Creative Details

Quality Score: 7/10

The advertisement promotes cold prevention products, specifically Simply Saline® and ZICAM®, encouraging consumers to prepare for the cold season.

Creative Information

CID:	baaa5944-50f0-4a35-ba09-93725cf2aaa4
CRID:	25_gvt2at14
Domain:	churchdwight.com
Seat:	TTD
Size:	728x90
Bid:	$0.54
Timestamp:	12/10/2025, 5:58:17 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/10/2025, 6:08:26 PM	16.68s
adomain_analysis	success	12/10/2025, 6:08:04 PM	3.58s
adomain_capture	success	12/10/2025, 6:08:00 PM	0.14s
ad_render	success	12/10/2025, 6:08:09 PM	15.55s
brand_mapping	success	12/10/2025, 5:58:17 PM	0.08s

Analysis Results

Ad Format: banner

Brands: Church & Dwight

Size:

728x90

Data Transferred:

31.45 KB

Render Time:

6.70 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Shopping (IAB22)

Creative Inferred IAB Ad Products:

Over the Counter Medication (1208)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Home & Garden (IAB10)

Domain Inferred IAB Ad Products:

Consumer Packaged Goods (1123)
Home Care (1189)
Personal Care (1214)
Home and Garden Products (1277)

Total Ad Size:

613.53 KB

Requests Made:

URL	Size (KB)
https://akiads.net/prisma/0ec627a2/3/prisma.js	408.64
https://akiads.net/prisma/0ec627a2/3/assets/728x90_equity.jpg	150.64
https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=qi9zqes_ggas8cq_gvt2at14&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=	21.18
https://choices.trustarc.com/get?name=pmw2.js	19.05
https://cdn.akiads.net/perseus/perseus-loader.js?v=1765390074770	9.48
https://serve.akiads.net/leap/v1/mraid?dvc=0ec627a2&fbdvc=0ec627a2&dsp=ttd&pkeys=per;Equityversion&fbpkeys=Equityversion&imp=797aed64-9632-43c8-8907-7683cd9f37b4&pl=ggas8cq&app=madmen.fandom.com&devtp=PC&vndr=kargo&cmp=qi9zqes&crtv=gvt2at14&Equityversion=Saline	2.02
https://akiads.net/prisma/0ec627a2/3/dbb56f0faa456c4e.json	1.69
