Creative Details

Quality Score: 7/10

The advertisement promotes Ericsson's technology for enhancing sports viewing experiences, emphasizing instant replays and superior performance for fans.

Creative Information

CID:	f61fe0a1-2aa9-4e6b-8208-089d76e3ec72
CRID:	25_ypelo50i
Domain:	ericsson.com
Seat:	TTD
Size:	300x250
Bid:	$0.37
Timestamp:	12/11/2025, 4:02:24 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/11/2025, 4:06:54 PM	5.56s
adomain_analysis	success	12/11/2025, 4:06:38 PM	4.66s
adomain_capture	success	12/11/2025, 4:06:33 PM	0.18s
ad_render	success	12/11/2025, 4:06:49 PM	15.96s
brand_mapping	success	12/11/2025, 4:02:25 PM	0.14s

Analysis Results

Ad Format: banner

Brands: Ericsson

Quality:Lots of data loaded

Size:

300x250

Data Transferred:

4577.75 KB

Render Time:

7.33 Seconds

Creative Inferred IAB Categories:

Sports (IAB17)
Technology & Computing (IAB19)

Creative Inferred IAB Ad Products:

Media (1419)
Sports (1434)

Domain Inferred IAB Categories:

Business (IAB3)
Technology & Computing (IAB19)

Domain Inferred IAB Ad Products:

Business Services (1012)
Consulting (1013)
Information Technology Services (1017)
Telecom Services (1026)
Web Hosting and Cloud Computing (1027)

Total Ad Size:

4596.83 KB

Requests Made:

