Creative Details

Quality Score: 10/10

The advertisement promotes MPT Concrete as a leading provider of concrete and earthworks services in Hawke's Bay.

Creative Information

CID:a27149eb-6577-4d5e-83eb-921e1c593ec8
CRID:25_8065fs13
Domain:mptconcrete.co.nz
Seat:TTD
Size:970x250
Bid:$0.53
Timestamp:11/26/2025, 6:34:21 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/26/2025, 7:04:45 PM6.82s
    adomain_analysissuccess11/26/2025, 7:39:48 PM3.96s
    adomain_capturesuccess11/26/2025, 7:39:08 PM0.22s
    ad_rendersuccess11/26/2025, 7:04:37 PM32.56s
    brand_mappingsuccess11/26/2025, 6:34:21 PM0.12s

    Analysis Results

    Ad Format: banner

    Brands: MPT Concrete

    Size:970x250
    Data Transferred:260.16 KB
    Render Time:7.30 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Home & Garden (IAB10)
    Creative Inferred IAB Ad Products:
    • Business Services (1012)
    • Construction (1028)
    • Construction and Engineering (1038)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Construction (1028)
    • Construction and Engineering (1038)
    Landing Page:
    https://www.mptconcrete.co.nz/?utm_source=MW&utm_m...
    Domain:www.mptconcrete.co.nz
    Brand:
    MPT Concrete
    Total Ad Size:279.25 KB
    Requests Made:
    URLSize (KB)
    https://ad.adsrvr.org/fm86k75/xxtaho6/8065fs13_970x250.png?cb=294063238.19
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=x9t74b8_dhq9xl1_8065fs13&c=tradedesk01cont1&js=pmw0&w=970&h=250&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.19
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://sg2-bid.adsrvr.org/bid/feedback/kargo?t=1&iid=03975fb8-8b34-40af-a857-5c0d1c8782a5&crid=8065fs13&wp=0.5309819&aid=6d5b75c6-bd16-4dab-947b-a02024ca4d71&wpc=USD&sfe=1b5dc62a&puid=404a6161-0ca9-bd87-17cb-1ac2cdb6c900&bdc=14&tdid=bcb5cdc7-3a10-497a-9e2b-f1c1d72507ce&pid=fm86k75&ag=dhq9xl1&adv=xxtaho6&sig=14_4NCptKt9bYoQ-SEayK9yYPynzo2VU9__8T4me9Tk0.&bp=1.0850607&cf=9640214&fq=0&td_s=www.stuff.co.nz&rcats=7gr,v8t,tmc,jba,d3i,y29,7sp&mste=&mfld=2&mssi=&mfsi=&uhow=85&agsa=&rgz=4110&svbttd=1&dt=Mobile&osf=Android&os=Android100&br=Chrome&rlangs=en&mlang=&svpid=8712&did=62662-79-all-2&rcxt=MobileOptimizedWeb&lat=&lon=&tmpc=&daid=&vp=0&osi=&osv=&bffi=41&nond=0&mk=Android&mdl=Generic%20Android%20Mobile&testid=iavc1%20&cc=1~KLUv_WNa1XJFgQDdCgCz1E_eAKSegTxvII83gOcN3PUM2PUMWNkCeL8CdywaAohYAnmeQJ4fJi2xTZHGEiCiSqIk6jo29mjUdBgk8IW1soaAlbWyhgAUPwBVhAE7c4Adc4C1xAAorNsbMMQPyOEF4KUQ6wlo4wVA8QEgsQHymmxRObyegQGuPgCWrmazSk37BRgiSoCQnQPllQvc0uS3ILFbd75XerZ2CltQ2q0k7FYQdisHq4WK1QLl08L0QAuSgCBaiAQE0crT7Sc1hU9rBwcOxpf2ZQniwIGGX1-WIO-9z0rjs6w-C4oAIYtIjSMXiKXIY0FhsZJ8IBQtYI6eMMv9P1WsDxLru2PW9pM6raNrt11klq0Ao8bJ3Whua8XcqddtxQc-M-3Pu6U1Cq2hhandBleT6OLywArasgNIgwAyWtgVEEGGiNw-WbvDMgAHB_yhtvBmQIOe_AM5sqx2jVL8JaIGlR6sBA..&dur=1~KLUv_SMFoCgkrRUCAFQCNzMwNCIlCND9GHR0ZF91bml2ZXJzYWxIJQi0_RQCCAFNYj4cPwn8mrSpTcXywcvohivEQJtE1K3VkTc_oNjECQ..&durs=wCFXbc&crrelr=&fpa=489&pcm=3&said=f834841b-23e4-4880-a44d-b81c6796bf3c&ict=CellularNetwork4G&auct=1&im=1&mc=8e51f143-1a57-47ff-86ff-9200299abf8d&ev=-cll7fR7D3C6y4H0x2OsTTnS73po19moE-h8o8KVLQM.&abr=6238b4bd-7bdf-43ce-8b6e-4bd6bdaff17f&tail=10.79
    https://choices.trustarc.com/cap?aid=tradedesk01&pid=tradedesk01&cid=x9t74b8_dhq9xl1_8065fs13&w=970&h=250&c=ead00.04

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    Creatives

    Creative Screenshot 1