Creative Details

Quality Score: 7/10

The advertisement promotes Simply Saline™ and ZICAM™ as products to prepare for the cold season, emphasizing their effectiveness in shortening colds.

Creative Information

CID:	02194af3-e769-4030-b849-65bae7c36f8d
CRID:	25_sowyfhoi
Domain:	churchdwight.com
Seat:	TTD
Size:	300x250
Bid:	$0.39
Timestamp:	12/10/2025, 5:37:21 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/10/2025, 5:38:47 PM	5.34s
adomain_analysis	success	12/10/2025, 5:38:33 PM	4.29s
adomain_capture	success	12/10/2025, 5:38:28 PM	0.24s
ad_render	success	12/10/2025, 5:38:42 PM	15.95s
brand_mapping	success	12/10/2025, 5:37:21 PM	0.09s

Analysis Results

Ad Format: banner

Brands: Church & Dwight

Size:

300x250

Data Transferred:

31.46 KB

Render Time:

6.97 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Shopping (IAB22)

Creative Inferred IAB Ad Products:

Over the Counter Medication (1208)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Home & Garden (IAB10)

Domain Inferred IAB Ad Products:

Consumer Packaged Goods (1123)
Home Care (1189)
Personal Care (1214)
Home and Garden Products (1277)

Total Ad Size:

584.95 KB

Requests Made:

URL	Size (KB)
https://akiads.net/prisma/67e216ea/3/prisma.js	408.64
https://akiads.net/prisma/67e216ea/3/assets/300x250_equity.jpg	122.03
https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=qi9zqes_96osmkk_sowyfhoi&c=tradedesk01cont1&js=pmw0&w=300&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=	21.19
https://choices.trustarc.com/get?name=pmw2.js	19.05
https://cdn.akiads.net/perseus/perseus-loader.js?v=1765388306713	9.48
https://serve.akiads.net/leap/v1/mraid?dvc=67e216ea&fbdvc=67e216ea&dsp=ttd&pkeys=per;Equityversion&fbpkeys=Equityversion&imp=2050cc24-444a-4293-84ad-f214c7f59f39&pl=96osmkk&app=coltswire.usatoday.com&devtp=PC&vndr=kargo&cmp=qi9zqes&crtv=sowyfhoi&Equityversion=Saline	2.03
https://akiads.net/prisma/67e216ea/3/957491e1d868f6c9.json	1.70
https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=2050cc24-444a-4293-84ad-f214c7f59f39&crid=sowyfhoi&wp=0.39018616&aid=455cfaa0-408c-4edd-973b-5d7eb5d04ea7&wpc=USD&sfe=1b5de476&puid=&bdc=137&tdid=&pid=dtfj0z1&ag=96osmkk&adv=dumzpcm&sig=1rTyb0ndlRg7TR7IqQ3Zvh4ApGNBE8bMLTW_QTcJomUA.&bp=0.652157460426702&cf=9668752&fq=0&td_s=coltswire.usatoday.com&rcats=tmc,c7x&mste=&mfld=3&mssi=&mfsi=&uhow=69&agsa=&rgz=32003&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Chrome&rlangs=en,os&mlang=&svpid=201&did=&rcxt=Other&lat=30.095400&lon=-81.719900&tmpc=21.27000000000004&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&testid=%20TTDContextualTest%20%20&npt=2&cc=1~KLUv_WNa1XJFZQAlCQAT0UDeAKSegTxvII83gOcN3PUM2PUMWLUK3LFoCCBiCeR5Ann8AFQRBuzMAXbMAdYSA6C4Qtb9A-hcYdH9A4a0A3KwPQTgmYH1BLTpCYDiA0BiA-QFuHot8RJdG7zysC4q1cbxekSBAENECRCyTDRBcoFbmvwWJL919-vEaGv_2oLyt5KwW0F6WzlYLVSsFiifFqYHWpAEBNFCJCCIVp60tsu-1g7vvc9K47OsPgtKT8i6H0uRx4LisZJ4N48WMEdPmOX-nyrWB4n13cVFaBMvpkixZut3iykVmocdfWban_fSc8vBid9RG0omYMhFZAUlrZTCExQlpkcBsCViJrrO-kzAMgAHCPy6Din84W1hIo5JnZ6iMEfn8Nb2QXUAJ-cEJfJD&dur=1~KLUv_SMFoCgkBSkAAE36KME_&durs=idbCx_&crrelr=&fpa=598&pcm=3&vc=12&said=435db033-f27f-4fa6-8c8a-a666fba2b4c4&ict=WiFi&auct=1&im=1&mc=3b833e21-d1ad-47ff-86ff-d1ed5090b14d&ev=T5kgbFRbvT-95OERjUgXsIZwlBX8rzbqCBW8MnV1AGw.&rsv=0.00000758279595619654&abr=6519641d-4336-4753-953f-14e051b4f91a&tail=1	0.79
https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=qi9zqes_96osmkk_sowyfhoi&w=300&h=250&c=3ba4	0.04
https://serve.akiads.net/leap/v1/media?sid=a5344c916b918ba6e670de8a7ac70fbf&stm=1765388307336&mfmt=rm&evt=med&dvc=67e216ea&fbdvc=67e216ea&dsp=ttd&pkeys=per;Equityversion&fbpkeys=Equityversion&imp=2050cc24-444a-4293-84ad-f214c7f59f39&pl=96osmkk&app=coltswire.usatoday.com&devtp=PC&vndr=kargo&cmp=qi9zqes&crtv=sowyfhoi&Equityversion=Saline&medurl=https%3A%2F%2Fakiads.net%2Fprisma%2F67e216ea%2F3%2F957491e1d868f6c9.json	0.00

Advertiser Domain

Ad Preview

Raw Ad Markup

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  UNIVERSAL_TAG = true;
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  REPORTING_URLS = {
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</script><span id="te-clearads-js-tradedesk01cont1"><script type="text/javascript" src="https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=qi9zqes_96osmkk_sowyfhoi&c=tradedesk01cont1&js=pmw0&w=300&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams="></script></span>