Creative Details

Quality Score: 10/10

The advertisement promotes the EX Program, encouraging individuals to quit smoking by highlighting its personalized approach and inviting them to text for more information.

Creative Information

CID:51e2fd59-732d-4821-aa75-9d1ae56f8295
CRID:25_bvz0nyzi
Domain:truthinitiative.org
Seat:TTD
Size:970x250
Bid:$1.44
Timestamp:12/10/2025, 5:37:31 PM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 5:39:20 PM4.84s
    adomain_analysissuccess12/10/2025, 5:39:09 PM3.46s
    adomain_capturesuccess12/10/2025, 5:39:05 PM0.25s
    ad_rendersuccess12/10/2025, 5:39:15 PM10.22s
    brand_mappingsuccess12/10/2025, 5:37:32 PM0.13s
    video_analysissuccess12/10/2025, 5:39:16 PM1.59s

    Analysis Results

    Ad Format: banner

    Sub Format: video

    Brands: Truth Initiative

    Quality:In banner video
    Size:970x250
    Data Transferred:851.59 KB
    Render Time:9.17 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Tobacco (1544)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Tobacco (1544)
    • Vaping (1548)
    Total Ad Size:851.59 KB
    Requests Made:
    URLSize (KB)
    https://c.sofiapulse.com/9703/assets/index-Dp0mfILq.js250.76
    https://c.sofiapulse.com/9703/assets/main-D1BNJ3X0.js215.38
    https://c.sofiapulse.com/9703/assets/main-CG0RCRBo.css107.92
    https://ep1.adtrafficquality.google/bg/cEKNWemrxTs4NW8H3E33JwLPZapylAUFwGQa1dnzZcE.js53.32
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://c.sofiapulse.com/9703/media/0cadb27a3d5f1b84.mp434.02
    https://ad.doubleclick.net/ddm/trackimpj/N2308313.160770SHARETHROUGH/B33671624.429427506;dc_pre=CPbr84nIs5EDFeU9iAkdzFotfw;dc_trk_aid=622631886;dc_trk_cid=241630504;ord=81466659;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=;gdpr_consent=;ltd=;dc_tdv=1?26.77
    https://c.sofiapulse.com/9703/media/wnlmdqsfnauiateixpgo.png24.14
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=61kuxqo_pgiauty_bvz0nyzi&c=tradedesk01cont1&js=pmw0&w=970&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <img src="https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=d893cb28-1943-456a-8fc0-f64590750c39&crid=bvz0nyzi&wp=1.4391642&aid=5a05d19d-100d-404c-9051-c65ab3e56482&wpc=USD&sfe=1b5de47e&puid=ab6f17b6-a7ce-5004-bdd2-4eab99dd11bf&bdc=131&tdid=437e1921-0d3c-41f4-b05d-e72cd8528d53&pid=sxj3s27&ag=pgiauty&adv=njpo5sg&sig=1TpgdAT75ErvuDx8IvCYSGPbWFysU4oa_HHBz4GsCuHQ.&bp=1.43916413127515&cf=9612711&fq=0&td_s=crosswordclub.com&rcats=3oc&mste=crosswordclub.com&mfld=2&mssi=&mfsi=&uhow=69&agsa=&rgz=15228&svbttd=1&dt=PC&osf=Windows&os=Windows10&br=Firefox&rlangs=en&mlang=&svpid=8608&did=&rcxt=Other&lat=40.368500&lon=-80.050400&tmpc=11.890000000000043&daid=&vp=0&osi=&osv=&nond=0&cc=1~KLUv_WNa1XJFYgANCQCTED_eAKSegTxvII83gOcN3PUM2LEGrFoF7lg0BBCxBPI8gTx-AKoIA3bmADvmAGuJAVBcIev-AXSusOj-AUPGBOClAOsJaMMKgOIDQGID5M0yE65-wgEDXOvljeM19dbBsgIMESVAyK6CQsYFbmnyW5D81t2v093W3rUFpd1Kwm4F6W3lYLVQsVqgfFqYHmhBEhBEC5GAIFp5Wmao0ltfptVvtYmutuUNDUugtcN777PS-Cyrz4LSE_7cj6XIY0FhsZJoAXP0hFnu_6lifZBY391YGQwYK87CwoY-M-3P82wd0ji3HLheVlByq5pkzBQekgJjbAvCEC3hcwHLABwJ_NaWP6ih5YA6zvF31QA-V02yp1iNS9-cQn1-qcmpIU3m&dur=1~KLUv_WMFoCgkGwC9AgDUAvFNVFREU3VwcGx5VmVuZG9yKAiY_Rt0dGRfc3ZfYwpIJQi0_RQCCAFNWtZNPg78CLUZUcXyodLojrGQOavlCVOFVGIJZFd8qdGNjpTuRzyGoUzsdQc.&durs=D0dK7u&crrelr=&vc=12&said=823e125c-cade-4c7e-8122-1255926420c4&ict=WiFi&auct=1&im=1&mc=18140ae2-705e-47ff-86ff-750172ac9e16&ev=kdVq7YbnMFqzK-5FOK_TCkgu9JXqM_zGO9KKI3j1tyI.&rsv=0.000118088235627925&abr=2e2d5c70-ee4f-4910-9179-f347c1217eb0&tail=1" width="1" height="1" style="display: none;"/><script type="text/javascript" id="sp_creative_1716_9703"> 
    ! function () {
        const imp_id = crypto.randomUUID(),