https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=797aed64-9632-43c8-8907-7683cd9f37b4&crid=gvt2at14&wp=0.5358711&aid=b9b05125-c33b-4899-aba8-eb70a00bfc01&wpc=USD&sfe=1b5de744&puid=419a1907-220b-5b31-ee31-8033bab8299a&bdc=131&tdid=971eabfe-1a5b-4845-bc13-15c2c178cc71&uidd=kepdAG5Ob8EvV8dj3FA0NMVlTwg7THGcETvRiFpIhiiWH1i4&pid=dtfj0z1&ag=ggas8cq&adv=dumzpcm&sig=1y2Jjh-0G-aOFdMUv3Sg8ORDlueu9FcO3byAqAXkjnB4.&bp=1.04940434881733&cf=9668752&fq=0&td_s=madmen.fandom.com&rcats=7d3,7sp,jm8,hhr,lki,qvz,c6q&mste=&mfld=2&mssi=&mfsi=&uhow=69&agsa=&rgz=31405&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Chrome&rlangs=en,os&mlang=&svpid=210&did=&rcxt=Other&lat=32.038800&lon=-81.121900&tmpc=18.640000000000043&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&testid=iavc1%20&cc=1~KLUv_WNa1XJFjgAFCQDDjz3eAKSegTxvII83gMcauOsZsGMNWLUK3LFoCCBiCeR5Annw5tyg28Oqap4AI1UnucTBhxUqhHwKEvjCWolDwMpaiUMAih-AijlgZw6wYw6wMgdAcYWs-wfQucKj-wcMYbUIwDMD6wlowwqA4gNAYgPkBbj6AFjIfgGGiDIghOHmk_vb0uS3ILFbdx_So60dxRaUv5WE3QrS28rBaqFitUB9RFqIPiKtPGltl32tHRw4xMjXlyVIgLBEFj_uD0uRx4LisZJoAXP0hFnu_6lifZBY3x3ZDJ-Z9ucdjXPLgcsCKwjN0YofHm9AIQXC8jiB5eY6MbEMwAEL_AuOmGSbag2uY-srFsj_RmmfBa637cSNt4AHqLnvygGL53Rob2I.&dur=1~KLUv_SMFoCgk74UFAKNIIRYIBI4xPhFcQAbbQMUhGVUUhcvcsmMliSkO9cQolZaX7kc6YYlSU3SSnLC4uiGXxZLj46XImSYqKOgQ4ZF3ARRgKIHhQeFgWj7pXtNEtcQdL8TxCMCJMcmr4bq-FuloZ9pLW3rlbjpBgh1SvC0JOLTw4dUgwUQbaLwabmOjqZjSUqbpaAEL_KX1AYAZ_87uFPlKetUPibZDBXsQlZk_pQa2jkTNO6eu-AmQhC4L&durs=P_Ao-J&crrelr=&fpa=511&pcm=3&vc=12&said=de9e8b9f-c5dd-4107-952b-ea521ae1c5f1&ict=WiFi&auct=1&us_privacy=1YNN&im=1&mc=fb21121c-afd1-47ff-86ff-17e36d400918&idl=Xi3007_VBAdCM56ccv84v6LvCUgk7qBF3VkVgLW75bdrImLl8Qp6QvtGD-Mty-A6KU0O-_&ev=CChBWUnyA2DFHI9AlJttUYtBbUyJt51IvHJgVc2P-EU.&rsv=0.0000131529128654676&abr=5cd34007-21b6-43e2-87ee-1b0ef9684197&tail=1	0.79
https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=qi9zqes_ggas8cq_gvt2at14&w=728&h=90&c=58b8	0.04
https://serve.akiads.net/leap/v1/media?sid=8b618d1faba7df6b4a271ea2eba0be02&stm=1765390075217&mfmt=rm&evt=med&dvc=0ec627a2&fbdvc=0ec627a2&dsp=ttd&pkeys=per;Equityversion&fbpkeys=Equityversion&imp=797aed64-9632-43c8-8907-7683cd9f37b4&pl=ggas8cq&app=madmen.fandom.com&devtp=PC&vndr=kargo&cmp=qi9zqes&crtv=gvt2at14&Equityversion=Saline&medurl=https%3A%2F%2Fakiads.net%2Fprisma%2F0ec627a2%2F3%2Fdbb56f0faa456c4e.json	0.00

