Creative Details

Quality Score: 7/10

The advertisement promotes a product designed to improve infant comfort and well-being, specifically addressing changes in smiles and diapers within a 24-hour period.

Creative Information

CID:95a28cf3-33f4-45a0-8cb1-1cd0d23ee81f
CRID:25_f2b5lk4q
Domain:reckitt.com
Seat:TTD
Size:320x50
Bid:$1.00
Timestamp:11/28/2025, 6:26:36 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 4:36:14 AM5.45s
    adomain_analysissuccess12/10/2025, 5:36:55 AM6.32s
    adomain_capturesuccess12/10/2025, 5:36:22 AM0.16s
    ad_rendersuccess12/10/2025, 4:36:09 AM31.81s
    brand_mappingsuccess11/28/2025, 6:26:41 AM0.16s

    Analysis Results

    Ad Format: banner

    Brands: Reckitt

    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:226.31 KB
    Render Time:7.25 Seconds
    Creative Inferred IAB Categories:
    • Family & Parenting (IAB6)
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Baby and Toddler Products (1124)
    • Diapers (1125)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Family & Parenting (IAB6)
    • Health & Fitness (IAB7)
    • Shopping (IAB22)
    Domain Inferred IAB Ad Products:
    • Consumer Packaged Goods (1123)
    • Household Cleaning (1190)
    • Personal Care (1214)
    • Health and Medical Services (1378)
    Landing Page:
    Total Ad Size:245.40 KB
    Requests Made:
    URLSize (KB)
    https://cadmus2.script.ac/fs01/main.js174.47
    https://azad.adsrvr.org/thetradedesk-ads/1bw3z0s/o258tlh/awrm7qpq_320x50.jpg?cb=43393824.45
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    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://s.update.adsrvr.org/2/357427/analytics.js?pd=avt&pp=8608&dm=320x50&cb=1764117574&di=www.merriam-webster.com&ui=&ti=bcf446e7-1f43-40a2-a477-669aefe8b73a&ap=&r7=&pv=c2e3ba00-b712-4e16-a337-eb55ede0dc94&to=3&de=4&md=1&dt=3574271504888517674019&ac=lfykryc&sr=kargo&c1=1bw3z0s&ai=o258tlh&ub=&da=&ur=www.merriam-webster.com%2fgames%2fquordle%2f&c2=4.69
    https://azenduser.adsrvr.org/enduser/pie/?rtb=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-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.&pie=510.79
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=2&iid=bcf446e7-1f43-40a2-a477-669aefe8b73a&crid=f2b5lk4q&wp=0.99690074&aid=92e428d5-a7be-42fe-913b-35d6d9093144&wpc=USD&sfe=1b5dcc46&puid=971337a2-ac43-4dae-8d7e-f494d942cd7a&bdc=137&tdid=&uidd=0ChmviHUBqcFh946JQCLi3MOdPvOfqzPU48jH8orXgC4Wm97&pid=1bw3z0s&ag=yc9708g&adv=o258tlh&sig=169Ko8nI83cgr2fNyfjj36UDw8S3TXn8EG6F6GuioQGQ.&bp=1.4064685432278&cf=9529610&fq=0&td_s=www.merriam-webster.com&rcats=3oc&mste=merriam-webster.com&mfld=2&mssi=&mfsi=&uhow=64&agsa=&rgz=93722&svbttd=1&dt=Mobile&osf=iOS&os=iOS185&br=Safari&rlangs=en&mlang=&svpid=8608&did=&rcxt=MobileOptimizedWeb&lat=36.794300&lon=-119.885600&tmpc=11.020000000000039&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&mdl=iPhone&testid=iavc1%20&cc=1~KLUv_WNa1XJFYwB1CQBz0UPeAKSegTxvII83gOcN3PUM2PUMWH8F7lg0BBCxBPI8gTwiXBDF9rQJz_iYAcrRmZQ4CsQ8PXkTJPCFtbKGgJW1soYAFD8AFXPAzhxgxxxgZQ6Awrq9AUMoCMAzE-sJaMMKgOIDQGID5AW41ssbx2vqrYNlBRgiSoCwlwPLEhe4pclvQfJt3bV7Bm3txC0o7VYSdisIu5WD1ULFaoH6iLQQfURaeVpmdPtJTeHT2tFa92QFaa17sFD1hKz7sRR5LCgeK4kWMEdPmOX-nyr2Z2V9kFjf3VhZCbAUZmtjZWJoKVaosOAz43-eZ-toGtlyyPGprZP9hlwaWEEc1mD6VNeE01JABBYIYW9IkV3CMgAHB_wLr-Ai0IZ_-hmi_rVq8AJcNbGakAjJyVrTxA..&dur=1~KLUv_WMFoCgkEQA1AwBjxREWaMIAHHwiuMAKS5lUQ8kjDwFdLqDhS3Gn2N-sK9wdxjDfTuGs08P5rdXXflZLNsF0EpKGek1UISxSyA3Pck6zqzGJKdNuAgn81iNISHHQYpHKflhsP6A2YsZtSwni56Objeo.&durs=03g0qM&crrelr=&fpa=709&pcm=3&vc=12&said=e50024b6-b064-481e-8bae-43eeceba9530&ict=WiFi&auct=1&im=1&mc=5be25841-d309-47ff-86ff-a6286e4e3c33&idl=XY3007phvIpYKjt6X-AmZG6KnC77oTq52buRClJ_dz6IouMhg&ev=bg6VUEHEwD7_rXmXcnQftd_LjSiX1YF7V9PAos38KU0.&rsv=2.49595294732305&abr=9d850e9a-f1d4-4716-9c69-7bedb108949f&tail=10.79
    https://choices.trustarc.com/cap?aid=walmart01&pid=tradedesk01&cid=lfykryc_yc9708g_f2b5lk4q&w=320&h=50&c=20450.04
    https://tracker.samplicio.us/tracker/54c8c4fa-4182-4b92-b912-599419fe665d/pixel.gif?sid=Walmart&pid=431228097&crid=243441018&device_id=ENTER_MOBILE_AD_ID_MACRO&gdpr=0&gdpr_consent=&gdpr_pd=0&cachebuster=[InsertCachebusterHere]0.03
    https://s.update.adsrvr.org/2/2.189.0/357427/A-QT8DECBINZAruY/postback?oz_pl=1&cb=1764117574&di=www.merriam-webster.com&r7=&de=4&dt=3574271504888517674019&sr=kargo&c2=&ci=357427&pp=8608&dm=320x50&ac=lfykryc&ai=o258tlh&ui=&ti=bcf446e7-1f43-40a2-a477-669aefe8b73a&ap=&to=3&md=1&da=&pd=avt&pv=c2e3ba00-b712-4e16-a337-eb55ede0dc94&c1=1bw3z0s&ub=&ur=www.merriam-webster.com%2Fgames%2Fquordle%2F&psv=2.189.0&_x=10.00

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