Creative Details

Quality Score: 6/10

The advertisement promotes a subsidized pneumococcal vaccine for individuals over 65 years old, highlighting the vaccine's affordability and the serious health risks associated with pneumonia.

Creative Information

CID:201ab0eb-ee13-4769-9250-a1b10fd1df3f
CRID:25_4xa1278x
Domain:msd.com.hk
Seat:TTD
Size:300x600
Bid:$0.11
Timestamp:12/10/2025, 5:46:14 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 5:53:24 PM4.80s
    adomain_analysissuccess12/10/2025, 6:04:11 PM17.75s
    adomain_capturesuccess12/10/2025, 6:03:53 PM0.18s
    ad_rendersuccess12/10/2025, 5:53:19 PM24.57s
    brand_mappingsuccess12/10/2025, 5:52:38 PM1.24s

    Analysis Results

    Ad Format: banner

    Brands: Merck

    Sensitive:Pharmaceutical Products
    Quality:Adomain not match landing page domain
    Size:300x600
    Data Transferred:211.12 KB
    Render Time:7.47 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Landing Page:
    https://www.chp.gov.hk/tc/features/108124.html?dcl...
    Domain:www.chp.gov.hk
    Brand:
    Centre for Health Protection
    Total Ad Size:230.21 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/z5d9bql/ovkvzfv/4xa1278x_300x600.gif?cb=783639189.11
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=ah6d2tx_axpey8z_4xa1278x&c=tradedesk01cont1&js=pmw0&w=300&h=600&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://sg2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=6a0695bb-df80-4c0e-9e98-2886e0ce05b4&crid=4xa1278x&wp=0.10703382&aid=79898bbb-7d47-4385-a4c5-7483e1909614&wpc=USD&sfe=1b5de5bb&puid=9f6b436c-2efb-7a60-8a21-cc0e26b83286&bdc=14&tdid=d9967824-beae-4233-ac1d-2514637accbb&pid=z5d9bql&ag=axpey8z&adv=ovkvzfv&sig=1xpNj72zLOX9dwrH3Gk-IoSFuCKNOny2gt5ZkRjApS4w.&bp=0.165713185143209&cf=9733776&fq=0&td_s=hk.yahoo.com&rcats=y29&mste=hk.yahoo.com&mfld=2&mssi=&mfsi=&uhow=82&agsa=&rgz=000&svbttd=1&dt=PC&osf=Windows&os=Windows10&br=Chrome&rlangs=en&mlang=&svpid=8727&did=&rcxt=Other&lat=22.280000&lon=114.160000&tmpc=18.220000000000027&daid=&vp=0&osi=&osv=&bffi=41&nond=0&testid=iavc1%20&cc=1~KLUv_WNa1XJFSwBlCABTzzveAKSegTxvII83gOcN3LEG7HoGrFoF7lg0BBCxBPI8gTxbBHYqP5w9YKSN8CSAkAtBmEhhASAUPcBNkMAX1soaAlbWyhoCUPwAVBEG7MwBdswB1hIDoPyEYWEEub8BdK6w7I3rGzDED8ihJgAvBVhPQBtWABQfABIbIC_ANc-f9QtfgCFbmvwWJHbr7hfisbUnt6C0W0n8VpDeVg5WCxWrBeoj0kL0EWnl6faTmsKntaMnZN2PpchjQWGxkmgBc_SEWe7_qWJ9kFjfXdtT6DPjf55n6zwHriQrCI3vD6QfF6BUKVAm4FEOtl8TN1gG4Af8fsxkGMOH-7QmWx0Xw_c_MUI9_f-e7nwI&dur=1~KLUv_WMFoCgkzQ4dHQAkI48BCgc4bW1hM2hnEMw2IjgI4dFCJGU0N2ZlMTBlLTQ2YTUtYjUxZi1iNGFmODkzMGQyMmQiFAjMzIzzEQjF_PaxARIJbHJhbWOoHQoHNHRlYWZzbxDoDSIRCIW-7-TyxPYRCK8RCNwiEAi_z-0TCOcQEwicyZ0OCMLDt9cUCPISCPnYFQiukeYTCNexxYgRCKIQCPwQCP3-oxYIl5sRCPr5lKgiEQjI-hcIq-XjqnYyYW50Ggjz7YL8-IX83oath66J6a68r4iw4LAiGgjvsYPRhNGK0afTqNOp0w8I3sOprXYyZG5iIg8Ix9wRCKGYuK3YuJkTCIqtqa4BEwiNFgiPypuwARIOZGF2MiIWCLjOgNSEzdLUEQi6o72w4uTSpMem7e_Sp_qAirHjgaKsvhYI4sC1snd2IhYI4xEI1qHfshEI2ODo6er5-4OihIaZ-hoIwd_nshoI29wXCLnpzLMBEg85NmJpZGJlcnJ5IhUIz8X0sxUI7_COxpukpay1t8vNpMjFxu3y-oPJhKmrmdzklt-T4ZSVlpeYmZqbnJ2eoKGip6usrq-xsrO8wsPF1NXW2OHl6veT4pmcnqeuubq7v8mB-BYIzO74tBUI-NDJtRIIlKPytXRhZGVza2lvIhYI1YbduOOJCjczMDQiJQjQ_Rh0dGRfdW5pdmVyc2FsEOgNMiRiOTAyZWQ3MS0yMjk4LTRmZTktOWY4Yi1hMDlhY2I1MTk5NGM4AkAATWcNDECAu_zY0W4x-BPzI93lBpxpzT_2lIAf7H2kk0QKO4Kg5FVCpw5npSCrww2MzMjABjJKoFGFhxJQ1OFHARQ1cFEAnRpcVICmBj9qIKiCixrIVOGjDLSgIA44QcIGOQrRIxsLRCiBG2SsIKIEGhX4KAANiGhfgdQhGMM-v5eLYGC3lof7b6XaIJjsYZMYiITTZ3MVQ8cBiTliTBQMpYy7sYJ6WjbZjtdLPLpNG9RqHIKFmMH4b3KbUtjZV7Fmtlwm8Ya6AeFrG4aNGxfXUmTorS0JZNxL5PIkBm4nBDkI3ZwqQ3bHhRod9Ckkb0OrJycZG0q9Kxtjo7t6_oAKOmAVNmNg1hewbGyCIsq7jEwI5TrN6USWofGFZNKCdYFtTFjcWTeAS_FHcUxCfMJ_yY02HaN2wmKXVIU37gky-iWMKTTOhsooBJIEE4dHQKMujvzPURMNRm10peOhuld6nL5YAQkyyZTQ_mQfYhjNVfaBY_JP&durs=x7puZe&crrelr=&fpa=646&pcm=3&vc=12&said=8bdcf0ce-b4cf-46d6-a5cc-3bbc9567f73e&ict=WiFi&auct=1&us_privacy=1---&im=1&mc=266d942c-2ec1-47ff-86ff-53f0fed21936&ev=ox-m8qr9urXVutAWYvudrct2shHvoyw_EnbCPgvBBBY.&rsv=0.000392661612035608&abr=29584c4a-9dcf-484b-9b37-3b953930f125&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=ah6d2tx_axpey8z_4xa1278x&w=300&h=600&c=f2210.04
    https://ad.doubleclick.net/ddm/trackimp/N464015.284566THETRADEDESK0/B34512595.433953042;dc_pre=CJGS3ZXLs5EDFbA-iAkdnicOcQ;dc_trk_aid=626678610;dc_trk_cid=244776839;ord=783639;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=0;gdpr_consent=;ltd=;dc_tdv=1?0.04
    https://ad.doubleclick.net/ddm/trackimp/N464015.284566THETRADEDESK0/B34512595.433953042;dc_trk_aid=626678610;dc_trk_cid=244776839;ord=783639;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=0;gdpr_consent=;ltd=;dc_tdv=1?0.00

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