Creative Details

Quality Score: N/A

The advertisement promotes HealthEquity's services, emphasizing the benefits of financial security through Health Savings Accounts (HSAs) for employees.

Creative Information

CID:	c07ee5b4-84c6-4d00-98d6-c35143269b25
CRID:	29_629170413
Domain:	healthequity.com
Seat:	Xandr
Size:	300x250
Bid:	$0.54
Timestamp:	11/28/2025, 4:24:43 AM
Declared IAB Categories:

Analysis

3 succeeded2 failed(60% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	12/10/2025, 4:27:53 AM	6.84s
adomain_analysis	failed	11/28/2025, 4:24:43 AM	N/A
adomain_capture	failed	11/28/2025, 5:26:22 AM	N/A
ad_render	success	12/10/2025, 4:27:46 AM	8.83s
brand_mapping	success	11/28/2025, 4:31:14 AM	0.15s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

300x250

Data Transferred:

869.03 KB

Render Time:

7.67 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Employee Expense and Time Tracking Services (1014)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

869.03 KB

Requests Made:

URL	Size (KB)
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638307/ConsiderationDirectionTwoB300x250/image.png	471.57
https://adsdkprod.azureedge.net/viewability/versions/v5.8.22/banner.js	152.75
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638307/ConsiderationDirectionTwoB300x250/NeueHaasDisplayMediu.ttf	99.56
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638307/ConsiderationDirectionTwoB300x250/NeueHaasDisplayRoman.ttf	98.05
https://lax1-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.wellplated.com%2Finstant-pot-chicken-tikka-masala%2F%23wprm-recipe-container-33087&e=wqT_3QK1F_BMtQsAAAMA1gAFAQixk5nJBhCRwdqciZbc61oY0eD4z8jeiJkbKjYJYYkHlE254z8RLFol_WJb4T8ZAAAAgBSuHUAhLFol_WJb4T8pYYkJJNAxAAAAIFyP_j8wkemKCjjtP0D4P0gCUO3BgawCWLaffmAAaN_5aHiAhgaAAQGKAQNVU0SSAQEG8E-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-ACjts-6gJYaHR0cHM6Ly93d3cud2VsbHBsYXRlZC5jb20vaW5zdGFudC1wb3QtY2hpY2tlbi10aWtrYS1tYXNhbGEvI3dwcm0tcmVjaXBlLWNvbnRhaW5lci0zMzA4N_ICEgoGQURWX0lEEggxjXsw8gISCgZDUEdfSUQSCJFmARUIBUNQARQACZVlPPICDQoIQURWX0ZSRVESATAFEBxSRU1fVVNFUgUQABAJICBDT0RFEgQ1MTcFSAAIAV0FEzQGMjU5Njcx8gILCgdDUAkUHADyAhEKBUlPAWsECDGN-gEUCAdJTwkiFTY4HAoPQ1VTVE9NX01PREVMATI4CTE1NTA1MjA4OfICGgoWMh8AIExFQUZfTkFNRQFkCCgKGjYdAAhBU1QBR2hJRklFRBIKMTc0NzA4NjkyMvICFQoIU1BMSVQFYB398OUQCgppZGVudGlmaWVyEgJpcIADAIgDAZADAJgDFKADAaoDAkgAwAPYBMgDANgDveJS4AMA6AMA-AMDgAQAkgQJL29wZW5ydGIymAQAogQNOTguMTYxLjE1OC4yN6gEYLIEDggAEAAYACAAMAA4AEIAuAQAwAQAyAQA0gQOODE4NCNMQVgxOjY1MzDaBAIIAeAEAPAE7cGBrAKIBQGYBQCgBf___________wGqBSRiYjJiNzM5My1mZjM0LTQ5NTMtOTBlMC0xMmRhY2JjYTVlZWXABQDJBQAAAAAAAPA_0gUJCQAAAAUONNgFAeAFAfAFjMUs-gUEAZcokAYAmAYAuAYAwQYFIiwA8D_QBvIp2gYWChAJERkBoBAAGADgBgHyBgIIAIAHAYgHAKAHAboHCCoEMVlOWUAByAeAhgbSBw8JETMBMRAgANoHBgFq9OcDGADgBwDqBwIIAPAH24KKCYoIqAcKowcAAAGavY_baFrXcLCTlqCRg9gOqsUYx0zw_rPt72Bmq4KiOT_uUlkGC3CAZsLEGAB36wica3vv-arJGJ0N42CVr2FPJQoe07W0IMg9-CG5m8zbP_QI9dHcBadswwqDsrwVv4-NA3mSM-cn0YdlztiKqowAUfxk4_ctj0iFyVXG4Hiz6BYrreg2SwUY8TA28GxjwUgssfrG5GR2Z2TcLF5RQKiPhXEqtd6IRO_hq5PSZeBruuWOTAJh4jVS90CRb3wVKIWYKM7nqTFSeFeziV5stN9idPXwnL52M1m6Admb99i8qw8zVdiZLY0-3p5tizTS6ZMblqbAdB3_HzJoL7WfgzWqX8AvxZuXQjb3bWlrAU90oB8lUZcTW_AgXOiSbyNewPvY33iOaA1CE8CMXNLY1tiRf8UeoXjYJaiRu2D0KGtz8FsdxFH7b1YGXv4BMXodBCzV9VgGVowBj3mEsh7GSgKSYsqKGzRd7K-M-Ou92FmGcHRiz-e9z9rv4NtUAzA3LT_OdPMrMDNLY_EpVfj03XU0M5gZjXweeJAFK83QV_byftTJFCoygjLkLa9j4jpi9ckegB5S2ef40ynnAFTGGG40KB8HfWMD_8JTyqcZ5kG1Zrzb0cu2a4D0zU5xWC3Kv7UNAUdiu-ztgIWm3MnngKowWnWKDXqGDPwz-3oA1FuIQMiKbLzDGQADtaiGg-y9sO1wMZFqOnLTD2ca8gUAzZfXKQoK6gOmjKfoDaFI52f0EKEA1SXpClP4LJx_CCT2DqT98gB7lp7X1cnEbLny_KjNxPVDt7HY_ZUgtbrGSjeDrY9hUxLWo-RXTAbwwjKmt7mMeyHyHilnQZTzOqPyJOCIWLy_DGf0ylcpr9asEwATq8H2w9p6Bb7xw1HVGmp7YP3FYawjA7Bg7wDzsqsClJ6-I0V9MkUyejKl62rSwCF2-SQiGQJYQ7dKRj49cm38taA5_DJQ2-40Cw3x2N8tNPr2QXbJVyODdmEX3SmsCr06S4DDy87tFVfKW0Y4fsl86ulOe7GNVrrKOEXiTEhGmXPoJDNdLLypnSeHMABr8yhH9-cC3jaWVN4FCOuYiApzNy1dJsXBN8Tb1UlEYdmPNBhex4aa0g6vJoY3UC9R7J3BHutlEtXg3LVcqZ6Tg6UKLXXXeITPCqb1EdHSMr-7SBsCoPvgbl5n-ocuS4AaaB3I1nGbeaKand1B6sTasSt-fKxAQgXat2HbGnvu2kUGtc3OEAGVCAAAgD-YCAHACJynA9IIDgiBgoSIkKDAgAEQABgA2ggECAAgAOAIAOgIAA..&s=590832a42b3193d573e7beeb7f2e1606a29b23da&pp=0.542406	17.81
https://acdn.adnxs.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638307/ConsiderationDirectionTwoB300x250/index.js	3.92
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638307/ConsiderationDirectionTwoB300x250/styles.css	2.38
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67638307/ConsiderationDirectionTwoB300x250/logoWhite.png	2.22

