Creative Details

Quality Score: 7/10

The advertisement promotes KEYTRUDA, a prescription medicine for treating advanced non-small cell lung cancer (NSCLC), highlighting its use in combination with specific chemotherapy treatments.

Creative Information

CID:	7c29a30e-d2c4-4fca-9935-0793c0b71887
CRID:	2_206_449837
Domain:	keytruda.com
Seat:	BSW
Size:	300x250
Bid:	$1.15
Timestamp:	12/11/2025, 4:10:46 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/11/2025, 4:13:40 PM	6.36s
adomain_analysis	success	12/11/2025, 4:13:20 PM	3.67s
adomain_capture	success	12/11/2025, 4:13:16 PM	0.26s
ad_render	success	12/11/2025, 4:13:33 PM	17.32s
brand_mapping	success	12/11/2025, 4:10:46 PM	0.16s

Analysis Results

Ad Format: banner

Brands: Keytruda

Sensitive:Pharmaceutical Products

Size:

300x250

Data Transferred:

1731.99 KB

Render Time:

8.54 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Society (IAB14)

Creative Inferred IAB Ad Products:

Health and Medical Services (1378)
Pharmaceuticals (1473)

Domain Inferred IAB Categories:

Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Medical and Biotechnology (1043)
Health and Medical Services (1378)
Pharmaceuticals (1473)

Total Ad Size:

1751.17 KB

Requests Made:

URL	Size (KB)
https://cdn.doubleverify.com/dvbm.js	530.55
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js	227.08
https://s0.2mdn.net/879366/express_html_inpage_rendering_lib_200_287.js	116.69
https://s0.2mdn.net/sadbundle/17832977626260848002/KEYTRUDA_is_a_prescr.svg	112.55
https://ad.doubleclick.net/ddm/adj/N464015.3848558MATTERKIND/B32794367.408772544;dc_ver=106.314;sz=300x250;u_sd=1;gdpr_consent=AUDIT;nel=1;kw=7bac0510-ca79-11f0-a89b-42010ab2010d;dc_adk=2027040027;ord=4301lp;click=https%3A%2F%2Frtb.adentifi.com%2FClicks%3FcrId%3D449837%3BsId%3D720170%3BlId%3D91614%3BcId%3D17823%3BadExchange%3DBidSwitch%3Baction%3Dclick%3BadId%3D7bac0510-ca79-11f0-a89b-42010ab2010d%3BadThdId%3D649851e6bb9985b382f60a7b86dc6b36%3BengineId%3D5444847807928272283%3BdIp%3DMTA4LjE3NS4xODkuMjI2%3BdIpv6%3D%3BadThdIdCode%3DWEB_MD5_V4%3BdealId%3D0%3BgeoId%3D15586%3BinventoryId%3D243607%3BrtdmIndicator%3D1%3Btimestamp%3D1764128356%3Blat%3DMzMuOTU%3Blong%3DLTc4Ljc1%3Bdma%3DNTcw%3BstateCode%3D%3Bzip%3DMjk1Njg%3Bbsc%3DAUDIT%3Bredir%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=hFWyD-jhZq;gcsr=m;stc=1;chaa=1;sttr=93;prcl=s	103.27
https://s0.2mdn.net/sadbundle/17832977626260848002/Mask_group_1.png	102.46
https://ajax.googleapis.com/ajax/libs/jquery/1.7.2/jquery.min.js	92.62
https://s0.2mdn.net/sadbundle/17832977626260848002/F3-Text.svg	70.73
https://www.googletagservices.com/dcm/impl_v106.js	68.78
https://ep1.adtrafficquality.google/bg/vKVxIeXH0QGTDDOwiqpaTKZp5NNzUAHYSL8enmE7PZA.js	53.39

