Creative Details

Quality Score: 6/10

The advertisement promotes tobacco harm reduction as a positive alternative, highlighting the brand Reynolds and encouraging viewers to learn more.

Creative Information

CID:8921a9c9-594f-4286-a187-26502ac7a87b
CRID:25_x07uv08q
Domain:reynoldsamerican.com
Seat:TTD
Size:320x50
Bid:$5.31
Timestamp:11/26/2025, 9:14:11 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/26/2025, 9:44:11 PM4.86s
    adomain_analysissuccess11/26/2025, 11:10:27 PM3.56s
    adomain_capturesuccess11/26/2025, 11:10:23 PM0.33s
    ad_rendersuccess11/26/2025, 9:44:06 PM21.98s
    brand_mappingsuccess11/26/2025, 9:14:11 PM0.09s

    Analysis Results

    Ad Format: banner

    Brands: Reynolds American

    Size:320x50
    Data Transferred:285.10 KB
    Render Time:7.21 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Tobacco (1544)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Careers (IAB4)
    Domain Inferred IAB Ad Products:
    • Tobacco (1544)
    • Vaping (1548)
    Landing Page:
    https://www.reynoldsamerican.com/reducing-harm/?ut...
    Domain:www.reynoldsamerican.com
    Brand:
    Reynolds American
    Total Ad Size:304.19 KB
    Requests Made:
    URLSize (KB)
    https://s0.2mdn.net/ads/studio/cached_libs/createjs_2019.11.15_min.js236.38
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=5y6pfs7_v8wtg98_x07uv08q&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.11
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://html5.adsrvr.org/qwrcm0l/9zumxxt/ukuu9056/index.js9.36
    https://html5.adsrvr.org/qwrcm0l/9zumxxt/ukuu9056/images/bg.png5.73
    https://html5.adsrvr.org/qwrcm0l/9zumxxt/ukuu9056/images/endt111.png5.31
    https://html5.adsrvr.org/qwrcm0l/9zumxxt/ukuu9056/images/logo.png4.04
    https://html5.adsrvr.org/qwrcm0l/9zumxxt/ukuu9056/images/cta.png2.38
    https://vam-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=79d3c4fa-1f14-4770-ac43-b90eb6afdf65&crid=x07uv08q&wp=5.3082213&aid=df00fe16-8c02-45bc-bf7c-12e0aaa3d6f0&wpc=USD&sfe=1b5dc766&puid=84389fdd-e4f2-45c8-81f9-9f8c68566f05&bdc=131&tdid=71d49f47-af73-4c0b-acf1-9c5cf1e83638&pid=qwrcm0l&ag=v8wtg98&adv=9zumxxt&sig=1a5vbGvgEgZB7Ay6tzN6DfTtQnPWstHix6uZVJnklvyw.&bp=7&cf=9684933&fq=0&td_s=www.newsweek.com&rcats=tmc,5rf,y29&mste=&mfld=2&mssi=&mfsi=&uhow=66&agsa=&rgz=70454&svbttd=1&dt=Mobile&osf=iOS&os=iOS186&br=WebView&rlangs=en&mlang=en&svpid=8565&did=&rcxt=MobileOptimizedWeb&lat=30.443000&lon=-90.438600&tmpc=20.910000000000025&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&mdl=iPhone&testid=iavc1%20&car=32&cc=1~KLUv_WNa1XJFcgDlCQBDkkbeAKSegTxvII83gOcN3PUM2LEGrFoF7lg0BBCxBPI8gTwK3jS7LFxFRSLyRsIfNG5l4EQJAIuoIIEvrJU4BKyslTgEoPgBqCIM2JkD7JgDrCUGQHGFrPsH0LnCEe4fMKQdkIP1IgDPTKwnoI0XAMUHgMQGyAtwDSsr67qhyupZFwoFAYaIEiD8UKqocYFbmvwWJHbr7h8isrVL2ILSbiVht4L0tnL0tFCxWqA-Ii1EH5FWnpYZ3X5SU_i0drTWPVlBWuseLFQChCiUBHJ_WIo8FhSPlUQLmKMnzHL_TxXrg8T67o7wC8fHV55huNjAZ8b_PBimWw41tJpT6-cSz8-0hlwbWEH2IzJqBLAJC1NghBRCUG5QHVVYBuAI_Al0m4dp6FYC8iNBG_6HZsj-9IHNdcGfHeRk7cBK&dur=1~KLUv_WMFoCgk1gC9BgAziiYXqBYQwCeCC8hgOcXBhqRjMP9kpOSUQW9qEsAkZ7wFcLSbV-MZPMUy6E1NBJgkhucA2KsreS5SSEtLTlpytmzxIQOJN7NBHy8AHJFUk9KS0lKmSc1GiMmJipcjpYuU5cZpJ7t6gKbQq2VxME9RFh6nHRtlqUPqaS1h2ZmyN1JaF-CmONh870xQt2bajw4vANxNUPcx3ULy_eUTE_yi4BKyX6mj_M1I0faF3dk7FUl6zAmBwU6XALVbSJEYGUqglDun5qx7eQvTziU4Q9KdRxp9WJsUEQ..&durs=VzLNZl&crrelr=&fpa=758&pcm=3&vc=12&said=d464fd98-8d7d-4b85-a7e4-40952d0a7032&ict=CellularNetwork4G&auct=1&us_privacy=1---&im=1&mc=d7bff9e2-c8bf-47ff-86ff-5bd31a3a6404&ev=aixPjqeJvAzS9LSF6r0MH8ZWq5KlcCFJ4WFJd-Ldf1k.&rsv=0.000000000000000000000001&abr=83fcb51f-7166-4892-8713-83c712312f95&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=5y6pfs7_v8wtg98_x07uv08q&w=320&h=50&c=fc900.04

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    Advertiser Domain

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    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1