Creative Details

Quality Score: 10/10

The advertisement promotes Shell's MIDEL product, which is a fire-safe and biodegradable ester transformer fluid, encouraging viewers to learn more about it.

Creative Information

CID:e1d9c5f2-eb3e-4d32-ad29-f2a8672f8bf4
CRID:29_673614444
Domain:shell.us
Seat:Xandr
Size:728x90
Bid:$0.84
Timestamp:11/26/2025, 9:13:53 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/26/2025, 9:42:15 PM4.21s
    adomain_analysissuccess11/26/2025, 11:10:09 PM4.24s
    adomain_capturesuccess11/26/2025, 11:10:05 PM0.20s
    ad_rendersuccess11/26/2025, 9:42:11 PM27.70s
    brand_mappingsuccess11/26/2025, 9:13:53 PM0.10s

    Analysis Results

    Ad Format: banner

    Brands: Shell

    Size:728x90
    Data Transferred:1289.52 KB
    Render Time:9.32 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Technology & Computing (IAB19)
    Creative Inferred IAB Ad Products:
    • Energy Services (1031)
    • Green Energy (1032)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Energy Industry (1029)
    • Electric Power Industry (1030)
    • Energy Services (1031)
    • Green Energy (1032)
    • Oil, Gas and Consumable Fuels (1033)
    Landing Page:
    https://www.shell.us/business/fuels-and-lubricants...
    Domain:www.shell.us
    Brand:
    Shell
    Total Ad Size:1289.52 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js529.96
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914222.95
    https://adsdkprod.azureedge.net/viewability/versions/v5.8.22/banner.js152.75
    https://s0.2mdn.net/simgad/82593136363126593280.20
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://pagead2.googlesyndication.com/bg/tnavUIKd9ISMmCZZ3WXf8UAL-HZJ3dCf6ubyLSeYVXk.js58.26
    https://ep1.adtrafficquality.google/bg/bS1U_PCrEOolGW-TU0TasT1Hea4hrjb8K-2x3IsDApo.js53.28
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://tpc.googlesyndication.com/sodar/sodar2.js19.52
    https://www.googletagservices.com/dcm/dcmads.js16.68

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1