Creative Details

Quality Score: 7/10

The advertisement promotes the Wilmington Water Utility's new website, encouraging users to pay their bills online and providing a link for water quality information.

Creative Information

CID:9abbacfc-7d7a-4ffc-9e24-1f3d7020ed7c
CRID:25_2oj6f7zx
Domain:wilmingtonde.gov
Seat:TTD
Size:300x250
Bid:$2.01
Timestamp:11/26/2025, 9:19:21 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/11/2025, 3:52:35 PM5.69s
    adomain_analysissuccess12/11/2025, 3:56:29 PM3.32s
    adomain_capturesuccess12/11/2025, 3:56:26 PM0.23s
    ad_rendersuccess12/11/2025, 3:52:30 PM23.40s
    brand_mappingsuccess12/11/2025, 3:46:34 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: Wilmington

    Quality:Adomain not match landing page domain
    Size:300x250
    Data Transferred:58.36 KB
    Render Time:6.88 Seconds
    Creative Inferred IAB Categories:
    • Law, Govt & Politics (IAB11)
    • Personal Finance (IAB13)
    Domain Inferred IAB Categories:
    • Law, Govt & Politics (IAB11)
    • News (IAB12)
    Landing Page:
    https://wilmingtondewater.gov/?utm_source=bbgi&utm...
    Domain:wilmingtondewater.gov
    Brand:
    Wilmington Water
    Total Ad Size:77.58 KB
    Requests Made:
    URLSize (KB)
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    https://choices.trustarc.com/get?name=pmw2.js19.05
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    https://engage.brandcdn.com/px.png?clientid=VL_184542568_6136803624&impid=115953a5-a791-40b0-bbb9-965a03cb0382&e=hov&cnt=10.07
    https://engage.brandcdn.com/px.png?clientid=VL_184542568_6136803624&impid=115953a5-a791-40b0-bbb9-965a03cb0382&e=hv2&cnt=10.07
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=682nm7y_aqw8ljo_2oj6f7zx&w=300&h=250&c=17c00.04

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