Creative Details

Quality Score: 10/10

The advertisement promotes HealthEquity's services, emphasizing the benefits of financial security through Health Savings Accounts (HSAs) for employees.

Creative Information

CID:	dc8428ef-adb6-44e7-95c3-e06bb02ed5de
CRID:	29_629170433
Domain:	healthequity.com
Seat:	Xandr
Size:	728x90
Bid:	$0.66
Timestamp:	12/11/2025, 3:53:59 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/11/2025, 3:58:26 PM	5.34s
adomain_analysis	success	12/11/2025, 3:58:15 PM	3.42s
adomain_capture	success	12/11/2025, 3:58:11 PM	0.26s
ad_render	success	12/11/2025, 3:58:20 PM	8.84s
brand_mapping	success	12/11/2025, 3:53:59 PM	0.12s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

728x90

Data Transferred:

461.09 KB

Render Time:

7.78 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

461.09 KB

Requests Made:

URL	Size (KB)
https://adsdkprod.azureedge.net/viewability/versions/v5.8.24/banner.js	152.92
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638348/ConsiderationDirectionTwoB728x90/NeueHaasDisplayMediu.ttf	99.56
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638348/ConsiderationDirectionTwoB728x90/NeueHaasDisplayRoman.ttf	98.05
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638348/ConsiderationDirectionTwoB728x90/image.png	64.06
https://nym2-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.abc15.com%2Fnews%2Flocal-news%2Fphoenix-crime-rates-drop-after-community-safety-initiative-implementation&e=wqT_3QK9E_BVvQkAAAMA1gAFAQiY6ZnJBhCu8LLgwaSeo1kYiKHz5M3Au_8xKjYJ89uN6PTT5z8R1qJJPfb35D8Z-U-CTQd24j8hTO5m_LH_7j8plMFR8uqc8T8x-U8JG7Aw7ruCDzjtP0D4P0gCUIHCgawCWOuBpQFgAGj0_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-AMDgAQAkgQJL29wZW5ydGIymAQAogQMNDcuMTUyLjM2LjU5qASdvBeyBA4IABAAGAAgADAAOABCALgEAMAEAMgEANIEDjgxODQjTllNMjo1MTM32gQCCAHgBADwBIHhlyCIBQGYBQCgBf8RAbgBqgUkODc3MDA3ZGYtMTMyMC00OGVjLTgxODgtOTY1Y2VkZTRiOGQywAUAyQUAAAECFPA_0gUJCQEKAQFw2AUB4AUB8AWMxSz6BQQIABAAkAYAmAYAuAYAwQYBITAAAPA_0AbyKdoGFgoQCREZAaAQABgA4AYB8gYCCACABwGIBwCgBwG6BwgqBDFZTk5AAcgH2ugC0gcPCREzATEQIADaBwYBavDoGADgBwDqBwIIAPAH5MTWDYoIqQEKpAEAAAGavjdxwFlGeSQcDLguF7u8qVNC2PG4TQWsuD6mUYM_WB0KiTMgeEMtZjxA-Rray3tF3uUgAHOmjHnN2kRQz5hTGmnv3sL_7ni-Xt_GN3EVjotp0WcbEJoTsIDoV8whA3aRMXWJe5LSko_yk9Igz1GXKcmFxNlaA_RQk0UN6B7_S87mkVrjYvja7Md-EmrJT1suqHozU2ccpRaN__q3CngiAxABlQgAAIA_mAgBwAicpwPSCA4IgYKEiJCgwIABEAAYANoIBAgAIADgCADoCAA.&s=b2aeb5e32288dd1408cc3bf78916e34f9a1a1466&pp=0.655269	16.25
https://acdn.adnxs.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638348/ConsiderationDirectionTwoB728x90/index.js	3.93
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638348/ConsiderationDirectionTwoB728x90/styles.css	3.34
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638348/ConsiderationDirectionTwoB728x90/logoWhite.png	2.22

Advertiser Domain

Ad Preview

Raw Ad Markup

<script src="https://nym2-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.abc15.com%2Fnews%2Flocal-news%2Fphoenix-crime-rates-drop-after-community-safety-initiative-implementation&e=wqT_3QK9E_BVvQkAAAMA1gAFAQiY6ZnJBhCu8LLgwaSeo1kYiKHz5M3Au_8xKjYJ89uN6PTT5z8R1qJJPfb35D8Z-U-CTQd24j8hTO5m_LH_7j8plMFR8uqc8T8x-U8JG7Aw7ruCDzjtP0D4P0gCUIHCgawCWOuBpQFgAGj0_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-AMDgAQAkgQJL29wZW5ydGIymAQAogQMNDcuMTUyLjM2LjU5qASdvBeyBA4IABAAGAAgADAAOABCALgEAMAEAMgEANIEDjgxODQjTllNMjo1MTM32gQCCAHgBADwBIHhlyCIBQGYBQCgBf8RAbgBqgUkODc3MDA3ZGYtMTMyMC00OGVjLTgxODgtOTY1Y2VkZTRiOGQywAUAyQUAAAECFPA_0gUJCQEKAQFw2AUB4AUB8AWMxSz6BQQIABAAkAYAmAYAuAYAwQYBITAAAPA_0AbyKdoGFgoQCREZAaAQABgA4AYB8gYCCACABwGIBwCgBwG6BwgqBDFZTk5AAcgH2ugC0gcPCREzATEQIADaBwYBavDoGADgBwDqBwIIAPAH5MTWDYoIqQEKpAEAAAGavjdxwFlGeSQcDLguF7u8qVNC2PG4TQWsuD6mUYM_WB0KiTMgeEMtZjxA-Rray3tF3uUgAHOmjHnN2kRQz5hTGmnv3sL_7ni-Xt_GN3EVjotp0WcbEJoTsIDoV8whA3aRMXWJe5LSko_yk9Igz1GXKcmFxNlaA_RQk0UN6B7_S87mkVrjYvja7Md-EmrJT1suqHozU2ccpRaN__q3CngiAxABlQgAAIA_mAgBwAicpwPSCA4IgYKEiJCgwIABEAAYANoIBAgAIADgCADoCAA.&s=b2aeb5e32288dd1408cc3bf78916e34f9a1a1466&pp=0.655269"></script>