Creative Details

Quality Score: 10/10

The advertisement promotes new homes available for purchase in Alvaston, highlighting features such as the number of bedrooms, transport connections, local amenities, and a nearby school.

Creative Information

CID:	e01211f2-1fb5-49ab-bc9b-b7eab8ab0d7b
CRID:	90_10253277
Domain:	bellway.co.uk
Seat:	StkAdpt
Size:	320x50
Bid:	$2.44
Timestamp:	12/18/2025, 8:41:29 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/18/2025, 8:41:51 PM	5.11s
adomain_analysis	success	12/18/2025, 8:41:33 PM	2.64s
adomain_capture	success	12/18/2025, 8:41:30 PM	0.21s
ad_render	success	12/18/2025, 8:41:46 PM	16.21s
brand_mapping	success	12/18/2025, 8:41:29 PM	0.08s

Analysis Results

Ad Format: banner

Brands: Bellway

Size:

320x50

Data Transferred:

193.04 KB

Render Time:

7.36 Seconds

Creative Inferred IAB Categories:

Home & Garden (IAB10)
Real Estate (IAB21)

Creative Inferred IAB Ad Products:

Real Estate (1482)
Real Estate Services For Owners (1486)

Domain Inferred IAB Categories:

Real Estate (IAB21)

Domain Inferred IAB Ad Products:

Construction (1028)
Construction and Engineering (1038)
Real Estate Sales (1485)
Real Estate Services For Owners (1486)
Real Estate (1482)
Commercial Real Estate (1483)

Total Ad Size:

193.04 KB

Requests Made:

URL	Size (KB)
https://stackadaptdis.s3.amazonaws.com/advertiser_ad_tags/22818/17046/The%20Meadows_320x50_12/05/25/a716bf77-c9a9-45fa-91cc-17d7f45d1278/320x50/src/fonts/freud_601_normal.ttf	34.92
https://stackadaptdis.s3.amazonaws.com/advertiser_ad_tags/22818/17046/The%20Meadows_320x50_12/05/25/a716bf77-c9a9-45fa-91cc-17d7f45d1278/320x50/src/fonts/freud_boldfix_701_normal.ttf	34.55
https://stackadaptdis.s3.amazonaws.com/advertiser_ad_tags/22818/17046/The%20Meadows_320x50_12/05/25/a716bf77-c9a9-45fa-91cc-17d7f45d1278/320x50/src/fonts/freudregularfix_401_normal.ttf	34.05
https://stackadaptdis.s3.amazonaws.com/advertiser_ad_tags/22818/17046/The%20Meadows_320x50_12/05/25/a716bf77-c9a9-45fa-91cc-17d7f45d1278/320x50/src/fonts/freud_400_normal.ttf	29.38
https://stackadaptdis.s3.amazonaws.com/advertiser_ad_tags/22818/17046/The%20Meadows_320x50_12/05/25/a716bf77-c9a9-45fa-91cc-17d7f45d1278/320x50/src/media/f1af207d3d98101fb8ac711dfffff2ad.svg	19.81
https://creative.stackadapt.com/js/param.js	11.76
https://creative.stackadapt.com/js/iframe-ct.js	6.79
https://s3.amazonaws.com/stackadapt_public/js/saimp.js	6.32
https://stackadaptdis.s3.amazonaws.com/advertiser_ad_tags/22818/17046/The%20Meadows_320x50_12/05/25/a716bf77-c9a9-45fa-91cc-17d7f45d1278/320x50/src/media/ca8d8ff4f6dc1ddd88a402861efeba61.svg	3.53
https://stackadaptdis.s3.amazonaws.com/advertiser_ad_tags/22818/17046/The%20Meadows_320x50_12/05/25/a716bf77-c9a9-45fa-91cc-17d7f45d1278/320x50/src/media/017c18543d05e77395c3d1d62416a68e.jpg	3.19

