Creative Details

Quality Score: 10/10

The advertisement promotes a sale-leaseback service from Truehold, allowing homeowners to unlock their home equity while remaining in their homes without incurring debt.

Creative Information

CID:	64135c5d-e8cf-40eb-9574-40b0a1d4e3cb
CRID:	2_151_1223727
Domain:	truehold.com
Seat:	BSW
Size:	300x250
Bid:	$0.64
Timestamp:	12/11/2025, 3:42:19 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/11/2025, 3:44:52 PM	4.45s
adomain_analysis	success	12/11/2025, 3:44:35 PM	3.45s
adomain_capture	success	12/11/2025, 3:44:31 PM	0.16s
ad_render	success	12/11/2025, 3:44:48 PM	15.92s
brand_mapping	success	12/11/2025, 3:42:20 PM	0.10s

Analysis Results

Ad Format: banner

Brands: Truehold

Size:

300x250

Data Transferred:

292.37 KB

Render Time:

7.20 Seconds

Creative Inferred IAB Categories:

Personal Finance (IAB13)
Real Estate (IAB21)

Creative Inferred IAB Ad Products:

Finance and Insurance (1335)
Real Estate Services For Owners (1486)

Domain Inferred IAB Categories:

Real Estate (IAB21)

Domain Inferred IAB Ad Products:

Real Estate Sales (1485)
Real Estate Rentals (1484)
Real Estate Services For Owners (1486)
Real Estate (1482)

Total Ad Size:

292.37 KB

Requests Made:

URL	Size (KB)
https://tagan.adlightning.com/iponweb/blacklist_script.js	99.75
https://tagan.adlightning.com/iponweb/blocking_script.js	76.08
https://fonts.gstatic.com/s/montserrat/v31/JTUSjIg1_i6t8kCHKm459WlhyyTh89Y.woff2	34.68
https://fonts.gstatic.com/s/roboto/v50/KFO7CnqEu92Fr1ME7kSn66aGLdTylUAMa3yUBHMdazQ.woff2	33.86
https://fonts.googleapis.com/css?family=Montserrat:400,500,700\|Roboto:300,400,500,700&display=swap	27.64
https://cdn.bttrack.com/licrop/300/157/314558	11.26
https://cdn.doubleverify.com/dvtp_src.js?ctx=33677394&cmp=DV1471444&ppid=351&sid=bidswitch&plc=BSW-IQMF-DISPJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&auprice=0.6378&auxch=kargo&pltfrm=kargo_113&aufilter1=BSW&aufilter2=IQMF&auip=72.196.153.238&DVPX_PP_AUCTION_UA=Mozilla/5.0%20(Linux;%20Android%2010;%20K)%20AppleWebKit/537.36%20(KHTML,%20like%20Gecko)%20Chrome/142.0.0.0%20Mobile%20Safari/537.36&aubndl=null&turl=cnn.com&c1=USD&c2=151&c3=kargo&c4=151&gdpr=AUDIT&gdpr_consent=AUDIT&auevent=46f21716_b53d0fa2-c530-483b-ad50-226478ff2c0f	8.93
https://visitor.omnitagjs.com/visitor/sync?uid=6ca9493fd95af83951a8d0b213a77e8d&visitor=82e57659-8eaf-498e-9722-691bd00a22a9&name=BIDTELLECT&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT}	0.05
https://app.leadsrx.com/podcast-impression.php?acctTag=lkqgjy74000&sKey=iU4O3UEzz1nva76YkyXKR1w8Z&touchpointID=3377699755000205:1&player=Simplifi&ip=72.196.153.238&ua=Mozilla%2f5.0+(Linux%3b+Android+10%3b+K)+AppleWebKit%2f537.36+(KHTML%2c+like+Gecko)+Chrome%2f142.0.0.0+Mobile+Safari%2f537.36&timestamp=1764127559469	0.04
https://bttrack.com/Pixel/DmpPixel/?data=BlVANgz-KO3-hi-8t5JZRuY9kmw7JpicMLMyMRoYsJaysJoalpoYGxwWsRkcHBaYGDGamDGZsrMaGRuATAxQCAA1&id=4&type=img	0.03

