Creative Details

Quality Score: 10/10

The advertisement promotes the HMSA Akamai Advantage Dual Care plan, highlighting extra benefits for health and encouraging enrollment.

Creative Information

CID:a6a44254-eff8-4f44-8c31-c8c11d715de5
CRID:25_ls5fn217
Domain:hmsa.com
Seat:TTD
Size:320x50
Bid:$0.93
Timestamp:11/26/2025, 9:16:54 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/26/2025, 10:08:03 PM5.57s
    adomain_analysissuccess11/26/2025, 11:15:21 PM3.84s
    adomain_capturesuccess11/26/2025, 11:15:17 PM0.19s
    ad_rendersuccess11/26/2025, 10:07:57 PM23.72s
    brand_mappingsuccess11/26/2025, 9:16:54 PM0.11s

    Analysis Results

    Ad Format: banner

    Brands: HMSA

    Size:320x50
    Data Transferred:79.77 KB
    Render Time:6.81 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Personal Finance (IAB13)
    Creative Inferred IAB Ad Products:
    • Insurance (1340)
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Insurance (1340)
    • Medical Insurance (1344)
    • Health and Medical Services (1378)
    Landing Page:
    Total Ad Size:79.90 KB
    Requests Made:
    URLSize (KB)
    https://choices.truste.com/ca?pid=tradedesk01&aid=charter01&cid=0112charter&c=charter01cont6&w=320&h=5035.22
    https://ad-resources.brandcdn.com/ad_assets/s/v181214509/69135c7dc30c9_320x50_loader___23a4fcb1011-1575657-medicare-dsnp-oct-dec25-display_v2_320x50.gif34.79
    https://cdn.doubleverify.com/dvtp_src.js?ctx=20225667&cmp=2024102201&sid=TTD&plc=320x50&adsrv=0&btreg=&btadsrv=&crt=206637605&tagtype=&dvtagver=6.1.src&c3=kargo&turl=www.usatoday.com&auevent=79d90024-16a8-4dda-b3f0-b09c72e96dd7&c15=a087y00001M2n2j&c14=Medicare_Dual_Care_320x50&c13=Creative%20Duration&c12=111120000187&c11=FrequenceCampaignSubtype8.93
    https://wa2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=79d90024-16a8-4dda-b3f0-b09c72e96dd7&crid=ls5fn217&wp=0.93162286&aid=1bd5a773-cec7-4fed-98f5-af116ce96458&wpc=USD&sfe=1b5dc80d&puid=9102a665-c707-4a80-8570-e8df24f95cc3&bdc=137&tdid=&pid=nc31odz&ag=dnrvetq&adv=lf9gxar&sig=12eSmGT_LNl-At-T7MkyCa-JH__3JM_l_EkRZL1b2kVg.&bp=1.25&cf=9731508&fq=0&td_s=www.usatoday.com&rcats=y29,7sp,hhr,v8t,enb&mste=usatoday.com&mfld=2&mssi=&mfsi=&uhow=62&agsa=&rgz=96740&svbttd=1&dt=Mobile&osf=iOS&os=iOS176&br=Safari&rlangs=en&mlang=&svpid=201&did=&rcxt=MobileOptimizedWeb&lat=19.653100&lon=-155.979800&tmpc=27.810000000000002&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&mdl=iPhone&cc=1~KLUv_WNa1XJFYgB1CAAjjzneAKSegTxvII83gOcN3PUM2PUMWLUK3LFoCCBiCeR5Ann8AFQRBuzMAXbMAdYSA6C4Qtb9A-hcIQj3DxjSDsjBbhGAZybWE9CmJwCKDwCJDZAX4Oq1xEt0bfDKw7qoVBvH6xEFAgwRJUDYPlIkxQVuafJbkPzW3b_S2dqTW1DarSTsVpDeVo6eFipWC9RHpIXoI9LK0zKj209qCp_Wjp6QdT-WIo8FxWMl0QLm6Amz3P9Txfogsb67F8xnpv15snxsOdR4foJYV6F3fUJryIWBFXQomkmfsoM6U8BMUQI7uUR-ApYBOAr8Yu8Q_gBt-MfSEC3rnqfJiUhwmNMoywKJzV8kEVXrnN6gfgg.