Creative Details

Quality Score: 10/10

The advertisement promotes a home equity loan service from First South Financial, encouraging potential customers to apply for cash access using their home equity.

Creative Information

CID:9c429e5e-e7df-4661-a0c2-c3134af3a6fb
CRID:25_9jitum0v
Domain:firstsouth.com
Seat:TTD
Size:300x250
Bid:$0.65
Timestamp:11/28/2025, 2:51:17 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 4:50:34 AM5.38s
    adomain_analysissuccess12/10/2025, 5:37:32 AM11.23s
    adomain_capturesuccess12/10/2025, 5:36:55 AM0.28s
    ad_rendersuccess12/10/2025, 4:50:28 AM25.60s
    brand_mappingsuccess12/9/2025, 5:07:56 PM0.17s

    Analysis Results

    Ad Format: banner

    Brands: First South Financial

    Size:300x250
    Data Transferred:59.49 KB
    Render Time:6.92 Seconds
    Creative Inferred IAB Categories:
    • Personal Finance (IAB13)
    • Real Estate (IAB21)
    Creative Inferred IAB Ad Products:
    • Banking (1337)
    • Mortgage Lenders and Brokers (1348)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Banking (1337)
    • Credit Cards (1339)
    • Mortgage Lenders and Brokers (1348)
    • Financial Investment and Management Applications (1352)
    Landing Page:
    https://www.firstsouth.com/home-equity-loans/heloc...
    Domain:www.firstsouth.com
    Brand:
    First South Financial
    Total Ad Size:78.58 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/2w2b72p/j97kzgk/9jitum0v_300x250.jpg?cb=48478637.52
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=9lpoqyg_m5gjyie_9jitum0v&c=tradedesk01cont1&js=pmw0&w=300&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=393f3cca-c94d-4afb-bcd7-d4c23e2d2b0a&crid=9jitum0v&wp=0.6538097&aid=2d62ff2d-cd43-4a2f-81b0-823c47405753&wpc=USD&sfe=1b5dc4b3&puid=8eb8062d-16af-74ef-398b-6206b88b303d&bdc=131&tdid=4a05c4be-7202-4777-b6b1-70118d520c57&uidd=-CpvUAbkMQUmJaZYrsuU0_2s8bbcrnHZaYbCIzLhYyo5k51u&pid=2w2b72p&ag=m5gjyie&adv=j97kzgk&sig=1hM5T-k0AXiJ68FnQHO_EEvyVSt_W83QPqlmW2ENpa_4.&bp=1.29707341153835&cf=9433785&fq=0&td_s=www.tmz.com&rcats=y29,7sp&mste=&mfld=3&mssi=&mfsi=&uhow=66&agsa=&rgz=37027&svbttd=1&dt=Mobile&osf=Android&os=Android160&br=WebView&rlangs=en&mlang=&svpid=8680&did=&rcxt=MobileOptimizedWeb&lat=36.004800&lon=-86.788600&tmpc=17.850000000000023&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Google&mdl=Pixel%209&testid=iavc1%20&npt=2&cc=1~KLUv_WNa1XJFYQDtCQCTE0reAKSegTxvII83gOcN3PUM2PUMWLUK3LFoCCBiCeR5Ankw8QkllieDGXUqeEbkUhaj2-IV7SBI4AtrJQ4BK2slDgEofgAq5oCdOcCOOcDKHADFFbY7GTsXOIDOFZZFcn0DhrQDcowJwDMT6wlowwqA4gNAYgPk6W3TahI5AwNcu_D8ptZ6LtXzsK64nIxAgCFfiOb-LU1-C5Jv6-5TWrW1x1tQ2q0k7FaQ3laOnhYqVguUTwvTAy1IAoJoIRIQRCtPy4xuP6kpfFo7vPc-K43PsvosKD0h634sRR4LisdK4t08LDBHT5jl_p8q1geJ9d29xDb8htZR3ZYSmTUCnxn_85Iz3XJg5jkcFbd1MKwhVwZWUJYGIogroUNvCphYpccsGcLDHiwDcAT85zLU_CdxUsTthoOc3gRbCQ..&dur=1~KLUv_WMFoCgkBgCFAwAzhxUXqHmy46O6gArfyjtZO46xuzBuu-G9l0LZyQv9prx2mrIkHmDezB2QvBlu82935V3rzsMssYaZZgp_3xlOLeWfebNaIjzKQTEHHR-8Gc6l1F1uc6a9Agf8xhIFQ8uWtA6NabCvPkxPEvagCT83&durs=FtYINn&crrelr=&fpa=504&pcm=3&vc=12&said=42a3d0e2-0b1b-4c34-b98a-e9c570299f6b&ict=WiFi&auct=1&us_privacy=1YNN&im=1&mc=cdb2cae0-a6dd-47ff-86ff-42f53aed6fd8&idl=XY3007Fu8kQICWONZdv3FGLGGvV7go3-75VqQXpFuACc_RgS8&ev=yzC81Q__mQN8l7kQacbYhayGQApiKLx_0_Ew_hyqHfs.&rsv=0.00318548663586711&abr=2ad08fd8-590e-43af-ad46-6dbec9c7ed0d&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=9lpoqyg_m5gjyie_9jitum0v&w=300&h=250&c=62cb0.04

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