Creative Details

Quality Score: 10/10

The advertisement promotes HealthEquity as a strategic partner for Health Savings Accounts (HSAs), emphasizing cost management and benefit optimization.

Creative Information

CID:	34f6f8b1-b979-49ed-841a-1fa52b7185f6
CRID:	29_629174431
Domain:	healthequity.com
Seat:	Xandr
Size:	728x90
Bid:	$0.98
Timestamp:	12/10/2025, 5:41:55 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/10/2025, 5:46:26 PM	4.37s
adomain_analysis	success	12/10/2025, 5:46:23 PM	4.43s
adomain_capture	success	12/10/2025, 5:46:19 PM	0.28s
ad_render	success	12/10/2025, 5:46:22 PM	8.97s
brand_mapping	success	12/10/2025, 5:41:56 PM	0.08s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

728x90

Data Transferred:

412.44 KB

Render Time:

7.63 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

412.44 KB

Requests Made:

URL	Size (KB)
https://adsdkprod.azureedge.net/viewability/versions/v5.8.22/banner.js	152.75
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638980/AwarenessDirectionOneB728x90/NeueHaasDisplayMediu.ttf	99.56
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638980/AwarenessDirectionOneB728x90/NeueHaasDisplayRoman.ttf	98.05
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638980/AwarenessDirectionOneB728x90/image.png	18.33
https://lax1-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.merriam-webster.com%2Fthesaurus%2Fthick&e=wqT_3QKfGPBMHwwAAAMA1gAFAQifypnJBhCAzubAwpmJ7CcYs_2LyrrJyLc5KjYJTHFV2XfF8T8RNJTJXxBH7z8ZAAAAoJmZHkAhNJTJXxBH7z8pTHEJJAAxARu4cD3yPzDS6IoKOO0_QPg_SAJQn-GBrAJYtp9-YABo3_loeMTNBIABAYoBA1VTRJIFBvBJmAHYBaABWqgBAbABALgBAsABBcgBAtABCdgBAOABAPABAIoCa3VmKCdhJywgMTE2NjUyODIsIDApO3VmKCdpJywgMTEzMDk4MTMVFSxnJywgMjkyNTU4OTUVFTBzJywgMzIyNjAxMDIzFRYwcicsIDYyOTE3NDQzMQUW8IuSAtUGIS1jR25hd2owN05JZUVKX2hnYXdDR0FBZ3RwOS1NQUE0QUVBQVNQZ19VTkxvaWdwWUFHRERCbWdBY0FCNEFJQUJBSWdCQUpBQkFaZ0JBYUFCQWFnQkFiQUJBTGtCYzdtTUVuM0Y4VF9CQVhPNWpCSjl4ZkVfeVFFQUFBQUFBQUR3UDlrQkFBQQUOdDhEX2dBZldsc2dYMUFmalpsVC1ZQWdDZ0FnRzFBZwEjBEM5CQjw10RBQWdESUFnRFFBZ0RZQWdEZ0FyYWc5MG5vQXVPeWljRUctQUlBZ0FNQm1BTUJvZ01PQ0xhZzkwa1FBUmdDTFRNekEwR2lBdzRJdHFEM1NSQUpHQUl0TXpNRFFhSUREZ2kyb1BkSkVBc1lBaTB6TXdOQnVnTUpURUZZTVRvMk1qa3g0QVBpU29BRXA1NzNFSWdFaHBfM0VKQUVBSmdFQWJJRUNnajN6T1FORU5ISGdnNnlCQW9JaGRqa0RSRFJ4NElPdWdRZkNKNEpFYmdlaGV0UnVLNF9HUQHkCQEgSVBmTTVBMGdoATQ8Y0VFdUI2RjYxRzRyal9KQgkjBQEYMkFRQThRUQUMBQFESWdGa3pHWUJiLUE2cGtCcVFVBRcAQSFsCDdFRg0NARAEQkIBNxxHQm1aaUJBeQUoHEJnUFhmQlA5MigAAFoFKAEBSFBBXzRBWGY0d2JxQlNZSUF4SWkBSfCGWmx5TjJMeGhoano3YWZ6QVpUU1lrWXF0cmVrTGp3VzF2d0dQak14Sk9Pb0ZKZ2dFRWlJQUFBU1JySlNzc0FRRi1KcVRpbVUtc1psTmFRZjJpUllwcXVXa1F1OVJ1ZHh5OEFYWDBma04tQVdDXzhjRmdnWURWVk5FaUFZRWtBWUJtQVlBb1FZAaIJASRLZ0dCTElHSkFrCRABAQRCRQEGCQEEQmsJCAEBAEMdGPBSTGdHQ3RJSERnZ05FZ29JalllWkV4RFFpSUlPLUFmcDB3ajRCNjdqQ1BnSHh2MElnUWpoZWhRT3JrY2dRSWdJQUpBSUFBLi6aApkBIWx4WDFkZ2o2WQMoTGFmZmlBQUtBQXgBfA0BSDZDVXhCV0RFNk5qSTVNVURpU2sRoQxEd1AxHaEARhEYPEFBQUdHNEhvWHJVYml1UDIdGABIHTAMSGdBaS5tA1x3Li7SAoYBMTMwNjk4NzAsMTMwNzAyODkFCQwxMjU3CQkEMzINElAzODUsMzQwMTIzMzAsMzUxMTMyNjkJCfC2NTE2LDM1Mjc1MzA5LDMzNTUxMzE4LDQwNTA0MzI2LDE5ODkxOTM4LDE1ODc5NjA2LDI3MDQ1Nzg4LDI3MDQ5NzQy2AKcpwPgAo7bPuoCL2h0dHBzOi8vd3d3Lm1lcnJpYW0td2Vic3Rlci5jb20vdGhlc2F1cnVzL3RoaWNr8gISCgZBRFZfSUQSCDExNjY1Mjgy8gISCgZDUEdfSUQSCDI5MjU1ODk18gISCgVDUF9JRBIJMzIyqRY88gINCghBRFZfRlJFURIBMAUQHFJFTV9VU0VSBRAAEAkgJENPREUSBDUxNzgBcgwIQ1BHCRM0BjI1OTYzNvICCwoHQ1AJFBwA8gIRCgVJTwV_BDExqasBFAgHSU8JIhU2OBwKD0NVU1RPTV9NT0RFTAEyOAkxNTUwNDU5NDLyAhoKFjIfACBMRUFGX05BTUUBZAgoCho2HQAIQVNUAUdoSUZJRUQSCjE3NDcwODE1NzHyAhUKCFNQTElUBWDVE_Dt8gIUCgppZGVudGlmaWVyEgZ4ZXhpZHOAAwCIAwGQAwCYAxSgAwGqAwJIAMAD2ATIAwDYA84f4AMA6AMA-AMDgAQAkgQJL29wZW5ydGIymAQAogQOMTcyLjU2LjE2OC4yMTCoBLG7bLIEDggAEAAYACAAMAA4AEIAuAQAwAQAyAQA0gQOODE4NCNMQVgxOjYyOTHaBAIIAeAEAPAEn-GBrAKIBQGYBQCgBf___________wGqBSQ0N2FiZmRhMC1hMTk3LTQ1NjUtOGE5YS1mNzVjYmRmNGQwYjLABQDJBQAAAAAAAPA_0gUJCQAAAAUPNNgFAeAFAfAFjMUs-gUEAZcokAYAmAYAuAYAwQYFIiwA8D_QBvIp2gYWChAJERkBoBAAGADgBgHyBgIIAIAHAYgHAKAHAboHCCoEMVlOWUAByAfEzQTSBw8JETMBMRAgANoHBgFq9