Advertiser Domain

Ad Preview

Raw Ad Markup

<!DOCTYPE html><html><head></head><body style="margin: 0px; background-color: white;" ><div id='sa-content-div-pSdBShew0A' style="position: relative; display:inline-block"><div style="position:absolute; top:0; right:0; background:white; opacity:0.7; width:17px; height:15px; text-align:center; z-index: 16777270"><img id='sa-adchoices' src="https://creative.stackadapt.com/icons/adchoices/adchoices.png" width="12" height="12"></div><script>try{var sa_adchoices = document.getElementById('sa-adchoices');if (sa_adchoices){sa_adchoices.onclick = function(){window.open('https://www.stackadapt.com/privacy-policy','_blank');}}}catch(err){console.log(err);}</script><iframe src="https://display.stackadapt.com/advertiser_ad_tags/22818/17046/The%20Meadows_320x50_12/05/25/a716bf77-c9a9-45fa-91cc-17d7f45d1278/320x50/index.html?&click=https%3A%2F%2Fclk.srv.stackadapt.com%2Fclk%3Faid%3D1-7176-176412864537490483011677-3%26cid%3D441680%26adid%3D10253277%26sid%3D64d47421-2735-4b6d-b425-65611a9b44e4%26uid%3DxjUZZLxKlBlXUqqmyyn07Q%26did%3Dsciencealert.com%253A%253A159%26adurl%3Dhttps%253A%252F%252Feu.srv.stackadapt.com%26t%3D1764128645%26brandname%3DBellway%26adheading%3D%26iidx%3D0%26nid%3D159%26bip%3DMTg4LjIxNC45LjE0MA%26conv%3Dtrue%26curl%3DaHR0cHM6Ly93d3cuYmVsbHdheS5jby51ay9uZXctaG9tZXMvZWFzdC1taWRsYW5kcy90aGUtbWVhZG93cz9zYV9nYV90cmFja2VyX2FkdmVydGlzZXI9MTcwNDYmc2FfZ2FfdHJhY2tlcl9jYW1wYWlnbj00NDE2ODAmc2FfZ2FfdHJhY2tlcl9hZD0xMDI1MzI3NyZzYV9nYV90cmFja2VyX2xpbmVpdGVtPTY3NjYyJnNhX2dhX3RyYWNrZXJfZG9tYWluPXNjaWVuY2VhbGVydC5jb20lMjUzQSUyNTNBMTU5I2VucXVpcmU%252FdXRtX3NvdXJjZT1TdGFja0FkYXB0JnV0bV9tZWRpdW09ZGlzcGxheSZ1dG1fY2FtcGFpZ249dGhlLW1lYWRvd3MtcmV0YXJnZXRpbmc%253D%26r%3D&fclickout=true" width=320 height=50 marginwidth=0 marginheight=0 hspace=0 vspace=0 frameborder=0 scrolling=no bordercolor="#000000"></iframe>
<!-- {SA_CUSTOM_CLICK_TRACK} -->
</div><div></div><div></div><div><img src="https://www.facebook.com/tr?id=2138258759762569&ev=Bellway-East-Midlands-The-Meadows-SA&noscript=1" width="1" height="1"><img src="https://eu.srv.stackadapt.com/cookie?campid=441680&is_ctv=0&nativeid=10253277&domain=sciencealert.com%3A%3A159&auctionid=1-7176-176412864537490483011677-3&impindex=0&m=MTg4LjIxNC45LjE0MA&isipgen=0&conv=1" width="1" height="1"><img src="https://eu-win.srv.stackadapt.com/win?aid=1-7176-176412864537490483011677-3&sid=64d47421-2735-4b6d-b425-65611a9b44e4&wp=2.44&rid=bd13e933-93da-4e04-b119-04cf7717e729&network=159&t=1764128645&said=1-7176-176412864537490483011677-3&sanid=159" width="1" height="1"></div><script src="https://s3.amazonaws.com/stackadapt_public/js/saimp.js" purl="https://eu.srv.stackadapt.com" aid="1-7176-176412864537490483011677-3" iidx="0"></script><script src="https://s3.amazonaws.com/stackadapt_public/js/saurl.js" id="sa-url-script" purl="https://eu.srv.stackadapt.com" aid="1-7176-176412864537490483011677-3" iid="64d47421-2735-4b6d-b425-65611a9b44e4" br_domain="sciencealert.com" br_ip="188.214.9.140" network="kargo" br_page_url="https://www.sciencealert.com/ancient-killer-is-rapidly-becoming-resistant-to-antibiotics-scientists-warn"></script></body></html>