Creative Details

Quality Score: 5/10

The advertisement aims to raise awareness about suicide rates in Australia and encourages donations to Lifeline to support their 24/7 crisis support services.

Creative Information

CID:72cba9a2-ef00-436d-8fdf-ba40a346c70e
CRID:25_pyxt29au
Domain:sanctuarymediagroup.com
Seat:TTD
Size:320x50
Bid:$0.53
Timestamp:11/26/2025, 8:04:42 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/26/2025, 8:33:27 PM6.39s
    adomain_analysissuccess11/26/2025, 8:48:55 PM3.63s
    adomain_capturesuccess11/26/2025, 8:48:51 PM0.28s
    ad_rendersuccess11/26/2025, 8:33:21 PM32.49s
    brand_mappingsuccess11/26/2025, 8:04:42 PM0.11s

    Analysis Results

    Ad Format: banner

    Brands: Sanctuary Media Group

    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:28.98 KB
    Render Time:7.21 Seconds
    Creative Inferred IAB Categories:
    • Health & Fitness (IAB7)
    • Society (IAB14)
    • Non-Standard Content (IAB25)
    Creative Inferred IAB Ad Products:
    • Non-Profits (1452)
    • Charities and Donations (1453)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Advertising and Marketing (1011)
    • Business Services (1012)
    Landing Page:
    https://give.lifeline.org.au/donate?utm_campaign=L...
    Domain:give.lifeline.org.au
    Brand:
    Lifeline
    Total Ad Size:48.07 KB
    Requests Made:
    URLSize (KB)
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=r3d2ao2_nuxznl0_pyxt29au&c=tradedesk01cont1&js=pmw0&w=320&h=50&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.11
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://ad.adsrvr.org/sgxcshb/ucqavnp/pyxt29au_320x50.gif?cb=2289017.09
    https://sg2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=0b822b1d-cfaf-4a06-9109-588f7fc61324&crid=pyxt29au&wp=0.5312393&aid=d2dac062-b01c-4b52-8eb7-e207fbe44610&wpc=USD&sfe=1b5dc85c&puid=3454a0ba-8dc8-32bd-f321-543f72e139c0&bdc=14&tdid=11a7a4b8-221e-4a8a-8ff2-b338f524307d&uidd=uaFs-kEJGLAsYs-Wq987ZlTSyuRnsWnmluUHaPMuE8KU3-eN&pid=sgxcshb&ag=nuxznl0&adv=ucqavnp&sig=1_0zLMmQWus3SzMJBT5xoACI0jiOmrzK-Cp_atcHY6FM.&bp=0.960275333326466&cf=9665349&fq=0&td_s=www.britannica.com&rcats=7sp,3c6,2gy,cdz,y29&mste=&mfld=2&mssi=&mfsi=&uhow=83&agsa=&rgz=3000&svbttd=1&dt=Mobile&osf=iOS&os=Other&br=Safari&rlangs=en&mlang=en&svpid=8608&did=&rcxt=MobileOptimizedWeb&lat=-37.815900&lon=144.966900&tmpc=14.230000000000018&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Apple&mdl=iPhone&testid=iavc1%20&cc=1~KLUv_WNa1XJFdQBlCQCj0EDeAKSegTzWQB5vAM8buOsZsGMNWLUK3LFoCCBiCeR5AnkqxRBEBxc2ZymGDwldcucXFz1CidAKEvjCWolDwMpaiUMAih-AysWAnTnAjjnAujYAiiv8U8o8coED6FxhWRbXN2CIH5CD9SEAjxUAxQeAxAbIC3CtlzeO19RbB8sKMGRLk9-CxG7dtW8obe0QtqC0W0nYrSC9rRw9LVSsFqiPSAvRR6SVp2VGS8uq209qCp_Wjta6JytIa92DhaonZN2PpchjQfFYSbSAOXrCLPf_VLE-SKzv7l1DS0EiDMXXBZ8Z__M8W-c5NOD6wAqacOAODiQusJQUMPEDREZrhwYHWAbgCvzfLbjouujuxVLDVFvNuiBog8Ct5mQP47XeLEVjNupdB0j4WAk.&dur=1~KLUv_WMFoCgkcgR1DQDEEdEICgdiNzQ0dmExEO8EIjkIo0IkMjI3NDYwMTAtZThlYy00ZWNmLWI5ODktZDFhMzVkOTY2YTVmIhMI3SITCPkiDwignw8IouCg9tSh5OafopukwfKl_6YPCICnDwiuq-Gtn7KQtN_hDwj15IrlouWs5bDL6t_n4ueG8NDxz5uT0fybnA0I-tajtCINCLX3w7ayhOWztLa3uLnS-5a4EQjLkbu4YW9wbGRzIhEI1vb-8bmfgvLehZyH04zb-KCOzdqP2_MKTVRURFN1cHBseVZlbmRvcigImP0bdHRkX3N2X2MQ7wQyLHllM3ZNUWNFVVhOckdYaDE0SWl0MSsxeitBdWR4UUE2WjNyWUYxN0NBV0k9OANAAE3eqH4_S_zkQrGcSCbNhjfFh6bEeRTS-6zwncHniIQD4_973mTEafm5aVwQWYtnx8DeOIk1brqluVKxRnBeARNpBUzm8fiMsOOiR4v6XuSHAFA3KeQUWyzGfGyZwhnsqv-SMOz6OIORbK10UyXDfO1acR42mRgvP02xacWCITZjcDeQk65MlLzdWf0qwxIM9QcOm8MB&durs=f5XDtm&crrelr=&fpa=553&pcm=3&vc=12&said=22f69c06-c163-41cf-af7e-804a5933bf52&ict=Ethernet&auct=1&im=1&mc=361bae41-9d80-47ff-86ff-f9aea42d2287&otd=y5CC7qRt1u0whULaVPKErMFj_jxarvmj1sVLoeXW4LoxCBBMXaUJntlxBIUS4-W0Wcw.&ev=zSwF2bxw3TdLNcagu-U-mQcxRaMRiY8dgU4vlIqxJdo.&rsv=0.00192523415114165&abr=05a39546-6b6b-4abc-ba7b-3c3a9934106e&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=r3d2ao2_nuxznl0_pyxt29au&w=320&h=50&c=86d00.04

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