URL	Size (KB)
https://ad.adsrvr.org/y6ssxue/77szsgc/ypelo50i_300x250.gif?cb=107483	4024.44
https://cdn.doubleverify.com/dvbm.js	530.55
https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=6zs5wck_d2yl2hw_ypelo50i&c=tradedesk01cont1&js=pmw0&w=300&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=	21.19
https://choices.trustarc.com/get?name=pmw2.js	19.05
https://sg2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=627a18f3-9b32-40d3-a577-e927783c22c6&crid=ypelo50i&wp=0.37129653&aid=abbd76e8-316d-4039-9b6f-7930446bdef4&wpc=USD&sfe=1b5df584&puid=276145d4-29de-4648-857e-d0e20e653036&bdc=14&tdid=d92206d2-c304-4f08-8094-7b57c692ca54&pid=y6ssxue&ag=d2yl2hw&adv=77szsgc&sig=1Ip6fvNRQa4ZEqnMYH1EAF9gwUKwey4gNnXGmVzs2Ejg.&bp=1.245426335654&cf=9397168&fq=0&td_s=www.footyheadlines.com&rcats=tmc&mste=footyheadlines.com&mfld=2&mssi=&mfsi=&uhow=78&agsa=&rgz=11411&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Safari&rlangs=en,os&mlang=&svpid=8765&did=&rcxt=Other&lat=24.650000&lon=46.770000&tmpc=13.550000000000011&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&npt=2&cc=1~KLUv_WNa1XJFTwC9CQBzU0jeAKSegTxvII83gOcN3LUG7FgD1l-BOxYNAUQsgTxPII8fgCrCgJ05wI45wFpiABRXyLp_AJ0rdLp_wJBZAJ4ZWE9AGy8Aig8AiQ2Q95W2oovYVd9M24zYtqzxtAIBhnzhCvdvbWnyW5D81h1yC0q7lYTdCtJu5ehpoWK1QPm0MD3QgiQgiBYiAUG08rTM6PaTmsKntcN777PS-Cyrz4LC1ScrSBcVIViouPpgoeoJWfdjKfJYUFisJN7NwwJz9IRZ7v-pYn2QWN9dTL3xFcRovvSa2vgNZdb2U46a582i_MLGmJ7lDe9xRsIyXczgM9P-PM_WeQ7P35BZy91oXfqXy1XfN7Nap21lUWAF3Rl6iLOQCW5LARGDpMDKOeEoLANwBPzwQGL_86WBpP3VFTC8CN9ALw..&dur=1~KLUv_WMFoCgkWADFAwBDBBAWIEMMFD4RXCACrHorJ5Mw8Rawg6RjMP9kpOSUQW9qEsAkZ7wFcLSbV6sfCqoIdpRpUHR4AeBugrqP6RaS7y-fEvxBtYlYLB9juftX5tQssh9CvdSt8Oc1JXPn0IwgoJFJwauzKDX_FrXK6ZSpgs0Wj1xaMAc.&durs=s9xDpn&crrelr=&fpa=298&pcm=3&vc=12&said=4732f2fb-d6e8-4324-88bd-5ae04051164b&ict=Ethernet&auct=1&im=1&mc=c5d75069-aee4-47ff-86ff-b8acbb6b1e19&ev=6Mfmq1D7iRGTUzlaIyZsQhEacPrkTbkavfETrfPRNMg.&rsv=0.0000116422585557355&abr=b43b4907-9b79-40f8-90e0-0bdb36c7fcff&tail=1	0.79
https://tps.doubleverify.com/visit.js?gdpr=&gdpr_consent=&flvr=1&ttmms=41&ttfrms=39&brid=96&bridua=3&bds=1&tstype=2&eparams=DC4FC%3Dl9EEADTbpTauTau649%40%5CD6CG6C%5D52%3F8%40%3D5%3A%3F%5DH%40C%3C6CD%5D56GTauU2%3F4r92%3A%3Fl9EEADTbpTauTau649%40%5CD6CG6C%5D52%3F8%40%3D5%3A%3F%5DH%40C%3C6CD%5D56GTar23%40FETbpTauTau&srcurlD=0&aUrlD=0&ssl=https:&dfs=38&ddur=64&uid=1765469193893438&jsCallback=dvCallback_1765469193893136&dvtagver=6.1.src&navUa=Mozilla%2F5.0%20(Macintosh%3B%20Intel%20Mac%20OS%20X%2010_15_7)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F136.0.0.0%20Safari%2F537.36&htmlmsging=1&chro=1&hist=2&winh=1080&winw=1920&wouh=580&wouw=780&scah=600&scaw=800&tgjsver=9131&lvvn=28&m1=96&refD=1