JsDGADgBwDqBwIIAPAHx9DNCYoI3AYK1wYAAAGavfsBGCfYJMwoGacAphLXsQjIIOu3IO-98eLZBCKV_OT8fM1TfaDV70IhyQjMI4gT2hcysuvSAdNPXRvvmppjNzpXtwJ8s26ZtDhZ-GWJnuz0f2IZNdzSrCWMFOfTBHJwyP4ptnC1afBEDptQCESLpFR53zV6lkO2Fn1haBBwkktO9w-UHAdVvSfmTb6Hj_Uvk0E5sFl0u9TEQIqWa58EtCZjcqfxKYTyqRukavbjvgTcYRZyRAApi64-5zRgMPSLzVlGHqvxIjhz6jdOFhQm1cX7R9HdUbE6QzlWnDJC4FeyIYgKqe7Yxx-up9ByNRV8aedQHi2-WEBBLhS1Tygcv_yA9s1VAoM2ykuohz4Gq71wMPnNIxbNne5Kjuc9vVESLyxeOTHSamAujWeqoOfN3KEGKv6r3Br5xZC9Xx6neOlBnfY_bT6qm5TsQV6W21-0ppoPnV1y0cSmT80LEo1JAcG_Nim8vtVCjGhmO880M1cS2h6AkkQYY_vx3fNGsjwPO-80flTvGg08LuIaoxaY7fzrVmM3rKbltVvEskOJ4UUf2xGm8fURibPHC19PYiOojXjle5yjyFaHTbDTQoUCJEqapuhux6kZTKSngWbl6IIgq5HlPvgSVMB_9HLCC5tOpkTHN484I5Fp7sMjVJD4WJ2LA6srXuXYsCHc3WF5elu0qQhGUenpsE6VfcxpFIYEghe8QEpavwLVBZsj2eZ1vcGu2Q-uwMZjhD6-_weGPjexrESkP2eEF33GtgcU_MT1YVoV4eSCTXskEu01HMhGaF8ZxZjKECXt7RCqwOUF_9LAtD2XAYqXixHrw7hPezNzeCw4aPPewd-z93K11Y7WoEgy4NuNxlIsIjEIUfqJuLTROWUqHLltHikOvFUTCIfOFZODyyb3RTmLZeuKe7lSf1MgAeo47jPkYP6YJwem47_TqkaEdBZ8dmM5g54VIYBAex0IXnQ6Pw63cXxQbm4j0T5lv7oraNcGZjV-YP8uZJlf-xRU5M8Px3ffdFwCsNHWNtZ-5mtM26H9j6iBloDb9Xn8nVHzpAywXgAGr-vsvea28Fgcc7_d4ZlsM5o7rPNUt8AUq7IYJmqEMyrHWJi2R2PDrLAAK3y5wIqUeo2YWT4dHaUQAZUIAACAP5gIAcAInKcD0ggOCIGChIiQoMCAARAAGADaCAQIACAA4AgA6AgA&s=6eb053dc4c8a3bf1b53694048a6fbb3325ca25f4&pp=0.977425	18.21
https://acdn.adnxs.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638980/AwarenessDirectionOneB728x90/styles.css	3.30
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638980/AwarenessDirectionOneB728x90/logoWhite.png	2.22
https://lax1-ib.adnxs.com/rd_log?an_audit=0&referrer=https%3A%2F%2Fwww.merriam-webster.com%2Fthesaurus%2Fthick&e=wqT_3QKfGPBMHwwAAAMA1gAFAQifypnJBhCAzubAwpmJ7CcYs_2LyrrJyLc5KjYJTHFV2XfF8T8RNJTJXxBH7z8ZAAAAoJmZHkAhNJTJXxBH7z8pTHEJJAAxARu4cD3yPzDS6IoKOO0_QPg_SAJQn-GBrAJYtp9-YABo3_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_BDExqasBFAgHSU8JIhU2OBwKD0NVU1RPTV9NT0RFTAEyOAkxNTUwNDU5NDLyAhoKFjIfACBMRUFGX05BTUUBZAgoCho2HQAIQVNUAUdoSUZJRUQSCjE3NDcwODE1