Creative Details

Quality Score: 7/10

The advertisement promotes a mortgage service emphasizing local connections and personalized service.

Creative Information

CID:c56ca3cf-5742-405d-a1f9-daaf990b38a7
CRID:25_k02l3ih8
Domain:mortgagewebcenter.com
Seat:TTD
Size:320x50
Bid:$0.85
Timestamp:12/11/2025, 4:00:11 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/11/2025, 4:05:30 PM4.29s
    adomain_analysissuccess12/11/2025, 4:08:39 PM3.14s
    adomain_capturesuccess12/11/2025, 4:08:36 PM0.16s
    ad_rendersuccess12/11/2025, 4:05:26 PM24.04s
    brand_mappingsuccess12/11/2025, 4:05:03 PM1.07s

    Analysis Results

    Ad Format: banner

    Brands:

    Size:320x50
    Data Transferred:60.80 KB
    Render Time:7.00 Seconds
    Creative Inferred IAB Categories:
    • Personal Finance (IAB13)
    • Real Estate (IAB21)
    Creative Inferred IAB Ad Products:
    • Mortgage Lenders and Brokers (1348)
    • Real Estate Services For Owners (1486)
    Domain Inferred IAB Categories:
    • Arts & Entertainment (IAB1)
    Landing Page:
    https://fmbnc.mortgagewebcenter.com/responsive/?ut...
    Domain:fmbnc.mortgagewebcenter.com
    Brand:
    F&M Bank
    Total Ad Size:60.93 KB
    Requests Made:
    URLSize (KB)
    https://choices.truste.com/ca?pid=brandcdn01&aid=brandcdn01&cid=0701&c=brandcdn01cont6&w=320&h=5035.22
    https://ad-resources.brandcdn.com/ad_assets/s/v127252735/68307d1b5f3c3_320x50_loader___328573mortgagecampaign-applynowphase1-digital-ad-320x50.jpg15.82
    https://cdn.doubleverify.com/dvtp_src.js?ctx=20225667&cmp=2024102201&sid=TTD&plc=320x50&adsrv=0&btreg=&btadsrv=&crt=143973173&tagtype=&dvtagver=6.1.src&c3=kargo&turl=www.thedailybeast.com&auevent=8cc5c85b-a395-4759-98c6-387d63d3a3b7&c15=a087y00000k2CiZ&c14=MortgageCampaignApplynowPhase1&c13=Creative%20Duration&c12=10526525&c11=FrequenceCampaignSubtype8.93
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=8cc5c85b-a395-4759-98c6-387d63d3a3b7&crid=k02l3ih8&wp=0.85470086&aid=8e175f9d-ff7e-4da0-a7a8-41b4419de57e&wpc=USD&sfe=1b5df546&puid=67f759c9-736d-4c9b-832e-e7bc71461241&bdc=137&tdid=&pid=nc31odz&ag=n9zo4pg&adv=bpbn3qk&sig=1jqYfgAxE-WHx1iHrIMuGZySutKt9Dky4badNEe_7zvQ.&bp=1&cf=8193063&fq=0&td_s=www.thedailybeast.com&rcats=jba,d3i,7sp,5rf,3c6,2gy,cdz,y29,26o,zm4&mste=thedailybeast.com&mfld=2&mssi=&mfsi=&uhow=70&agsa=&rgz=28027&svbttd=1&dt=Mobile&osf=iOS&os=Other&br=WebView&rlangs=en&mlang=&svpid=77&did=&rcxt=MobileOptimizedWeb&lat=35.415500&lon=-80.614300&tmpc=13.140000000000043&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&mdl=iPhone%2012%20Pro&npt=2&cc=1~KLUv_WNa1XJFXwAdCQCzEEDeAKSegTxvII83gOcN3PUM2PUMWH8F7lg0BBCxBPI8gTx-AKoIA3bmADvmAGuJAVBcYQP3D6BzhbAe1zdgSDsgxywAz0ysJ6BNTwAUHwASGyAvTplH5_wNGOBKndY2WJcc9K7Fuuyn2oAAQ0QJELZ5rpNc4JYmvwXJb919SoS2duIWlHYrCbsVpLeVo6eFitUC5dPC9EALkoAgWogEBNHK0zKj209qCp_WDu-9z0rjs6w-C4oAYe9HmjIuEEuRx4LisZJ4N48WMEdPmOX-nyrWB4n13UmgTmtbaT-pFHxm2p93fOeWAxeRFbQmy6DlDeQdKAVGvMjSpIidPDGwDMABCfzWlv8kGrr03JFQZhGWYM3mAgxD9BX8TGKbnN6gZg4.