Creative Details

Quality Score: 8/10

The advertisement promotes a service that ensures reliable water access for firefighters during emergencies.

Creative Information

CID:da992b95-8737-42db-9e24-1e9ea921131d
CRID:25_8xkmni6i
Domain:calwater.com
Seat:TTD
Size:728x90
Bid:$1.66
Timestamp:12/10/2025, 5:56:22 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 6:06:03 PM7.32s
    adomain_analysissuccess12/10/2025, 6:12:40 PM4.46s
    adomain_capturesuccess12/10/2025, 6:12:36 PM0.19s
    ad_rendersuccess12/10/2025, 6:05:55 PM31.04s
    brand_mappingsuccess12/10/2025, 5:56:22 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: Cal Water

    Size:728x90
    Data Transferred:126.07 KB
    Render Time:6.72 Seconds
    Creative Inferred IAB Categories:
    • Law, Govt & Politics (IAB11)
    Creative Inferred IAB Ad Products:
    • Emergency Preparedness (1401)
    • Water Services (1414)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Water Services (1414)
    • Utilities Apps (1438)
    Landing Page:
    https://www.calwater.com/iip/
    Domain:www.calwater.com
    Brand:
    Cal Water
    Total Ad Size:145.16 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/qwrcm0l/28w1f9v/8xkmni6i_728x90.png?cb=428719104.10
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=8qgqecv_9n5knbl_8xkmni6i&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.18
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=956d8213-af4b-493f-a155-2783759a5e37&crid=8xkmni6i&wp=1.6602323&aid=82cefcb9-e9a1-4de8-82bd-10ae923275de&wpc=USD&sfe=1b5de709&puid=c1a4d256-dd5d-4d1e-8a9e-83ffaef9335a&bdc=137&tdid=12e71f0a-df72-4d3b-9201-52c7991357ae&uidd=cmgnejBUvg2GoRUSrfqjVoQPH34Mn4E0rO88GmSwqSR6JJdw&pid=qwrcm0l&ag=9n5knbl&adv=28w1f9v&sig=1_1HI94zQbTL4NmSlYGZ3d_hTScjEpRNv9SHvYXt-R3w.&bp=6.28498368793368&cf=9589914&fq=0&td_s=www.huffpost.com&rcats=26o,zm4,2ic,7gr,hhr,hmy&mste=&mfld=2&mssi=&mfsi=&uhow=66&agsa=&rgz=95901&svbttd=1&dt=Tablet&osf=iOS&os=iOS183&br=WebView&rlangs=en&mlang=&svpid=8482&did=&rcxt=MobileOptimizedWeb&lat=39.145700&lon=-121.591400&tmpc=8.110000000000014&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&mdl=iPad%20Air%204&testid=iavc1%20&cc=1~KLUv_WNa1XJFZgC1CQAzEkbeAKSegTxvII83gMcauGMN2PUMWLUK3LFoCCBiCeR5AnlaN1XSwMDTBJSDZp3n9KUs1W6HzC9I4AtrJQ4BK2slDgEofgAqFwN25gA75gDr2gAorpB1_wA6V2jm_gFD2AE51ATgmYn1BLTxAqD4AJDYAHkBrvXNtM3sZh3WVReVRWaX1xIv0bXBid9Uu02vzbpKmIVJCDBElABha2nJGhe4pclvQWK37v4bRlu72haUv5WE3QrS28rR00LFaoH6iLQQfURaebr9pKbwae1orXqygrRWPVioekLW_ViKPBYUFisJEJijJ8xy_08V64PE-u58ZvzPg2lky0FOr82yhlwbWEFHGnVVHhZWXClQIgSZE02iOw5gGYADB_yYm0H4_9dG2UR1tP4nt7csgvALldNeA24B&dur=1~KLUv_SMFoCgkjO0BACQCTVRURFN1cHBseVZlbmRvcigImP0bdHRkX3N2X2NNfEWBQAj8EQtKgvkoHr9_KXphAhNB9U1lWmS1bxc.&durs=uBRFpA&crrelr=&fpa=264&pcm=3&vc=12&said=5e0db7ef-5714-49cc-a8b7-4f3d52bd7523&ict=WiFi&auct=1&im=1&mc=3f403b6f-21b1-47ff-86ff-cc764e8a73c8&ev=ezOA7nUg1_oe81k71PVxjgi2YHRrdigh6bKCdmcfjM8.&rsv=0.0000470191128746341&abr=e1c72654-1060-4d78-9d72-9f24efed9b7c&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=8qgqecv_9n5knbl_8xkmni6i&w=728&h=90&c=b0e00.04

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    Advertiser Domain

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    Landing Page

    Landing Page

    Creatives

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