Creative Details

Quality Score: 8/10

The advertisement promotes a service that ensures reliable water access for firefighters, emphasizing its importance during emergencies.

Creative Information

CID:cc599627-a1d9-47dd-9c13-f09e486fdf56
CRID:25_wkuapfvi
Domain:calwater.com
Seat:TTD
Size:320x50
Bid:$0.77
Timestamp:11/28/2025, 5:53:06 AM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 4:43:00 AM5.61s
    adomain_analysissuccess12/10/2025, 5:37:02 AM6.22s
    adomain_capturesuccess12/10/2025, 5:36:29 AM0.14s
    ad_rendersuccess12/10/2025, 4:42:55 AM30.98s
    brand_mappingsuccess11/28/2025, 5:56:13 AM0.11s

    Analysis Results

    Ad Format: banner

    Brands: Cal Water

    Size:320x50
    Data Transferred:64.90 KB
    Render Time:6.75 Seconds
    Creative Inferred IAB Categories:
    • Law, Govt & Politics (IAB11)
    Creative Inferred IAB Ad Products:
    • Emergency Preparedness (1401)
    • Water Services (1414)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Personal Finance (IAB13)
    Domain Inferred IAB Ad Products:
    • Water Services (1414)
    • Utilities Apps (1438)
    Landing Page:
    https://www.calwater.com/iip/
    Domain:www.calwater.com
    Brand:
    Cal Water
    Total Ad Size:83.99 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/qwrcm0l/28w1f9v/wkuapfvi_320x50.jpg?cb=28940143.00
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=8qgqecv_aab92y7_wkuapfvi&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.11
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=d7276b74-a0f2-40fb-ae2b-031f4e09fa79&crid=wkuapfvi&wp=0.7689783&aid=6d3fe4ec-46e4-4345-a4c0-9261b23c3824&wpc=USD&sfe=1b5dcb66&puid=a50b1c22-78d2-4930-97ab-199cd73a9952&bdc=137&tdid=&pid=qwrcm0l&ag=aab92y7&adv=28w1f9v&sig=1qzhpJEb-eYIPs_4YRcNTaWqG7gyo1EDj-5ht6Lc34vA.&bp=1.13447509770691&cf=9589914&fq=0&td_s=natashaskitchen.com&rcats=7gr&mste=natashaskitchen.com&mfld=2&mssi=&mfsi=&uhow=64&agsa=&rgz=94070&svbttd=1&dt=Mobile&osf=Android&os=Android100&br=Chrome&rlangs=en&mlang=&svpid=8482&did=&rcxt=MobileOptimizedWeb&lat=37.496700&lon=-122.266500&tmpc=15.350000000000023&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Android&mdl=Generic%20Android%20Mobile&npt=2&cc=1~KLUv_WNa1XJFOQB9CAAjUD3eAKSegTxvII83gOcN3PUM2PUMWLUK3LFoCCBiCeR5Ann8AFQRBuzMAXbMAdYSA6C4Qtb9A-hc4dH9A4awPQTgpRDrCWjjBUDxASCxAfJoWW5-mTkwwLW-mbaZ3azDuuqissjs8lriJbo2OPGbarfptVlXCbMwCQGGbGnyW5D81l3b58rWXmELSruVhN0K0tvK0dNCxWqBEhBEC5GAIFp5uv2kpvBp7WiterKCtFY9WKh6Qtb9WIo8FhQWK4l38wCBOXrCLPf_VLE-SKzvzmfG_7yjEdlymOZQvQ7j2sAKklOFhQJCq2FMARGrrKIOWWijYhmAAwb8GTYfVTZzHVpHolC6IsJ_ppysGXwI&dur=1~KLUv_SMFoCgkjO0BACQCTVRURFN1cHBseVZlbmRvcigImP0bdHRkX3N2X2NNCQqJQAj8EQtKgvkoHr9_KXphAhNB9U1lWmS1bxc.&durs=YAsiNN&crrelr=&fpa=678&pcm=3&vc=12&said=041a327a-bcf1-46fd-b967-83a18c589350&ict=WiFi&auct=1&us_privacy=1YNY&im=1&mc=e881ff63-0060-47ff-86ff-f10c639f90db&ev=Y9zqmoMfmm6ej0OkAd5d3PUJDrkwAK7rqUsPHH1Pwuk.&rsv=0.0000366476061285805&abr=7d5368db-9806-4bf0-a357-a0937c557731&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=8qgqecv_aab92y7_wkuapfvi&w=320&h=50&c=77920.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1