Creative Details

Quality Score: 6/10

The advertisement promotes a government-subsidized pneumonia vaccine for individuals aged 65 and older, highlighting the serious health risks associated with pneumonia and the increased hospitalization and mortality rates.

Creative Information

CID:472a05b8-8bcf-4073-afe5-9846410de720
CRID:25_7uie10mw
Domain:msd.com.hk
Seat:TTD
Size:300x250
Bid:$0.15
Timestamp:11/26/2025, 9:11:58 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/11/2025, 4:09:01 PM6.59s
    adomain_analysissuccess12/11/2025, 4:13:00 PM2.90s
    adomain_capturesuccess12/11/2025, 4:12:57 PM0.24s
    ad_rendersuccess12/11/2025, 4:08:55 PM23.90s
    brand_mappingsuccess12/11/2025, 4:09:23 PM6.67s

    Analysis Results

    Ad Format: banner

    Brands: Merck

    Sensitive:Pharmaceutical Products
    Quality:Adomain not match landing page domain
    Size:300x250
    Data Transferred:118.04 KB
    Render Time:7.25 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Law, Govt & Politics (IAB11)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    • Health & Fitness (IAB7)
    Domain Inferred IAB Ad Products:
    • Medical and Biotechnology (1043)
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Landing Page:
    https://www.chp.gov.hk/tc/features/108124.html?dcl...
    Domain:www.chp.gov.hk
    Brand:
    Centre for Health Protection
    Total Ad Size:137.13 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/z5d9bql/ovkvzfv/7uie10mw_300x250.gif?cb=30926196.03
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=ah6d2tx_j1swm76_7uie10mw&c=tradedesk01cont1&js=pmw0&w=300&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://sg2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=e8ed087a-4b10-4534-bc48-e27b1d7fdbde&crid=7uie10mw&wp=0.107501544&aid=44a958ba-03d0-482d-8351-6342ddd67b4c&wpc=USD&sfe=1b5df5ca&puid=f814d8b8-dba4-acfa-c782-44898e2b6522&bdc=14&tdid=9f3c4182-b498-4ac8-bfe5-cdbe167758ea&pid=z5d9bql&ag=j1swm76&adv=ovkvzfv&sig=1RHp4OA8eUdWASovuTm2HvbFBKUukSXfiuyt-KO8Tz1k.&bp=0.146048392439396&cf=9733776&fq=0&td_s=hk.yahoo.com&rcats=y29&mste=&mfld=2&mssi=&mfsi=&uhow=83&agsa=&rgz=000&svbttd=1&dt=PC&osf=Windows&os=Windows10&br=Chrome&rlangs=zh&mlang=&svpid=8727&did=&rcxt=Other&lat=22.370000&lon=114.120000&tmpc=20.180000000000007&daid=&vp=0&osi=&osv=&bffi=41&nond=0&testid=iavc1%20&cc=1~KLUv_WNa1XJFRgCtCADjzz3eAKSegTxvII83gOcN3LEG7HoGrG6BOxYNAUQsgTxPIM8Wgd1VjifPQssayoAdwThFdjn2DUY4sQgS-MJaWUPAylpZQwCKH4AqwoCdOcCOOcBaYgCUnzCsExD3N4DOFZa5cn0DhvgBOSYIwEsB1hPQhhUAxQeAxAbIC3DN82f9whdgiCgCQvbI1YoL3NLktyCxW3e_EI-tPbkFpd1K4reC9LZysFqoWC1QH5EWoo9IK0-3n9QUPq0dPSHrfixFHgsKi5VEC5ijJ8xy_08V64PE-u7ankKfGf_zPFvnOXBZYAU5WoTDgQ1JJN4UGJNPEMDUyZ3DMgAHB_x5TDCZqsVgDbd1SoTvhZ35hW2n_9-cwA8B&dur=1~KLUv_WMFoCgkVBMdIQBUJZcGCgd5bGJ1bHg3EJURIjdCJGY1MTQ1YTcxLTU2NTItNGMxNy04NjUxLTE5NjVkZjc3N2VlMhHzEQiTEQixsrO0tbaPxuGQmJudqK6vtrnAwsrMz9LV1hMImZfVhBMIoaOlp5cECgdrcXIzcXprELEkFAjNzIwUCM7R1A7KEers7_ISCN3V0IXXitcTCL6GuYi5ssWIIhYI0NT-rwESDgqNHQoHcGphbGprYhCsDiIRCIW-7-TyxPYQCL_P7RMI5xATCJ3JDgjCw7eIuhQI8hII-dgVCJHm17ERCKIRCMm2FgiXmxEIqcmip_r5lKj_GgjtgiIaCPiF3oath-muvK-IsO-xg9GEp9OoqREIoZi4rdi4mdGdgbAWCNLJm7AiFgiA1IOEhYjUEQi6o72wEQji5NKkx6bt79Kn-oCKseOByZm-oqwWCOLAtbJ3diIWCOMRCNah37LY4Ojp6u7y-fuDooSGmZ36vMQaCMHf57IaCNvcFwi56cyzARIPb25hdWQ5NmJpZGJlcnJ5IhUIz8X0sxUI7_COxpCSk5ukpay1t8vNpMjFxu3y-oPJhKmrmdzkkd6W35PhlJWWl5iZmpucnZ6goaKlp6qrrK6vsbKzvMLDxdTV1tfY4eTl6veT4pmcnqeorrm6u7_JgfjQghYIzO74tBUI-NDJtRIIlKPytXRhZGVza2lvIhYIs4nduAo3MzA0IiUI0P0YdHRkX3VuaXZlcnNhbBCsDjIkOWM1M2FkZjktOWQ4MS00ZDIyLTk4M2ZlOTZmMDA1MTgCQABNBkkWQID3_IffFPJ_WW2L5c8-X-nCNZF3EdT7Y9j4SS4Tv5RKBMwFF-tkKYKmAi4qIFEbRcioAUUVHhRAUAUXJdCowEcBSGpwoQKaejiogEIVDupAUYUHNVDUw0cBJKrwUQZNGYY1SqElMxZIhM0UmVghQyF6ZGOBCCXQVMNFDWSq8A0bp1LIzB9cJCPON5ce7t3a8C-YnsASicFoHRPlvmTuwug6JuVUlOgmuVd2IrGJCF4bxN212CZxUGJlIw2UrDw1rOetisIxZ7LBzRfxQcybR_CuB6zzFRO-T_DY00ZWnG2VsGUKNbXfKUWWQlenHvkVCuop-SJ3SIhuGIgjHRGMt8yF_FOU817UXybUK2moknI8P9G93lnYaTWGyrSuCTgHe0bulO0UgWMhJ2rkAHZIId9NT7mQoJyyNz1ymfKaQxd7C7vnC62CrCLZv2nP4sREagoYFiaALOqtlCEuytEZKF-vU0lbJZKfhiPfzpQbbrbwaaMOHWTIIkMBks7qXEf5Xr6usqmmIle45i0tgPDPvmDlmu3MYRoAWXGFRhs4C25oaAKwzg2VFvkoAWWMFWRbOoBX96Go2hYZp5d4NoZz6WV7nfaJAc0M-KF8UkY.&durs=fmUI9W&crrelr=&fpa=736&pcm=3&vc=12&said=eaf64d73-8d24-4f9a-b27f-9fb13eb781d5&ict=WiFi&auct=1&us_privacy=1---&im=1&mc=581ccc66-44aa-47ff-86ff-c2d622225a81&ev=31dIUnpbCYt2acCalIyGaQn2rZVp2omw93IGYro1D-w.&rsv=0.00200066262249895&abr=d6e1304b-2f1a-458e-b506-6562485a6a21&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=ah6d2tx_j1swm76_7uie10mw&w=300&h=250&c=3c100.04
    https://ad.doubleclick.net/ddm/trackimp/N464015.284566THETRADEDESK0/B34512595.433953024;dc_pre=CMGhxNn1tZEDFQFhKQYdEW8Drw;dc_trk_aid=626577143;dc_trk_cid=245370882;ord=309261;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=0;gdpr_consent=;ltd=;dc_tdv=1?0.04
    https://ad.doubleclick.net/ddm/trackimp/N464015.284566THETRADEDESK0/B34512595.433953024;dc_trk_aid=626577143;dc_trk_cid=245370882;ord=309261;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=0;gdpr_consent=;ltd=;dc_tdv=1?0.00

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