Advertiser Domain

Ad Preview

Raw Ad Markup

<script src="https://tagan.adlightning.com/iponweb/blacklist_script.js" type="text/javascript"></script>
<script src="https://tagan.adlightning.com/iponweb/blocking_script.js" type="text/javascript"></script>
<script type="text/javascript">
    function createTagDetails(){
        var tagDetails = {};
        tagDetails.w = '300';
        tagDetails.h = '250';
        tagDetails.adServerDetails = {advertiserId: 'kargo', campaignId: '151', creativeId: '151_1223727', lineitemId: '0', adServer: 'dfp'};
        tagDetails.au = '0';
        tagDetails.markupInDom = true;
        tagDetails.utilizeParentInfo = true;
        var timeBase36 = Date.now().toString(36);
        var random = Math.random().toString(36).substr(2).split('')
                    .map(function (c) {
                    return (Math.random() < 0.5 ? c.toUpperCase() : c); }) .join('');
        tagDetails.currentTagId="adltag_" + timeBase36 + "_" + random;
        return tagDetails;
    }
    var random = "" + Math.round(Math.random() * 1e8);
    var clientId = "iponweb";
    var site_id = random + "_" + clientId;
    window[site_id]={};
    window[site_id].tagDetails=createTagDetails();

    !function(){"use strict";"blocker"in window||(window.blocker=function(e,n,o,i,t){if((t=t||{}).bw){if(Math.random()<.1){var r="undefined"!=typeof btoa?btoa:String,a="https://"+clientId+"-tagan.adlightning.com",d={siteId:clientId,url:window.top.location.href,tagDetails:window[e],errorData:null,errorMethod:"missing_blocker"},c=encodeURIComponent(JSON.stringify(d)).replace(/%([0-9A-F]{2})/g,function(e,n){return String.fromCharCode("0x"+n)});!function(e){var n=window.Request,o=n&&n.prototype||{};if(navigator&&navigator.sendBeacon)navigator.sendBeacon(e);else if(window.fetch){var i={method:"GET"};"keepalive"in o&&(i.keepalive=!0),window.fetch(e,i)}else{var t=new Image(1,1);"loading"in t&&(t.loading="eager"),t.src=e}}(a+"/error?d="+encodeURIComponent(r(c)))}document.write(n)}})}();

