Creative Details

Quality Score: 9/10

The advertisement promotes the HMH 24/7 app, emphasizing that health care is accessible and convenient.

Creative Information

CID:770a168a-0f25-4472-92e2-585c220d1568
CRID:92_2966:509469
Domain:hackensackmeridianhealth.org
Seat:RBC
Size:728x90
Bid:$0.74
Timestamp:11/26/2025, 9:15:14 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/26/2025, 9:55:38 PM4.30s
    adomain_analysissuccess11/26/2025, 9:55:19 PM4.47s
    adomain_capturesuccess11/26/2025, 9:55:14 PM0.20s
    ad_rendersuccess11/26/2025, 9:55:33 PM17.94s
    brand_mappingsuccess11/26/2025, 9:15:15 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Hackensack Meridian Health

    Size:728x90
    Data Transferred:778.90 KB
    Render Time:8.05 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Technology & Computing (IAB19)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    Domain Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Hospitals (1390)
    Total Ad Size:1926.56 KB
    Requests Made:
    URLSize (KB)
    https://cache-ssl.celtra.com/api/videoStream/863bb60071989f0cd3d46d68cb717f424b83144f1c7f0c702a48b825c6cc9a46/vp9_served_720p/video.webm?transform=VideoStream&celtraCacheBust=16-11113.14
    https://cache-ssl.celtra.com/api/creatives/3d24f1c2/compiled/web.js?v=16-aab31421&secure=1&cachedVariantChoices=W10-&isPurposePreview=0552.06
    https://ep1.adtrafficquality.google/bg/EhG3m84SjVzKh4BiJhjb_O-dt4UrFNNFgVckzA1wIYM.js53.49
    https://eus.rubiconproject.com/usync.js44.82
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://cache-ssl.celtra.com/api/videoThumb/863bb60071989f0cd3d46d68cb717f424b83144f1c7f0c702a48b825c6cc9a46?position=50&transform=crush&resize=nullx300&quality=90&colorAccurate=true23.94
    https://choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=20299&c=adtheorent01cont509469&w=728&h=90&js=pmw0&plc=tr&uid=646f8eeb4b618f70f0d755c9142e50eb20.42
    https://ads.celtra.com/9f364fd0/web.js?&clickUrl=https%3A%2F%2Frtb.adentifi.com%2FClicks%3FcrId%3D509469%3BsId%3D793969%3BlId%3D106991%3BcId%3D20299%3BadExchange%3DRubicon%3Baction%3Dclick%3BadId%3Da6724000-ca5d-11f0-a613-42010ab202bc%3BadThdId%3D646f8eeb4b618f70f0d755c9142e50eb%3BengineId%3D8122888087398318143%3BdIp%3DNzMuMTk0LjI0OS4zMw%3BdIpv6%3D%3BadThdIdCode%3DWEB_MD5_V4%3BdealId%3D0%3BgeoId%3D229837%3BinventoryId%3D233219%3BrtdmIndicator%3D1%3Btimestamp%3D1764116402%3Blat%3DMC4w%3Blong%3DMC4w%3Bdma%3DNTAx%3BstateCode%3D%3Bzip%3DMDc