Advertiser Domain

Ad Preview

Raw Ad Markup

<img src="https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=797aed64-9632-43c8-8907-7683cd9f37b4&crid=gvt2at14&wp=0.5358711&aid=b9b05125-c33b-4899-aba8-eb70a00bfc01&wpc=USD&sfe=1b5de744&puid=419a1907-220b-5b31-ee31-8033bab8299a&bdc=131&tdid=971eabfe-1a5b-4845-bc13-15c2c178cc71&uidd=kepdAG5Ob8EvV8dj3FA0NMVlTwg7THGcETvRiFpIhiiWH1i4&pid=dtfj0z1&ag=ggas8cq&adv=dumzpcm&sig=1y2Jjh-0G-aOFdMUv3Sg8ORDlueu9FcO3byAqAXkjnB4.&bp=1.04940434881733&cf=9668752&fq=0&td_s=madmen.fandom.com&rcats=7d3,7sp,jm8,hhr,lki,qvz,c6q&mste=&mfld=2&mssi=&mfsi=&uhow=69&agsa=&rgz=31405&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Chrome&rlangs=en,os&mlang=&svpid=210&did=&rcxt=Other&lat=32.038800&lon=-81.121900&tmpc=18.640000000000043&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&testid=iavc1%20&cc=1~KLUv_WNa1XJFjgAFCQDDjz3eAKSegTxvII83gMcauOsZsGMNWLUK3LFoCCBiCeR5Annw5tyg28Oqap4AI1UnucTBhxUqhHwKEvjCWolDwMpaiUMAih-AijlgZw6wYw6wMgdAcYWs-wfQucKj-wcMYbUIwDMD6wlowwqA4gNAYgPkBbj6AFjIfgGGiDIghOHmk_vb0uS3ILFbdx_So60dxRaUv5WE3QrS28rBaqFitUB9RFqIPiKtPGltl32tHRw4xMjXlyVIgLBEFj_uD0uRx4LisZJoAXP0hFnu_6lifZBY3x3ZDJ-Z9ucdjXPLgcsCKwjN0YofHm9AIQXC8jiB5eY6MbEMwAEL_AuOmGSbag2uY-srFsj_RmmfBa637cSNt4AHqLnvygGL53Rob2I.&dur=1~KLUv_SMFoCgk74UFAKNIIRYIBI4xPhFcQAbbQMUhGVUUhcvcsmMliSkO9cQolZaX7kc6YYlSU3SSnLC4uiGXxZLj46XImSYqKOgQ4ZF3ARRgKIHhQeFgWj7pXtNEtcQdL8TxCMCJMcmr4bq-FuloZ9pLW3rlbjpBgh1SvC0JOLTw4dUgwUQbaLwabmOjqZjSUqbpaAEL_KX1AYAZ_87uFPlKetUPibZDBXsQlZk_pQa2jkTNO6eu-AmQhC4L&durs=P_Ao-J&crrelr=&fpa=511&pcm=3&vc=12&said=de9e8b9f-c5dd-4107-952b-ea521ae1c5f1&ict=WiFi&auct=1&us_privacy=1YNN&im=1&mc=fb21121c-afd1-47ff-86ff-17e36d400918&idl=Xi3007_VBAdCM56ccv84v6LvCUgk7qBF3VkVgLW75bdrImLl8Qp6QvtGD-Mty-A6KU0O-_&ev=CChBWUnyA2DFHI9AlJttUYtBbUyJt51IvHJgVc2P-EU.&rsv=0.0000131529128654676&abr=5cd34007-21b6-43e2-87ee-1b0ef9684197&tail=1" width="1" height="1" style="display: none;"/><script type='text/javascript'>
  UNIVERSAL_TAG = true;
  SERVE_PARAMS = 'dvc=0ec627a2&fbdvc=0ec627a2&dsp=ttd&pkeys=per;Equityversion&fbpkeys=Equityversion&imp=797aed64-9632-43c8-8907-7683cd9f37b4&pl=ggas8cq&app=madmen.fandom.com&devtp=PC&vndr=kargo&cmp=qi9zqes&crtv=gvt2at14&Equityversion=Saline';
  REPORTING_URLS = {
