Creative Details

Quality Score: N/A

The advertisement promotes BCG's insights on mergers and acquisitions, emphasizing the importance of selectivity, technology adoption, and long-term strategic advantage.

Creative Information

CID:93aa0d40-cd3f-46d1-8106-9a5e50b030ba
CRID:92_5578:1739400
Domain:bcg.com
Seat:RBC
Size:970x250
Bid:$1.80
Timestamp:11/28/2025, 4:26:17 AM
Declared IAB Categories:

    Analysis

    3 succeeded2 failed(60% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 4:29:08 AM5.18s
    adomain_analysisfailed11/28/2025, 4:26:18 AMN/A
    adomain_capturefailed11/28/2025, 6:13:24 AMN/A
    ad_rendersuccess12/10/2025, 4:29:03 AM9.34s
    brand_mappingsuccess11/28/2025, 4:36:48 AM0.14s

    Analysis Results

    Ad Format: banner

    Brands: Boston Consulting Group

    Size:970x250
    Data Transferred:117.83 KB
    Render Time:8.08 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Technology & Computing (IAB19)
    Creative Inferred IAB Ad Products:
    • Business and Industrial (1010)
    • Advertising and Marketing (1011)
    • Consulting (1013)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Education (IAB5)
    Domain Inferred IAB Ad Products:
    • Consulting (1013)
    • Aerospace and Defense (1037)
    Total Ad Size:117.83 KB
    Requests Made:
    URLSize (KB)
    https://eus.rubiconproject.com/usync.js44.84
    https://dsp-creative.demandbase.com/assets/2474/1761942063/New%20M%26A_970x250.jpg44.35
    https://dsp-creative.demandbase.com/js/v.js?ad=CiQwYjYyZDc0ZS1jYTVmLTExZjAtODczOC03OWNhMjU3NzZkYzQQqhMY07hBIM9oKIiVajDzq-0FOiRmYWRhY2RiZi1kYTY4LTRiMTktOWQ1Yi0xYTg4YjQ0MTU2ZDVCAnJwSNAPUBRiDGFueV9pbnRlbnRfMmoLd3d3LmNubi5jb21yA1VTQXoFVVMtV0mCAQ0xODQuNTUuNzAuMTkxkAGsAqABFLABgGTIAQKAAs6VBg._OIe9g26.41
    https://dsp-creative.demandbase.com/icons/adchoices-sm.png1.38
    https://cm.g.doubleclick.net/pixel?google_nid=rubicon&google_hm=ZjJkYWFiOTdlOWE1NTU3ZTBhM2JiYWU3MTYwMjVkYzM2NGI3ZmM3Yw0.17
    https://cm.g.doubleclick.net/pixel?google_nid=rp&google_hm=TUlaSUVWRFYtUi00ODJS&google_push=0.17
    https://pixel.tapad.com/idsync/ex/receive/check?partner_id=3355&partner_device_id=MIZIEVDV-R-482R0.09
    https://beacon-iad6.rubiconproject.com/beacon/d/b75854b6-cbe3-4812-8ac3-bcebdc809c4d?oo=0&accountId=11864&siteId=229562&zoneId=1708178&sizeId=57&e=6A1E40E384DA563B77DBB52A6E15C220BB3A0118B69F2AC708689B02A9A907B6E0DBFB7D470AF306E468D3567D9DC8E21A2D612BCB9B25AB5642407A532DAEEE54B7541F99CA0FDFB953FE1D24CC0337632D5D64B1D12FE6492102A1CD9E48917681D8E0F89F68ADB21DD346BAE3E76D27D455410F68F28759D35059512D92AAFC3BE8685EBA97EB7987813944DF535581CEB51A77622344E71CBAF11D743EF111ED9C871369F861F41828D09278D2DE535FAF19C84C12DE0.04
    https://s.amazon-adsystem.com/dcm?pid=50cd21b7-d8d7-4615-9fb9-a2be831f8488&id=&dcc=t0.04
    https://s.amazon-adsystem.com/ecm3?id=MIZIEVDV-R-482R&ex=d-rubiconproject.com&status=ok0.04

