Creative Details

Quality Score: 10/10

The advertisement promotes HealthEquity's experience in the industry and its services aimed at helping employers optimize benefits and achieve savings.

Creative Information

CID:	e819396f-16c9-42fa-99c5-f79d7a1ffdce
CRID:	29_629174462
Domain:	healthequity.com
Seat:	Xandr
Size:	160x600
Bid:	$0.87
Timestamp:	12/18/2025, 8:44:03 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/18/2025, 8:44:18 PM	5.08s
adomain_analysis	success	12/18/2025, 8:44:07 PM	3.27s
adomain_capture	success	12/18/2025, 8:44:04 PM	0.21s
ad_render	success	12/18/2025, 8:44:13 PM	9.11s
brand_mapping	success	12/18/2025, 8:44:03 PM	0.10s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

160x600

Data Transferred:

957.09 KB

Render Time:

7.62 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Creative Inferred IAB Ad Products:

Business Services (1012)
Human Resources and Recruiting (1016)
Employee Expense and Time Tracking Services (1014)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

957.09 KB

Requests Made:

URL	Size (KB)
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639061/AwarenessDirectionThreeA160x600/image.png	563.34
https://adsdkprod.azureedge.net/viewability/versions/v5.8.24/banner.js	152.92
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639061/AwarenessDirectionThreeA160x600/NeueHaasDisplayMediu.ttf	99.56
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639061/AwarenessDirectionThreeA160x600/NeueHaasDisplayRoman.ttf	98.05
https://lax1-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Ftastesbetterfromscratch.com%2Fsmoked-turkey-brine%2F&e=wqT_3QLNGPDXTQwAAAMA1gAFAQi_75nJBhCno_f_p_vv-QMYtpeQ6fWZlt9KKjYJkD0jtO-T7z8RVpLhLd3J6z8ZAAAAYI_CHEAhtWlsrwW97T8phA1Pr5Tl8D8xAAAAgOtR-D8wkemKCjjtP0D4P0gCUL7hgawCWLaffmAAaN_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_BpNzc32AKcpwPgAo7bPuoCOGh0dHBzOi8vdGFzdGVzYmV0dGVyZnJvbXNjcmF0Y2guY29tL3Ntb2tlZC10dXJrZXktYnJpbmUv8gISCgZBRFZfSUQSCDExNjY1Mjgy8gISCgZDUEdfSUQSCLEgGPICEgoFQ1ABKQAJtR8Q8gINCggBPxhGUkVREgExBRA0UkVNX1VTRVISATDyAhAJICRDT0RFEgQ1MTc4AUgACAFdBRM0BjI1OTYzNvICCwoHQ1AJFBwA8gIRCgVJTwFrCAgxMam0ARQIB0lPCSIVNjgcCg9DVVNUT01fTU9ERUwBMjgJMTU1MDQ1OTQy8gIaChYyHwAgTEVBRl9OQU1FAWQIKAoaNh0ACEFTVAFHaElGSUVEEgoxNzQ3MDgxNTcx8gIVCghTUExJVAVgHf3wlRAKCmlkZW50aWZpZXISAmlwgAMAiAMBkAMAmAMUoAMBqgMCSADAA9gEyAMA2APps0_gAwDoAwD4AwOABACSBAkvb3BlbnJ0YjKYBACiBA00NS40OC4xMzYuMjAwqATQjROyBA4IABAAGAAgADAAOABCALgEAMAEAMgEANIEDjgxODQjTEFYMTo2NTEy2gQCCAHgBADwBOVMIIgFAZgFAKAF_xEBuAGqBSRhYmM4ZDE4ZS1lNTg4LTRjN2YtOGZmMS1mOGMyYmU0NzBkOTTABQDJBQAAAQIU8D_SBQkJAQoBAXDYBQHgBQHwBYzFLPoFBAgAEACQBgCYBgC4BgDBBgEhMAAA8D_QBvIp2gYWChAJERkBAcWQ4AYB8gYCCACABwGIBwCgBwG6BwgqBDFZTllAAcgH2eAE0gcPCREzATEQIADaBwYBavTDAxgA4AcA6gcCCADwB--ZtAmKCIQHCv8GAAABmr5DwhgD87_af_3RpxOBJj6U9WzEUqLAjGovussa-mEYwG8URZ9OM33r2ptpQEW31vDLtACBsqAoXP0GW4AQSD2jbiU4C32si9uHV0MBCzT8DSk6J0t0nFeTIu3-svBCdra267kwh0NP3-plicHKZy7v1fPIwLQE0QXjZHptoEK5xMKWqahYNA2FsjPecaPFLPfqEDgBCHzuRPrK-tK7rLITWWl-7ozzbUlq3BpoiBNoCiWOrV2Zg_RM01WcfjE5DDcQPBG0jO_TY_yd39vp26n5COLIBFJIV0zyBD6Q6UPs7O-cNQNf5XTuaGm0-hUm7EJZL6fubnlfGn-xa8JXzB5R0m-ABIyi57bVnkPlIhFvX_t23Bq_bHlV1fQre0mwIULGXEf4WSvU5NazSdUx3M2XRHdczXZjGVOOcbbFwK1_16hQsLcONc1mIIo7MJX-gfWYkCP4BI3X_D7RdJozqD9YKSYgkWBfyXMUX29u0-chcJKQ0jmTwoNonovzlZyZdrLJIJ5plTiAfQVd1NGjbygVeah8P-qnMN6WlAYczf_67NDssKRMcMqwAl3KL-DQQ5-fgPww2kF57KPeIifBNCLCbmS_x1Sm6IOg_urhbDOpzSr46QPV5ddVvjiK2cm1W5baOLvAM9DkEYYbB5aiCb1C-bYxbmdGmDFu6Yy7QSwZzBr5Y6Gd7gBWopItsXDSTKj8Oj7fL7D6vTebOhxUgff843yVNosNL0dHFfphSmRCV__N3DAhyHnx4WZPnPyDIOgZ8E4Qf7ld6l8detBKXRHcwsZFbynq7_ry0ZwF7qwzEyAAiaCaL5BA8eJRvFvBCJJGgHor9qSUeKK3cVxQal3GWIV49zKROPSFwM3R7fUsxy5ZoWTo1ecHl6bVU5_6nzOzqo5uPW3U5JrI-O10Kq7jAdvR01iammi8atrPd0_RS76zhi5vcHhaGVMjSKflMYd6DEIEelkUh_eLvQRgtfqaBwVq_JSlADyn9rp57aPffWP6EHSIgwZg9UZa7kATJI-JS62lD49EZTmkW7J0LhPZTUSYYf4XsPk7my1rzW7xfSn4BNwaCXtsFAvFVt1kaxuZfyg2_X1uPG8o_1H8rOBUTzz3ChbBCWL8gkAY5RzseoTIfCVrPXEH-oWSz7t7g6j2ddby6i-bUagbptQx0sWqke1nm9M_J7mw_RABlQgAAIA_mAgBwAicpwPSCA4IgYKEiJCgwIABEAAYANoIBAgAIADgCADoCAA.&s=9f9d218bb423a6a181eba99870fca54f9e1660d1&pp=0.868392	18.33
https://acdn.adnxs.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639061/AwarenessDirectionThreeA160x600/styles.css	2.65
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67639061/AwarenessDirectionThreeA160x600/logoWhite.png	2.22