        campaign_id = 1716,
        creative_id = 9703,
        url = "crosswordclub.com%2fpuzzles%2ftuesday-november-25-2025%2f",
        click_url = "https%3A%2F%2Finsight.adsrvr.org%2Ftrack%2Fclk%3Fimp%3Dd893cb28-1943-456a-8fc0-f64590750c39%26ag%3Dpgiauty%26sfe%3D1b5de47e%26sig%3DWwaPPG8vIzp2zxQPMiw0SXnZZe0ukI5KxwDtEqV0u18.%26crid%3Dbvz0nyzi%26cf%3D9612711%26fq%3D0%26t%3D1%26td_s%3Dcrosswordclub.com%26rcats%3D3oc%26mste%3Dcrosswordclub.com%26mfld%3D2%26mssi%3D%26mfsi%3D%26sv%3Dkargo%26uhow%3D69%26agsa%3D%26wp%3D1.4391642%26rgz%3D15228%26dt%3DPC%26osf%3DWindows%26os%3DWindows10%26br%3DFirefox%26svpid%3D8608%26rlangs%3Den%26mlang%3D%26did%3D%26rcxt%3DOther%26tmpc%3D11.890000000000043%26vrtd%3D%26osi%3D%26osv%3D%26daid%3D%26dnr%3D0%26vpb%3D%26crrelr%3D%26npt%3D%26cc%3D2~KLUv_WMdqREMewIdDgAjzjRROUG4XFtUbk1Uji0qx4XBy6WLV9N9Vldmb53Upjyq4EgRJz2NeEBQAJlgpS2Od3gFqWtLp4CUagIRKNTbVcoAloQFhHS13ONy7et62L9nGpZpW87rWo55Ge_1MOBh4iOOpDZADGALkzLh-4DoEyNcW3SqvTbjLhkcW7JaR6VMaJafMlm89OiTAJflOsb9XUfzt_7bu67F5XLFU9qSu4XC3DZ9mHg1UEFJjXBrverLpLSKlze43vhhYrPx_pgB9PTocMOh9uddr22ejnV9Hvc1rNcBRvxbmADukP0uYzUBWqCOtOsnYcuBp7ShOOkZ3j9DxNsAV_e9zzBW0gKVXdUoes6Maj0w8EbxZcpw_gx7GUw_7HGmltsuS7dSrzojVMZA6ZE6nlft9DezSpVIz-hshsRUtuyKQ8aTfbDFGswVuUkaegeIcpYCnhS1MnYknLqD2n3gi0neZXRl0GKNm4ctuc9NOTpBuBYyb73D5zwU7eVsM6kwmYJJWkeHXel42r1x3jHJViT648cixT2klOQDNlVQvi7kA4ANOA6QhpJyFUlDpbOVELjRXm71fxw70Kz5cXQv45-3z55-T6xWmcAH%26dur%3D1~KLUv_WMFoCgkGwC9AgDUAvFNVFREU3VwcGx5VmVuZG9yKAiY_Rt0dGRfc3ZfYwpIJQi0_RQCCAFNWtZNPg78CLUZUcXyodLojrGQOavlCVOFVGIJZFd8qdGNjpTuRzyGoUzsdQc.%26durs%3DD0dK7u%26bdc%3D131%26ict%3DWiFi%26said%3D823e125c-cade-4c7e-8122-1255926420c4%26auct%3D1%26tail%3D1%26r%3D",
        deal_id = "",
        width = 970,
        height = 250,
        script = document.currentScript || document.getElementById("sp_creative_1716_9703");
         if (script) {
                var style = document.createElement("style");
                style.innerHTML = ".sp-flow_" + imp_id + "{width:" + width + "px;height:" + height + "px;margin:auto;}";
                document.head.appendChild(style);
                script.insertAdjacentHTML("afterend", '<div id="sp-marker-' + imp_id + '" style="display:none;"></div><div class="sp-flow sp-flow_' + imp_id + '"><iframe id="iframe-sp_creative_' + imp_id + '" src="https://c.sofiapulse.com/' + creative_id + '/' + creative_id + '.html?imp_id=' + imp_id + '&creative_id=' + creative_id + '&campaign_id=' + campaign_id + '&url=' + url + '&click_url=' + click_url + '&deal_id=' + deal_id + '&apiOption=v2" frameborder="0" scrolling="0" width="100%" height="100%" class="sp-iframe" allow="autoplay; fullscreen; geolocation"></iframe></div>');
            }
          // Script pixels
          [
            `https://ad.doubleclick.net/ddm/trackimpj/N2308313.160770SHARETHROUGH/B33671624.429427506;dc_trk_aid=622631886;dc_trk_cid=241630504;ord=642343;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=;gdpr_consent=;ltd=;dc_tdv=1?`,
            `https://pixel.adsafeprotected.com/rjss/st/2529540/89781829/skeleton.js`
          ].forEach(function(url) {
            var scriptEl = document.createElement('script');
            scriptEl.src = url.replace("642343", Math.floor(Math.random() * 10e9));
            script.parentNode.insertBefore(scriptEl, script);
          });
    }(); 
    </script><span id="te-clearads-js-tradedesk01cont1"><script type="text/javascript" src="https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=61kuxqo_pgiauty_bvz0nyzi&c=tradedesk01cont1&js=pmw0&w=970&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams="></script></span>

    Creatives

    Creative Screenshot 1Creative Screenshot 2Creative Screenshot 3