The advertisement promotes smart meters from National Grid, emphasizing their security and simplicity while encouraging viewers to learn more about the product.
Creative Information
| CID: | b5bda108-a131-459a-bad4-aafd739ab2f6 |
| CRID: | 92_2966:492078 |
| Domain: | nationalgridus.com |
| Seat: | RBC |
| Size: | 300x250 |
| Bid: | $0.58 |
| Timestamp: | 11/26/2025, 6:36:25 PM |
| Declared IAB Categories: |
Analysis
5 succeeded(100% complete)
| Task | Status | Last Updated | Duration | Actions |
|---|---|---|---|---|
| ad_analysis | success | 11/26/2025, 7:11:26 PM | 5.25s | |
| adomain_analysis | success | 11/26/2025, 7:10:57 PM | 3.74s | |
| adomain_capture | success | 11/26/2025, 7:10:53 PM | 0.18s | |
| ad_render | success | 11/26/2025, 7:11:21 PM | 17.50s | |
| brand_mapping | success | 11/26/2025, 6:36:25 PM | 0.10s | |
Analysis Results
Ad Format: banner
Brands: National Grid
| Size: | 300x250 | ||||||||||||||||||||||
| Data Transferred: | 766.45 KB | ||||||||||||||||||||||
| Render Time: | 8.31 Seconds | ||||||||||||||||||||||
| Creative Inferred IAB Categories: |
| ||||||||||||||||||||||
| Creative Inferred IAB Ad Products: |
| ||||||||||||||||||||||
| Domain Inferred IAB Categories: |
| ||||||||||||||||||||||
| Domain Inferred IAB Ad Products: |
| ||||||||||||||||||||||
| Total Ad Size: | 3582.94 KB | ||||||||||||||||||||||
| Requests Made: |
|
Advertiser Domain

Ad Preview
Raw Ad Markup
<div data-rp-type="trp-display-creative" data-rp-impression-id="67e11244-9595-40dc-9d4c-7d49cc88aca5" data-rp-aqid="2966:492078" data-rp-acct-id="11864"><div style="width: 0; height: 0; overflow: hidden;"><img border="0" width="1" height="1" src="https://rtb.adentifi.com/Wins?price=88068EF5C124CCDD;impId=1;lId=103666;sId=776991;cId=19756;crId=492078;adExchange=Rubicon;engineId=4998538871229712015;adThdId=14b10f64082d52e1d12dfcc456b775e9;property=imdb.com;dIp=NzMuMjE5LjI2LjEzMA;dIpv6=;dealId=0;geoId=154375;inventoryId=233219;rtdmIndicator=1;isDoubleVerify=false;timestamp=1764116070;bidPrice=MC43Ng;transactCurr=1;transactConvRate=1.0;agencyCurr=1;agencyConvRate=1.0;billCurr=1;billConvRate=1.0;adId=e0a61c72-ca5c-11f0-98f2-42010ab200e4" alt="" /><img border="0" width="1" height="1" src="https://beacon-iad2.rubiconproject.com/beacon/d/67e11244-9595-40dc-9d4c-7d49cc88aca5?oo=0&accountId=11864&siteId=229562&zoneId=1708178&sizeId=15&e=6A1E40E384DA563BF139C0DBE5DAF7777A3C48F2D44C8F75BE7407C30AD62489EE1CF8D57929FC4A28A775CF5354C9F89B6F91E0D4AEB74598E76AC9A5488CEB956674B6227042DD5FC5B167DD54DF0FD229ECB53E6B423B4DD7EE950C0193B0AB7BFFFB7C54B0F16DD35293C185DF58EDE1ECB3B43A6903CC8F07C33F76E5ADDB36492CD3B0E63548B5F3EC6B52C12F95FCE9564CBF6A0ABBF82673E91E1894CD64D3788B05A1F4F5D373C1F88D8C6BD44D4379B4329040" alt="" /></div>
