Creative Details

Quality Score: 10/10

The advertisement promotes LEK's 2025 Brand Heat Index, emphasizing the importance of brand heat in enhancing business value.

Creative Information

CID:	81d9100e-067b-4f96-8783-2a1399e2ef87
CRID:	92_5578:1709825
Domain:	lek.com
Seat:	RBC
Size:	300x250
Bid:	$1.21
Timestamp:	12/11/2025, 4:03:23 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/11/2025, 4:07:58 PM	5.79s
adomain_analysis	success	12/11/2025, 4:07:46 PM	2.59s
adomain_capture	success	12/11/2025, 4:07:43 PM	0.39s
ad_render	success	12/11/2025, 4:07:52 PM	9.60s
brand_mapping	success	12/11/2025, 4:03:23 PM	0.11s

Analysis Results

Ad Format: banner

Brands: L.E.K. Consulting

Size:

300x250

Data Transferred:

367.37 KB

Render Time:

8.10 Seconds

Creative Inferred IAB Categories:

Business (IAB3)
Shopping (IAB22)

Creative Inferred IAB Ad Products:

Advertising and Marketing (1011)
Business Services (1012)

Domain Inferred IAB Categories:

Business (IAB3)

Domain Inferred IAB Ad Products:

Business Services (1012)
Consulting (1013)

Total Ad Size:

367.37 KB

Requests Made:

URL	Size (KB)
https://code.createjs.com/1.0.0/createjs.min.js	236.38
https://dsp-creative.demandbase.com/assets/1003529/1758918516/images/LEK_BHI_Display_300x250_atlas_1.png	45.54
https://eus.rubiconproject.com/usync.js	44.84
https://dsp-creative.demandbase.com/js/v.js?ad=CiQwNTUwZTUwYy1jYTc5LTExZjAtODVmNS0xODZkZTgzMTY5YTYQiaA9GOykQSDrUSiBrmgwvJmTBjokNzU3NDdkN2UtYTFjZi00OWI1LWJiOWQtNWI4MWFiMDM4YWZkQgJycEi7ClAUYgxhbnlfaW50ZW50XzNqC3d3dy5jbm4uY29tcgNVU0F6BVVTLUNBggENNzYuMzIuMTYyLjEwNJABrAKgARSwAdBzyAECgAL_qwI.vsORSQ	26.41
https://dsp-creative.demandbase.com/assets/1003529/1758918516/LEK_BHI_Display_300x250.js	11.95
https://dsp-creative.demandbase.com/icons/adchoices-sm.png	1.38
https://cm.g.doubleclick.net/pixel?google_nid=rubicon&google_hm=NDgyMWExYThkMDU0NzZjNTc1NTUzYTA4MzU5OTY5ODk4MTdhYjFhOQ	0.17
https://cm.g.doubleclick.net/pixel?google_nid=rp&google_hm=TUoxTVRFSk4tRS04Sk5T&google_push=	0.17
https://pixel.tapad.com/idsync/ex/receive/check?partner_id=3355&partner_device_id=MJ1MTEJN-E-8JNS	0.09
https://match.sharethrough.com/sync/v1?source_id=UiRtTsXAfjmfSDAKnR1FjWsu&source_user_id=MJ1MTEJN-E-8JNS	0.07