3NDg%3Bredir%3Dhttps%253A%252F%252Fad.doubleclick.net%252Fddm%252Ftrackclk%252FN1206502.1172840ADTHEORENTINC%252FB33897186.426627893%253Bdc_trk_aid%253D619550973%253Bdc_trk_cid%253D239256413%253Bdc_lat%253D%253Btag_for_child_directed_treatment%253D%253Btfua%253D%253Bltd%253D%253Bdc_tdv%253D1&expandDirection=auto&clickEvent=firstInteraction&user.clickid=a6724000-ca5d-11f0-a613-42010ab202bc&iosAdvId=&androidAdvId=&externalAdServer=AdTheorent&tagVersion=6&passthroughParameters%5Badid%5D=a6724000-ca5d-11f0-a613-42010ab202bc&passthroughParameters%5Bcid%5D=20299&passthroughParameters%5Bcrid%5D=509469&passthroughParameters%5Bdos%5D=Windows%2010&passthroughParameters%5Bidfa%5D=&passthroughParameters%5Bip%5D=73.194.249.33&passthroughParameters%5Blid%5D=106991&passthroughParameters%5Bsid%5D=793969&passthroughParameters%5Bstate%5D=NJ&passthroughParameters%5Bua%5D=Mozilla%252F5.0%2B%2528Windows%2BNT%2B10.0%253B%2BWin64%253B%2Bx64%2529%2BAppleWebKit%252F537.36%2B%2528KHTML%257C%2Blike%2BGecko%2529%2BChrome%252F142.0.0.0%2BSafari%252F537.36&passthroughParameters%5Bexch%5D=Rubicon&passthroughParameters%5Bpref%5D=SITE&passthroughParameters%5Bzipcode%5D=07748&passthroughParameters%5Blongitude%5D=0.0&passthroughParameters%5Blatitude%5D=0.0&passthroughParameters%5Bdma%5D=501&passthroughParameters%5Bproperty_id%5D=233219&passthroughParameters%5Bclickid%5D=a6724000-ca5d-11f0-a613-42010ab202bc&passthroughParameters=&eas.W0NSRUFUSVZFSURd=509469&externalCreativeId=509469&externalPlacementId=793969&externalBundleId=imdb.com&externalSiteId=11864&externalSupplierName=Rubicon&externalCampaignId=20299&externalSessionId=a6724000-ca5d-11f0-a613-42010ab202bc&gpsLat=0.0&gpsLng=0.0&adtheorent_creativeheight=90&adtheorent_creativewidth=728&adtheorent_state=NJ&adtheorent_dma=501&adtheorent_zipcode=07748&adtheorent_advertiserid=3851&adtheorent_os=&adtheorent_encodedpageurl=https%3A%2F%2Fwww.imdb.com%2Fname%2Fnm1089955%2F&adtheorent_temperature=52&coppa=%25%25TFCD%25%25&scriptId=celtra-script-1&clientTimestamp=1764194116.35&clientTimeZoneOffsetInMinutes=0&hostPageLoadId=00712645271158229820.37
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://ad.doubleclick.net/ddm/trackimpj/N1206502.1172840ADTHEORENTINC/B33897186.426627893;dc_pre=CM7N_JznkJEDFcAEIQQdyCohCQ;dc_trk_aid=619550973;dc_trk_cid=239256413;dc_rdid=;kw=a6724000-ca5d-11f0-a613-42010ab202bc;ord=a6724000-ca5d-11f0-a613-42010ab202bc;dc_lat=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1?17.18