<div class="celtra-ad-v3"> <!-- passthroughParameters[adid] = raw e0a61c72-ca5c-11f0-98f2-42010ab200e4 --> <!-- passthroughParameters[cid] = raw 19756 --> <!-- passthroughParameters[crid] = raw 492078 --> <!-- passthroughParameters[dos] = raw macOS --> <!-- passthroughParameters[idfa] = raw --> <!-- passthroughParameters[ip] = raw 73.219.26.130 --> <!-- passthroughParameters[lid] = raw 103666 --> <!-- passthroughParameters[sid] = raw 776991 --> <!-- passthroughParameters[state] = raw MA --> <!-- passthroughParameters[ua] = raw Mozilla%2F5.0+%28Macintosh%3B+Intel+Mac+OS+X+10_15_7%29+AppleWebKit%2F537.36+%28KHTML%7C+like+Gecko%29+Chrome%2F142.0.0.0+Safari%2F537.36 --> <!-- passthroughParameters[exch] = raw Rubicon --> <!-- passthroughParameters[pref] = raw SITE --> <!-- passthroughParameters[zipcode] = raw 01826 --> <!-- passthroughParameters[longitude] = raw 0.0 --> <!-- passthroughParameters[latitude] = raw 0.0 --> <!-- passthroughParameters[dma] = raw 506 --> <!-- passthroughParameters[property_id] = raw 233219 --> <!-- passthroughParameters[clickid] = raw e0a61c72-ca5c-11f0-98f2-42010ab200e4 --> <!-- passthroughParameters = raw --> <!-- eas.W0NSRUFUSVZFSURd = raw 492078 --> <!-- externalCreativeId = raw 492078 --> <!-- externalPlacementId = raw 776991 --> <!-- externalBundleId = raw imdb.com --> <!-- externalSiteId = raw 11864 --> <!-- externalSupplierName = raw Rubicon --> <!-- externalCampaignId = raw 19756 --> <!-- externalSessionId = raw e0a61c72-ca5c-11f0-98f2-42010ab200e4 --> <!-- gpsLat = raw 0.0 --> <!-- gpsLng = raw 0.0 --> <!-- adtheorent_creativeheight = raw 250 --> <!-- adtheorent_creativewidth = raw 300 --> <!-- adtheorent_state = raw MA --> <!-- adtheorent_dma = raw 506 --> <!-- adtheorent_zipcode = raw 01826 --> <!-- adtheorent_advertiserid = raw 1082 --> <!-- adtheorent_os = raw --> <!-- adtheorent_encodedpageurl = urldecode https%3A%2F%2Fwww.imdb.com%2Ftitle%2Ftt7456310%2F%3Fref_%3Dnv_sr_srsg_0_tt_1_nm_7_in_0_q_anna --> <!-- adtheorent_temperature = raw 47 --> <!-- coppa = raw %%TFCD%% --> <img src="data:image/png,celtra" style="display: none" onerror=" (function(img) { var params = {'clickUrl':'https://rtb.adentifi.com/Clicks?crId=492078;sId=776991;lId=103666;cId=19756;adExchange=Rubicon;action=click;adId=e0a61c72-ca5c-11f0-98f2-42010ab200e4;adThdId=14b10f64082d52e1d12dfcc456b775e9;engineId=4998538871229712015;dIp=NzMuMjE5LjI2LjEzMA;dIpv6=;adThdIdCode=WEB_MD5_V4;dealId=0;geoId=154375;inventoryId=233219;rtdmIndicator=1;timestamp=1764116070;lat=MC4w;long=MC4w;dma=NTA2;stateCode=;zip=MDE4MjY;redir=https%3A%2F%2Fad.doubleclick.net%2Fddm%2Ftrackclk%2FN46002.1172840ADTHEORENTINC2%2FB33532133.421538755%3Bdc_trk_aid%3D614320876%3Bdc_trk_cid%3D235378489%3Bdc_lat%3D%3Btag_for_child_directed_treatment%3D%3Btfua%3D%3Bgdpr%3D%24%7BGDPR%7D%3Bgdpr_consent%3D%24%7BGDPR_CONSENT_755%7D%3Bltd%3D%3Bdc_tdv%3D1','expandDirection':'auto','clickEvent':'firstInteraction','user.clickid':'e0a61c72-ca5c-11f0-98f2-42010ab200e4','iosAdvId':'','androidAdvId':'','externalAdServer':'AdTheorent','tagVersion':'6'}; [].slice.apply(img.parentNode.childNodes).forEach(function(n) { var decfs = { urldecode: decodeURIComponent, htmldecode: function(v) { var d = document.createElement('div'); d.innerHTML = v; return d.textContent; }, eval: function(v) { return eval(v); }, raw: function(v) { return v; } }; var m; if (n.nodeType == 8 && (m = n.textContent.match(/^\s+([\w%.]