Creative Details

Quality Score: 9/10

The video advertisement promotes Culligan water softeners, emphasizing the negative effects of hard water on hair and skin. The main message is that hard water leaves mineral residues that can clog pores and dry out hair, making typical skincare routines ineffective. By using Culligan water softeners, customers can remove these damaging minerals, leading to healthier hair and skin. The ad encourages viewers to upgrade their shower and skincare routine with Culligan, highlighting the benefits of using soft water for improved personal care.

Creative Information

CID:	81f08d67-a7a7-4146-be0c-82fbe8fb90a9
CRID:	29_616958141
Domain:	culligan.com
Seat:	Xandr
Size:	1x1
Bid:	$2.05
Timestamp:	11/26/2025, 7:33:24 PM
Declared IAB Categories:

Analysis

6 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/26/2025, 8:03:26 PM	4.66s
adomain_analysis	success	11/26/2025, 8:41:23 PM	3.96s
adomain_capture	success	11/26/2025, 8:41:19 PM	0.19s
ad_render	success	11/26/2025, 8:02:49 PM	36.92s
brand_mapping	success	11/26/2025, 7:33:24 PM	0.09s
video_analysis	success	11/26/2025, 8:03:26 PM	4.76s

Analysis Results

Ad Format: video

Sub Format: video

Brands: Culligan

Size:

300x150

Data Transferred:

2847.75 KB

Render Time:

21.93 Seconds

Video Duration:

30.0 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Personal Care (1214)
Water Treatment (1256)

Domain Inferred IAB Categories:

Health & Fitness (IAB7)
Home & Garden (IAB10)

Domain Inferred IAB Ad Products:

Water Treatment (1256)
Home and Garden Services (1396)

Landing Page:

https://www.culligan.com/?utm_source=ihm&utm_mediu...

Domain:www.culligan.com

Brand:

Culligan

Total Ad Size:

2965.93 KB

Requests Made:

URL	Size (KB)
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