&referrer=about%3Asrcdoc&fwc=0&flt=0&fec=5&fcifrms=1&brh=2&dvp_epl=189&noc=4&nav_pltfrm=Linux%20x86_64&ctx=29972019&cmp=33993749&sid=10309112&plc=432933979&adsrv=1&advid=9438003&jsver=9131&errorURL=https://tps.doubleverify.com/visit.jpg&mib=0&mon=1&blk=0&dvp_rcp=2&dvp_htec=1&dvp_seem=2&dvp_tuk=1&dvp_sukv=4893736566.611697&ee_dp_sukv=4893736566.611697&dvp_tukv=934961797233.9432&ee_dp_tukv=934961797233.9432&dvp_tuid=342270334943&jurtd=757155593	0.74
https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=6zs5wck_d2yl2hw_ypelo50i&w=300&h=250&c=7e84	0.04
https://ad.doubleclick.net/ddm/trackimp/N472608.1884684VERVE.COM/B33993749.432933979;dc_pre=CLqXnKH1tZEDFdomaAgdY1QDiw;dc_trk_aid=626102856;dc_trk_cid=244913118;ord=337558;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=0;gdpr_consent=;ltd=;dc_tdv=1?	0.04
https://ad.doubleclick.net/ddm/trackimp/N472608.1884684VERVE.COM/B33993749.432933979;dc_trk_aid=626102856;dc_trk_cid=244913118;ord=337558;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=0;gdpr_consent=;ltd=;dc_tdv=1?	0.00
https://tpsc-ue1.doubleverify.com/event.png?impid=7036852741c849069f2f6b2e19d05cbb&flavor=1&gdpr=&gdpr_consent=&ee_dp_omvk=doubleverify.com-omid&ee_dp_isom=1&ee_dp_bnce=1&ee_dp_almbtreg=1&ee_dp_almbyref=1&ee_dp_almvpaid=1&ee_dp_almgenx=1&ee_dp_alm=auto&iskpm=1&ismmm=1&isocm=1&ee_dp_isioms=1&ee_dp_isaioms=0&dvp_atali=1&ee_dp_csc=1&ee_dp_cspf=1&ee_dp_asmm=1&vdur=76&eoid=24&te_strt=1&te_init=247&te_sup=128&te_exec=128&msrjs=9131&sdf=67108868&vit=2&ee_dp_mrci=1&rmi=16&tltms=64&tetms=41&msltms=0&vltms=76&sei=137&vetms=58&tuviims=81&tuviems=215&dvp_dtcov=4&sim=1&ee_dp_cdndmn=1&msrcanlm=392&msrcannum=5&ee_dp_tmads=2283&ee_dp_msrcanlt=2%3A3%3A(0%3B0%3B0)%2C8%3A1%3A(0)%2C128%3A1%3A(0)%2C256%3A1%3A(0)%2C65536%3A3%3A(0%3B0%3B0)&ee_dp_btsc=2%3A3%3A(a-1-0%2Fimg-3-0%2Fspan-1-0%2Fframe-1-0%3Ba-1-0%2Fimg-3-0%2Fspan-1-0%2Fframe-1-0%3Ba-1-0%2Fimg-3-0%2Fspan-1-0%2Fiframe-1-0%2Fframe-1-0)&ismms=94&isumms=93&nvr=6&isgmmims=94&isgmv4mims=94&elmtp=6&isbxdms=2196&b11=2211&adhgt=250&adwdth=300&norwdth=300&norhgt=250&vsos=16&ivsos=16&dvp_vsosnmr=16&ivsosm=1&lftb=2211&sftb=2211&msrdp=1&naral=128&vct=1&vphgt=1080&vpwdth=1920&chgt=250&cwdth=300&scrhgt=600&scrwdth=800&strp=100&advisonl=true&isiabvms=994&isuiabvms=994&isgmpims=93&isgmv4dpims=994&ispmxpms=994&ishvm=1&istchm=1&isascm=1&isaclkm=1&isscrlm=1&engalms=93&dvp_hdnAd=0&dvp_dpr=1&vstsz=802&m50invms=2211&ee_dp_issiabvm=95&ee_dp_issiabvv=1094&ee_dp_cvcmeeid=1&metp=1&meeid=1&ee_dp_saw=300&ee_dp_sah=250&ee_dp_ald=%7B%22s%22%3A%7B%22lf%22%3Atrue%2C%22df%22%3Atrue%2C%22ls%22%3A128%2C%22ds%22%3A128%2C%22lt%22%3A%22IMG%22%2C%22dt%22%3A%22IMG%22%2C%22em%22%3A1%2C%22c%22%3Afalse%7D%7D&ttfurm=3170	0.00