&dur=1~KLUv_SMFoCgkgr0BAPBNb2RlbEJhc2VkUUEiFwihSCUItP0UAggBTeHrnT8I_G-UzUfsH5FEh1kBxikJEVEsHlfRmQs.&durs=eEn21o&crrelr=&fpa=855&pcm=3&vc=12&said=0e29c1b6-69df-4266-8b3a-b19d9e48acd5&ict=WiFi&auct=1&im=1&mc=f76e0112-a0c3-47ff-86ff-a3a3723dca53&ev=5ZeSll1Xr93VR2FIt20EA8GIv_lE3z_FyrOatARxwec.&rsv=0.00291943483773283&abr=617adf6b-51aa-48dd-96a5-bf383ef5eef1&tail=10.79
    https://engage.brandcdn.com/px.png?clientid=VL_143973173_6802634295&impid=8cc5c85b-a395-4759-98c6-387d63d3a3b7&e=hov&cnt=10.07
    https://engage.brandcdn.com/px.png?clientid=VL_143973173_6802634295&impid=8cc5c85b-a395-4759-98c6-387d63d3a3b7&e=hv2&cnt=10.07
    https://choices.trustarc.com/cap?aid=brandcdn01&pid=brandcdn01&cid=0701&w=320&h=50&c=169a0.04
    https://tps.doubleverify.com/visit.jpg?ctx=818052&cmp=1619415&dvtagver=6.1.src&tgjsver=9131&jsver=9131&napr=LoadTagError__failedToLoadDVM__NotFound&cerrt=2&flvr=0&ee_dp_dvtptrace=TagUrl%3Dhttps%253A%252F%252Fcdn.doubleverify.com%252Fdvtp_src.js%253Fctx%253D20225667%2526cmp%253D2024102201%2526sid%253DTTD%2526plc%253D320x50%2526adsrv%253D0%2526btreg%253D%2526btadsrv%253D%2526crt%253D143973173%2526tagtype%253D%2526dvtagver%253D6.1.src%2526c3%253Dkargo%2526turl%253Dwww.thedailybeast.com%2526auevent%253D8cc5c85b-a395-4759-98c6-387d63d3a3b7%2526c15%253Da087y00000k2CiZ%2526c14%253DMortgageCampaignApplynowPhase1%2526c13%253DCreative%252520Duration%2526c12%253D10526525%2526c11%253DFrequenceCampaignSubtype%3BDvmUrl%3Dhttps%253A%252F%252Fcdn.doubleverify.com%252Fdv-measurements9131.js%3BCurrentUrl%3Dabout%253Asrcdoc&ee_dp_dvtpurl=https%3A%2F%2Fcdn.doubleverify.com%2Fdvtp_src.js%3Fctx%3D20225667%26cmp%3D2024102201%26sid%3DTTD%26plc%3D320x50%26adsrv%3D0%26btreg%3D%26btadsrv%3D%26crt%3D143973173%26tagtype%3D%26dvtagver%3D6.1.src%26c3%3Dkargo%26turl%3Dwww.thedailybeast.com%26auevent%3D8cc5c85b-a395-4759-98c6-387d63d3a3b7%26c15%3Da087y00000k2CiZ%26c14%3DMortgageCampaignApplynowPhase1%26c13%3DCreative%2520Duration%26c12%3D10526525%26c11%3DFrequenceCampaignSubtype&ee_dp_ctx=20225667&ee_dp_cmp=2024102201&ee_dp_sid=TTD&ee_dp_plc=320x50&dvp_isLostImp=10.00
    https://cdn.doubleverify.com/redirect/?host=tpsc-ue1&param=akipv6&impid=f949b9b3096946359e2e2b5abb3786f1&dup=&eoid=10000.00
    https://tpsc-ue1.doubleverify.com/event.png?impid=f949b9b3096946359e2e2b5abb3786f1&akipv6=&dup=&eoid=10000.00

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