    blocker(site_id, "<!--ADL_WRAPPED-->", false, window, {fr: true});
</script>
<div class='bidtellect-native-ad' data-pid='1808484264'><style type="text/css">
@import url('https://fonts.googleapis.com/css?family=Montserrat:400,500,700|Roboto:300,400,500,700&display=swap');
#bt-300x250,#bt-300x250 *{margin:0;padding:0;top:auto;right:auto;bottom:auto;left:auto;line-height:1.1;text-align:left;white-space:normal;word-wrap:normal;word-break:normal;outline:none;box-sizing:border-box;text-decoration:none;color:#000;font-family:'Montserrat',sans-serif;font-weight:400;font-size:9px;}#bt-300x250{width:300px;height:250px;display:block;position:relative;overflow:hidden;cursor:pointer;background-color:#fff;}
#bt-300x250 .bt-img{width:300px;height:157px;display:block;}#bt-300x250 .bt-wrapper{width: 100%;height: 93px;display: table;}#bt-300x250 .bt-text-wrapper{padding:0 7px;height: auto;display: table-cell;vertical-align: middle;}#bt-300x250 .bt-short-text{font-size:12px;padding:8px 0 6px;font-weight:500;font-family:'Roboto',sans-serif;}#bt-300x250 .bt-sponsored{text-transform:uppercase;}#bt-300x250 .bt-long-text{line-height:1.2;}
</style>
<div id="bt-300x250"><a href="https://bttrack.com/Click/Native?data=BlVAXvLgVzyDju7P6bW1IjXd0P4PR-zpL4lWMMCsp0wA2MeS56dDWNfDe7YrPdJpWxYwrcsacqcMLMyMRoYsJaysJoalpoYGxwWsRkcHBaYGDGamDGZsrMaGRuATUVM4AAeiBsEvTgASrC9wACZl9cACNH2tY_7gAmhIZgYoAtDo6OB0Xl7u7u5cxtzcXMbe2gDmvLR6hwOIXPQCwN9zcyLjE5Ni4xNTMuMjM4ALwAAAM1fGSeVQhWFk2NDI3WFdZVDY1MERxQ3JIRmFQcTMwYlR2U1UwLTc1THU4Rmo2RGI5Vnh1eXk4NAAIN0ZGlkAJiamxiZnByxlpyamhqWmhwxshaxMJqYFpmymZgampqYsRqaMYAurmATQ0MTMwAKG4gMNgX4YF-WBgWCDAMIOOMR3k8vDnNL5bhtljWUA45_51jw8666ieuJ-x_LQAAAAAAAAAACUABAARgK8AABtx8zC8H4H333RcAP-DLU5hdGl2ZQBiN4sm4TqYZ8E0" target="_blank"><img class="bt-img" src="https://cdn.bttrack.com/licrop/300/157/314558" width="300" height="157" alt=""><div class="bt-wrapper"><div class="bt-text-wrapper"><div class="bt-sponsored">Sponsored By: Truehold</div><div class="bt-short-text">Move on Your Own Terms with a Sale-Leaseback from Truehold</div><div class="bt-long-text">Unlock your home equity so you can live comfortably at home, without taking on debt or having to move. Learn more about Truehold here.</div></div></div></a></div><div style="display:none;"><div style="display:none;"><img src="https://ghent-gce-sc.bidswitch.net/imp/0.6378/BSWhttps_A_B_Bbttrack.com_BPixel_BImpression_B_Cdata_RBlVAhQignmlhJLoOsh9Vt5wJdJ1c6efpL4lWMMCsp0wA2MeS56dDWNfDe7YrPdJpWxYwrcsacqcMLMyMRoYsJaysJoalpoYGxwWsRkcHBaYGDGamDGZsrMaGRuATUVM4AAeiBsEvTgASrC9wACZl9cACNH2tY__7gAmhIZgYoCtDo6OB0Xl7u7u5cxtzcXMbe2gDmvLR6hwOIXPQCwN9zcyLjE5Ni4xNTMuMjM4ALwAAAM1fGSeVQhWFk2NDI3WFdZVDY1MERxQ3JIRmFQcTMwYlR2U1UwLTc1THU4Rmo2RGI5Vnh1eXk4NAAIN0ZGlkAJiamxiZnByxlpyamhqWmhwxshaxMJqYFpmymZgampqYsRqaMYAurmATQ0MTMwAKG4gMNgX4YF-WBgWCDio-AowAAFQoAAkECigAAUYABIQAAAAAAAACTQKAAABRQAEpAUAAAClAAQ45R6BMk82-9lNOAAVpVYccW-df7OekAKanAAUcOUOOLfOv9nPSAFNTgAKOHIMIOOMR3k8vDnNL5bhtljWUgAAACAAAAA45__51jw8666ieuJ-x__LQAAAAAAAACAAAAEAAAAQAAAAASgAIEOOFRfs3HGE-mjLMHyBGArwAAG3HzMLwfgfffdFwA__4MsAA0_Jtype_Rimg_Jprice_R_I_WAUCTION__PRICE_X/ayIH31KuoEQggj2bl5ZP9LLxHVpVnABDkz2_aZ2zXHVUFBIotqg2thR5OIi3-wG8kXJ_3UceNVuoBXFwvK3h0U9oLbiECJbv3BgNAnMIpUNXceByy3KJa0UYZU5GhFBmrj_Y7mZL8kZkhSFnvQexUmtXx3KtvCayMJ39XrAkoFDRIpofiV1HN_npKC42Co0XTR2TVSOaluf1gHjyxkymFoBStJ3XlAlqUqT9Vo_nwJBV_m-lpgFuMvUnQGuGnZ_C-seqGPMOYDA2WcfT1jxKoAuUmxERrQf69J-rhL6c_lFp5kXh3KZUyt4zrx1cJK_2eW88Mx1_JAftdXk3FjIPIeTVUcEGLTYH70MLvphE0nMF8G_EhAS_yA_GF3N_gA67ed-9iuBuCuBJzuvDgc5Pgbh3OxSW8zZMuKo6XSryhJNi6oZo7MTIMwwitBB0miLiDNaRvsOpv6j_CeAUDUJI7NFx9qp8OKx8GF8Ch0DHSCEFfng9W10HrvAPQCBaHpAD8gIFlBF8XDTG-sy52JAkuHgwzCxxHkaBmVzXt4WLSO-fIeTk9f4bsimFbyMj9AatzLhTMFIkecrC3M1DCM_hvhzt9zd7ZyHH6DciQ-qO-9TzOBsGz2u1fkkacjD0N32uqZ7-RjFcPA9rHCRc2NYBrhUTF8LK2fe0aw5Ye5bDZfv8zGsw3qE4YdV5BbWYBH6ma3mC2y2tCs6yssNuwScoGBngKfDYMyg3SqQvn8mUZclL8HT0N-p4AprLXt9sDcadUeG5MyFbzcCnI6ROiagbj2Pung7rRXwTyKQsIecOA7XFcucXbnaYeSuGSK1QgZoEw9Q1yo5K5wfJB_tSy_nWO2kXm0bVu9O7YB-7zFD1rwyHdsfNZ6SxLIJB9vPWwiDzFdS2KXX9jtK4mpRPLvKAQdGBfpYzS3szKReJ1u7HhcmYkX5QaFC2ZlQ-G-ZGgMF3wMOwy62BAQ21T9M22rMsmEvdVrd_pKpCoKVOskQUC4NV8-3ps8BDzLlG9SoxXb4t8IHR8PiSIHcznuf7OjnXO3ZB11te7rkCIIKRBtxqDo4TIOB8fAUyhy6iVLYmG_OyNGHfS9YikTnKOtdYV5iyYGuG_KF6WJFQZYHjpEE0bVUmdWKlBgXrpK8JKnScDxAKUG5LtcpOfexJvIbpkpMkiSbeQQgU5IPtXB7U5BPlmyGNmqNo4i7zr3C5C_doLiF4IAkrmuryMUcGD8_RZH5_OpxG9iIx_BIHqMmePJUn0iLjtAnQ0USO6kGs5eZE2oKDEv-ndiom1zkp57BPKxnOBuCYnkmi9cEV2FHH7ZZ6TnNxsSbzO75d8cSeHAGPmTfsGFeXo9QG4m05QBTO5gMfNw01O0cG5gppV0mR-Uf9BOEM8IezouC6IJPz4ZB-Pw-ukBYVAs85AYJ92Zd33fEsGfr9IOE0fuuR9egBSWf4dJ4eTDh02Au5m3WTIBIUgsnCXKc_V3sOl7ehYbcZmSUqL7HDQkrrdp-wlnTArFomwUW-4R4meFwGFeMhrf-P0Dfnl14WrD8UBoCYhERxzqwEAlrnsrkwBQF-638ztCKFRIsnuKgggYGF4MQv4hItgSYjgpf_Enq8AKl9sFcbBpoeSB2GnBBKHKi9A-rovGIzOQ99uiXpX8lFI3rUX4a9DRcfGzizHg7LC1EWAO8w6XfVGyIxEDg_lMAgBDVZIzUh/" border="0" height="1" width="1" /><img src="https://app.leadsrx.com/podcast-impression.php?acctTag=lkqgjy74000&sKey=iU4O3UEzz1nva76YkyXKR1w8Z&touchpointID=3377699755000205:1&player=Simplifi&ip=72.196.153.238&ua=Mozilla%2f5.0+(Linux%3b+Android+10%3b+K)+AppleWebKit%2f537.36+(KHTML%2c+like+Gecko)+Chrome%2f142.0.0.0+Mobile+Safari%2f537.36&timestamp=1764127559469" border="0" height="1" width="1" /><img src="https://bttrack.com/Pixel/DmpPixel/?data=BlVANgz-KO3-hi-8t5JZRuY9kmw7JpicMLMyMRoYsJaysJoalpoYGxwWsRkcHBaYGDGamDGZsrMaGRuATAxQCAA1&id=1&type=img" border="0" height="1" width="1" /><img src="https://bttrack.com/Pixel/DmpPixel/?data=BlVANgz-KO3-hi-8t5JZRuY9kmw7JpicMLMyMRoYsJaysJoalpoYGxwWsRkcHBaYGDGamDGZsrMaGRuATAxQCAA1&id=4&type=img" border="0" height="1" width="1" /><img src="https://bttrack.com/Pixel/cookiesync?source=6B2595D5-CF4E-4298-A4AC-BCC34433EAAD" border="0" height="1" width="1" /><img src="https://bttrack.com/Pixel/cookiesync?source=ef86bc5c-ea17-48ff-9dc1-bf6cbc4816ef" border="0" height="1" width="1" /></div></div></div><img src="https://us-east-sync.bidswitch.net/sync?ssp=kargo&amp;dsp_id=151&amp;imp=1" alt=" " style="display:none"/><script src="https://cdn.doubleverify.com/dvtp_src.js?ctx=33677394&cmp=DV1471444&ppid=351&sid=bidswitch&plc=BSW-IQMF-DISPJS&adsrv=0&advid=3891363&autt=1&dvtagver=6.1.src&auprice=0.6378&auxch=kargo&pltfrm=kargo_113&aufilter1=BSW&aufilter2=IQMF&auip=72.196.153.238&DVPX_PP_AUCTION_UA=Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/142.0.0.0 Mobile Safari/537.36&aubndl=null&turl=cnn.com&c1=USD&c2=151&c3=kargo&c4=151&gdpr=${GDPR}&gdpr_consent=${GDPR_CONSENT_126}&auevent=46f21716_b53d0fa2-c530-483b-ad50-226478ff2c0f" type="text/javascript"></script>