Creative Details

Quality Score: 3/10

The advertisement promotes TREsemmé hair care products, specifically highlighting a product that locks in moisture and prevents frizz, with a call to action to shop at Walmart.

Creative Information

CID:23c47daa-299f-43ec-95a1-d220d837e6a7
CRID:25_2kr66f9h
Domain:mindshareworld.com
Seat:TTD
Size:728x90
Bid:$0.25
Timestamp:12/18/2025, 8:12:03 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/18/2025, 8:13:28 PM4.42s
    adomain_analysissuccess12/18/2025, 8:13:43 PM2.02s
    adomain_capturesuccess12/18/2025, 8:13:41 PM0.12s
    ad_rendersuccess12/18/2025, 8:13:24 PM30.29s
    brand_mappingsuccess12/18/2025, 8:13:43 PM1.27s

    Analysis Results

    Ad Format: banner

    Brands: Mindshare

    Quality:Adomain not match landing page domain
    Size:728x90
    Data Transferred:964.26 KB
    Render Time:7.10 Seconds
    Creative Inferred IAB Categories:
    • Style & Fashion (IAB18)
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • Cosmetics (1138)
    • Hair Care (1179)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Advertising and Marketing (1011)
    • Business Services (1012)
    Landing Page:
    Total Ad Size:983.35 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js528.06
    https://cache-ssl.celtra.com/api/creatives/967b793d/compiled/web.js?v=6-f1aabb12&secure=1&cachedVariantChoices=W10-&isPurposePreview=0352.20
    https://choices.truste.com/ca?pid=tradedesk01&aid=walmart01&cid=0g9zykq_741bdl6_2kr66f9h&c=walmart01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.17
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://cdn.celtra.com/ads/f94c642e/web.js?&accountId=1d489087&clickUrl=https%3A%2F%2Fazinsight.adsrvr.org%2Ftrack%2Fclk%3Fimp%3D94b00ef4-ddc5-4c05-887b-321e2a420172%26ag%3D741bdl6%26sfe%3D1b5df675%26sig%3DHBcMfpdxBxk6ae6vVoqBdUpuTZmBePYb8eG1rfKTe-Q.%26crid%3D2kr66f9h%26cf%3D9744617%26fq%3D0%26t%3D2%26td_s%3Dwww.dailymail.co.uk%26rcats%3D5rf%2Cqrg%2Cvas%2Cy29%2C7sp%26mste%3D%26mfld%3D2%26mssi%3D%26mfsi%3D%26sv%3Dkargo%26uhow%3D67%26agsa%3D%26wp%3D0.24980684%26rgz%3D98233%26dt%3DPC%26osf%3DOSX%26os%3DOSX1015%26br%3DSafari%26svpid%3D117%26rlangs%3Den%2Cos%26mlang%3D%26did%3D%26rcxt%3DOther%26tmpc%3D4.830000000000041%26vrtd%3D%26osi%3D%26osv%3D%26daid%3D%26dnr%3D0%26vpb%3D%26crrelr%3D%26npt%3D%26cc%3D2~KLUv_WMdqREM5wK1EABjU0lROUG4XFtUbk1Uju2W43JLQPVyuWFhosMCluWojFAatNuYRiKUKPoRYUSliJir7q2ImJuSW5AuJ7YqYHXooaMIpD1AyOQqnShTaQ2Pt_ghhxASl1AKUFsAqo06rW5Mjj75q46LuOWGYa_S5E7bO2WzsbP8iAaDVavbp5fuxGFIJZGBJNSD5nNoTwG4nYdjnr5535Z1Ow7__k7nv86ed7jeqXhShIVGkx9WEfA0geSEzqEyEXoIR0R6RAfXNm1uuXkyCwwc2_3Er0_mz2lTmkN6lFgtiON5lvE8Qe-n1vx813Z__zpM27MWVowTctKU-W_bVDqDFnk1-FJHkdB2VvGoN16HC3IDL95igj9odlB5YCmHbVmn9_is22W_9mmeUxYOL5P6HUX8wAULBxFPqxCojVoFbytMw70hxDax4B-0daTw-bvQht6SGKBlaH1SqTagDmCaO8GxNRJ-f04MnSbRwEVNHgv_12FvIRivYEmlQWJDrHDbS58cC-EyB3EAXD_9gU41xcDmxWYNI_qHSU_Daz-gyXKUUazKgKcxK6P6Byi7ZOYCohhtXnJe5R9glliD6z91qa36k9FNYaCEKO9bzoAo_lzb-P_ve11A9uAwSGFCNmZ4v_Hjz9Zn2AAeFqfAuHzQMZJoXERx_JQykRjuQZPfRFk-dOWo80T_chzwoDqSwmk-WF43Cc-GgKkVYjNsSDM.