https://lax1-ib.adnxs.com/it?an_audit=0&referrer=https%3A%2F%2Ftastesbetterfromscratch.com%2Fsmoked-turkey-brine%2F&e=wqT_3QL-FfDX_goAAAMA1gAFAQi_75nJBhCno_f_p_vv-QMYtpeQ6fWZlt9KKjYJkD0jtO-T7z8RVpLhLd3J6z8ZAAAAYI_CHEAhtWlsrwW97T8phA1Pr5Tl8D8xAAAAgOtR-D8wkemKCjjtP0D4P0gCUL7hgawCWLaffmAAaN_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_9I4BNzc32AKcpwPgAo7bPuoCOGh0dHBzOi8vdGFzdGVzYmV0dGVyZnJvbXNjcmF0Y2guY29tL3Ntb2tlZC10dXJrZXktYnJpbmUvgAMAiAMBkAMAmAMUoAMBqgMCSADAA9gEyAMA2APps0_gAwDoAwD4AwOABACSBAkvb3BlbnJ0YjKYBACiBA00NS40OC4xMzYuMjAwqATQjROyBA4IABAAGAAgADAAOAJCALgEAMAEAMgEANIEDjgxODQjTEFYMTo2NTEy2gQCCAHgBADwBL7hgawCiAUBmAUAoAX___________8BqgUkYWJjOGQxOGUtZTU4OC00YzdmLThmZjEtZjhjMmJlNDcwZDk0wAUAyQUAAAAAAADwP9IFCQkAAAAAAAAAANgFAeAFAfAFjMUs-gUECAAQAJAGAJgGALgGAMEGAAAAAAAA8D_QBvIp2gYWChAAAAAAAAAAAAAAAAAAAAAAEAAYAOAGAfIGAggAgAcBiAcAoAcBugcIKgQxWU5ZQAHIB9ngBNIHDwkAAAAAATsgEAAYACAA2gcGKQH0wQPgBwDqBwIIAPAH75m0CYoIhAcK_wYAAAGavkPCGAPzv9p__dGnE4EmPpT1bMRSosCMai-6yxr6YRjAbxRFn04zfevam2lARbfW8Mu0AIGyoChc_QZbgBBIPaNuJTgLfayL24dXQwELNPwNKTonS3ScV5Mi7f6y8EJ2trbruTCHQ0_f6mWJwcpnLu_V88jAtATRBeNkem2gQrnEwpapqFg0DYWyM95xo8Us9-oQOAEIfO5E-sr60russhNZaX7ujPNtSWrcGmiIE2gKJY6tXZmD9EzTVZx-MTkMNxA8EbSM79Nj_J3f2-nbqfkI4sgEUkhXTPIEPpDpQ-zs75w1A1_ldO5oabT6FSbsQlkvp-5ueV8af7FrwlfMHlHSb4AEjKLnttWeQ-UiEW9f-3bcGr9seVXV9Ct7SbAhQsZcR_hZK9Tk1rNJ1THczZdEd1zNdmMZU45xtsXArX_XqFCwtw41zWYgijswlf6B9ZiQI_gEjdf8PtF0mjOoP1gpJiCRYF_JcxRfb27T5yFwkpDSOZPCg2iei_OVnJl2sskgnmmVOIB9BV3U0aNvKBV5qHw_6qcw3paUBhzN__rs0OywpExwyrACXcov4NBDn5-A_DDaQXnso94iJ8E0IsJuZL_HVKbog6D-6uFsM6nNKvjpA9Xl11W-OIrZybVblto4u8Az0OQRhhsHlqIJvUL5tjFuZ0aYMW7pjLtBLBnMGvljoZ3uAFaiki2xcNJMqPw6Pt8vsPq9N5s6HFSB9_zjfJU2iw0vR0cV-mFKZEJX_83cMCHIefHhZk-c_IMg6BnwThB_uV3qXx160EpdEdzCxkVvKerv-vLRnAXurDMTIACJoJovkEDx4lG8W8EIkkaAeiv2pJR4ordxXFBqXcZYhXj3MpE49IXAzdHt9SzHLlmhZOjV5weXptVTn_qfM7Oqjm49bdTkmsj47XQqruMB29HTWJqaaLxq2s93T9FLvrOGLm9weFoZUyNIp-Uxh3oMQgR6WRSH94u9BGC1-poHBWr8lKUAPKf2unnto999Y_oQdIiDBmD1RlruQBMkj4lLraUPj0RlOaRbsnQuE9lNRJhh_hew-TubLWvNbvF9KfgE3BoJe2wUC8VW3WRrG5l_KDb9fW48byj_Ufys4FRPPPcKFsEJYvyCQBjlHOx6hMh8JWs9cQf6hZLPu3uDqPZ11vLqL5tRqBum1DHSxaqR7Web0z8nubD9EAGVCAAAgD-YCAHACJynA9IIDgiBgoSIkKDAgAEQABgA2ggECAAgAOAIAOgIAA..&s=5f45e3733d99b2ffda9ed4060bf35af1445b9e2b	0.00

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