Creative Details

Quality Score: 10/10

The advertisement promotes HealthEquity's services related to Health Savings Accounts (HSAs), emphasizing education to enhance savings and financial security.

Creative Information

CID:	d9c788f9-77a0-4282-ad56-a1514b159175
CRID:	29_629170107
Domain:	healthequity.com
Seat:	Xandr
Size:	300x250
Bid:	$0.57
Timestamp:	11/26/2025, 4:34:36 PM
Declared IAB Categories:

Analysis

5 succeeded(100% complete)

Task	Status	Last Updated	Duration
ad_analysis	success	11/26/2025, 4:53:35 PM	5.06s
adomain_analysis	success	11/26/2025, 4:53:29 PM	3.17s
adomain_capture	success	11/26/2025, 4:53:26 PM	0.17s
ad_render	success	11/26/2025, 4:53:30 PM	8.43s
brand_mapping	success	11/26/2025, 4:34:36 PM	0.09s

Analysis Results

Ad Format: banner

Brands: HealthEquity

Size:

300x250

Data Transferred:

416.32 KB

Render Time:

7.48 Seconds

Creative Inferred IAB Categories:

Health & Fitness (IAB7)
Personal Finance (IAB13)

Creative Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)

Domain Inferred IAB Categories:

Business (IAB3)
Health & Fitness (IAB7)

Domain Inferred IAB Ad Products:

Finance and Insurance (1335)
Health and Medical Services (1378)
Employee Expense and Time Tracking Services (1014)

Total Ad Size:

416.32 KB

Requests Made:

URL	Size (KB)
https://adsdkprod.azureedge.net/viewability/versions/v5.8.22/banner.js	152.75
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637750/ConsiderationDirectionOneA300x250/image.png	116.03
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637750/ConsiderationDirectionOneA300x250/NeueHaasDisplayMediu.ttf	99.56
https://nym2-ib.adnxs.com/ab?an_audit=0&referrer=https%3A%2F%2Fsallysbakingaddiction.com%2Fmaple-pecan-pie%2F&e=wqT_3QLXGfBM1wwAAAMA1gAFAQiVm5nJBhCgjPrG4caf1nkYp5m1zon99rw-KjYJnwd3Z-225D8R_OfEeZM64j8ZAAAA4HoUEUAh_OfEeZM64j8pngcJJAAxCRuwAkAwkPmiDjjtP0D4P0gCULu_gawCWLaffmAAaN_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_EDcwNTE4BRIIMTI5CSQIMTc0CTYIMTgyCS3wUjIyMjLYApynA-ACjts-6gIyaHR0cHM6Ly9zYWxseXNiYWtpbmdhZGRpY3Rpb24uY29tL21hcGxlLXBlY2FuLXBpZS_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____________AaoFJDQ4ZjA0YTVjLTkzNjUtNDlmYy04MWE2LTc2MjNlNjAwNGRlNcAFAMkFAAAAAAAA8D_SBQkJAAAABQ402AUB4AUB8AWMxSz6BQQBlyiQBgCYBgC4BgDBBgUiLADwP9AG8inaBhYKEAkRGQGgEAAYAOAGAfIGAggAgAcBiAcAoAcBugcIKgQxWU5ZQAHIB4_PBdIHDwkRMwExECAA2gcGAWr0IQQYAOAHAOoHAggA8Affn7kKigjiBwrdBwAAAZq9nw4Ieax-NhjehiB1jAf5-s5szpwDEH9nGVQZ3PRpateE1K7zOO6fhgH7m-0R0DiqbFT_MnQMXYSz-AL8Np2FzA6BqGH43mzcmnrlY5ZiJH1YtJN7lNaTBR4wDhrtYylbx4VwY8U2gtUbCpCso3VuyU-tDPyd79ML73b2tlLm3n3vChBStQULtmC2aQ82ehm6KXk3hkdVjhYahH-9qlEOWNlsJrELSSDBtK_jdMNKHP7YkDUCrjUKQqYQc9Z5zsqQ7EovfhnSH3Yu-Q9VjHmZ52grB3dUJqVbA0N_ObByu6_hCNUb5-bRO7GA6jMl_XBFrovlrQEcSsjesHRLZ-4Zk1nS90xBEkgtJz1Gy3cT_BWcpyYozlowdiJ29q2valysWte6iXt7e7FQxBSwbW2b_GMNTtnKIUIuey7SqnH2k4SnJZVJUpnPuMq1T8K5iF805VPDSmfOxb1UPW57cNcByqXkK_1fEap0QX0Nus6Q8raUaoEaTzDvyHlz485f2Y5OlzSF1_WwJ89P7cop5FIWAf1CJxeZo_4TY1CrIEHzwHZzmFTwWAeYtAWsaMqsANbbMceJuO3qpJQPOdtRG2xM81NTWNpRh6V8MsLhrykpH9gI8z7pspDLRyn0rXeZRoxJRSCjeZpbiZy5xX6fQEnaDYjzsTswZdhV8vF1TWNnQoWw1DBNtZXlWz-icBxsET1QJqk1gZhpiisoxAfZqqc_PL3TTpAx5LttA155on7OPLjf3AcHouXr4UMhU6AlrQfFq82DZJ9KhO8LrpTf2MbfZM38zOoDHgKoryAqDtbnDRUCNwaup1R4ggDVoRyu2mgX5xfZbZnR6pWaa_FBaLPM8debtAnxbmPkH4QucjRc_iEQkYbkOElo7TG3-HsHN_SkKtGnXslwv7Lto-Vfj6bGBdFtRS_rvi4cbzZzyyWrGI1NN9dlRzrHdsxZHodNA4A8dqTSfR0GF1zuK3viE68yY0Q8CgKjjaliz7jCQ0cis6vMadsh7qHfQdDBOpNU4dQphaiksZcBHWMjP8s97qfUHw8XuQ0GGo5Hvxexa4SIgjmaJ_t8e_twySYdLXuvfwmQXVF_CmIQ1dbwTOgiKDzSFX2FH7HSjCPhjjZC8qJQ12g2TVjYOyy_INNdSRlrAriyydxUji0Ztfe9VemC3jyKI2H3wBB5RX9IVqMsyVjOW0LtfMspmJuSbtDquc13yxTMe4UN-D4QK0Ge-4qIxU1NWyHzK_SA_D7i-XVBjuKraz5WGI_M6nc12nd8eZtX_HBATsSqXk8nQVouWCSTai3J1PpIGWd-u8DHEAGVCAAAgD-YCAHACJynA9IIDgiBgoSIkKDAgAEQABgA2ggECAAgAOAIAOgIAA..&s=05b44e5e3d0b723fc60e44b52ed7c1c750228eb7&pp=0.56965	18.86
https://acdn.adnxs.com/html5-lib/host/1.4.0/appnexus-html5-lib-host.min.js	10.88
https://acdn.adnxs.com/html5-lib/1.3.0/appnexus-html5-lib.min.js	9.15
https://crcdn01.adnxs-simple.com/creative20/p/8184/2025/5/12/67637750/ConsiderationDirectionOneA300x250/index.js	3.92
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https://epsilon.6sense.com/v3/company/details	0.74

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