    'clicked': ['https://insight.adsrvr.org/track/clk?imp=797aed64-9632-43c8-8907-7683cd9f37b4&ag=ggas8cq&sfe=1b5de744&sig=GOsyzwiraa4aSn8AOwbbVuxqOrb3Mk1gKDeQ2jMeIbU.&crid=gvt2at14&cf=9668752&fq=0&t=1&td_s=madmen.fandom.com&rcats=7d3,7sp,jm8,hhr,lki,qvz,c6q&mste=&mfld=2&mssi=&mfsi=&sv=kargo&uhow=69&agsa=&wp=0.5358711&rgz=31405&dt=PC&osf=OSX&os=OSX1015&br=Chrome&svpid=210&rlangs=en,os&mlang=&did=&rcxt=Other&tmpc=18.640000000000043&vrtd=&osi=&osv=&daid=&dnr=0&vpb=&crrelr=&npt=&cc=2~KLUv_WMdqREMOwSNGQCjZIVROUG4XFtUbk1Uju2W48Lg5XLDwkbmgRxtbpx-Is_SmVzHACPEkDAiFRFz1b0VEXOLcnAEePYlkhWVoEAbsAawdMIHJkh2fOyUmx4IAMnF2yNUgBYF6piomvF4iAROluiE1mdlSOVPmOV-HWtg73WEMsXCds4nHBXbArmGQbN_uiWC5dFfWFyNcjlxXFvGtMGmWa7pLk2a9ToSSBbk-k4bbsZhYmX6TUT78n3V5ZlPeHblkT6yuBPLRpVQnLfziE0yXlEnD8WOXManrqPBMbeKRMJWJWx1go1FwYowUgi2H-Xp_eM6843htQ2G1d1NnvM3VFb9M7D5WcSldP3F86hc2OhTuzubzWA0LzOxL96o-5-74xD28vXQdF2wGNHe6bZWo84XtGKRthSJO4vPIbXf65usmBxrjs1A3vRuJsV62KKNpXEsz9u1sdfveGNoy1hItlwqh1Lg8gsb9uODwrA7mQ1zjhmP8A44M3t8DPvD9646uOulfhO2IoSlwMSzEIUpczoVkLPghOpWMLTeMb55mef3Wo91_r_HOxzTuj7vtQLFcXOjiptI_PID0AsPkzdkGiUBFRY0MeUoEydcW9WfcvPlFBKPNoE2oYllqRurg1lxsXqey_iu7_MM4zCtBfWfvf505MlTGh1bddkaB8cNrwZNKqERTnm8qieTVTwsdxE4KrBVMN7emh7ylvuoV5DbeXjP91D87WgQAGsuIl5XIfidapSH0Ci9kgNglkyaeWdBAYD3A34UJEdr5zUuAZ75hf_X5AHkBW291kLfdEzUGI00tx840UX4Y9tj4y73sGpqChl72V0fwc2RUFKGHH1lFofUh7emDr_v0Rp_GxcAkBfakm52eb3KYmPLGJmRzbwGaMX5SQU5Unt-n6_cTtMNPeIGEriG0CPAM69atWA8jyCeOMXmCbcUb9g_N6bM1csqTIudAdQ0lrARahTyhEMBHZi6ukcubBW02GUkiRqd8cdKQEHOqws1Xt77VoxeFAJKn2eHZT2Tscw8dTKh3t0Z5FBlR-B3Q85epM0nQstTldyly2ZDY3hI8n0UYNeE3VZCHGsMzvDiMPYaohIo&dur=1~KLUv_SMFoCgk74UFAKNIIRYIBI4xPhFcQAbbQMUhGVUUhcvcsmMliSkO9cQolZaX7kc6YYlSU3SSnLC4uiGXxZLj46XImSYqKOgQ4ZF3ARRgKIHhQeFgWj7pXtNEtcQdL8TxCMCJMcmr4bq-FuloZ9pLW3rlbjpBgh1SvC0JOLTw4dUgwUQbaLwabmOjqZjSUqbpaAEL_KX1AYAZ_87uFPlKetUPibZDBXsQlZk_pQa2jkTNO6eu-AmQhC4L&durs=P_Ao-J&bdc=131&uidd=kepdAG5Ob8EvV8dj3FA0NMVlTwg7THGcETvRiFpIhiiWH1i4&idl=Xi3007_VBAdCM56ccv84v6LvCUgk7qBF3VkVgLW75bdrImLl8Qp6QvtGD-Mty-A6KU0O-_&mk=Apple&testid=iavc1%20&fpa=511&pcm=3&ict=WiFi&said=de9e8b9f-c5dd-4107-952b-ea521ae1c5f1&auct=1&us_privacy=1YNN&tail=1&r='],
  };
  (function() {
    var e = document.getElementsByTagName('script')[0];
    var libScript = document.createElement('script');
    libScript.src = 'https://cdn.akiads.net/perseus/perseus-loader.js?v=' + new Date().getTime();
    libScript.type = 'text/javascript';
    libScript.async = true;
    e.parentNode.insertBefore(libScript, e);
  })();
</script><span id="te-clearads-js-tradedesk01cont1"><script type="text/javascript" src="https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=qi9zqes_ggas8cq_gvt2at14&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams="></script></span>