Advertiser Domain

Ad Preview

Raw Ad Markup

<img src="https://sg2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=627a18f3-9b32-40d3-a577-e927783c22c6&crid=ypelo50i&wp=0.37129653&aid=abbd76e8-316d-4039-9b6f-7930446bdef4&wpc=USD&sfe=1b5df584&puid=276145d4-29de-4648-857e-d0e20e653036&bdc=14&tdid=d92206d2-c304-4f08-8094-7b57c692ca54&pid=y6ssxue&ag=d2yl2hw&adv=77szsgc&sig=1Ip6fvNRQa4ZEqnMYH1EAF9gwUKwey4gNnXGmVzs2Ejg.&bp=1.245426335654&cf=9397168&fq=0&td_s=www.footyheadlines.com&rcats=tmc&mste=footyheadlines.com&mfld=2&mssi=&mfsi=&uhow=78&agsa=&rgz=11411&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Safari&rlangs=en,os&mlang=&svpid=8765&did=&rcxt=Other&lat=24.650000&lon=46.770000&tmpc=13.550000000000011&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&npt=2&cc=1~KLUv_WNa1XJFTwC9CQBzU0jeAKSegTxvII83gOcN3LUG7FgD1l-BOxYNAUQsgTxPII8fgCrCgJ05wI45wFpiABRXyLp_AJ0rdLp_wJBZAJ4ZWE9AGy8Aig8AiQ2Q95W2oovYVd9M24zYtqzxtAIBhnzhCvdvbWnyW5D81h1yC0q7lYTdCtJu5ehpoWK1QPm0MD3QgiQgiBYiAUG08rTM6PaTmsKntcN777PS-Cyrz4LC1ScrSBcVIViouPpgoeoJWfdjKfJYUFisJN7NwwJz9IRZ7v-pYn2QWN9dTL3xFcRovvSa2vgNZdb2U46a582i_MLGmJ7lDe9xRsIyXczgM9P-PM_WeQ7P35BZy91oXfqXy1XfN7Nap21lUWAF3Rl6iLOQCW5LARGDpMDKOeEoLANwBPzwQGL_86WBpP3VFTC8CN9ALw..&dur=1~KLUv_WMFoCgkWADFAwBDBBAWIEMMFD4RXCACrHorJ5Mw8Rawg6RjMP9kpOSUQW9qEsAkZ7wFcLSbV6sfCqoIdpRpUHR4AeBugrqP6RaS7y-fEvxBtYlYLB9juftX5tQssh9CvdSt8Oc1JXPn0IwgoJFJwauzKDX_FrXK6ZSpgs0Wj1xaMAc.&durs=s9xDpn&crrelr=&fpa=298&pcm=3&vc=12&said=4732f2fb-d6e8-4324-88bd-5ae04051164b&ict=Ethernet&auct=1&im=1&mc=c5d75069-aee4-47ff-86ff-b8acbb6b1e19&ev=6Mfmq1D7iRGTUzlaIyZsQhEacPrkTbkavfETrfPRNMg.&rsv=0.0000116422585557355&abr=b43b4907-9b79-40f8-90e0-0bdb36c7fcff&tail=1" width="1" height="1" style="display: none;"/><img src="https://ad.doubleclick.net/ddm/trackimp/N472608.1884684VERVE.COM/B33993749.432933979;dc_trk_aid=626102856;dc_trk_cid=244913118;ord=337558;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=0;gdpr_consent=;ltd=;dc_tdv=1?" width="1" height="1" style="display: none;"/><a target="_blank" href="https://insight.adsrvr.org/track/clk?imp=627a18f3-9b32-40d3-a577-e927783c22c6&ag=d2yl2hw&sfe=1b5df584&sig=jN0Q1PhxhLyL9zxUPkpRBamYyoen2F_nWVp7rOcnFfM.&crid=ypelo50i&cf=9397168&fq=0&t=1&td_s=www.footyheadlines.com&rcats=tmc&mste=footyheadlines.com&mfld=2&mssi=&mfsi=&sv=kargo&uhow=78&agsa=&wp=0.37129653&rgz=11411&dt=PC&osf=OSX&os=OSX1015&br=Safari&svpid=8765&rlangs=en,os&mlang=&did=&rcxt=Other&tmpc=13.550000000000011&vrtd=&osi=&osv=&daid=&dnr=0&vpb=&crrelr=&npt=2&cc=2~KLUv_WMdqREMngK1DQCjjTJROUG4XFtUbk1Uji0qx0Uqt3ajernUO93rIMYDMVxqA1YFME8wOSrTKJQnNXYfBoJuvCY0BdliCTGsGgLjdj91Xs5tHZ3_cm_Dspz3tziua9rudftNaxlfDMlydVPD9iOQojV_sLRZl1Ax3Qc6luHZ7oCniZ8mhg4hUIRNmlBLrBTU9o3HdJyDe5y2ZR3d18qtNRoFdWZP2hKuo05funW0R5hVys6t3Ffx0mAQoTVgUVbJa6JOEHnnYlVSkJNpOp_hWYf79t3vu64VRPxA8oCj5KoTdAvu9fLi5qIoqaIPwG-7ZG-ydQo8TNfnUHpinqoHctzeC6Z-9sADDM7O1mJFbgYYRXpzVVpLMjNnHlNBJv1X0tjVJx6BI74yb-xK-ijqp-4dE0lkYanrLCh33JNtzI-8LjrQp8_lKyo_3ADMcUq6Qy5kBvYEw0P6eKuz9aGteiMp3b7QJE7cP4KGH5TCa0P9J3J0CXfvnxYmjSthOJr1ym6Oir8k2AwpNrOQ4QqErJiNlgDT6FOGalm_W3WAW6S66iRK-fCDpXdxEVFPrFjI_6JixCQbl0JVYXggp-HIXgQ.&dur=1~KLUv_WMFoCgkWADFAwBDBBAWIEMMFD4RXCACrHorJ5Mw8Rawg6RjMP9kpOSUQW9qEsAkZ7wFcLSbV6sfCqoIdpRpUHR4AeBugrqP6RaS7y-fEvxBtYlYLB9juftX5tQssh9CvdSt8Oc1JXPn0IwgoJFJwauzKDX_FrXK6ZSpgs0Wj1xaMAc.&durs=s9xDpn&bdc=14&mk=Apple&fpa=298&pcm=3&ict=Ethernet&said=4732f2fb-d6e8-4324-88bd-5ae04051164b&auct=1&tail=1&r=https://ad.doubleclick.net/ddm/trackclk/N472608.1884684VERVE.COM/B33993749.432933979;dc_trk_aid=626102856;dc_trk_cid=244913118;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=0;gdpr_consent=;ltd=;dc_tdv=1;edclid%21" alt="Click Me"><img src="https://ad.adsrvr.org/y6ssxue/77szsgc/ypelo50i_300x250.gif?cb=107483" border="0" /></a><span id="te-clearads-js-tradedesk01cont1"><script type="text/javascript" src="https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=6zs5wck_d2yl2hw_ypelo50i&c=tradedesk01cont1&js=pmw0&w=300&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams="></script></span><script src="https://cdn.doubleverify.com/dvbm.js#ctx=29972019&cmp=33993749&sid=10309112&plc=432933979&advid=9438003&adsrv=1&mon=1&blk=0"></script>