&dur=1~KLUv_SMFoCgkgr0BAPBNb2RlbEJhc2VkUUEiFwihSCUItP0UAggBTVlf2j4I_G-UzUfsH5FEh1kBxikJEVEsHlfRmQs.&durs=BVH8T-&crrelr=&fpa=745&pcm=3&vc=12&said=48e654ae-d9e4-4e6d-b96f-3dbb1a79a4ea&ict=WiFi&auct=1&im=1&mc=0051e3de-4392-47ff-86ff-a28f9b51af70&ev=Gf3Vulf-VsCBPZFIQ5R2oBm-tZhamCLSd7rM4YqUrzA.&rsv=0.0000672837157470242&abr=5d32b7a4-9ec4-4c76-b600-e409b2915b93&tail=10.79
    https://engage.brandcdn.com/px.png?clientid=VL_206637605_4887836680&impid=79d90024-16a8-4dda-b3f0-b09c72e96dd7&e=hov&cnt=10.07
    https://engage.brandcdn.com/px.png?clientid=VL_206637605_4887836680&impid=79d90024-16a8-4dda-b3f0-b09c72e96dd7&e=hv2&cnt=10.07
    https://choices.trustarc.com/cap?aid=charter01&pid=tradedesk01&cid=0112charter&w=320&h=50&c=6ca20.04
    https://tps.doubleverify.com/visit.jpg?ctx=818052&cmp=1619415&dvtagver=6.1.src&tgjsver=9023&jsver=9023&napr=LoadTagError__failedToLoadDVM__NotFound&cerrt=2&flvr=0&ee_dp_dvtptrace=TagUrl%3Dhttps%253A%252F%252Fcdn.doubleverify.com%252Fdvtp_src.js%253Fctx%253D20225667%2526cmp%253D2024102201%2526sid%253DTTD%2526plc%253D320x50%2526adsrv%253D0%2526btreg%253D%2526btadsrv%253D%2526crt%253D206637605%2526tagtype%253D%2526dvtagver%253D6.1.src%2526c3%253Dkargo%2526turl%253Dwww.usatoday.com%2526auevent%253D79d90024-16a8-4dda-b3f0-b09c72e96dd7%2526c15%253Da087y00001M2n2j%2526c14%253DMedicare_Dual_Care_320x50%2526c13%253DCreative%252520Duration%2526c12%253D111120000187%2526c11%253DFrequenceCampaignSubtype%3BDvmUrl%3Dhttps%253A%252F%252Fcdn.doubleverify.com%252Fdv-measurements9023.js%3BCurrentUrl%3Dabout%253Asrcdoc&ee_dp_dvtpurl=https%3A%2F%2Fcdn.doubleverify.com%2Fdvtp_src.js%3Fctx%3D20225667%26cmp%3D2024102201%26sid%3DTTD%26plc%3D320x50%26adsrv%3D0%26btreg%3D%26btadsrv%3D%26crt%3D206637605%26tagtype%3D%26dvtagver%3D6.1.src%26c3%3Dkargo%26turl%3Dwww.usatoday.com%26auevent%3D79d90024-16a8-4dda-b3f0-b09c72e96dd7%26c15%3Da087y00001M2n2j%26c14%3DMedicare_Dual_Care_320x50%26c13%3DCreative%2520Duration%26c12%3D111120000187%26c11%3DFrequenceCampaignSubtype&ee_dp_ctx=20225667&ee_dp_cmp=2024102201&ee_dp_sid=TTD&ee_dp_plc=320x50&dvp_isLostImp=10.00

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