Creative Details

Quality Score: 10/10

The advertisement promotes Bill Paulson as a trusted real estate advisor, emphasizing the significant impact of hiring the right real estate agent. It encourages viewers to play a video for more information.

Creative Information

CID:eb0fa55a-28a7-4420-9db2-40e429e1bc5c
CRID:2_44_IXTNC26OXVE7XIQTYQRSTT_970x250_1
Domain:needhamliving.com
Seat:BSW
Size:970x250
Bid:$0.21
Timestamp:11/28/2025, 2:55:03 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 5:02:07 AM6.39s
    adomain_analysissuccess12/10/2025, 5:38:27 AM5.19s
    adomain_capturesuccess12/10/2025, 5:38:22 AM0.14s
    ad_rendersuccess12/10/2025, 5:02:00 AM22.89s
    brand_mappingsuccess12/9/2025, 5:19:28 PM0.12s

    Analysis Results

    Ad Format: banner

    Brands: Needham Living

    Size:970x250
    Data Transferred:382.89 KB
    Render Time:7.29 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Real Estate (IAB21)
    Creative Inferred IAB Ad Products:
    • Real Estate Sales (1485)
    • Real Estate Services For Owners (1486)
    Domain Inferred IAB Categories:
    • Real Estate (IAB21)
    Domain Inferred IAB Ad Products:
    • Real Estate (1482)
    • Real Estate Services For Owners (1486)
    Landing Page:
    Total Ad Size:382.89 KB
    Requests Made:
    URLSize (KB)
    https://s.adroll.com/a/EUL/3GD/EUL3GDK7ORCJ3IQGASAMVI.jpg104.49
    https://tagan.adlightning.com/iponweb/blacklist_script.js103.73
    https://s.adroll.com/j/rolling.js90.92
    https://tagan.adlightning.com/iponweb/blocking_script.js76.08
    https://s.adroll.com/j/ad-container.js6.72
    https://s.adroll.com/j/ad-choices.png0.90
    https://us-east-sync.bidswitch.net/sync?ssp=kargo&dsp_id=44&imp=10.04