%26dur%3D1~KLUv_WMFoCgkLgBVBACDiBo2RGCQh08EF1hhmu39tWd9vYV4Ygzz3BTi2C-kv84fp2ZJnzU2mVRDySMPAV0uoB3CiJi3cZ3-ruJuWtw_7NxuaK2nsG7foe_3Rtw9qyWbYDoJSUO9JioRzuiCkmc5nzU23OS96-XKNC5aCfzEG5Ir9ooBkmcXHUKTy1nDme2RhJN2Hz2zVQc.%26durs%3DDE6cK0%26bdc%3D137%26idl%3DXY30078laPmyssS0_N9ZVY2ldxAgpuvTzyKJ-ucmo2V-x-M58%26mk%3DApple%26testid%3Diavc1%2520%26fpa%3D552%26pcm%3D3%26ict%3DEthernet%26said%3D32b5a2b9-0b19-4d36-a815-f94be48430f0%26auct%3D1%26us_privacy%3D1---%26tail%3D1%26r%3D&expandDirection=undefined&clickEvent=advertiser&iosAdvId=&androidAdvId=&tradedesk_zipCode=&tradedesk_category=&tradedesk_deviceType=PC&tradedesk_adFormat=728x90&tradedesk_advertiser=zjmu8m7&externalAdServer=TradeDesk&tagVersion=html-standard-9&eas.JSVUVERfQ1JFQVRJVkVJRCUl=2kr66f9h&eas.JSVUVERfQ0FNUEFJR05JRCUl=0g9zykq&eas.JSVUVERfREVWSUNFVFlQRSUl=PC&externalCreativeId=2kr66f9h&externalPlacementId=741bdl6&externalSessionId=94b00ef4-ddc5-4c05-887b-321e2a420172&externalSiteId=www.dailymail.co.uk&externalSupplierId=z7agi08&externalSupplierName=kargo&externalCampaignId=0g9zykq&externalCreativeSize=728x90&gpsLat=&gpsLng=&externalLineItemId=741bdl6&externalAudienceIds=&scriptId=celtra-script-1&clientTimestamp=1766088774.264&clientTimeZoneOffsetInMinutes=0&hostPageLoadId=2494697514197876717.07
    https://cache-ssl.celtra.com/api/blobs/e0153c7345d305e50741d202ed2e92c7f4f41463d1a42532caae5e83e633cc97/CU0048950_Unilever%20United%20States%2C%20Inc._2025%20Walmart%20B%26W%20UGC%20Q4%20Offer%20Support_Mobile_Desktop_728x90_Static%20Banner_SheaMoisture_equity.jpg?transform=crush&quality=8516.12
    https://cache-ssl.celtra.com/api/blobs/abc71b4f4a955eeccd743a2051e16983106b18f5a5b29382bec574a3c2af6d68/AVAILABLE%402x.png?transform=crush&quality=150&resize=200x726.70
    https://cache-ssl.celtra.com/api/blobs/d385f6ff1e45d5dea37e58814978ba0a56dfb3850ae58dde7a139a9f0926583a/LOCK%20IN%20MOISTURE%20LOCK%20OUT%20FRIZZ_1.png?transform=crush&quality=256&resize=240x475.79
    https://cache-ssl.celtra.com/api/blobs/af5ad4ae8918c70b8d2e82f61ff1089b16dd64dd48cc56f524e01a2fa9f938b6/img_728x90.jpg?transform=crush&quality=85&resize=140x1145.66
    https://cache-ssl.celtra.com/api/blobs/18751f0bd689b11b1fd9ac04654d355110463f0a79d329d6fac30094bfb7853e/Product%402x.png?transform=crush&quality=150&resize=238x2405.10

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