Creative Details

Quality Score: 8/10

The advertisement promotes a service that ensures reliable water access for firefighters, emphasizing its importance for emergency situations.

Creative Information

CID:0deec163-046a-4782-a0ee-5d28002c3192
CRID:25_i7zco981
Domain:calwater.com
Seat:TTD
Size:300x600
Bid:$1.06
Timestamp:11/28/2025, 2:51:21 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 4:51:20 AM4.94s
    adomain_analysissuccess12/10/2025, 5:37:59 AM5.05s
    adomain_capturesuccess12/10/2025, 5:37:54 AM0.18s
    ad_rendersuccess12/10/2025, 4:51:15 AM31.10s
    brand_mappingsuccess12/9/2025, 5:08:00 PM0.12s

    Analysis Results

    Ad Format: banner

    Brands: Cal Water

    Size:300x600
    Data Transferred:306.20 KB
    Render Time:6.84 Seconds
    Creative Inferred IAB Categories:
    • Law, Govt & Politics (IAB11)
    Creative Inferred IAB Ad Products:
    • Emergency Preparedness (1401)
    • Water Services (1414)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Water Services (1414)
    • Utilities Apps (1438)
    Landing Page:
    https://www.calwater.com/iip/
    Domain:www.calwater.com
    Brand:
    Cal Water
    Total Ad Size:325.29 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/qwrcm0l/28w1f9v/i7zco981_300x600.png?cb=729613284.22
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=8qgqecv_aab92y7_i7zco981&c=tradedesk01cont1&js=pmw0&w=300&h=600&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=3123e096-e90a-44db-9edd-f04a6861ad5f&crid=i7zco981&wp=1.0621432&aid=7fd9dd3e-fc03-460e-9cd4-e8d90ead437f&wpc=USD&sfe=1b5dc4b7&puid=fc52fd95-db98-7e59-649d-96f8f57ff46e&bdc=137&tdid=0bb0c529-b065-4844-852a-64e2fe68335d&pid=qwrcm0l&ag=aab92y7&adv=28w1f9v&sig=1P7z_r9VPhjjwSWVXCSaEEoWr8k_lrLTAsHffvMVNLq8.&bp=2.65681888506428&cf=9589914&fq=0&td_s=nypost.com&rcats=&mste=nypost.com&mfld=2&mssi=&mfsi=&uhow=64&agsa=&rgz=94070&svbttd=1&dt=PC&osf=OSX&os=OSX1015&br=Safari&rlangs=en,os&mlang=&svpid=137&did=&rcxt=Other&lat=37.496700&lon=-122.266500&tmpc=15.800000000000011&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&testid=iavc1%20&npt=2&cc=1~KLUv_WNa1XJFggAdCgAjk0neAKSegTxvII83gMcauOsZsGMNWH8F7lg0BBCxBPI8gTxdYuYkFhzQuaxStTpBJ5fpzFwOugNBAl9YK3EIWFkrcQhA8QNQRRiwMwfYMQdYSwyA4gpZ9w-gc4VH9w8Y0g7IwfYQgGcG1hPQxguA4gNAYgPktdl2Mgl1AgNcl3iJrqkTv5nQnETX2QsUBAIMESVA2NPhqZAL3NLktyCxW3ffjZCtPbkFpd1Kwm4F6W3lYLVQsVqgfFqYHmhBEhBEC5GAIFp5uv2kpvBp7fDe-6w0Psvqs6C0Vj1ZQVqrHixUPSHrfixFHgsKi5XEu3m0gDl6wiz3_1SxPkis765JrTP4zPifdzQiWw7THKrXYVwbWEFrYuqnCVCNqhQQW5Qp65UAyQmWATgH_HQrDYCUdeJDcLuly4NCqQwRBplyshb8IQ..&dur=1~KLUv_SMFoCgkjO0BACQCTVRURFN1cHBseVZlbmRvcigImP0bdHRkX3N2X2NNCaeIQAj8EQtKgvkoHr9_KXphAhNB9U1lWmS1bxc.&durs=AVfFjP&crrelr=&fpa=400&pcm=3&vc=12&said=e3a4cbf3-f53c-432f-a034-00eb534ebf00&ict=WiFi&auct=1&im=1&mc=397a8273-d140-47ff-86ff-c5b0a241b588&ev=JqkrTNhkuWuNfmpnLoeMeDauUBa4RbSsR4UeSoC7reA.&rsv=0.0000463486254980063&abr=c832c7fd-dfcc-4c09-963a-7efab41d9d05&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=8qgqecv_aab92y7_i7zco981&w=300&h=600&c=41680.04

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    Landing Page

    Creatives

    Creative Screenshot 1