    https://ghent-gce-sc.bidswitch.net/impf/0.2079/BSWhttps_A_B_Bs.adroll.com_Bj_Badm-bsw-snippet-v3.html_Cwidth_R970_Jurl__macro_Rwww.cnn.com_Jsubnetwork_Rr_Jinsertion__id_R1fb11465cd57e6a0b2ba2ad70eb993b1_Jheight_R250_Jes_R_Jcpm__macro_R_I_WAUCTION__PRICE_X_Jcampaign__product_Rretargeting_Jcampaign__eid_RHR62ILQ4XFGLJJISY5DUOX_Jc__macro_R_I_WCLICK__URL_AURLENCODE_X_Jc__id_RIXTNC26OXVE7XIQTYQRSTT_Jadvertisable__eid_R5KKXNUNUGZC73PEARJJVL3_Jad__type_Rimage_Jad__payload_R____HICOUBkwHFCNLICM4AAV2XS2ycVxWAZ8YpSJRWpSCjssGLCnVhO__fec58RUDmO7fjRxO9MTMUwLyeD7fHY40eyQd0hJKBCiE3YIMSKFUIsgFXV__iVA5ne7yA6EWBSBWCGx4yXO4xoQkTKf7__vcc8__r__13l87VifGZp1S6BvbOzvTBXX715dyXAylZ9rBhfrG__emjX-dn17LtQX1zbvrq1vbG5eKcbntlZg4cZyuL0-uwSLawszGzOvbS9-snheqzht1LT2Zlon-1Lx0__snJ4PhtatX-91u537zYL931uvfm24fHlwdDg73usNB93h42H-12WmffO7eDP27Pljaq289aNi7m__uzKnbmYP__m9XmV5ubbO4fbc23dh-uN61-uz66fdO2i7enZ9Z2pOgxvLs__33PbZ-mtT1t9Y9cvd9dVZONgY-LZJZ6v7GycbUw__b22t3jhrnD9dvnNvQSYOds-5e587WzZn5nbVje9robj7oNPYOFu7Dp4pxt7xcv7V1a2thZzbA6tzM-tLS9grEYvzmujeLK2u2Pr-wsrS0uHHX3di6Xb92URmb__PRni4-19pvtvUbr8EFjcNxr43XnH79Y--APT9__881-efPNnj956__6u__f__PnxUeX3379ovKcfnr66HQ41W0OT6Z0Z__S14tnz8__Ppdr9POho9Kmq3Z0bfveh9Zu7p6HvFhy__7v18Z__WBm9KtHg-PDzmn7pHfYH__26eMWbVtJaR-UhdKLd1bbdVc62dl3b4liI1rbaTZ1GTx5__6Mq3LipfmK2MRijbkx____5q1f__Ojxv__707UvZRmVRGf0R______t6dgbo7__Tzz__o55__fUdMJYlkdK6qtsvri__z94WX25qJTV9B9Jy-qrxSvXe__v7E6vN03186YmpifXuSfP4XvcENTPR7HcmNm4vYu-dLm44Uzyzh2OHZfX1d5-zUwDWezOJNBaAqRO1jdPOZua21URrtSOCs0Rtk0-ZkQiK99HapzA5ZVI0wFQBcL6JKZnEDMowZR7REgOAYmoHQsvzdUrcr8EzlXN4ngku8LzgPPcjc7-XfmNSZqR9glbukj6T5AoqaBAqXq-MywQtNCGT5PTJK51J53owgfvx5rS__x2N8Jo2jOE5oeT8HVhumsj4TMmVcQR5nfTiTQmBa8EKd21rawPd0RrPcSHofpGI5bTKsd5tUBCHf28bE-iVKW3lmSIHnGUX2QLRKCJmsD6IX8r2J3I__vnTKVUEemTSQPWEt2g0QTIeJftM5Ey__Zggic7MsbbTAgpMwj5__YgmU2cqoc3z4ZK8zqHhMSPLYZy1vN6hqRF11NSP5kb2jIxsl-gVPE4EIcuD9DpTCU1u6zxfSb9meyC6TDpXJaVof4WOkZjyrkTPBH4XFdEQiQFYflSn4nleyzz0A5PJ484r3g8S6xetie-LJD__Aa7E__E-kdkewXKKTRSkh-wLSZQIRkeVxrw__1Kkx0jFdm__jsG7ILSR6Yy0IWqhi5kuE5isFx09vzvSyj5IL6R31BENjNtoOIaJoYDJdqdDMP6StF9A96dzA4bpxLRgM6Xfkl2i0yh__SVqPVkH-yKRzLCiKh0zuNykZYYyZLpPksYrjl4akWd-A-lVCsnMixUOigUySB0JkfRFdphLyO4BPMTP4TF7vtczzHH8oSrK-kSG3rcxj__9XgRC__4GrKfw9zFDAmEJre10