Creative Details

Quality Score: 3/10

The advertisement promotes a treatment option for hospital-acquired and ventilator-associated bacterial pneumonia, provided by Merck.

Creative Information

CID:6eddcb7a-9640-4e27-b9ed-6194e2ff7e80
CRID:92_5528:195566
Domain:interpublic.com
Seat:RBC
Size:320x50
Bid:$2.08
Timestamp:11/26/2025, 4:41:10 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess12/10/2025, 5:42:36 PM6.13s
    adomain_analysissuccess12/10/2025, 5:47:17 PM3.32s
    adomain_capturesuccess12/10/2025, 5:47:14 PM0.24s
    ad_rendersuccess12/10/2025, 5:42:29 PM31.41s
    brand_mappingsuccess12/10/2025, 5:39:00 PM0.12s

    Analysis Results

    Ad Format: banner

    Brands: Interpublic

    Sensitive:Pharmaceutical Products
    Quality:Adomain not match landing page domain
    Size:320x50
    Data Transferred:1129.74 KB
    Render Time:9.18 Seconds
    Creative Inferred IAB Categories:
    • Business (IAB3)
    • Health & Fitness (IAB7)
    Creative Inferred IAB Ad Products:
    • Health and Medical Services (1378)
    • Pharmaceuticals (1473)
    Domain Inferred IAB Categories:
    • Business (IAB3)
    Domain Inferred IAB Ad Products:
    • Advertising and Marketing (1011)
    • Business Services (1012)
    • Public Relations and Strategic Communication (1023)
    Landing Page:
    https://www.merckconnect.com/zerbaxa/clinical-effi...
    Domain:www.merckconnect.com
    Brand:
    Merck
    Total Ad Size:1129.74 KB
    Requests Made:
    URLSize (KB)
    https://cdn.doubleverify.com/dvbm.js530.67
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914227.08
    https://ad.doubleclick.net/ddm/adj/N464015.2420104DEEPINTENT0/B32755918.412839099;dc_ver=106.314;sz=320x50;u_sd=1;nel=1;dvs1=https%3A%2F%2Fwww.cnn.com%2F;dvs10=11187;dvs11=Comcast%2BCable;dvs12=Comcast%2BCable;dvs13=326;dvs15=195566;dvs16=10067;dvs17=2.08;dvs19=11187;dvs2=Mozilla%2F5.0%20(Linux%3B%20Android%2010%3B%20K)%20AppleWebKit%2F537.36%20(KHTML%2C%20like%20Gecko)%20Chrome%2F142.0.0.0%20Mobile%20Safari%2F537.36;dvs3=11187;dvs4=205063;dvs5=f19dde7f-7174-6bae-99cb-c314906471d1;dvs6=11187;dvs7=76.104.207.136;dvs8=1;dvs9=27333;dc_adk=3584711098;ord=x23rf2;click2=https%3A%2F%2Fuseast-beacon.deepintent.com%2Fclick%2Ff19dde7f-7174-6bae-99cb-c314906471d1%3Fts%3D1764123831367%26wp%3DAC02873F17555939%26loc%3D1%26r%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=HrHxPtqsiI;gcsr=m;stc=1;chaa=1;sttr=57;prcl=s85.75
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/cEKNWemrxTs4NW8H3E33JwLPZapylAUFwGQa1dnzZcE.js53.32
    https://eus.rubiconproject.com/usync.js44.84
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://s0.2mdn.net/simgad/1594654974657911354635.59
    https://www.googletagservices.com/dcm/dcmads.js16.68
    https://pagead2.googlesyndication.com/pagead/js/r20251209/r20110914/elements/html/omrhp.js11.63

    Advertiser Domain

    Advertiser Domain

    Ad Preview

    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1