NzHyAhUKCFNQTElUBWDVE_Dt8gIUCgppZGVudGlmaWVyEgZ4ZXhpZHOAAwCIAwGQAwCYAxSgAwGqAwJIAMAD2ATIAwDYA84f4AMA6AMA-AMDgAQAkgQJL29wZW5ydGIymAQAogQOMTcyLjU2LjE2OC4yMTCoBLG7bLIEDggAEAAYACAAMAA4AkIAuAQAwAQAyAQA0gQOODE4NCNMQVgxOjYyOTHaBAIIAeAEAPAEn-GBrAKIBQGYBQCgBf___________wGqBSQ0N2FiZmRhMC1hMTk3LTQ1NjUtOGE5YS1mNzVjYmRmNGQwYjLABQDJBQAAAAAAAPA_0gUJCQAAAAUPNNgFAeAFAfAFjMUs-gUEAZcokAYAmAYAuAYAwQYFIiwA8D_QBvIp2gYWChAJERkBoBAAGADgBgHyBgIIAIAHAYgHAKAHAboHCCoEMVlOWUAByAfEzQTSBw8JETMBMRAgANoHBgFq9JsDGADgBwDqBwIIAPAHx9DNCYoI3AYK1wYAAAGavfsBGCfYJMwoGacAphLXsQjIIOu3IO-98eLZBCKV_OT8fM1TfaDV70IhyQjMI4gT2hcysuvSAdNPXRvvmppjNzpXtwJ8s26ZtDhZ-GWJnuz0f2IZNdzSrCWMFOfTBHJwyP4ptnC1afBEDptQCESLpFR53zV6lkO2Fn1haBBwkktO9w-UHAdVvSfmTb6Hj_Uvk0E5sFl0u9TEQIqWa58EtCZjcqfxKYTyqRukavbjvgTcYRZyRAApi64-5zRgMPSLzVlGHqvxIjhz6jdOFhQm1cX7R9HdUbE6QzlWnDJC4FeyIYgKqe7Yxx-up9ByNRV8aedQHi2-WEBBLhS1Tygcv_yA9s1VAoM2ykuohz4Gq71wMPnNIxbNne5Kjuc9vVESLyxeOTHSamAujWeqoOfN3KEGKv6r3Br5xZC9Xx6neOlBnfY_bT6qm5TsQV6W21-0ppoPnV1y0cSmT80LEo1JAcG_Nim8vtVCjGhmO880M1cS2h6AkkQYY_vx3fNGsjwPO-80flTvGg08LuIaoxaY7fzrVmM3rKbltVvEskOJ4UUf2xGm8fURibPHC19PYiOojXjle5yjyFaHTbDTQoUCJEqapuhux6kZTKSngWbl6IIgq5HlPvgSVMB_9HLCC5tOpkTHN484I5Fp7sMjVJD4WJ2LA6srXuXYsCHc3WF5elu0qQhGUenpsE6VfcxpFIYEghe8QEpavwLVBZsj2eZ1vcGu2Q-uwMZjhD6-_weGPjexrESkP2eEF33GtgcU_MT1YVoV4eSCTXskEu01HMhGaF8ZxZjKECXt7RCqwOUF_9LAtD2XAYqXixHrw7hPezNzeCw4aPPewd-z93K11Y7WoEgy4NuNxlIsIjEIUfqJuLTROWUqHLltHikOvFUTCIfOFZODyyb3RTmLZeuKe7lSf1MgAeo47jPkYP6YJwem47_TqkaEdBZ8dmM5g54VIYBAex0IXnQ6Pw63cXxQbm4j0T5lv7oraNcGZjV-YP8uZJlf-xRU5M8Px3ffdFwCsNHWNtZ-5mtM26H9j6iBloDb9Xn8nVHzpAywXgAGr-vsvea28Fgcc7_d4ZlsM5o7rPNUt8AUq7IYJmqEMyrHWJi2R2PDrLAAK3y5wIqUeo2YWT4dHaUQAZUIAACAP5gIAcAInKcD0ggOCIGChIiQoMCAARAAGADaCAQIACAA4AgA6AgA&s=f0b34fb68f8f7e73782d5fc9ad3f754948698c68&bdref=https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F&bdtop=true&bdifs=1&bstk=https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F,about%3Asrcdoc&	0.00

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