Advertiser Domain

Ad Preview

Raw Ad Markup

<div data-rp-type="trp-display-creative" data-rp-impression-id="64e7aa18-ea48-4112-8bbb-2385a5c45276" data-rp-aqid="5578:1709825" data-rp-acct-id="11864"><div style="width: 0; height: 0; overflow: hidden;"><img border="0" width="1" height="1" src="https://t.company-target.com/t/i?ad=CiQwNTUwZTUwYy1jYTc5LTExZjAtODVmNS0xODZkZTgzMTY5YTYQiaA9GOykQSDrUSiBrmgwvJmTBjokNzU3NDdkN2UtYTFjZi00OWI1LWJiOWQtNWI4MWFiMDM4YWZkQgJycEi7ClAUYgxhbnlfaW50ZW50XzNqC3d3dy5jbm4uY29tcgNVU0F6BVVTLUNBggENNzYuMzIuMTYyLjEwNJABrAKgARSwAdBzyAECgAL_qwI.vsORSQ&cpx=B8F3B8BA28E0CE7A" alt="" /><img border="0" width="1" height="1" src="https://beacon-sjc2.rubiconproject.com/beacon/d/64e7aa18-ea48-4112-8bbb-2385a5c45276?oo=0&accountId=11864&siteId=229562&zoneId=1708178&sizeId=15&e=6A1E40E384DA563B554B86578BAE3370812F08A39DEAE2FEBA221770C74CF46A8D4BB3C4393AFDF20C62FC572EC6E1E77E7C822B75AEE7A016A2481081DB94503E77D6337C67A84BB953FE1D24CC033753F363738FAA435BBE8F2F322BFF45CA177BBB4B695CBC2C5508607F18FEE4F6ED663B5E9110BCF1548FE37DC0FA03DCFDC7548137E43A744D9277D2A934040E15C2B437B83AD863A533793A79D43429141EE4D28F2C0B594B27A3E14A70ED3FE7F555AE56103185" alt="" /></div>
<div id="db-ad-wrapper" style="position: relative; display: inline-block;">
<img src="https://t.company-target.com/t/e?ad=CiQwNTUwZTUwYy1jYTc5LTExZjAtODVmNS0xODZkZTgzMTY5YTYQiaA9GOykQSDrUSiBrmgwvJmTBjokNzU3NDdkN2UtYTFjZi00OWI1LWJiOWQtNWI4MWFiMDM4YWZkQgJycEi7ClAUYgxhbnlfaW50ZW50XzNqC3d3dy5jbm4uY29tcgNVU0F6BVVTLUNBggENNzYuMzIuMTYyLjEwNJABrAKgARSwAdBzyAECgAL_qwI.vsORSQ&amp;e=i1" style="position: absolute;" width="0" height="0">
<a href="https://t.company-target.com/t/c?ad=CiQwNTUwZTUwYy1jYTc5LTExZjAtODVmNS0xODZkZTgzMTY5YTYQiaA9GOykQSDrUSiBrmgwvJmTBjokNzU3NDdkN2UtYTFjZi00OWI1LWJiOWQtNWI4MWFiMDM4YWZkQgJycEi7ClAUYgxhbnlfaW50ZW50XzNqC3d3dy5jbm4uY29tcgNVU0F6BVVTLUNBggENNzYuMzIuMTYyLjEwNJABrAKgARSwAdBzyAECgAL_qwI.vsORSQ&dst=https%3A%2F%2Fwww.lek.com%2Finsights%2Fcon%2Fus%2Fsr%2F2025-us-footwear-and-apparel-brand-heat-index%3Futm_source%3Ddemandbase%26utm_medium%3Ddisplay%26utm_campaign%3Dbrand-heat%26utm_term%3DCDLG%26utm_content%3DBHI_300x250" target="_blank" style="position:relative; display:inline-block;">
              <div style="position:absolute; height:100%; width:100%;">
              </div>
               <iframe id="adframe" scrolling="no" frameBorder="0" width="300px" height="250px" src="//dsp-creative.demandbase.com/assets/1003529/1758918516/LEK_BHI_Display_300x250.html">
                </iframe>
            </a><div style="position: absolute; zindex: 4999; width: 16; height: 16; top: 0; right: 0;"><a href="https://www.demandbase.com/privacy" target="_blank"><img src="https://dsp-creative.demandbase.com/icons/adchoices-sm.png" alt="AdChoices"/></a></div>
<script src="https://dsp-creative.demandbase.com/js/v.js?ad=CiQwNTUwZTUwYy1jYTc5LTExZjAtODVmNS0xODZkZTgzMTY5YTYQiaA9GOykQSDrUSiBrmgwvJmTBjokNzU3NDdkN2UtYTFjZi00OWI1LWJiOWQtNWI4MWFiMDM4YWZkQgJycEi7ClAUYgxhbnlfaW50ZW50XzNqC3d3dy5jbm4uY29tcgNVU0F6BVVTLUNBggENNzYuMzIuMTYyLjEwNJABrAKgARSwAdBzyAECgAL_qwI.vsORSQ"></script>
<img src="https://t.company-target.com/t/e?ad=CiQwNTUwZTUwYy1jYTc5LTExZjAtODVmNS0xODZkZTgzMTY5YTYQiaA9GOykQSDrUSiBrmgwvJmTBjokNzU3NDdkN2UtYTFjZi00OWI1LWJiOWQtNWI4MWFiMDM4YWZkQgJycEi7ClAUYgxhbnlfaW50ZW50XzNqC3d3dy5jbm4uY29tcgNVU0F6BVVTLUNBggENNzYuMzIuMTYyLjEwNJABrAKgARSwAdBzyAECgAL_qwI.vsORSQ&amp;e=i2" style="position: absolute;" width="0" height="0">
</div>
</div><div style="height:0px;width:0px;overflow:hidden"><iframe src="https://eus.rubiconproject.com/usync.html?&geo=na&co=us" frameborder="0" marginwidth="0" marginheight="0" scrolling="NO" width="0" height="0" style="height:0px;width:0px"></iframe></div>