Creative Details

Quality Score: 7/10

The advertisement promotes the importance of proactive maintenance and upgrades for community safety.

Creative Information

CID:ae382b86-ecd5-4292-8db0-5a9a542591a9
CRID:25_hj1pcjw0
Domain:calwater.com
Seat:TTD
Size:320x50
Bid:$0.95
Timestamp:12/11/2025, 4:04:58 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/11/2025, 4:10:25 PM4.61s
    adomain_analysissuccess12/11/2025, 4:13:42 PM3.23s
    adomain_capturesuccess12/11/2025, 4:13:39 PM0.20s
    ad_rendersuccess12/11/2025, 4:10:20 PM31.10s
    brand_mappingsuccess12/11/2025, 4:04:58 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Cal Water

    Size:320x50
    Data Transferred:62.02 KB
    Render Time:6.72 Seconds
    Creative Inferred IAB Categories:
    • Law, Govt & Politics (IAB11)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Business and Industrial (1010)
    • Security and Protection (1024)
    • Home and Garden Services (1396)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Water Services (1414)
    • Utilities Apps (1438)
    Landing Page:
    https://www.calwater.com/iip/
    Domain:www.calwater.com
    Brand:
    Cal Water
    Total Ad Size:81.11 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/qwrcm0l/28w1f9v/hj1pcjw0_320x50.jpg?cb=17730840.13
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=8qgqecv_io9s3r7_hj1pcjw0&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.11
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=05d146d2-2c40-450c-a4cb-95dc9dbeb8bb&crid=hj1pcjw0&wp=0.952753&aid=d60f45fa-f090-4726-9478-d1e4140b0715&wpc=USD&sfe=1b5df5c7&puid=e5c92f19-0f8f-4999-8ef9-ab41bfb85fda&bdc=137&tdid=2e8564b6-22e5-4f0c-a868-ab547bb128bf&pid=qwrcm0l&ag=io9s3r7&adv=28w1f9v&sig=1poMQzNNm5PJLjDppGl1Dyurw7zF3HsRpzBL8eAQVrus.&bp=1.95314685437153&cf=9589914&fq=0&td_s=www.newsweek.com&rcats=jte,y29,5rf&mste=www.newsweek.com&mfld=2&mssi=&mfsi=&uhow=67&agsa=&rgz=95966&svbttd=1&dt=Mobile&osf=iOS&os=iOS187&br=WebView&rlangs=en&mlang=&svpid=8565&did=&rcxt=MobileOptimizedWeb&lat=39.487700&lon=-121.469800&tmpc=10.32000000000005&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&mdl=iPhone&testid=%20TTDContextualTest%20%20&cc=1~KLUv_WNa1XJFRwCNCACzDzzeAKSegTxvII83gOcN3PUM2LEGrL8CdywaAohYAnmeQB4_AFWEATtzgB1zgLXEACiukHX_ADpXiHT_gCHtgBwkBOCZifUEtPECoPgAkNgAeQGuYWVlXTdUWT3rQqEgwBBRAoTfyRWIC9zS5Lcg-a27f4jI1i5hC0q7lYTdCtLbytHTQsVqgfqItBB9RFp5uv2kpvBp7WiterKCtFY9WKgECFEoCeT-sBR5LCgsVhItYI6eMMv9P1WsDxLruzvCLxwfX3mG4WIDnxn_8zxbh6SRLYdcT-EOuYisIDd3cagwasJHS4GxrQ0ifIHIBGEZgAMI_AB0m2NpiFv_6UcKW_T9gfEFYoS3CTcHOWUgsxI.&dur=1~KLUv_SMFoCgkjO0BACQCTVRURFN1cHBseVZlbmRvcigImP0bdHRkX3N2X2NNBOaGQAj8EQtKgvkoHr9_KXphAhNB9U1lWmS1bxc.&durs=g_eCuW&crrelr=&fpa=488&pcm=3&vc=12&said=875cd62d-2fcd-4da1-bfc2-6d8b7f5adeb0&ict=WiFi&auct=1&us_privacy=1YNN&im=1&mc=af09a610-238e-47ff-86ff-2cf1ed17ddbd&ev=eY2nu32bOkiR2-sleWPZoY7jNBuUXOKj0sAANsgBgm4.&rsv=0.00007366159909062&abr=7205c259-33e3-46aa-9ec6-3b0060aa8f78&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=8qgqecv_io9s3r7_hj1pcjw0&w=320&h=50&c=ccb90.04

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    Advertiser Domain

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    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1