Creative Details

Quality Score: 10/10

The advertisement promotes a home equity loan service from First South Financial, encouraging potential customers to apply for cash access using their home equity.

Creative Information

CID:80286aa0-2d5d-4de0-b638-e4b71c34f886
CRID:25_4hab0lb0
Domain:firstsouth.com
Seat:TTD
Size:728x90
Bid:$0.62
Timestamp:11/28/2025, 2:51:55 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 4:54:27 AM4.92s
    adomain_analysissuccess12/10/2025, 5:38:06 AM8.28s
    adomain_capturesuccess12/10/2025, 5:37:35 AM0.14s
    ad_rendersuccess12/10/2025, 4:54:22 AM24.78s
    brand_mappingsuccess12/9/2025, 5:10:07 PM0.12s

    Analysis Results

    Ad Format: banner

    Brands: First South Financial

    Size:728x90
    Data Transferred:58.46 KB
    Render Time:6.65 Seconds
    Creative Inferred IAB Categories:
    • Personal Finance (IAB13)
    • Real Estate (IAB21)
    Creative Inferred IAB Ad Products:
    • Finance and Insurance (1335)
    • Mortgage Lenders and Brokers (1348)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Banking (1337)
    • Credit Cards (1339)
    • Mortgage Lenders and Brokers (1348)
    • Financial Investment and Management Applications (1352)
    Landing Page:
    https://www.firstsouth.com/home-equity-loans/heloc...
    Domain:www.firstsouth.com
    Brand:
    First South Financial
    Total Ad Size:77.55 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/2w2b72p/j97kzgk/4hab0lb0_728x90.jpg?cb=54613736.49
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=9lpoqyg_m5gjyie_4hab0lb0&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.18
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=a3084583-431c-460a-a592-99d5c09941cd&crid=4hab0lb0&wp=0.61524343&aid=8d2dd718-8cfd-48d3-8827-f88228e25c19&wpc=USD&sfe=1b5dc4e3&puid=9f2f6287-61f1-10db-ee6a-95981062747a&bdc=131&tdid=97bef15a-c86b-48da-8e3d-29c4f90c312b&pid=2w2b72p&ag=m5gjyie&adv=j97kzgk&sig=1GbOq8wAbbDT_lFnxsceKLZstbtD8P62MrCORSW8scI0.&bp=1.35706811755303&cf=9433785&fq=0&td_s=www.unscramble.me&rcats=zm4,c6q,2ic,7gr,hhr,hmy,26o&mste=&mfld=2&mssi=&mfsi=&uhow=66&agsa=&rgz=37064&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Chrome&rlangs=en,os&mlang=&svpid=8482&did=&rcxt=Other&lat=35.930600&lon=-86.878800&tmpc=17.590000000000032&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&testid=iavc1%20&cc=1~KLUv_WNa1XJFigCNCgDzE03eAKSegTxvII83gOcN3PUM2PUMWH8F7lg0BBCxBPI8gTyK0DC44PbDDItBZDpAZImKgKBMm9yjIIEvrJU1BKyslTUEoPgBqLwG7MwBdswBVhQDoLjCdowTTy5wAJ0rLEPj-gYMQSAAzwysJ6ANKwCKDwCJDZDXVi9nNikbMMB13tALgKW-mbaZ3azDuuqissjs8lriJbo2OPGbarfptVlXCbMwCQGGiBIgZNeU2uICtzT5LUi-rbsW0ZmtHcQWlL-VhN0K0m7l6GmhYrVAfURaiD4irTwtM7r9pKbwae1AGmGsLEEzh9dIc4iPL1aWIA4yB1g-_rIE9YSs-7EUeSwoHisJEJijJ8xy_08V64PE-u5enxn_85Iz3XLgwsAK8vMVBa9QFLotBciywhpkccd4YBmAAwf80Jb_ztBQZPI9-se6RPz7Abcnh3LCIcYt&dur=1~KLUv_SMFoCgkxoUCAKPEDheoebLjo7qACm8ZJ-_ypzxL2KfHUHdM4baYQ13j9_tmlpwZYxPhzXBQzEHHB2-Gmxljcyl1l9ucaVICBfyuEFeYZFmwykFPhvEYnO02&durs=x7CjhK&crrelr=&fpa=453&pcm=3&vc=12&said=77979b43-5fd2-42e9-b75f-f2de7ce4f228&ict=WiFi&auct=1&us_privacy=1YNY&im=1&mc=50646ba9-40a8-47ff-86ff-94af69c3cfa0&idl=XY3007WoLtr_ey1OfFxaOSu2VSGAiUUSbzwJmrWHRxJpor7Es&ev=ixtQ6UuYWwreP3W-J1aJkUIqN_3o06SdewrpUC5WYew.&rsv=0.00318548663586711&abr=159b0e93-2598-4e67-beef-14e737350dc3&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=9lpoqyg_m5gjyie_4hab0lb0&w=728&h=90&c=83cb0.04

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    Advertiser Domain

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    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1