html5.adsrvr.org/qwrcm0l/9zumxxt/5xmdyrko/images/bg.png6.91
    https://html5.adsrvr.org/qwrcm0l/9zumxxt/5xmdyrko/images/endt111.png5.31
    https://html5.adsrvr.org/qwrcm0l/9zumxxt/5xmdyrko/images/logo.png4.04
    https://html5.adsrvr.org/qwrcm0l/9zumxxt/5xmdyrko/images/cta.png2.38
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=3e4d5c52-f3dc-4a56-8ee9-1b5ce4563039&crid=fpeww8r3&wp=0.9732656&aid=01f354f8-5361-4c22-b1ee-1aa5d0b25627&wpc=USD&sfe=1b5df369&puid=1999088e-d815-a3fe-e69b-7a1e779d5c23&bdc=137&tdid=46c2d171-dee9-4460-8d5f-30eb098badc9&pid=qwrcm0l&ag=txb0tqk&adv=9zumxxt&sig=1FJolZeYaSoOXO6Plnycy9rw_EIgjhM6cT7F7-kxwVFk.&bp=1.26141975028364&cf=9684933&fq=0&td_s=www.britannica.com&rcats=y29,7sp,3c6,2gy,cdz&mste=&mfld=2&mssi=&mfsi=&uhow=67&agsa=&rgz=94601&svbttd=1&dt=Mobile&osf=iOS&os=iOS186&br=Chrome&rlangs=en&mlang=en&svpid=8608&did=&rcxt=MobileOptimizedWeb&lat=37.779400&lon=-122.217800&tmpc=12.150000000000034&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&mdl=iPhone&testid=iavc1%20&cc=1~KLUv_WNa1XJFYQA1CQCTUEDeAKSegTxvII83gOcN3LEG7FgD1l-BOxYNAUQsgTxPIM-Xb8SVTo6qKLmDqA3KgkYBqwMYBOIggS-slTUErKyVNQSg-AGoIgzYmQPsmAOsJQZAcYWs-wfQucIR7h8wxA_IQUEAnplYT0AbLwCKDwCJDZAX4FovbxyvqbcOlhVgyJYmvwWJ3bpr31Da2iFsQWm3krBbQXpbOXpaqFgtUB-RFqKPSCtPy4xuP6kpfFo7WuuerCCtdQ8Wqp6QdT-WIo8FxWMl0QLm6Amz3P9Txfogsb67dw0tBYkwFF8XfGb8z_Ns3dGIbDlwbWAFJY0sKMlgkOlIARMsRjECYSYDDcsAHAn8yy246Kbo7pU-wxRXzToYaINgV80Sh64XCMdNTsrJMgc.&dur=1~KLUv_WMFoCgkngAFBgCDSSMXuMDUkk8EF5DBEknHYP7JSMkpg97UJIBJzngL4Gg3r8YzeIpl0JuaCDBJDM8BsFdX8lykkJaWnLTkbNnio9m4krJcwVIeikurtdQ01IUpu4yeWhjTnh4coyKppC8_N4pnCo7Li4uHR0rLievupLsoiRBzwxSvxRXp-2PcZpqPDi8A3E1Q9zHdQvL95RMQ_ObsBkhbqVP-MaIo7tJu6J2qJDHmsL9nZ_lTgHrvmfN7U2wubSL87Txe5mOsTbM.&durs=gsTzDZ&crrelr=&fpa=772&pcm=3&vc=12&said=869a179a-da59-4484-8eee-189fccd74ff0&ict=WiFi&auct=1&us_privacy=1YNY&im=1&mc=463eb378-d964-47ff-86ff-7db29f4ec193&ev=zQZisVsnmld4ONT8dEoakIvx5XoxwnI6otVqPK9TaB8.&rsv=0.0000184139414173125&abr=95643f31-24c5-4099-aa3c-4818e0d176eb&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=5y6pfs7_txb0tqk_fpeww8r3&w=320&h=50&c=8e730.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1