Creative Details

Quality Score: 7/10

The advertisement promotes Wells Fargo's Home Mortgage services, highlighting benefits such as lower costs, greater flexibility, and no forward commitments.

Creative Information

CID:6b19a115-a08d-4434-895a-beea904edd87
CRID:25_5i4zeep7
Domain:nahb.org
Seat:TTD
Size:300x250
Bid:$1.94
Timestamp:11/28/2025, 5:28:36 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 5:26:57 AM4.70s
    adomain_analysissuccess12/10/2025, 5:40:33 AM11.27s
    adomain_capturesuccess12/10/2025, 5:40:21 AM0.29s
    ad_rendersuccess12/10/2025, 5:26:53 AM23.72s
    brand_mappingsuccess11/28/2025, 5:39:32 PM0.82s

    Analysis Results

    Ad Format: banner

    Brands: NAHB

    Quality:Adomain not match landing page domain
    Size:300x250
    Data Transferred:59.63 KB
    Render Time:6.86 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    • Real Estate (IAB21)
    Creative Inferred IAB Ad Products:
    • Finance and Insurance (1335)
    • Real Estate Services For Owners (1486)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Home & Garden (IAB10)
    Domain Inferred IAB Ad Products:
    • Business and Industrial (1010)
    • Business Services (1012)
    • Construction (1028)
    • Construction and Engineering (1038)
    • Home and Garden Services (1396)
    Landing Page:
    https://www.wellsfargo.com/mortgage/home-builder-r...
    Domain:www.wellsfargo.com
    Brand:
    Wells Fargo
    Total Ad Size:78.72 KB
    Requests Made:
    URLSize (KB)
    https://s3.amazonaws.com/feathr-api-pictures/EAW6AkmqS7Q4E47OGlCg_transformed_300x250.jpg37.61
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=5h1th02_n08r9uz_5i4zeep7&c=tradedesk01cont1&js=pmw0&w=300&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=011b0bbb-0298-460b-a277-197b030cbd86&crid=5i4zeep7&wp=1.9406857&aid=45750649-b323-4176-b10e-0d3c178bd403&wpc=USD&sfe=1b5dcc43&puid=8d31fd66-3efe-6f73-1005-0550aec8f4ed&bdc=131&tdid=b1db9dfd-8d06-4454-9a93-2a027e640873&uidd=7bHBHRpJnywPKJVaSGh2oNZ1h4tCY-QudzwLS5huK_anYGDT&pid=fgamrj6&ag=n08r9uz&adv=fsop2z7&sig=1_tWZmKuoXQr-JZ2lmqcx1z2D65lDDjuBH8MgGIhldws.&bp=7.5&cf=9268040&fq=0&td_s=www.sfchronicle.com&rcats=y29,7sp,usw,5rf,7gr,26o,tmc&mste=&mfld=3&mssi=&mfsi=&uhow=64&agsa=&rgz=95445&svbttd=1&dt=PC&osf=Windows&os=Windows10&br=Chrome&rlangs=en&mlang=&svpid=8541&did=&rcxt=Other&lat=38.765700&lon=-123.528100&tmpc=16.02000000000004&daid=&vp=0&osi=&osv=&bffi=41&nond=0&testid=iavc1%20&npt=2&cc=1~KLUv_WNa1XJFfgBlCgDjU0zeAKSegTxvII83gOcN3PUM2PUMWH8F7lg0BBCxBPI8gTxorFwpStWr8MMOBXJQgi83sJABs3cIEvjCWolDwMpaiUMAih-AijlgZw6wYw6wMgdAcYWs-wfQuUItV65vwJB2QA4EAvBSgPUEtPECoPgAkNgAeczjTEuRTWCA61S3pbV0Cmej6KJO9domUSDAkC-04P4tUV-Iwf1bmvwWJN_W3afjaGs3bkFpt5KwW0HarRw9LVSsFiifFqYHWpAEBNFCJCCIVp6WGd1-UlP4tHZ4731WGp9l9VlQBAh7oRoVcYFYijwWFBYriXfzaAFz9IRZ7v-pYn2QWN_dq4Y2FoYiRZiE5tRnpv15nq07GpEthxpaQ-vqCOCQawMr6AecrdbGAjgsBci0elBYBlpusAzAAQb8gtHQViNSNRkJoHNGos-EtEhOLJsmBg..&dur=1~KLUv_SMFoCgkwwUDAJNFEhbAASrAR3UBFZ4Xd9T6Kzst4cw6Q1ophbbrGPbf8-5xsySSjsH8k5GSUwa9qUkAk5zxFsDRbl7NCULm8OHNcJspKtZOKdMGMCYG_NHcLQR-QQlON1tREvZT1YRhAQ..&durs=E9ooiy&crrelr=&fpa=259&pcm=3&vc=12&said=0ca9435e-4076-4d2e-b030-b655fc6ccdea&ict=WiFi&auct=1&im=1&mc=92c85363-f48b-47ff-86ff-a5476fc7224b&idl=XY3007WDq5H9Q8wh9ktL9N9uzOuW5T8QRpDAa7YeDpdoOONME&ev=8E38i_BTGjYnJlxQKUT_uDlTHcD2O_Mgd6oF_AjzvMY.&rsv=0.000468972414865548&abr=9577b6ea-dd3e-4e41-81e0-787c7d75a36e&tail=10.79
    https://marco.feathr.co/v1/refresh0.04
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=5h1th02_n08r9uz_5i4zeep7&w=300&h=250&c=9c1a0.04

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    Advertiser Domain

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    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1