+)(\[.+\])?\s+=\s+(\w+)\s+(.*)$/i))) { try { params[m[1]+(m[2] || '')] = decfs[m[3]](m[4].replace(/^\s+|\s+$/g, '')); } catch (e) {} } }); var req = document.createElement('script'); req.id = params.scriptId = 'celtra-script-' + (window.celtraScriptIndex = (window.celtraScriptIndex||0)+1); params.clientTimestamp = new Date/1000; params.clientTimeZoneOffsetInMinutes = new Date().getTimezoneOffset(); params.hostPageLoadId=window.celtraHostPageLoadId=window.celtraHostPageLoadId||(Math.random()+'').slice(2); var qs = ''; for (var k in params) { qs += '&' + encodeURIComponent(k) + '=' + encodeURIComponent(params[k]); } var src = 'https://ads.celtra.com/8f6666e0/web.js?' + qs; req.src = src; img.parentNode.insertBefore(req, img.nextSibling); })(this); "/></div><!-- 8f6666e0 --><SCRIPT language='JavaScript1.1' src="https://ad.doubleclick.net/ddm/trackimpj/N46002.1172840ADTHEORENTINC2/B33532133.421538755;dc_trk_aid=614320876;dc_trk_cid=235378489;dc_rdid=;kw=e0a61c72-ca5c-11f0-98f2-42010ab200e4;ord=e0a61c72-ca5c-11f0-98f2-42010ab200e4;dc_lat=;tag_for_child_directed_treatment=;tfua=;gdpr=;gdpr_consent=;ltd=;dc_tdv=1?" attributionsrc ></SCRIPT><img src='https://rtb.adentifi.com/Imps?impId=1;adId=e0a61c72-ca5c-11f0-98f2-42010ab200e4;lId=103666;sId=776991;cId=19756;crId=492078;adThdId=14b10f64082d52e1d12dfcc456b775e9;adExchange=Rubicon;engineId=4998538871229712015;dealId=0;geoId=154375;inventoryId=233219;rtdmIndicator=1;timestamp=1764116070;property=imdb.com;dIp=NzMuMjE5LjI2LjEzMA;dIpv6=;adThdIdCode=WEB_MD5_V4;thirdPartyIdType=0;npiKey=0;hhId=216057799' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieSyncRubicon?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieAdobe?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieNeustar?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieLiveRamp?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieBlueKai?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieLotame?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieKrux?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieLiveIntent?gdpr=0' style='display:none; width:0px; height:0px;' /><img src='https://rtb.adentifi.com/CookieThrotle?gdpr=0' style='display:none; width:0px; height:0px;' /><span id="te-clearads-js-adtheorent01cont492078"><script type="text/javascript" src="//choices.truste.com/ca?pid=adtheorent01&aid=adtheorent01&cid=19756&c=adtheorent01cont492078&w=300&h=250&js=pmw0&plc=tr&uid=14b10f64082d52e1d12dfcc456b775e9"></script></span>
</div><div style="height:0px;width:0px;overflow:hidden"><iframe src="https://eus.rubiconproject.com/usync.html?&geo=na&co=us" frameborder="0" marginwidth="0" marginheight="0" scrolling="NO" width="0" height="0" style="height:0px;width:0px"></iframe></div>
Creatives