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <div data-rp-type="trp-display-creative" data-rp-impression-id="b75854b6-cbe3-4812-8ac3-bcebdc809c4d" data-rp-aqid="5578:1739400" data-rp-acct-id="11864"><div style="width: 0; height: 0; overflow: hidden;"><img border="0" width="1" height="1" src="https://t.company-target.com/t/i?ad=CiQwYjYyZDc0ZS1jYTVmLTExZjAtODczOC03OWNhMjU3NzZkYzQQqhMY07hBIM9oKIiVajDzq-0FOiRmYWRhY2RiZi1kYTY4LTRiMTktOWQ1Yi0xYTg4YjQ0MTU2ZDVCAnJwSNAPUBRiDGFueV9pbnRlbnRfMmoLd3d3LmNubi5jb21yA1VTQXoFVVMtV0mCAQ0xODQuNTUuNzAuMTkxkAGsAqABFLABgGTIAQKAAs6VBg._OIe9g&cpx=F225CD715ACC7B44" alt="" /><img border="0" width="1" height="1" src="https://beacon-iad6.rubiconproject.com/beacon/d/b75854b6-cbe3-4812-8ac3-bcebdc809c4d?oo=0&accountId=11864&siteId=229562&zoneId=1708178&sizeId=57&e=6A1E40E384DA563B77DBB52A6E15C220BB3A0118B69F2AC708689B02A9A907B6E0DBFB7D470AF306E468D3567D9DC8E21A2D612BCB9B25AB5642407A532DAEEE54B7541F99CA0FDFB953FE1D24CC0337632D5D64B1D12FE6492102A1CD9E48917681D8E0F89F68ADB21DD346BAE3E76D27D455410F68F28759D35059512D92AAFC3BE8685EBA97EB7987813944DF535581CEB51A77622344E71CBAF11D743EF111ED9C871369F861F41828D09278D2DE535FAF19C84C12DE" alt="" /></div>
    <div id="db-ad-wrapper" style="position: relative; display: inline-block;">
    <img src="https://t.company-target.com/t/e?ad=CiQwYjYyZDc0ZS1jYTVmLTExZjAtODczOC03OWNhMjU3NzZkYzQQqhMY07hBIM9oKIiVajDzq-0FOiRmYWRhY2RiZi1kYTY4LTRiMTktOWQ1Yi0xYTg4YjQ0MTU2ZDVCAnJwSNAPUBRiDGFueV9pbnRlbnRfMmoLd3d3LmNubi5jb21yA1VTQXoFVVMtV0mCAQ0xODQuNTUuNzAuMTkxkAGsAqABFLABgGTIAQKAAs6VBg._OIe9g&amp;e=i1" style="position: absolute;" width="0" height="0">
    <a href="https://t.company-target.com/t/c?ad=CiQwYjYyZDc0ZS1jYTVmLTExZjAtODczOC03OWNhMjU3NzZkYzQQqhMY07hBIM9oKIiVajDzq-0FOiRmYWRhY2RiZi1kYTY4LTRiMTktOWQ1Yi0xYTg4YjQ0MTU2ZDVCAnJwSNAPUBRiDGFueV9pbnRlbnRfMmoLd3d3LmNubi5jb21yA1VTQXoFVVMtV0mCAQ0xODQuNTUuNzAuMTkxkAGsAqABFLABgGTIAQKAAs6VBg._OIe9g&dst=https%3A%2F%2Fwww.bcg.com%2Fcapabilities%2Fmergers-acquisitions-transactions-pmi%2Fm-and-a%2Freport-collection%3Futm_source%3Ddemandbase%26utm_medium%3Dcpc%26utm_campaign%3Dnone%26utm_description%3Ddisplay%26utm_topic%3Dma-pmi%26utm_geo%3Dglobal%26utm_content%3Dma-report-2025" target="_blank" style="position:relative; display:inline-block;">
            <div style="position:absolute; height:100%; width:100%;">
            </div>
            <iframe id="adframe" scrolling="no" frameBorder="0" width="970px" height="250px" src="//dsp-creative.demandbase.com/assets/img2iframe/2915/New%2520M%2526A_970x250-60fd9b7527bc4990b77df774df84c3af.html">
            </iframe>
          </a><div style="position: absolute; zindex: 4999; width: 16; height: 16; top: 0; right: 0;"><a href="https://www.demandbase.com/privacy" target="_blank"><img src="https://dsp-creative.demandbase.com/icons/adchoices-sm.png" alt="AdChoices"/></a></div>
    <script src="https://dsp-creative.demandbase.com/js/v.js?ad=CiQwYjYyZDc0ZS1jYTVmLTExZjAtODczOC03OWNhMjU3NzZkYzQQqhMY07hBIM9oKIiVajDzq-0FOiRmYWRhY2RiZi1kYTY4LTRiMTktOWQ1Yi0xYTg4YjQ0MTU2ZDVCAnJwSNAPUBRiDGFueV9pbnRlbnRfMmoLd3d3LmNubi5jb21yA1VTQXoFVVMtV0mCAQ0xODQuNTUuNzAuMTkxkAGsAqABFLABgGTIAQKAAs6VBg._OIe9g"></script>
    <img src="https://t.company-target.com/t/e?ad=CiQwYjYyZDc0ZS1jYTVmLTExZjAtODczOC03OWNhMjU3NzZkYzQQqhMY07hBIM9oKIiVajDzq-0FOiRmYWRhY2RiZi1kYTY4LTRiMTktOWQ1Yi0xYTg4YjQ0MTU2ZDVCAnJwSNAPUBRiDGFueV9pbnRlbnRfMmoLd3d3LmNubi5jb21yA1VTQXoFVVMtV0mCAQ0xODQuNTUuNzAuMTkxkAGsAqABFLABgGTIAQKAAs6VBg._OIe9g&amp;e=i2" style="position: absolute;" width="0" height="0">
    </div>
    </div><div style="height:0px;width:0px;overflow:hidden"><iframe src="https://eus.rubiconproject.com/usync.html?&geo=na&co=us" frameborder="0" marginwidth="0" marginheight="0" scrolling="NO" width="0" height="0" style="height:0px;width:0px"></iframe></div>
    

    Creatives

    Creative Screenshot 1