Creative Details

Quality Score: 9/10

The video advertisement features a heartfelt message from an individual reflecting on their journey to pursue a master's degree later in life, specifically in their 50s. The main message emphasizes the importance of education and the support of family, particularly the individual's mother, in achieving personal goals. The product being advertised is a competency-based master's degree program that can be completed in one year without disrupting daily life. Key selling points include the flexibility of the program, the ability to balance education with family responsibilities, and the personal fulfillment that comes from furthering one's education. The emotional appeal of the ad highlights the pride and admiration from family, particularly children, as a motivating factor for pursuing higher education.

Creative Information

CID:f2dcf1f8-fec1-46bd-93ba-f5838aa75f8d
CRID:74_663601192
Domain:phoenix.edu
Seat:DV360
Size:640x390
Bid:$0.68
Timestamp:11/26/2025, 4:50:32 PM
Declared IAB Categories:

    Analysis

    6 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/26/2025, 6:24:08 PM4.55s
    adomain_analysissuccess11/26/2025, 6:44:32 PM3.61s
    adomain_capturesuccess11/26/2025, 6:44:29 PM0.20s
    ad_rendersuccess11/26/2025, 6:23:29 PM40.70s
    brand_mappingsuccess11/26/2025, 4:50:32 PM0.16s
    video_analysissuccess11/26/2025, 6:23:31 PM2.83s

    Analysis Results

    Ad Format: video

    Sub Format: video

    Brands: University of Phoenix

    Size:300x150
    Data Transferred:630.90 KB
    Render Time:23.92 Seconds
    Video Duration:30.0 Seconds
    Creative Inferred IAB Categories:
    • Education (IAB5)
    • Family & Parenting (IAB6)
    Creative Inferred IAB Ad Products:
    • Education and Careers (1295)
    • Adult Education (1296)
    • Online Education (1304)
    Domain Inferred IAB Categories:
    • Education (IAB5)
    Domain Inferred IAB Ad Products:
    • Education and Careers (1295)
    • Online Education (1304)
    Landing Page:
    https://www.phoenix.edu/info/masters.html?channel=...
    Domain:www.phoenix.edu
    Brand:
    University of Phoenix
    Total Ad Size:8590.20 KB
    Requests Made:
    URLSize (KB)
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