HnexwHZEzMItewHIh8FLKZJlzSZMs__IPZG5rUMm35cyAFOLnpC8XvnkM3me0iwPBnrWI9EIKd4hbR63__K5EHveBz8W4QnEEqdmeDQmIRENmO0NDU0zFfkXkc1Ti__EJk__yEqIeQ2-wNqPXA__xhuej2GPaTgOa7RW8heMMuS-KTlpOTL6FAO9VaKcJaBOvLcheNI__wlsGSYHOGWjMyZjjVEqgXRwbfpI4i1GHrkHBh1ueHj9hiKflik0AMzXLoiwlJgKdoIDPQ6MNAh5j2ybQZkrJFCVTlEzhNEPIYyDg85TKwBMi-o9jkP0QuDOQ1FgckNEiSHcEI-ApngJCTE7GnOEFxhsBrYuecjsaOoVYAk3BnYFB__hHluRCeNgtshBjDKGYiAi__wFDkwoDnu5LiG0F5AwmOQswJeDjYKeCY7SgycLwjUgsB7Yox3DIp9FNpIJMOVT8Q4gp3BcXxBkFrxOLI6BHBLkS8SsIVxl9RKUIRAu2CRQmmEVkeGkxY9MYKEcBFTBwILqSTAPR1EUhb6lhHoDB7jkE3A81DvPGYMGIEWoBBOa0q-BLyKjU4zrBfQHVBaMj6L2lEEvgrVQFwseM6V4KV08FzJgQ__S4joALKdZTPbcAidJP0pNEKUkCJJ5lSR2JflZSXpXktUlWUeupbDO5xCSSEsIDtQa2I8RnsFZEgeDgDu5RCAYAQUGLXEMV5AjGHExegUb6W-stwz__av4lHXBhbDnsWUcebTk6WGf5l7XmSMvWkfDA9gwcDoFfFHUSqFRPXLCTLZqUkw7JZziwGc1hi4q4QLYRyHECvXagBBRoi0AehhkUj6LrsqqBZATgbwP64eqOQznnO0465Db0B2kYm5N2knZngfBGMMnXYl2IduVR0B7xKPEeCRUSNySISGCRKCMhLue2XCpgPWoxQnNBBgLslPKOqz09mYvMXJvm0jVXtrnQzXVvLrcJaJ30MeNcWf0SfYE1i490Dg-avf7k6fF-We0UYyeDdlntFWO9Drb3aE6__eLmNnt6NqQXtFn4hQbdj4i6WGLtOt1oBtXmNZx__h5CH-____rbZfUbxScuP-n__50P1aln9a1HtlLXKUVmrFi__c6A3bh2fd44eTE4v99vREWatfVGq3Xiprd4vnh0eD03uNs9AwrgG-rO28U9a-yB__PZe3govLC6E5ZOyo__-ElZ-0px9V7z4KDZ6B3gl-6ge9xoNweDbocsddpisTypp7EkIk-z0w7tIJa1N6pl7ZfFhO50W522xuuk5u6ub__vWblcD9jXtLoYinHjx28rHe1P4QRVC6JguFgy7CofL2nvFWGt4Xl5Zead85ofFs8f____Vz9N8QMUZ3uiqgJjLObwFLB_Jad__outline__color_R_Jad__html_R_Jad__filename_REUL3GDK7ORCJ3IQGASAMVI.jpg_Jad__eid_REUL3GDK7ORCJ3IQGASAMVI_Jad__destination__url__signature_R4978C2E68570AD8D_Jad__destination__url_Rhttps_U3A_U2F_U2Fneedhamliving.com_U2Fspokesperson_U3Fadct_U3DgAAAAABpJkXUSTgv8avuDuPpZuWXw2gESEQGfgADuJCtAUgdw92yofUyD11wuM8fVS__YZZ8RWd9vM4FgtTzgXcReFI5VDJoDgkXxiYeeWhG4Lni9OeTr2wHDzo__6RobysLcVlEOystg4_Jad__custom__evidon__tag_R_Jad__beacon__snippet_R_Ja__id_RAJP4J34WZVGEXPHYL73LUX/tWbvojBte3Jbe1hgQXRCIh7raKML01Y2byZzglbUuBHyShR76peLpvOdx-xPLf6gAdLH1pwdBtJAd_Idu_cXbwEOBgrCYeZgB9phl6tS1P8h7M-XU-erMXAVVxu1Ixhq688TxMWkbmpRsL1cdRGbi5wxBaLuaTQyJHKxQknnEEgz5Atd1AmiBd_cyw5cvYjwjP7GclFSoIjw8r47i82UINfUhZ3G9nqH9QZHOyzVo2vpzD7z9uZwSz-ynXDRm8BvejAon_2N6FP38JwFS5mJBFCcBT8uy4Tnyx06bBn8H-avAygikQ6KhtkGxVoTanAaHFkpmMpWZ9TPiCSBDRYwWnnxA69SoLcktzGLtziVtROQ-kwrSuIT-h7RrtRBPzgXlUjkBgJJw_bPsKAyDnpw-metB8GJ7U3tO-SL00EOaMNfEVIOE8_kaph6vJdX8vMbeP1QLfF9js2GPfL6DXmlyZaTHbFJIrvXj-6ymyxXYIQ-u7WHSEHL-5huLEsreglxt-AEC-8QWQe_9sP7ChlKPtM3bJUudtLvwl9cFwoU-VDV777whk71DOM6g_H1KpnuSmdp8vK-lqpokok4fLc05ezo6-jW5v9ShrPuuVJMlEdxvaeI-NXViQnopJ1b_Ga4bjaLACMhdwaY5eYUApDdNbqBnJjqjxv493zjNWE3rRilBAKgwPaoqaCIVx8IS7LorGKQlWR1mm0Zps6Z4CSJkZ2Qp6ob_GSjdhpzECOyfiH12SDUGOAiHTxK-6JCD6rQ7xN05yIQJ2WLJMxq1f-NjLvUK3ziM0yqK7pO5_pzCMQ9NFX3R-8OZZpvTUUL-STP3cWmAcFQDNbXh7q055g7IAbCdlT1VGqaNQ9z9ik3rDITGaPF0yzpFECaKjIN4bUfv_Ple5mvWT_687cD3n_IN4eVV9xQCO5HdiT8ctdBDw_-P-4cXUpSR50yY9SVj2nMihKPxX2Vo7ysInbxgfhoBD6hlQ4eJ7F2kIsnXk6cHzGW76Oa8pUpbirkxiyl8pZz3-Nkji6uTNzb1negvRaVHMDPdrW-6dzfw63ILVeXIBttvE5cNs4g7zHJpb6Qapkz_HPlP8NZ3NqklD9VPYa9pc-0UptM3A3FihtNS9qeaINJCUTy-yhcg08y4tg_pSFEAimgRs36Q8L1BhTjrl05UJXTA_dJX1YSxK0THzR_dt0qLr-6p78xMlFAtCI3d2hJgpLSBb14o0_QlVmtcVGWsxfX1ks0AFkK4cdWPG8sTJFDFZim1g0zycBIVMPx8InG-6oaiMNmY6jczKxN-cDl9N2SnkH5zLm2WVUZ-WalEHQuaDoKMhExSY_G38VNAmBS8o-IepWcg0jqCumdaIstTGjbfuZpZFx9YxfuQiBaMXEIXxbLcRBrb4DQCynWaXFaWxSfKb1nqSoJnlSDY2xe22BwS82v5gFVnu1vBk7wVAe7_qhla2eP9ciFsABlMpOCDNE760rPim8d2w-8R0U3H52zkvkoOpsZGA9lzzNawM5-5uEMqNLRAYIUOxMqDBdYc4fuvmUz4Y9BDxC6/AUDIT0.00
    https://d.adroll.com/impression?pv=30441942752.791668&arrfrr=https%3A%2F%2Fs.adroll.com%2Fj%2Fadm-bsw-snippet-v3.html%3Fwidth%3D970%26url_macro%3Dwww.cnn.com%26subnetwork%3Dr%26insertion_id%3D1fb11465cd57e6a0b2ba2ad70eb993b1%26height%3D250%26es%3D%26cpm_macro%3D0%26campaign_product%3Dretargeting%26campaign_eid%3DHR62ILQ4XFGLJJISY5DUOX%26c_macro%3DAUDIT%26c_id%3DIXTNC26OXVE7XIQTYQRSTT%26advertisable_eid%3D5KKXNUNUGZC73PEARJJVL3%26ad_type%3Dimage%26ad_payload%3DNR_REDACT%26ad_outline_color%3D%26ad_html%3D%26