Advertiser Domain

Ad Preview

Raw Ad Markup

<ins class='dcmads' style='display:inline-block;width:300px;height:250px'    data-dcm-placement='N464015.3848558MATTERKIND/B32794367.408772544'    data-dcm-rendering-mode='script'    data-dcm-https-only    data-dcm-keywords='7bac0510-ca79-11f0-a89b-42010ab2010d'    data-dcm-click-tracker='https%3A%2F%2Frtb.adentifi.com%2FClicks%3FcrId%3D449837%3BsId%3D720170%3BlId%3D91614%3BcId%3D17823%3BadExchange%3DBidSwitch%3Baction%3Dclick%3BadId%3D7bac0510-ca79-11f0-a89b-42010ab2010d%3BadThdId%3D649851e6bb9985b382f60a7b86dc6b36%3BengineId%3D5444847807928272283%3BdIp%3DMTA4LjE3NS4xODkuMjI2%3BdIpv6%3D%3BadThdIdCode%3DWEB_MD5_V4%3BdealId%3D0%3BgeoId%3D15586%3BinventoryId%3D243607%3BrtdmIndicator%3D1%3Btimestamp%3D1764128356%3Blat%3DMzMuOTU%3Blong%3DLTc4Ljc1%3Bdma%3DNTcw%3BstateCode%3D%3Bzip%3DMjk1Njg%3Bbsc%3D${CLICK_URL_ENC}%3Bredir%3D'        data-dcm-resettable-device-id=''    data-dcm-api-frameworks='[APIFRAMEWORKS]'    data-dcm-omid-partner='[OMIDPARTNER]'    data-dcm-gdpr-applies='gdpr=${GDPR}'    data-dcm-gdpr-consent='gdpr_consent=${GDPR_CONSENT_755}'    data-dcm-addtl-consent='addtl_consent=${ADDTL_CONSENT}'    data-dcm-ltd='false'    data-dcm-app-id=''>  <script src='https://www.googletagservices.com/dcm/dcmads.js'></script></ins><img src='https://rtb.adentifi.com/Imps?impId=1;adId=7bac0510-ca79-11f0-a89b-42010ab2010d;lId=91614;sId=720170;cId=17823;crId=449837;adThdId=649851e6bb9985b382f60a7b86dc6b36;adExchange=BidSwitch;engineId=5444847807928272283;dealId=0;geoId=15586;inventoryId=243607;rtdmIndicator=1;timestamp=1764128356;property=games.usatoday.com;dIp=MTA4LjE3NS4xODkuMjI2;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=0;cuid=cuid_49a05df1-9aec-11ee-8863-125335d52042' style='display:none; width:0px; height:0px;' /><script src="https://tags.bkrtx.com/js/bk-coretag.js"></script><script>bk_addPageCtx("id","cuid_49a05df1-9aec-11ee-8863-125335d52042");bk_allow_multiple_calls = true;bk_use_multiple_iframes = true;bk_send_statid_payload = true;bk_use_image = true;bk_callback = true;bk_doJSTag(18840, 4);</script><img src='https://sb.scorecardresearch.com/p?c1=9&c2=16077523&c3=2&cs_xi=cuid_49a05df1-9aec-11ee-8863-125335d52042&rn=7bac0510-ca79-11f0-a89b-42010ab2010d' height='0' width='0' /><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=20052649&cmp=DV498051&sid=AdTheorent&plc=AdTheorent-IQM_20210415001_DispJS&adsrv=0&advid=818053&dvtagver=6.1.src&ppid=209&aufilter1=1&autt=1&DVP_DV_CT=1&aucmp=17823&aulitem=91614&c1=720170&auxch=BidSwitch&pltfrm=201&auip=108.175.189.226&aubndl=&turl=https%3A%2F%2Fgames.usatoday.com%2Fgames%2Ffree-online-mahjong&DVPX_PP_AUCTION_UA=Mozilla%2F5.0+%28Linux%3B+Android+10%3B+K%29+AppleWebKit%2F537.36+%28KHTML%2C+like+Gecko%29+Chrome%2F138.0.0.0+Mobile+Safari%2F537.36"type="text/javascript"></script><span id="te-clearads-js-adtheorent01cont449837"><script type="text/javascript" src="//choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=17823&c=adtheorent01cont449837&w=300&h=250&js=pmw0&plc=tr&uid=649851e6bb9985b382f60a7b86dc6b36"></script></span><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=206&amp;imp=1" alt=" " style="display:none"/>