Creative Details

Quality Score: 5/10

The advertisement promotes heating service repair plans offered by DTE, starting at a price of $14.95.

Creative Information

CID:f8a73957-c27a-4482-82e3-143e6608cd50
CRID:25_a92oi1tj
Domain:dteenergy.com
Seat:TTD
Size:320x50
Bid:$0.38
Timestamp:12/18/2025, 8:54:15 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/18/2025, 8:54:55 PM6.27s
    adomain_analysissuccess12/18/2025, 8:54:55 PM4.99s
    adomain_capturesuccess12/18/2025, 8:54:50 PM0.20s
    ad_rendersuccess12/18/2025, 8:54:48 PM30.24s
    brand_mappingsuccess12/18/2025, 8:54:16 PM0.13s

    Analysis Results

    Ad Format: banner

    Brands: DTE Energy

    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:52.08 KB
    Render Time:6.68 Seconds
    Creative Inferred IAB Categories:
    • Home & Garden (IAB10)
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • Home and Garden Services (1396)
    • Home Improvement and Repair (1404)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Electric Power Industry (1030)
    • Energy Services (1031)
    Landing Page:
    https://dtehpp.com/West-Michigan/
    Domain:dtehpp.com
    Brand:
    DTE Home Protection Plus
    Total Ad Size:71.17 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/1j2h4lq/m44x6q2/a92oi1tj_320x50.jpg?cb=93084530.18
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=oigiq48_dyl9z2z_a92oi1tj&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.11
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=58c7a0a8-e788-4c4d-9c58-410a952b1bf7&crid=a92oi1tj&wp=0.38462982&aid=e3f02a65-0b94-47f6-abb1-24e1ce386b22&wpc=USD&sfe=1b5df8a3&puid=e593fa38-0d17-483c-a4d6-4e600112e124&bdc=131&tdid=&pid=1j2h4lq&ag=dyl9z2z&adv=m44x6q2&sig=1yVBOCEePu9Dasn6_oxOHTPaFqUNWLSxDTe-8GzwlZLw.&bp=1.25883281977333&cf=8614581&fq=0&td_s=www.today.com&rcats=hhr,y29,zm4,7sp&mste=&mfld=2&mssi=&mfsi=&uhow=70&agsa=&rgz=49508&svbttd=1&dt=Mobile&osf=iOS&os=iOS186&br=Safari&rlangs=en&mlang=&svpid=136&did=&rcxt=MobileOptimizedWeb&lat=42.889900&lon=-85.614800&tmpc=8.680000000000007&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&mdl=iPhone&testid=iavc1%20&npt=2&cc=1~KLUv_WNa1XJFeAA1CgBzE0reAKSegTxvII83gOcN3PUM2PUMWLUK3LFoCCBiCeR5Anmi7BAlQgknJrlY804PSbGMrQ6jPk2CBL6wVowQsLJWjBCA4geg6g24YwfcRRiwMwfYMQdYSwyA4gpZ9w-gc4Ue3D9gSDsgh5oAPDOxnoA2XgAUHwASGyCP-mRbyj1tYIBr14owMBQBAgzxW5DYrTtfq0Bbu4MtKL2tJOxWEHYrB6uFitUC5dPC9EALkoAgWogEBNHK0-0nNYVPa4f33mel8VlWnwWlJ2Tdj6XIY0FhsZJ4Nw8LzNETZrn_p4r1QWJ9d0faaDS-MvzCRGh9U2_qVMIbtWjrVSq0upTm0qIRpuFi0mem_XmerYvpueXAVWQFnWKgoUnWl4spBcrMLgVxgcdqh2UADgf8eE4Kt0SS62aPVbhK7Fts4uz22lxOh5a4BQ..&dur=1~KLUv_WMFoCgkEgAtAwAUBBwKB203YXo1aXMQmQ4iDgiir8C58TczMDQiJQjQ_Rh0dGRfdW5pdmVyc2FsSCUItP0UAggBEJkOOABAAU2-jXQ_DPz4tJlQxfKh0ehCLMRA-UTUreoGpjdRcpUkWIX7eJM9Pg..&durs=t-uGUr&crrelr=&fpa=306&pcm=3&vc=12&said=19ff37b9-1c3f-4835-ad1f-4e684c26cbf2&ict=Ethernet&auct=1&us_privacy=1YNN&im=1&mc=84320256-27bf-47ff-86ff-1cb92f4315cb&dat=8a038b33-99c6-95a4-ce88-66f4852d12e2&ev=NYUuD7R4Xyy-1agyFeG4biIbaTLWctxClrNmZHLKVgg.&rsv=0.0000103360901813449&abr=e501810f-9354-41bf-ae7a-667de9ead1bd&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=oigiq48_dyl9z2z_a92oi1tj&w=320&h=50&c=edf20.04

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