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Raw Ad Markup

    <div data-rp-type="trp-display-creative" data-rp-impression-id="94f4bfce-e506-42c0-a3fa-087b02d6d8c7" data-rp-aqid="2966:509469" data-rp-acct-id="11864"><div style="width: 0; height: 0; overflow: hidden;"><img border="0" width="1" height="1" src="https://rtb.adentifi.com/Wins?price=73C496502CC8B781;impId=1;lId=106991;sId=793969;cId=20299;crId=509469;adExchange=Rubicon;engineId=8122888087398318143;adThdId=646f8eeb4b618f70f0d755c9142e50eb;property=imdb.com;dIp=NzMuMTk0LjI0OS4zMw;dIpv6=;dealId=0;geoId=229837;inventoryId=233219;rtdmIndicator=1;isDoubleVerify=false;timestamp=1764116402;bidPrice=MC45ODAwMDAwMDAwMDAwMDAx;transactCurr=1;transactConvRate=1.0;agencyCurr=1;agencyConvRate=1.0;billCurr=1;billConvRate=1.0;adId=a6724000-ca5d-11f0-a613-42010ab202bc" alt="" /><img border="0" width="1" height="1" src="https://beacon-iad2.rubiconproject.com/beacon/d/94f4bfce-e506-42c0-a3fa-087b02d6d8c7?oo=0&accountId=11864&siteId=229562&zoneId=1708178&sizeId=2&e=6A1E40E384DA563B7E1636FF299DDDCC80684BE64010498631E830D7F087B0395E31CAA00314E26C30898CA4E6E214D173E35F77F718DB9F35C27C551DC05A0DF5F5ACF089CC4FBA5FC5B167DD54DF0F371905C4AC83147B46241A2D932C3450A42C383381139D24AA775855AB855062B012D9ACAD82EFD3425C4E842034A7C4FDC7548137E43A74B40ACDE2B7DA017B0C911CC3E2F53E66E56F73CFC29B33580A74E0FCA0A8CDDC1E2DB0DB4D7FF7DEF608CDCB55779771" alt="" /></div>
    <div class="celtra-ad-v3">    <!-- passthroughParameters[adid]  = raw       a6724000-ca5d-11f0-a613-42010ab202bc -->    <!-- passthroughParameters[cid]   = raw       20299 -->    <!-- passthroughParameters[crid]  = raw       509469 -->    <!-- passthroughParameters[dos]   = raw       Windows 10 -->    <!-- passthroughParameters[idfa]  = raw        -->    <!-- passthroughParameters[ip]    = raw       73.194.249.33 -->    <!-- passthroughParameters[lid]   = raw       106991 -->    <!-- passthroughParameters[sid]   = raw       793969 -->    <!-- passthroughParameters[state] = raw       NJ -->    <!-- passthroughParameters[ua]    = raw       Mozilla%2F5.0+%28Windows+NT+10.0%3B+Win64%3B+x64%29+AppleWebKit%2F537.36+%28KHTML%7C+like+Gecko%29+Chrome%2F142.0.0.0+Safari%2F537.36 -->    <!-- passthroughParameters[exch]  = raw       Rubicon -->    <!-- passthroughParameters[pref]  = raw       SITE -->    <!-- passthroughParameters[zipcode]  = raw       07748 -->    <!-- passthroughParameters[longitude]  = raw       0.0 -->    <!-- passthroughParameters[latitude]  = raw       0.0 -->    <!-- passthroughParameters[dma]  = raw       501 -->    <!-- passthroughParameters[property_id]  = raw       233219 -->    <!-- passthroughParameters[clickid]  = raw       a6724000-ca5d-11f0-a613-42010ab202bc -->    <!-- passthroughParameters  = raw        -->    <!-- eas.W0NSRUFUSVZFSURd      = raw       509469 -->    <!-- externalCreativeId        = raw       509469 -->    <!-- externalPlacementId       = raw       793969 -->    <!-- externalBundleId          = raw       imdb.com -->    <!-- externalSiteId            = raw       11864 -->    <!-- externalSupplierName      = raw       Rubicon -->    <!-- externalCampaignId        = raw       20299 -->    <!-- externalSessionId         = raw       a6724000-ca5d-11f0-a613-42010ab202bc -->    <!-- gpsLat                    = raw       0.0 -->    <!-- gpsLng                    = raw       0.0 -->    <!-- adtheorent_creativeheight = raw       90 -->    <!-- adtheorent_creativewidth  = raw       728 -->    <!-- adtheorent_state          = raw       NJ -->    <!-- adtheorent_dma            = raw       501 -->    <!-- adtheorent_zipcode        = raw       07748 -->    <!-- adtheorent_advertiserid   = raw       3851 -->    <!-- adtheorent_os             = raw        -->    <!-- adtheorent_encodedpageurl = urldecode https%3A%2F%2Fwww.imdb.com%2Fname%2Fnm1089955%2F -->    <!-- adtheorent_temperature    = raw       52 -->    <!