ad_filename%3DEUL3GDK7ORCJ3IQGASAMVI.jpg%26ad_eid%3DEUL3GDK7ORCJ3IQGASAMVI%26ad_destination_url_signature%3D4978C2E68570AD8D%26ad_destination_url%3Dhttps%253A%252F%252Fneedhamliving.com%252Fspokesperson%253Fadct%253DgAAAAABpJkXUSTgv8avuDuPpZuWXw2gESEQGfgADuJCtAUgdw92yofUyD11wuM8fVS_YZZ8RWd9vM4FgtTzgXcReFI5VDJoDgkXxiYeeWhG4Lni9OeTr2wHDzo_6RobysLcVlEOystg4%26ad_custom_evidon_tag%3D%26ad_beacon_snippet%3D%26a_id%3DAJP4J34WZVGEXPHYL73LUX&width=970&height=250&x=0&y=0&adroll_insertion_id=1fb11465cd57e6a0b2ba2ad70eb993b1&site_url=http://www.cnn.com&adroll_ad_payload=__HICOUBkwHFCNLICM4AAV2XS2ycVxWAZ8YpSJRWpSCjssGLCnVhO_fec58RUDmO7fjRxO9MTMUwLyeD7fHY40eyQd0hJKBCiE3YIMSKFUIsgFXV_iVA5ne7yA6EWBSBWCGx4yXO4xoQkTKf7_vcc8_r_13l87VifGZp1S6BvbOzvTBXX715dyXAylZ9rBhfrG_emjX-dn17LtQX1zbvrq1vbG5eKcbntlZg4cZyuL0-uwSLawszGzOvbS9-snheqzht1LT2Zlon-1Lx0_snJ4PhtatX-91u537zYL931uvfm24fHlwdDg73usNB93h42H-12WmffO7eDP27Pljaq289aNi7m_uzKnbmYP_m9XmV5ubbO4fbc23dh-uN61-uz66fdO2i7enZ9Z2pOgxvLs_33PbZ-mtT1t9Y9cvd9dVZONgY-LZJZ6v7GycbUw_b22t3jhrnD9dvnNvQSYOds-5e587WzZn5nbVje9robj7oNPYOFu7Dp4pxt7xcv7V1a2thZzbA6tzM-tLS9grEYvzmujeLK2u2Pr-wsrS0uHHX3di6Xb92URmb_PRni4-19pvtvUbr8EFjcNxr43XnH79Y--APT9_881-efPNnj956_6u_f_PnxUeX3379ovKcfnr66HQ41W0OT6Z0Z_S14tnz8_Ppdr9POho9Kmq3Z0bfveh9Zu7p6HvFhy_7v18Z_WBm9KtHg-PDzmn7pHfYH_26eMWbVtJaR-UhdKLd1bbdVc62dl3b4liI1rbaTZ1GTx5_6Mq3LipfmK2MRijbkx__5q1f_Ojxv_707UvZRmVRGf0R___t6dgbo7_Tzz_o55_fUdMJYlkdK6qtsvri_z94WX25qJTV9B9Jy-qrxSvXe_v7E6vN03186YmpifXuSfP4XvcENTPR7HcmNm4vYu-dLm44Uzyzh2OHZfX1d5-zUwDWezOJNBaAqRO1jdPOZua21URrtSOCs0Rtk0-ZkQiK99HapzA5ZVI0wFQBcL6JKZnEDMowZR7REgOAYmoHQsvzdUrcr8EzlXN4ngku8LzgPPcjc7-XfmNSZqR9glbukj6T5AoqaBAqXq-MywQtNCGT5PTJK51J53owgfvx5rS_x2N8Jo2jOE5oeT8HVhumsj4TMmVcQR5nfTiTQmBa8EKd21rawPd0RrPcSHofpGI5bTKsd5tUBCHf28bE-iVKW3lmSIHnGUX2QLRKCJmsD6IX8r2J3I_vnTKVUEemTSQPWEt2g0QTIeJftM5Ey_Zggic7MsbbTAgpMwj5_YgmU2cqoc3z4ZK8zqHhMSPLYZy1vN6hqRF11NSP5kb2jIxsl-gVPE4EIcuD9DpTCU1u6zxfSb9meyC6TDpXJaVof4WOkZjyrkTPBH4XFdEQiQFYflSn4nleyzz0A5PJ484r3g8S6xetie-LJD_Aa7E_E-kdkewXKKTRSkh-wLSZQIRkeVxrw_1Kkx0jFdm_jsG7ILSR6Yy0IWqhi5kuE5isFx09vzvSyj5IL6R31BENjNtoOIaJoYDJdqdDMP6StF9A96dzA4bpxLRgM6Xfkl2i0yh_SVqPVkH-yKRzLCiKh0zuNykZYYyZLpPksYrjl4akWd-A-lVCsnMixUOigUySB0JkfRFdphLyO4BPMTP4TF7vtczzHH8oSrK-kSG3rcxj_9XgRC_4GrKfw9zFDAmEJre10HnexwHZEzMItewHIh8FLKZJlzSZMs_IPZG5rUMm35cyAFOLnpC8XvnkM3me0iwPBnrWI9EIKd4hbR63_K5EHveBz8W4QnEEqdmeDQmIRENmO0NDU0zFfkXkc1Ti_EJk_yEqIeQ2-wNqPXA_xhuej2GPaTgOa7RW8heMMuS-KTlpOTL6FAO9VaKcJaBOvLcheNI_wlsGSYHOGWjMyZjjVEqgXRwbfpI4i1GHrkHBh1ueHj9hiKflik0AMzXLoiwlJgKdoIDPQ6MNAh5j2ybQZkrJFCVTlEzhNEPIYyDg85TKwBMi-o9jkP0QuDOQ1FgckNEiSHcEI-ApngJCTE7GnOEFxhsBrYuecjsaOoVYAk3BnYFB_hHluRCeNgtshBjDKGYiAi_wFDkwoDnu5LiG0F5AwmOQswJeDjYKeCY7SgycLwjUgsB7Yox3DIp9FNpIJMOVT8Q4gp3BcXxBkFrxOLI6BHBLkS8SsIVxl9RKUIRAu2CRQmmEVkeGkxY9MYKEcBFTBwILqSTAPR1EUhb6lhHoDB7jkE3A81DvPGYMGIEWoBBOa0q-BLyKjU4zrBfQHVBaMj6L2lEEvgrVQFwseM6V4KV08FzJgQ_S4joALKdZTPbcAidJP0pNEKUkCJJ5lSR2JflZSXpXktUlWUeupbDO5xCSSEsIDtQa2I8RnsFZEgeDgDu5RCAYAQUGLXEMV5AjGHExegUb6W-stwz_av4lHXBhbDnsWUcebTk6WGf5l7XmSMvWkfDA9gwcDoFfFHUSqFRPXLCTLZqUkw7JZziwGc1hi4q4QLYRyHECvXagBBRoi0AehhkUj6LrsqqBZATgbwP64eqOQznnO0465Db0B2kYm5N2knZngfBGMMnXYl2IduVR0B7xKPEeCRUSNySISGCRKCMhLue2XCpgPWoxQnNBBgLslPKOqz09mYvMXJvm0jVXtrnQzXVvLrcJaJ30MeNcWf0SfYE1i490Dg-avf7k6fF-We0UYyeDdlntFWO9Drb3aE6_eLmNnt6NqQXtFn4hQbdj4i6WGLtOt1oBtXmNZx_h5CH-__rbZfUbxScuP-n_50P1aln9a1HtlLXKUVmrFi_c6A3bh2fd44eTE4v99vREWatfVGq3Xiprd4vnh0eD03uNs9AwrgG-rO28U9a-yB_PZe3govLC6E5ZOyo_-ElZ-0px9V7z4KDZ6B3gl-6ge9xoNweDbocsddpisTypp7EkIk-z0w7tIJa1N6pl7ZfFhO50W522xuuk5u6ub_vWblcD9jXtLoYinHjx28rHe1P4QRVC6JguFgy7CofL2nvFWGt4Xl5Zead85ofFs8f__Vz9N8QMUZ3uiqgJjLObwFLB&adroll_subnetwork=r&cpm=0&adroll_network=b&s=4978C2E68570AD8D&desturl=https://needhamliving.com/spokesperson?adct=gAAAAABpJkXUSTgv8avuDuPpZuWXw2gESEQGfgADuJCtAUgdw92yofUyD11wuM8fVS_YZZ8RWd9vM4FgtTzgXcReFI5VDJoDgkXxiYeeWhG4Lni9OeTr2wHDzo_6RobysLcVlEOystg40.00

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1