Creative Details

Quality Score: 7/10

The advertisement promotes Smartwool's merino wool base layers, emphasizing the quality of being 100% merino wool and encouraging consumers to shop for these products.

Creative Information

CID:0800c472-ca1a-42e7-bb7b-f9405aec9314
CRID:25_4cyl3j4y
Domain:smartwool.com
Seat:TTD
Size:728x90
Bid:$0.91
Timestamp:11/26/2025, 4:34:19 PM
Declared IAB Categories:

    Analysis

    5 succeeded(100% complete)
    TaskStatusLast UpdatedDurationActions
    ad_analysissuccess11/26/2025, 4:52:40 PM6.88s
    adomain_analysissuccess11/26/2025, 6:25:01 PM2.49s
    adomain_capturesuccess11/26/2025, 6:24:58 PM0.12s
    ad_rendersuccess11/26/2025, 4:52:33 PM30.80s
    brand_mappingsuccess11/26/2025, 4:34:19 PM0.07s

    Analysis Results

    Ad Format: banner

    Brands: Smartwool

    Size:728x90
    Data Transferred:550.40 KB
    Render Time:7.30 Seconds
    Creative Inferred IAB Categories:
    • Style & Fashion (IAB18)
    • Shopping (IAB22)
    Creative Inferred IAB Ad Products:
    • Clothing (1059)
    • Clothing Accessories (1068)
    Domain Inferred IAB Ad Products:
    • Security and Protection (1024)
    Landing Page:
    https://www.smartwool.com/on/demandware.store/Site...
    Domain:www.smartwool.com
    Brand:
    Smartwool
    Total Ad Size:569.53 KB
    Requests Made:
    URLSize (KB)
    https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js?cache=r20110914222.95
    https://ad.doubleclick.net/ddm/adj/N6103.284566THETRADEDESK8/B34073629.429358993;dc_ver=106.314;sz=728x90;u_sd=1;gdpr=0;nel=1;dc_adk=2027040029;ord=936594;click=https%3A%2F%2Finsight.adsrvr.org%2Ftrack%2Fclk%3Fimp%3Dfdd866cc-cf69-437e-b63c-f8160836ed10%26ag%3Dqxoup45%26sfe%3D1b5dcd85%26sig%3DvEC5XE7LMglEXuYe7H1o0nAsvK1D4GqsnzDyRQAFn6k.%26crid%3D4cyl3j4y%26cf%3D9673786%26fq%3D0%26t%3D1%26td_s%3Dthemodernproper.com%26rcats%3Dhmy%2C26o%2Czm4%2C7gr%2C2ic%2Chhr%26mste%3D%26mfld%3D2%26mssi%3D%26mfsi%3D%26sv%3Dkargo%26uhow%3D67%26agsa%3D%26wp%3D0.9088702%26rgz%3D03861%26dt%3DPC%26osf%3DOSX%26os%3DOSX1015%26br%3DChrome%26svpid%3D8482%26rlangs%3Den%2Cos%26mlang%3D%26did%3D%26rcxt%3DOther%26tmpc%3D7.1299999999999955%26vrtd%3D%26osi%3D%26osv%3D%26daid%3D%26dnr%3D0%26vpb%3D%26crrelr%3D%26npt%3D%26cc%3D2~KLUv_WMdqREM5wIVEQCzkkZROUG4XFtUbk1Uji0qx4XBy-WGpQATEDC68qWF5srhYSejGnTsgydqLCLmqnsrImYLApX-uMFqjaNWO5byksgJkyq3CljGIY-62Gm0pYcWokNGMoHa8R4_ackZgH4gCY_DeGeUBxbDvVToX6X9GDZe-nRn2Lbr2bvFfEDhTg8j6lwrcwlncUnEKUtYAR3u8MlQ_zGc17pf13P6n2fbh32d_O-xbsaB6UUjQJ2M4EEyKEwZNixdXNt_VU59Cldq4Nhiua-TWOUJMoFUxCkS27hflHLQ45e_vMs9ntu62VdaI3A5MyhtSzNn5zYOFy9eCyrxMSKsaek1qp1W8a4e2VYTNInQ8vYgkLP8pOd_oyAH-7oO72YpmXWsx3dN_Fg4XtgqBRhqE2y_8QjUgPm19383JNh6woGruDCldA65hYBcGyzDIryl_Zn0bWkbG_iZ9ctz2ExgI8qwTrQjVp3hAFIEoXF9rlmYTGf4oileOBpAv5z4py4Ebctb5jXM9_MfCruiQLLEi4IjSRYcAJX8Gh-Qbj0kH51wK9i63hdfkZ2S33fN5nT8iK3D8z8Ypyi-i8dFMoKWgew0dd-riX8neHIW9MnA3zJkDiymvPsQIAUbtaB87iZBwtUhrLAgGw9nlZnEApFM6fOeaRKAfwsXf3fQcqw27BDQktQgtcD2VTdrcMaBC7OjfsINykA2n1UsKdFxZCKb0__8wMYT6wTgYQE.%26dur%3D1~KLUv_WMFoCgk4gHFBgBzSiQXWAANHvBRXWCFM9_9x4tx9x20uks4LcbwVl5hF7ent36WRNIxmH8yUnLKoDc1CWCSM94CONrN64gUHVjRhyGBVCIEIJFgoYEYKEDCAR1xwHHFIGVQ8UQVTdAQxpvhojBBhkPeDKfGm-Fwd_Wud07cI-w7Zuh7prBfyuHP1u6vMRRBzJDGo1wUDAomo5gybWVHHvyIqtQAAONSp_5N5Gj_I901ueyN1hlhgSTXtBQHyQkpoRHDJAMqgJVPljXIFZwK2RNNaTtk36QReTWQ9OQZj8E2GAI.%26durs%3D1tB5QH%26bdc%3D131%26idl%3DXY3007ijtzaKTaAHFDU7CmOyTlaDi1vVdpueHpd01SBolcT18%26mk%3DApple%26testid%3Diavc1%2520%26fpa%3D470%26pcm%3D3%26ict%3DWiFi%26said%3D5732f28c-133b-4b28-bcf2-32c21ce0e6b1%26auct%3D1%26us_privacy%3D1YNY%26tail%3D1%26r%3D;uach=WyIiLCIiLCIiLCIiLCIiLG51bGwsMCxudWxsLCIiLG51bGwsMF0.;dc_rfl=1,https%3A%2F%2Fecho-server.dangoldin.workers.dev%2F$0;xdt=0;crlt=CkE.aVnF7i;gcsr=m;stc=1;chaa=1;sttr=53;prcl=s73.89
    https://www.googletagservices.com/dcm/impl_v106.js68.78
    https://ep1.adtrafficquality.google/bg/_sfiGRWlcmmPZw-MhEAWYL4c1o1z8W5Cy8UFy-j49wg.js53.45
    https://ep2.adtrafficquality.google/sodar/VFc2VJAc.js42.74
    https://s0.2mdn.net/simgad/1009789263703230402638.27
    https://choices.truste.com/ca?pid=tradedesk01&aid=tradedesk01&cid=ypeqhuf_qxoup45_4cyl3j4y&c=tradedesk01cont1&js=pmw0&w=728&h=90&sid=0&dsarequired=&dsabehalf=&dsapaid=&dsaparams=21.18
    https://choices.trustarc.com/get?name=pmw2.js19.05
    https://www.googletagservices.com/dcm/dcmads.js16.68
    https://pagead2.googlesyndication.com/pagead/js/r20251117/r20110914/elements/html/omrhp.js11.63

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    Advertiser Domain

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    Landing Page

    Landing Page

    Creatives

    Creative Screenshot 1