-- coppa = raw %%TFCD%% -->    <img src="data:image/png,celtra" style="display: none" onerror="        (function(img) {            var params = {'clickUrl':'https://rtb.adentifi.com/Clicks?crId=509469;sId=793969;lId=106991;cId=20299;adExchange=Rubicon;action=click;adId=a6724000-ca5d-11f0-a613-42010ab202bc;adThdId=646f8eeb4b618f70f0d755c9142e50eb;engineId=8122888087398318143;dIp=NzMuMTk0LjI0OS4zMw;dIpv6=;adThdIdCode=WEB_MD5_V4;dealId=0;geoId=229837;inventoryId=233219;rtdmIndicator=1;timestamp=1764116402;lat=MC4w;long=MC4w;dma=NTAx;stateCode=;zip=MDc3NDg;redir=https%3A%2F%2Fad.doubleclick.net%2Fddm%2Ftrackclk%2FN1206502.1172840ADTHEORENTINC%2FB33897186.426627893%3Bdc_trk_aid%3D619550973%3Bdc_trk_cid%3D239256413%3Bdc_lat%3D%3Btag_for_child_directed_treatment%3D%3Btfua%3D%3Bltd%3D%3Bdc_tdv%3D1','expandDirection':'auto','clickEvent':'firstInteraction','user.clickid':'a6724000-ca5d-11f0-a613-42010ab202bc','iosAdvId':'','androidAdvId':'','externalAdServer':'AdTheorent','tagVersion':'6'};            [].slice.apply(img.parentNode.childNodes).forEach(function(n) { var decfs = { urldecode: decodeURIComponent, htmldecode: function(v) { var d = document.createElement('div'); d.innerHTML = v; return d.textContent; }, eval: function(v) { return eval(v); }, raw: function(v) { return v; } }; var m; if (n.nodeType == 8 &amp;&amp; (m = n.textContent.match(/^&#92;s+([&#92;w%.]+)(&#92;[.+&#92;])?&#92;s+=&#92;s+(&#92;w+)&#92;s+(.*)$/i))) { try { params[m[1]+(m[2] || '')] = decfs[m[3]](m[4].replace(/^&#92;s+|&#92;s+$/g, '')); } catch (e) {} } });            var req = document.createElement('script');            req.id = params.scriptId = 'celtra-script-' + (window.celtraScriptIndex = (window.celtraScriptIndex||0)+1);            params.clientTimestamp = new Date/1000;            params.clientTimeZoneOffsetInMinutes = new Date().getTimezoneOffset();            params.hostPageLoadId=window.celtraHostPageLoadId=window.celtraHostPageLoadId||(Math.random()+'').slice(2);            var qs = '';            for (var k in params) {                qs += '&amp;' + encodeURIComponent(k) + '=' + encodeURIComponent(params[k]);            }            var src = 'https://ads.celtra.com/9f364fd0/web.js?' + qs;            req.src = src;            img.parentNode.insertBefore(req, img.nextSibling);        })(this);    "/></div><!-- Programmatic_Display_Interstitial_Adtheorent Inc._Prospect_Demo_A2565_None_dCPM_Desktop_TextxNAN_TPS_Local_Click_Multiple_General_NAN_Ambulatory_HMH 2 9f364fd0 --><SCRIPT language='JavaScript1.1' src="https://ad.doubleclick.net/ddm/trackimpj/N1206502.1172840ADTHEORENTINC/B33897186.426627893;dc_trk_aid=619550973;dc_trk_cid=239256413;dc_rdid=;kw=a6724000-ca5d-11f0-a613-42010ab202bc;ord=a6724000-ca5d-11f0-a613-42010ab202bc;dc_lat=;tag_for_child_directed_treatment=;tfua=;ltd=;dc_tdv=1?" attributionsrc ></SCRIPT><img src='https://rtb.adentifi.com/Imps?impId=1;adId=a6724000-ca5d-11f0-a613-42010ab202bc;lId=106991;sId=793969;cId=20299;crId=509469;adThdId=646f8eeb4b618f70f0d755c9142e50eb;adExchange=Rubicon;engineId=8122888087398318143;dealId=0;geoId=229837;inventoryId=233219;rtdmIndicator=1;timestamp=1764116402;property=imdb.com;dIp=NzMuMTk0LjI0OS4zMw;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=1;npiKey=0;hhId=262696220;cuid=cuid_c8a744c0-e3f6-11ef-bacb-12c166c14e3d' style='display:none; width:0px; height:0px;' /><script src="https://tags.bkrtx.com/js/bk-coretag.js"></script><script>bk_addPageCtx("id","cuid_c8a744c0-e3f6-11ef-bacb-12c166c14e3d");bk_allow_multiple_calls = true;bk_use_multiple_iframes = true;bk_send_statid_payload = true;bk_use_image = true;bk_callback = true;bk_doJSTag(18840, 4);</script><span id="te-clearads-js-adtheorent01cont509469"><script type="text/javascript" src="//choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=20299&c=adtheorent01cont509469&w=728&h=90&js=pmw0&plc=tr&uid=646f8eeb4b618f70f0d755c9142e50eb"></script></span>
    </div><div style="height:0px;width:0px;overflow:hidden"><iframe src="https://eus.rubiconproject.com/usync.html?&geo=na&co=us" frameborder="0" marginwidth="0" marginheight="0" scrolling="NO" width="0" height="0" style="height:0px;width:0px"></iframe></div>
    

    Creatives

    Creative Screenshot 1