Advertiser Domain

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Raw Ad Markup

<script src="https://lax1-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fwww.wellplated.com%2Finstant-pot-chicken-tikka-masala%2F%23wprm-recipe-container-33087&e=wqT_3QK1F_BMtQsAAAMA1gAFAQixk5nJBhCRwdqciZbc61oY0eD4z8jeiJkbKjYJYYkHlE254z8RLFol_WJb4T8ZAAAAgBSuHUAhLFol_WJb4T8pYYkJJNAxAAAAIFyP_j8wkemKCjjtP0D4P0gCUO3BgawCWLaffmAAaN_5aHiAhgaAAQGKAQNVU0SSAQEG8E-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-ACjts-6gJYaHR0cHM6Ly93d3cud2VsbHBsYXRlZC5jb20vaW5zdGFudC1wb3QtY2hpY2tlbi10aWtrYS1tYXNhbGEvI3dwcm0tcmVjaXBlLWNvbnRhaW5lci0zMzA4N_ICEgoGQURWX0lEEggxjXsw8gISCgZDUEdfSUQSCJFmARUIBUNQARQACZVlPPICDQoIQURWX0ZSRVESATAFEBxSRU1fVVNFUgUQABAJICBDT0RFEgQ1MTcFSAAIAV0FEzQGMjU5Njcx8gILCgdDUAkUHADyAhEKBUlPAWsECDGN-gEUCAdJTwkiFTY4HAoPQ1VTVE9NX01PREVMATI4CTE1NTA1MjA4OfICGgoWMh8AIExFQUZfTkFNRQFkCCgKGjYdAAhBU1QBR2hJRklFRBIKMTc0NzA4NjkyMvICFQoIU1BMSVQFYB398OUQCgppZGVudGlmaWVyEgJpcIADAIgDAZADAJgDFKADAaoDAkgAwAPYBMgDANgDveJS4AMA6AMA-AMDgAQAkgQJL29wZW5ydGIymAQAogQNOTguMTYxLjE1OC4yN6gEYLIEDggAEAAYACAAMAA4AEIAuAQAwAQAyAQA0gQOODE4NCNMQVgxOjY1MzDaBAIIAeAEAPAE7cGBrAKIBQGYBQCgBf___________wGqBSRiYjJiNzM5My1mZjM0LTQ5NTMtOTBlMC0xMmRhY2JjYTVlZWXABQDJBQAAAAAAAPA_0gUJCQAAAAUONNgFAeAFAfAFjMUs-gUEAZcokAYAmAYAuAYAwQYFIiwA8D_QBvIp2gYWChAJERkBoBAAGADgBgHyBgIIAIAHAYgHAKAHAboHCCoEMVlOWUAByAeAhgbSBw8JETMBMRAgANoHBgFq9OcDGADgBwDqBwIIAPAH24KKCYoIqAcKowcAAAGavY_baFrXcLCTlqCRg9gOqsUYx0zw_rPt72Bmq4KiOT_uUlkGC3CAZsLEGAB36wica3vv-arJGJ0N42CVr2FPJQoe07W0IMg9-CG5m8zbP_QI9dHcBadswwqDsrwVv4-NA3mSM-cn0YdlztiKqowAUfxk4_ctj0iFyVXG4Hiz6BYrreg2SwUY8TA28GxjwUgssfrG5GR2Z2TcLF5RQKiPhXEqtd6IRO_hq5PSZeBruuWOTAJh4jVS90CRb3wVKIWYKM7nqTFSeFeziV5stN9idPXwnL52M1m6Admb99i8qw8zVdiZLY0-3p5tizTS6ZMblqbAdB3_HzJoL7WfgzWqX8AvxZuXQjb3bWlrAU90oB8lUZcTW_AgXOiSbyNewPvY33iOaA1CE8CMXNLY1tiRf8UeoXjYJaiRu2D0KGtz8FsdxFH7b1YGXv4BMXodBCzV9VgGVowBj3mEsh7GSgKSYsqKGzRd7K-M-Ou92FmGcHRiz-e9z9rv4NtUAzA3LT_OdPMrMDNLY_EpVfj03XU0M5gZjXweeJAFK83QV_byftTJFCoygjLkLa9j4jpi9ckegB5S2ef40ynnAFTGGG40KB8HfWMD_8JTyqcZ5kG1Zrzb0cu2a4D0zU5xWC3Kv7UNAUdiu-ztgIWm3MnngKowWnWKDXqGDPwz-3oA1FuIQMiKbLzDGQADtaiGg-y9sO1wMZFqOnLTD2ca8gUAzZfXKQoK6gOmjKfoDaFI52f0EKEA1SXpClP4LJx_CCT2DqT98gB7lp7X1cnEbLny_KjNxPVDt7HY_ZUgtbrGSjeDrY9hUxLWo-RXTAbwwjKmt7mMeyHyHilnQZTzOqPyJOCIWLy_DGf0ylcpr9asEwATq8H2w9p6Bb7xw1HVGmp7YP3FYawjA7Bg7wDzsqsClJ6-I0V9MkUyejKl62rSwCF2-SQiGQJYQ7dKRj49cm38taA5_DJQ2-40Cw3x2N8tNPr2QXbJVyODdmEX3SmsCr06S4DDy87tFVfKW0Y4fsl86ulOe7GNVrrKOEXiTEhGmXPoJDNdLLypnSeHMABr8yhH9-cC3jaWVN4FCOuYiApzNy1dJsXBN8Tb1UlEYdmPNBhex4aa0g6vJoY3UC9R7J3BHutlEtXg3LVcqZ6Tg6UKLXXXeITPCqb1EdHSMr-7SBsCoPvgbl5n-ocuS4AaaB3I1nGbeaKand1B6sTasSt-fKxAQgXat2HbGnvu2kUGtc3OEAGVCAAAgD-YCAHACJynA9IIDgiBgoSIkKDAgAEQABgA2ggECAAgAOAIAOgIAA..&s=590832a42b3193d573e7beeb7f2e1606a29b23da&pp=0.542406"></script>