Creative Details

Quality Score: 8/10

The advertisement promotes a water service that emphasizes affordability and safety, highlighting that clean water is available for approximately one cent per gallon.

Creative Information

CID:b74c0032-65a5-48a9-9800-049eb03f5d9e
CRID:25_bqlu0auo
Domain:calwater.com
Seat:TTD
Size:728x90
Bid:$0.73
Timestamp:11/28/2025, 5:24:53 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 5:09:09 AM4.61s
    adomain_analysissuccess12/10/2025, 5:39:36 AM5.41s
    adomain_capturesuccess12/10/2025, 5:39:31 AM0.16s
    ad_rendersuccess12/10/2025, 5:09:04 AM30.92s
    brand_mappingsuccess11/28/2025, 5:32:40 PM0.13s

    Analysis Results

    Ad Format: banner

    Brands: Cal Water

    Size:728x90
    Data Transferred:120.06 KB
    Render Time:6.72 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Food & Drink (IAB8)
    Creative Inferred IAB Ad Products:
    • Green/Eco Services (1370)
    • Water Services (1414)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Water Services (1414)
    • Utilities Apps (1438)
    Landing Page:
    https://www.calwater.com/iip/
    Domain:www.calwater.com
    Brand:
    Cal Water
    Total Ad Size:139.15 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/qwrcm0l/28w1f9v/bqlu0auo_728x90.jpg?cb=36218698.09
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=p4zxxof_35wu1ec_bqlu0auo&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.18
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=45b22a6c-e2ea-48fe-a654-64926d3617b4&crid=bqlu0auo&wp=0.72969085&aid=37d16d62-ba43-480c-95a6-59052645ff09&wpc=USD&sfe=1b5dcb96&puid=ce39dea8-4de4-4a3e-ab52-34d9dbd18f7b&bdc=137&tdid=4f696a39-6063-4a7b-a3c3-f117794ecd14&pid=qwrcm0l&ag=35wu1ec&adv=28w1f9v&sig=1cAjx3_EYOLw1iVqFwOHAyarI5N2pOdc6Jy1E67RABlA.&bp=1.60950967092747&cf=9580506&fq=0&td_s=www.newsweek.com&rcats=y29,jte,5rf&mste=www.newsweek.com&mfld=2&mssi=&mfsi=&uhow=64&agsa=&rgz=95988&svbttd=1&dt=PC&osf=Windows&os=Windows10&br=Edge&rlangs=en&mlang=&svpid=8565&did=&rcxt=Other&lat=39.524300&lon=-122.193600&tmpc=12.730000000000018&daid=&vp=0&osi=&osv=&bffi=41&nond=0&cc=1~KLUv_WNa1XJFMwA9CABzzzreACTWQJ43kMcbwPMG7lgDdq0Bq1aBOxYNAUQsgTxPII8fgCrCgJ05wI45wFpiABRXyLp_AJ0r5OD-AUPaATkmCMBLAdYT0MYLgOIDQGID5AW4hpWVdd1QZfWsq8224aZwNgoFAYZsafJbkPzW3T9EZGv3W0nYrSC9rRysFipWC9RHpIXoI9LK0-0nNYVPa0dr1ZMVpLXqwUIlQIhCSSD3h6XIY0FhsZJoAXP0hFnu_6lifZBY390RfuH4-MozDBcb-Mz4n4ekkS2HKVwOhd4tgEMuDKwgNAroKB1TjUsBEq4kaRozkwGKZQAOBvzsc5sjkcbLqkqR7ccO7KsIDQ9y-tRhJQ..&dur=1~KLUv_SMFoCgkjO0BACQCTVRURFN1cHBseVZlbmRvcigImP0bdHRkX3N2X2NNGHpbQAj8EQtKgvkoHr9_KXphAhNB9U1lWmS1bxc.&durs=tycOwP&crrelr=&fpa=453&pcm=3&vc=12&said=730252a6-5204-4d63-966f-b61fb3ed74b4&ict=Ethernet&auct=1&us_privacy=1YNN&im=1&mc=5a0c535f-8807-47ff-86ff-34bcd74bd89d&ev=eW5OtXsVKo7lbNMGxnB3vRh8RujE2ytvGncyBtWn2ss.&rsv=0.0000167543883840131&abr=f18f4de8-dc69-4097-ba58-fce54e691ada&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=p4zxxof_35wu1ec_bqlu0auo&w=728&h=90&c=4b310.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1